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When the next Apple presentation is. What to expect to present the new iPad? Unexpected Announcement IMAC Pro

On September 12, the long-awaited event of Apple Special Event 2017 was held. For the first time, a new Apple Park campus in California was performed for the first time as a conference venue, namely a special conference center capable of accommodating a thousand people and called the "Steve Jobs Theater". From the scene presented a whole placer of new products, including three new iPhone.

iPhone X.

The nail of the program, of course, was the iPhone X (X is read as "Ten" - "ten"), dedicated to the ten-year anniversary of the very first iPhone.

The smartphone received a 5.8-inch OLED display, which occupies almost all frontal panel. It has a resolution of 2436 per 1125 points.

The legendary button "Home" went into oblivion. It was replaced by a simple gesture: you need to pull your finger from below. If you keep your finger for a split second on the spot, you will fall in the multitasking menu.

To unlock the smartphone, it is now enough to use the scanner of the face. The technology is called Face ID, and work provides infrared chamber and different sensors that make a 3D model face. Face ID builds more than 30 thousand points, scanning 50 face muscles to build a 3D model and unlocking smartphone.

Face ID with time adapts, works with third-party applications and payment system Apple Pay. Fooling the scanning technology will be very difficult: a chance of deception 1 person to a million.

Pre-ordered iPhone X will be available from October 27, on sale the device will appear on November 3. The price starts from 80 thousand rubles.

iPhone 8 and iPhone 8 Plus

In fact, it is strongly upgraded iPhone 7 and 7 Plus. Three colors are available: Golden, Silver and Space Gray. Front and back panels, aluminum frame (inside - steel).

4,7- and 5.5-inch screens acquired the True Tone function, which is adjusted to the surrounding lighting. The speakers have become louder by 25%.

Like a frameless iPhone X and models 8 and 8 Plus received support wireless charging. It works as well as the competitors: put the smartphone to the surface, and it is charging.

Prices start from 57 thousand rubles for iPhone 8 with 64 GB of memory and 65 thousand for iPhone 8 Plus with 64 GB of memory.

Apple TV 4K.

Externally, the same Apple TV fourth generation, but twice as fast and four times more grateful. Supports Ultra HD permission (3840 pixels horizontally and 2160 vertically). If you have a TV with a similar resolution, and 13 thousand rubles are your choice.

Apple Watch. Series 3.

Third generation smart watches from Apple with built-in mobile communications And the same design.

Now with the help of the clock you can listen to music through special services, and the Siri smart assistant learned to speak through the speaker.

Apple Watch now understand what height is their owner. Ideal if you ski or snowboard.

Model SERIES 3 with a communication module costs from 24 thousand rubles, a model without a SIM card - from 20 thousand rubles. Unfortunately, only the second option will be sold in Russia.

WWDC 2017 - Well, Apple?

Yesterday, the next presentation of Apple was held in California (USA), for which our team carefully followed. Today, we selected the most interesting and main novelties for you and are ready to tell you about them with pleasure. Let's start in order:

iOS 11 | iPhone.

Perhaps the most expected million users and News - updating the famous operating room iOS systemsAnd as expected - he was presented. The operating system is already available to developers (and there are no many - 16 million, there will be a lot of 16 million), a public beta will be available somewhat later, and in the fall, after presenting the iPhone, the update will reach all supported devices:


So, what's new in iOS 11:

  • Now the iMessage is synchronized via iCloud between all Apple devices: iPhone, iPad, MacBook. Another important Appite iMessage is the possibility of financial transactions between users with using apple Pay;
  • Updated voice assistant Siri - Now her voice is more pleasant, learned to translate texts from English to Chinese, French, German, Italian and Spanish (there will be other languages \u200b\u200ba little later), as well as self-improvement with the help of machine learning;
  • Fully reworked AppStore design. The store will be divided into three categories: "Today" (applications of the day), "Applications" and "Games". Now you can see the functionality of the application directly in its description, without downloading the application itself;



  • A redesign is subjected to the control center - it looks not usually, but we know with you that he probably became more convenient than before ... True, again without LTE switch. Classic;


  • The new H.265 codec increases the compression of the filtered photos and video 2 times, which makes them even better;

iOS 11 | iPad.

Separately note iOS update For iPad: It carries slightly more changes, significantly expanding the functionality of the tablet and making it more convenient:


  • Added a full-fledged docking panel for applications, as on Mac, which can be hidden when it is not needed;
  • From today in the AppStore available file manager File allowing you to access file System tablet;
  • Added documents scanner and the ability to draw on notes using Apple Pen;

iPad Pro 10.5 "" and iPad Pro 12.9 ""


Few expected to see a new presentation iPad version Pro, and if I expected, it is unlikely that such - significant changes in the design of the tablet did not happen, except the framework decreased by 40%, but they still remain not small. But you can watch "deeply" devices, and there we will see a new six-core A10X processor and an updated 12 MP camera with an optical stabilization, which, as Apple is stated - removes no worse than iPhone 7. As will be in practice - we still have to find out. It pleases a new set of peripheral devices supported by the new iPad and created specifically for it:


By the way, for greater autonomy of the iPad, it is now able to independently adjust the screenshot frequency. When it is appropriate, the frequency can be reduced to 24 Hz. Maximum screen update frequency 120 Hz achieved thanks to Promotion technology.

If you are already interested, how much will the new iPad cost:


iMAC and MacBook. Even cooler. Even faster.

At the presentation were presented new IMAC And MacBook and they really deserve separate attention.


In the new Apple monoblocks, the 7th generation of Intel Kaby Lake processors were installed, all previously available connectors on the housing are saved, with the exception of two added new Thunderbolt 3, on 21.5 "" version installed 32GB random access memory, and 27 "" whole 64GB.


Depending on the modification, new iMac will be installed graphic processors from AMD - Radeon 550, 560, 570, 570, 575 and 580. Among other things, in the presented iMac there is a Fusion Drive technology with support to 2TB of physical memory. As for the value of updated monoblocks, they are already available to order and starting price for the simplest package is $ 1099.


IMAC Pro is the fastest IMAC in the entire history of the company - a 18-core processor, support to 4TB SSD, Radeon Vega graphics, 3 TF performance and a recycled cooling system. Price - from $ 4999 (per version with an 8-nuclear processor).


MacBook laptops did not undergo significant changes - Pro version received intel processors Kaby Lake and 50% faster SSD drivesAnd the AIR ruler received even less changes, but remained on sale. Start price on MacBook Pro. starts from $ 1299.

Macos High Sierra. Modestly and tasteful.


The update received not only the mobile operating system, but also desktop. It is also not so many changes compared to previous versionBut they all deserve attention:

  • Thanks to the use of neural network, the Safari browser now runs 80% faster Chrome from Google, and learned to block the automatic video start on some sites;
  • Apple support File System. - accelerated work with files, encryption and protection against data loss;
  • Metal 2 graphics system allows you to create content virtual reality (For the same system, the performance of IMAC is improved);
  • Integrated new codec H.265, which is 40% more productive H.264;


  • The preset application "Photo" has expanded its functionality and approached Photoshop. New navigation capabilities appeared on the application;

Similar to iOS - High Sierra is already available for developers, a beta version will be available later, and updates to all computers should expect no early autumn.

watchos | tvos.

The smallest changes touched on TVOS - until the end of this year, AMAZON appears on AppleTV, but in Russia, of course, this update does not matter. In any case, while.


If we talk about Watchos 4 - everything is more interesting here:

  • Added three new animations Dial based on the cartoon "Toy Story" from Pixar film studio;
  • Added screen based on Siri Recommendations;
  • There was a dynamic change of dial, depending on the time of day and location;



  • Updated Activity Application - Now it has a new graphic interface and more often enhances the user when the fitness goals is reached;
  • Added new animations upon completion of workouts, as well as automatic start Training on the NFC module in hours when interacting with compatible simulators;

  • The music application has acquired a new interface, simplified access to tracks and improved integration with airpods;

Homepod. Something new.


Well, lastly, I will tell about the most about Apple - Homepod. This is new portable speaker, Sicks us with your name to iPod, and the design resembling Mac Pro. It will be supplied in two colors: White and "gray space." It has 7 speakers of reproducing sound and 6 microphones for voice interaction with SIRI. The A8 processor, the same as in iPhone 6, only with advanced musical possibilities, allows you to direct the sound depending on the space: for example, only in the center of the room or throughout its area.


The cost of this device will be $ 349, and the start of sales is scheduled for December of this year in the territory United States, England and Australia.

The main trump card of the new model is a relatively affordable price. IN Russia iPad. Retina 2017 will cost from 24,890 rubles per model with 32 gigabytes of memory and the Wi-Fi module. The upper price plan at 41,890 rubles is set for a model with a cellular module and 128 gigabytes of memory.

The nearest alternative among 9.7-inch iPad Pro will cost almost 45 thousand (32 GB, Wi-Fi). Model ipad mini. 4 with a cellular module and 128 gigabytes of memory will cost 2 thousand rubles cheaper than iPad Retina 2017 with the same characteristics, but when choosing a compact tablet, the user will receive less powerful processor and smaller screen.

Of course, for the sake of such an attractive price, the tablet lost a number of technologies used in iPad Pro. However, it is possible that it is this device that is quite powerful, but simplified from the point of view of parts - it takes on both a tablet for a workplace or family use. Just like the iPhone SE, the new iPad Retina 2017 combines the components and functions of various generations of the tablet - we will analyze exactly how.

The tablet Apple iPad. 32GB Wi-Fi Space Gray (MP2F2GU / A)

The largest Event Apple in September is not far off, so will the company show? Presentation 2017 September, what will be released new? We wrote all the rumors on September 12.

Leaks and rumors generously informed us that we will see three new iPhone: 8 and iPhone 8 Plus, a gradual update to the current iPhone 7 and 7 Plus, as well as a completely new iPhone X, a completely new, less design that will leave the old good scanner. fingerprints in favor new system Face recognition 3D. IPhone X (pronunciation can be iPhone Ten, as well as Mac OS X is pronounced Mac OS TEN), it is also expected to be a truly luxurious device with a starting price of $ 1000.

But since Apple is an iPhone company, in its history there is something more than just hardware. There will be another thing in the form of a new ad Apple Watch Series 3, which will concern the gradual improvement, and not a global update. It is expected that these new hours will connect to LTE so that they can be more independent and self-sufficient at a time when you go on a bike, run or swimming and do not want or cannot take your phone with you. So let's remember everything we expect from Apple on September 12.

Apple iPhone X will be a star show, but one will be very limited in terms of availability.

Here are 10 new new iPhone functions X:

  1. New, dimensionless design
  2. Glass rear and front, metal frame
  3. 5.8-inch OLED display with aspect ratio 2.17: 1
  4. "Notch" cutout, an interface adapted to it
  5. 3D Face Unlock, no fingerprint scanner Touch ID
  6. Apple A11 system chip, 3 GB RAM
  7. Improved camera with two pixels, improved portrait mode
  8. Wireless charging support
  9. Additional memory: Basic model 128 GB
  10. Price per thousand dollars

A great change will be focused around a new display, so let's consider this in more detail this new screen: 5.8-inch OLED display with a very high and narrow aspect ratio from 2.17 to 1. This is the first OLED screen in the iPhone, and it is interesting, because the technology is very different from the LCD display. Instead of using a separate backlight for the entire screen, each individual pixel on the OLED display can be turned on and off, which provides ideal black and much higher contrasts, as well as pierced, visually impressive colors and excellent viewing angles. A generally accepted problem with shadow artifacts that may appear after several months of use on the OLED screen, Apple was also solved. And this new cutout will contain the chamber and the necessary all advanced individual recognition sensors.

Speaking about the recognition of persons, the technology is expected to be much faster and more accurate than the scanning of the diaphragm, which is currently used on android phonessuch as samsung. What testifies to the level of accuracy is that a new 3D scanning person will even be used to authenticate payments, Apple is confident in its unpretentious security.

All this and much more will come to the form of iPhone X, the tenth anniversary of the iPhone. This is a luxury, the price of a thousand dollars, however, probably scares many buyers, so Apple also has ...

Apple iPhone 8 and iPhone 8 Plus: Browse, Price, Feature

Leak, as a gradual update compared to current iPhone 7 and iPhone 7 Plus, two other new iPhones are now named iPhone 8 and iPhone 8 Plus. Why not "iPhone 7S and 7S Plus"? Good question: The reason may be that they will also carry a new iPhone X design partially, and we mean the back of the glass, and not the screen without a screen. Glass rear panel Also provide support for wireless charging on these two phones. More about.

Here, the list of supported functions will include a new Apple A11 system chip with 2 GB of RAM on iPhone 8 and 3 Gigabytes of RAM on iPhone 8 Plus. The main difference between them will remain the size of the screen: 4.7-inch screen on the iPhone 8 and 5.5-inch on the iPhone 8 Plus. Also camera, since double camera With the support of the portrait mode will be present only on the iPhone 8 Plus.

Right now, we consider the possibility that for iPhone X there will be four color options, and not three, as expected originally. That is, if the video found at the top of the story is legal. Will the red color be one of the best color options for the iPhone X? As we told you this morning, the Gold model can be difficult to find when the tenth anniversary officially launched model iPhone.. It, by rumors, will take place on September 22. It is assumed that the preliminary orders will begin on September 15. We will see everything presentation apple 2017 September 12, already tomorrow!

So far, we have seen fictitious iPhone X models in white, gold and black. However, a new video found today indicates that a red version of the premium tenth anniversary of the iPhone may be. The video seems to be shot in the cabin. Of course, tomorrow will be a big day, since the most expected iPhone model for many years finally unfolds Apple after several months of rumors and leaks.

Memory iPhone X. iPhone 8. iPhone 8 Plus
64GB. $ 1000 $ 650 $ 770
128GB. $ 1 100 $ 750 $ 870
256GB. $ 1200 $ 850 $ 970

Apple 2017 SEPTEMBER PRESENTATION - IOS 11 and ARKIT

Most of the Apple DNA in innovation is associated with software, and iOS 11 is a vivid example of this. IN the newest version iOS has a fully recycled control center with much more convenient switches and sliders for easier control. It is also for an iPad device that adds a dock for better multitasking. See: new and macos Sierra. For iPhone, iPad and Mac.

But the feature that most people say is, of course, Arkit. Simple update software Allows iPhone 6S, iPhone SE, as well as all subsequent iPhone - support for augmented reality. We have already seen the initial implementations of Arkit: it is used to quickly and accurately measure distances. It is used to place furniture and how it will scalable and look like in your room (there is even an IKEA application with Arkit support). Some are really futuristic implementations, such as sound tracking in space. We are waiting for details After all the presentation of Apple 2017 September 12, tomorrow!

Apple 2017 SEPTEMBER PRESENTATION - Apple Watch Series 3

The new Apple Watch Series 3 will become another important new gadget presented at this event.

In Series 3, add 4G LTE connection to hours, so you can do more on the clock without the need to have your phone.

The only thing that is unlikely to be supported is phone calls On the clock, regardless of the iPhone (and this is a bummer). For the rest you should receive notifications about social networks Without a tied iPhone.

From the point of view of design, initial rumors about the full change of the form factor were stopped, and now we will probably see a familiar rectangular body developed. We also hope to see an improved time. autonomous work In the third series of Apple Watch.

Presentation Apple 2017 September - HomePod

Apple introduced in June of this year to the Homepod Siri speaker, but we know little about the date of release of this speaker. Read more :: price, characteristics, release date.

We know that Apple Homepod will provide excellent sound quality and will become a musical product. Which, as they say, surpasses popular wireless speakers, such as Sonos series.

Most likely, we will soon learn about the availability and features of homepod.

Apple 2017 SEPTEMBER PRESENTATION - Apple TV with 4K

Finally, but not least, the project Apple television is moving with such a necessary step forward: Apple TV with support for 4 K.

Previously, the company claimed that it believes that the future of television is applications, so we can learn curious how it moves in this direction, and the introduction of crunchy 4K resolutions is, of course, another positive event. Do not miss, because Apple's presentation 2017 September 12, already tomorrow!

Welcome to our Apple Events Guide! Here we assume when new will be released apple devices. If briefly, at the time of this writing, we believe that the company will present something new at the World Developer Conference on Apple Platform (). The conference will begin on 5 June 2017.

We all love good parties from Apple: a lot of guesses, mysterious invitation, pleasant music, old good Tim Cook and, finally, a whole standard of new inventions. But if we knew when there were such events, we could plan and schedule and budget.

Fortunately for us, the scholars of the people of the world of MacWorld shared by Seedins, the scholars of the world. With their help, we were able to compile a detailed one - although not an error-free - Apple event guide.

Annual Apple Events Cycle

Sometimes Apple releases a new product so unexpectedly that it literally collapses users on the head. But usually the company has a fairly recognizable pattern.

In the calendar of the company's events there are certain points for which you can enlarge. Here is a list of events that almost always occur every year.

March / April: Spring Period

This is the first episode after christmas, when Apple returns to the user's attention center. In the spring, Apple usually presents the public computers and smartphones, although it sometimes happened that the spring was released important updates for iOS.

In 2015. apple year held an event that was called "Spring Forward", March 9, during which the price and date of release were announced first Apple. Watch, as well as the first 12-inch MacBook. March 21, 2016 During the event, called "Let US Loop You In" and iPad Pro 9.7 were presented. IOS 9.3 also came out.

In the spring of 2017, Apple fans have compiled disappointment: instead of a full-fledged holiday, the company calmly closed his online store, and then sent out, an announcement of iPad 2017 and iPhone 7 in red.

It seems that in the spring no announcements will no longer be, so we can only wait for the next spring event in March or April 2018.

June: World Apple Developer Concerning (WWDC)

This event is concentrated on the news of the world. There Apple usually tells about the planned updates for existing operating systems. This is done so that the company's partners can adapt their software to work with updated systems.

At WWDC-2016, Apple announced MacOS Sierra and iOS 10, and also released beta versions of both systems. Finished versions appeared only in the fall, but after the conference, the public was given a chance for the first time to see the changes.

Sometimes, Apple announces the release of new devices. For example, the famous Mac Pro- "Verification" was first submitted to the public on WWDC-2013.



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