Internet marketing from scratch: Social and PAID traffic. Methods of attracting traffic from social networks traffic from social networks on photographs

As I wrote on a blog about that. I still adhere to the opinion that it is better to put social buttons Yandex..

The reason here is mostly alone - all signals go through Yandex and it certainly records all the television on the site. And if you have a good site, it will only be in a plus. It also affects one way or another to the rate of indexation of new articles in the same Yandex, which is not famous for this.

It would seem that there can still be questions? And there are questions. In the process, I found that the buttons brake the page loading very much, and Yandex social buttons are no exception, although I had only six pieces.

I decided to conduct an experiment and check the page loading speed when the social buttons are standing and when they are not. What happened? Here is the result with the buttons:

After that, I deleted the buttons code on this page and check the download speed again. That's what happened:

How clearly visible, page loading speed decreased in two! And it really is a lot! You can experiment in yourself and check the effect of your buttons on the page loading speed.

Should I put social buttons on the site?

But does it mean that the buttons are best removed, since they slow down the site load so much? Do not hurry to draw conclusions because the speed of the site albeit important parameter, but still not the most important.

The first thing you need to analyze is the need for such buttons on the site. You can put the buttons with the meters and see whether visitors are our articles on social networks? If divided, then mainly in which networks? All unclaimed buttons better remove at all.

You can also analyze which traffic goes from you social networks - Does he go at all? I went to Yandex metric and looked at traffic from social networks for the month to my site about Linux. That's what I saw:

As you can see, the traffic is meager, although all the announcements I constantly send in many social networks in which I have hundreds and thousands of subscribers and friends. Here is more detailed:

For a month from social networks, there were a total of about 600 visits. Do you think it's a lot? For the month, this site visits 100,000 people! And this traffic is only a drop in the sea .... But at the same time I constantly spend the mass of time to publish announcements to these networks.

But another my site is a completely different case. There are not so many search traffic, but many subscribers, and users are very actively pressing on the buttons of social networks on the blog and are divided by links on their pages.

It's all about the subject of the site: if you have a website with advice, then the person came from the search, received an answer and left, safely forgetting about your site after 5 seconds. Why should he share a link to an article about with his classmates? The topic is narrow and most of his friends are not interesting.

But if he gets to the site, on which a very interesting article is written, for example, what is behind the impending, he will certainly share these thoughts with his own classmates, and simplifiers and so on.

But even if you delete the buttons from the site, you still remember that it is very useful to periodically throw the announcements of articles on social networks if not for the sake of traffic, then for the sake of reference. It is especially important to post on the network, where the links are open and which takes into account Yandex Webmaster.

If you do everything with the mind, it will not be spam, and team leaders are often even happy, as you freely fill their groups with useful content. But this is a completely different story ...

What traffic from social networks I have now?

Social Network Traffic - Is he so big that you need to work with him and pay attention to him? Why did I ask myself this question? I recently read one article in which one blogger was outraged by the fact that we are in essence we work for social networks!

We fill their network with unique content, and they get money for it, and money is not small. Of course, bloggers are also trying to use traffic from social networks For your own purposes, but how effective is it?

The other day I just watched an interview with one steep marketer, and he said that the return from the same public pages and groups in social networks that make a company for their website - very small!

And forces and time to support and communicate in these groups, waiting for traffic from social networks, you need a lot. And he spoke about sites in which good conversion traffic.

Here I have created public Pages Website in VKontakte, Facebook, Google +, Odnoklassniki, Subscribe and another sea of \u200b\u200baccounts on different hosting blogs. What traffic goes from them? I send an announcement of each article there. Here is my common traffic:

As you can see, the lion's share of traffic comes from search engines, a little of direct occasion. And what about social networks? This purple hyperbola is not visible ... That's all my traffic from networks ...

But for the sake of justice, let's look at this traffic in numbers. To begin with, we look how many people are signed on my public pages in social networks and see how much really per month has passed from them to the site.

In contact with: followers 114 - real transitions per month - 22

Odnoklassniki.: followers 26 - real transitions per month - 70

Facebook: followers 57 - real transitions per month - 42

Google Plus: followers 222 - real transitions per month - 119

These are approximate data. They are not entirely accurate, because in Google plus traffic went with other people's groups in which I published an announcements of articles. The same with classmates. So, consider:

22 + 70 + 42 + 119 \u003d 253/30 \u003d 8 people a day attended my site from social networks. Here is so huge traffic!

And immediately the question arises: do I need it? No, unless of course promote groups up to 10,000 people each, then traffic will be more. But how much will I need strength, time and money to do it? And why should I do what brings such a small efficiency? Is it better to restrict ourselves to the buttons of social networks at the end of the article? And the released time to spend on improving the site and writing new articles?

And one more side effect of this approach: a person subscribes to my site through a social network widget, but not signed by an e-mail.

And the second is much better, as it is much easier to miss the news in the social network than a letter to the mail. On the social network every day a huge flow of information, and if a person did not enter his page for a couple of days, then your news will certainly be not available to him, as new messages will be ruined.

These are my reflections. I remove the widgets of social networks from the site, let the pages hang. What do you think about this?

Dmitry Dementy.

Sites with quotes, jokes and beautiful girls get traffic with almost effort. It is enough time to publish these most beautiful cats from time to time so that the crowds of people visited the resource daily. And if the owner is angry, then it is not necessary to publish anything. The community will bring themselves, publish, commetes and distribute new content.

Owners of niche sites are harder. They have to tell about something complex or boring: blade servers, bricks, principles of evidence-based medicine. To read publications, users are forced to strain intelligence or drink strong coffee so as not to fall asleep. Therefore, potential customers come to the site rarely, they spend a little time on it and do not make reposts. Is it possible to solve this problem? How to get traffic correctly if the project works in a difficult niche? About it next.

What niche can be called complex

Your. You will probably irritate the laptop irritably and scold with obscene words of building materials, workwear, mutual funds, magic cream from all diseases, plastic windows or fillers for cat trays that you fell to sell. If you ask your friends, nine out of ten will call their topics difficult. By the way, ten out of ten loud will envy you and tell you how to easily sell this your cat cream.

Subjectively, most entrepreneurs and marketers consider their niche complex. This estimate does not always coincide with reality. To understand whether you really work with difficult topics, you need to use objective features. Here are the main of them:

There is very high competition in your niche. For example, OSAGO policies sell dozens or hundreds of insurance companies. Add dozens of major insurance brokers to them. As a cherry on the cake, remember single insurance agents, actively mastering sales on the Internet.

Your industry has obvious heavy leaders. This is one of the parties of high competition worthy of allocation in a separate sign. Decided to sell smartphones? And the entire top issuing was divided with "connected" and "eldorado" with Euroset. Want to operate people with varicose veins? The issuance occupied sellers of a wonderful cream, which allegedly treats everything in one day without operations, registrations and SMS.

You sell a complex product. What does it mean? You have to explain most consumers the essence and benefits of the product. Examples? As much as you like: Cumulative life insurance, IT-outsourcing, installation of autonomous sewers and septicists, conducting trainings for company personnel. Damn it, how does the creation and promotion of sites, SEO and content marketing do not relate to complex products? Sellers of such goods and services are hard to attract traffic due to a number of reasons, including the lack of active demand, resource-in information campaigns and a low level of awareness of the audience.

Among the complex products it is worth separately allocated medical services and goods. This is a unique subject. Uniqueness determines not so much the complexity of the product and high competition for traffic, how much is the huge responsibility of marketers. Do you know other niches, where in pursuit of traffic can you literally kill a person?

You sell an expensive product. It does not even come to the fore. Of course, in the crisis, people are less frequently interested in houses in London or rest on Cote d'Azur. Therefore, competition for traffic can exacerbate. But the main problem is here in converting visitors to buyers. Potential customers can actively come to the site, but this does not guarantee this.
You sell the product in which for one reason or another does not believe a significant part of consumers. It can be network marketing, dietary supplements, financial pyramids, Kirby vacuum cleaners, accumulative pension funds, work in the office of a young promising company without sales and investments, consultation of psychologists, coaching, specialists in personal growth. Among your friends are many people who are actively looking for information about the psychologist-consultant, working within the framework of gestalt therapy and a physical oriented approach?

You work in a very narrow niche. For example, sharpen dangerous razors. Because of the advertisement, everyone chooses "there is no better for a man", so you do not have to count on a large flow of visitors. Nishev's projects are unlikely to be exchanged to attract no meary traffic. Instead, it is better to make a bet on an increase in the conversion ratio and other performance indicators. By the way, many innovative projects can be attributed to this category. They have to break through the non-informality and distrust of the audience, as well as the absence of a lack of demand.

You sell a boring product. Here again, objective signs are needed, since after a couple of years of work your goods can consider even the owner of the sex shop. Look at the problem from the point of view of the client. If he considers your product ordinary, it will be difficult for you to fight for the attention of visitors. Examples? Matches. Yet? Toilet paper, production of eggs, cleaning offices, washing machines.

Found objective signs for which your project can be attributed to difficult? Then read about the ways to attract traffic. By the way, they will be useful even for sites working in simple niches and selling a clear product.

Method number 1: Attract low frequency traffic

Grandmaster Sergey Karjakin will easily beat Nikolai Valuev in chess. But in the ring the chess player is unlikely to last at least a minute. What do you need to do Karyakin to always win at Valuev? Right, Sergey should meet as much as possible with Nikolai behind the board and avoid boxing fights.

This analogy explains why use low-frequency requests to attract traffic in complex niches. With the help of a "long tail" you solve the problem of competition with industry heavyweights.

This is what: large and experienced players are firmly occupied by issuing on high-frequency requests. You can disrupt their hegemony, spending a lot of time and other resources. And you can not disrupt. There are no guarantees that serious investments in promotion on request "buy OSAGO" will allow you to take the place "Reso" in extradition. But it is not necessary for you.

To be guaranteed to get traffic, you need to move to the widest possible way semantic kernel. Why does it work? Why heavyweights still have not privatized the issuance of long-taught requests? It is very simple: they try, but can not. Low-frequency requests are infinitely a lot. Therefore, Long Tail guarantees traffic at any competitor level.

How to promote the site by low-frequency requests? First Rule: Forget about keywordsoh. Close Key Collector and do not terrorize the brain with his younger brother with an indecent name. Instead, spend time on the market research, learn the audience and its information needs. And begin to satisfy them.

Create high-quality informative content. Try to deeply dive into the topic and comprehensively respond to user information requests. So you will surely use all the most relevant low-frequency requests in the necessary forms and with the desired number of occurrences.

Let's do it again: to guarantee attract low frequency traffic, you need to focus not on key queries, and on the study and satisfaction of the information needs of the audience. Confirmation of this thesis Look in the articles of Svetlana Kuznetsova on LSI (one and two), as well as in the material of Denis Savelyev on the quality of the content from the point of view of search engines. For a snack, leave a searchmetrics study that confirmed the drop in the role of keywords when determining the relevance of web pages.

Want to know how to promote low-frequency requests works in reality? In 2015, the leader in browsing the blog "Texerras" was the guide on the promotion of pages in Facebook. In February 2016, this material received more than 13 thousand views.

Guide gets search traffic Thanks to low-frequency requests such as Facebook Promotion or "How to mark the place of work in your own company Facebook." According to the first request, Yandex. Avordstat displays one show per month. On the second - generally zero. However, despite this, we constantly get transitions from them.

And now look at the screenshot below and pay attention to the frequency of transitions from search engines by a particular query. Of course, the lion's share of Google Analytics keywords does not displays. But not only high-fretellovers are hidden for not provided.

Method number 2: Advertising

This is an obvious traffic involvement tool, without which it is difficult to submit any comprehensive marketing strategy. Before inclusion in the business plan of the new expenditure article, answer two questions: what advertising to use and where to send paid traffic.

Here is the answer to the first question: it is necessary to use that type of advertising that is best suited for your project. Other things being equal to new enterprises operating in a competitive niche with popular and popular products, it is better to pay attention to the "context" and advertising in social networks. It is these tools with proper use that provide high performance at optimal costs, flexible campaign management, excellent traffic quality.

What if you do not sell cosmetics and children's toys, but slag blocks or fittings? Contextual advertising is perfect for you. But instead of social networks it is better to choose specialized publications. For example, building materials are better advertised on construction and repair sites.

What's the second question? There are no universal solutions, as it is necessary to take into account the specifics of the project. But it is still possible to find regularities. When it comes to contextual advertising Google AdWords or Yandex.Direct, the cost of moving on competitive transactional requests such as "Buy something with delivery" will be relatively high. You again fall into the situation "Chess player against Boxer in Ring."

To translate the opposition to the board, attract paid traffic using information requests. Is it possible to convert it into real transactions? It depends on the quality of the resource and the content strategy. Here is an example of an application with the information page of the site:

But another application from the same page (the dialog itself turned out long, so we cut it, but the source of the appeal is important here:

If we are talking about advertising on social networks, send traffic to pages or in the project group. Of course, this recommendation is not suitable for all themes. For example, users will be clearly boring in groups of manufacturers of concrete mixers. But if the subject gives at least a small chance to use social impulses, use paid traffic to build the number of subscribers, advertising specific posts, disseminate information about promotions.

Method number 3: Activity in social networks

This is another universal tool to solve the problem of complex subjects. Using a successful SMM campaign, a small player can bypass a large corporation, draw attention to a complex or expensive product, conquer the trust of the audience.

Rockwell Razor History is a great example of social networking opportunities. In 2014, two students decided to create a high-quality product that would save men from the need to spend funds on expensive replaceable cartridges from modern razor systems. The guys creatively rethought of the design of classic razor machines and offered users modern option razors.

According to one of the founders of the project Garrett Everanta, at the beginning of the entrepreneurial route, he did not understand at all in marketing. Garrett with his friend Morgan Nordstrom paid all the free time for the development of the design and prototype of the razor. When everything was ready, the guys published a project on Kickstarter and went to sleep.

Social networks made their business here: the project instantly became viille. The next morning, after the publication, the start-ups were collected by 18 thousand dollars, whereas for the launch of production they needed only 12 thousand dollars.

Only at the new stages of attracting financing Rockwell Razors began to actively use the SMM tools. First, they were tuned from a competitor - a well-known manufacturer of machine tools with three and five blades. The guys launched a campaign, whose main weapms were financial calculations. According to entrepreneurs, the buyer of the razor could have to save several hundred dollars to save it in the first year, since replaceable bilateral blades cost significantly cheaper cartridges. Rockwell Razors also promised all crowded investors free supplies of blades for 5 years if the goal of the second round of financing will be achieved. Campaign went with hashteg # 5yearsfreeblades.

Is there any situations when there is no progress in social networks? Yes, these are boring products and a B2B segment. But even here there are options. For example, in bourgeois, B2B sellers are recommended to use as a basic platform for LinkedIn promotion. In RuNet Linkedin more often used to find work and recruitment. If you sell in the B2B segment and want to establish contacts with the heads of partner organizations, use Facebook.

If you sell something not to companies, but to people, boldly use to attract Facebook traffic, VKontakte and other popular social networks. How to attract traffic from social sites? This is the subject if not for a book, then for several huge guides. The main directions of work can be identified with thesis:

Method number 4: Guest blogging

With the help of publications on popular sectoral sites, you increase the coverage of the audience and conquer trust and authority. Remember the main secret of the guest posting: you need not references, but attention real users. Therefore, focus on quality and relevance of content.

What problems can prevent guest posts from publishing? If you work in a narrow niche, it is not so easy to find suitable thematic areas. The problem can be solved only in one way: publish notes on sites and blogs working in related subjects.

The following recommendations will help you plan a guest campaign:

Publish guest articles on popular sites. Their theme should be close to yours. The popularity of the resource can be determined by counters that are usually located in the basement of the site. If the counter is not, you can get approximate data using the service check service of other people's sites or the ALEXA analytical platform. Individially assess the popularity of the resource and the involvement of the audience in the number of comments and distribution of publication in social networks.
You can find popular sites and blogs in your industry through ratings, for example, Liveinternet.ru. You can also take advantage of search engines and search for communities in social networks. Or borrow ideas from our mailing ".
For guest posts, pretend interesting information articles. They must be useful for the audience. Do not attempt to sell on a visit: so you are configured against yourself readers and site owners. In no case do not publish poor-quality content on third-party sites. You not only do not solve the task of the campaign, but also spoil the impression of the audience about your project.
Using the guest post you need to attract the attention of new users and get transitions to your site. This is the main goal of guest blogging. Do not think about links, think about potential customers who read your publication.
How often do guest posts need to publish? The more often the better. This is true if you can publish articles at least several different sites. If you are too often publishing content on one site, his audience will cease to go to your resource.

This pattern noted the famous Marketer Nile Patel. He published on popular websites dedicated to Internet marketing, for one post per week. Readers actively moved to the Palem site. When a specialist increased the frequency of publications to 3-4 posts per week on each resource, the number of transitions to its site dropped sharply.

What results brings guest blogging? Here are some examples:

The Neil Patel mentioned above claims that guest posts bring 20 thousand visitors to its website per month.
The head of Bufferapp Leo Vidrich says that guest posts brought his project of 100 thousand users in less than a year. Pay attention, 100 thousand customers, not visitors to the site. To get this result, Leo wrote 150 articles on the outer courts.
But the old, but still current story about the blog, which, with the help of guest postgag, has increased traffic for hundreds of interest.

Pay attention again, you publish guest posts not for references. If the receiving site agrees to openly refuse you, do not refuse. If the owner wants to close the nofollow attribute link, nothing terrible. If the receiving platform does not agree at all, it is better to abandon cooperation. Of course, if we are not talking about the image article on Lente.ru or in the Vedomosti.

Method number 5: Use communities

We are not talking about groups or pages of your company in social networks, but about neutral communities in which potential customers and even competitors communicate. Simple example: Community "Content Marketing" on Facebook.

Do not abuse trust: even the announcements of the most useful content can be bored by readers and administrators. Follow simple rule: To participate in discussions need constantly, and refer to your own content only from time to time.

The most important question is where to search for communities? First, they can be created. For example, if you "screw" to the forum site and make it popular, consider what we won the lottery. Secondly, if you want to work successfully, you should know our own industry along and across. This also applies to communities.

Did not manage to join the most popular groups in your industry and did not register on the forums? Start now. You can find suitable sites using "Yandex" or search by communities in social networks.

Be sure to use one userpike and real name in all forums and in all groups where you communicate. It is necessary that the audience recognizes you.

Method number 6: Turn new visitors to regular customers

For the first time the target visitor who came to the site should turn into your permanent reader and the client. To do this, you must publish useful quality content and sell a good product by acceptable price. What tools provide user refund? Here is a list:

Offer visitors to subscribe to the newsletter and RSS channel.
Use Remarketing.
Offer to potential customers a bonus program.
Stimulate subscriptions to pages in social networks.
Install a disqs or a similar commenting system that notifies the discussion participants about new comments on Email.

Please note how the manufacturer of the artisan cosmetics Barrister and Mann is literally the user's arcanite from the first visit:

The company uses retargeting. After one visit to the site, advertising B & M is displayed at each entrance to Facebook.

The company offers users an attractive bonus program. Visitors can receive prize points for committing proposed actions. For example, registration on the site brings 500 points, the date of birth of another 500 points, repost in Facebook gives 50 points and so on. Prize points can be spent on the products of the company. 100 points equated to 1 USD.

The site has a form of subscription to the newsletter. Do I need to say that the user also gets bonus points for subscription?

Internet marketers perfectly understand the proverb "old friend is better than new two." And specialists working in complex niches can safely change the order of numbers: "old friend is better than new hundred."

Method number 7: Create a free useful resource.

It can be a service, tool, instruction, for which users are returned to your site once again. Simple examples: "Glavred", testing spelling from Akvevei, service to assess the results of analyzes.

Useful resource guarantees you visitors. For example, attendance of the resource Text.Ru, on main page Which is the service of checking the uniqueness of texts, exceeds 10 thousand people per day. Website Exevement Exchange, which has spelling checks and semantic analysis of text, are also visited by tens of thousands of people per day. Among them, there are probably users who met the project thanks to useful services.

What kind of service need an audience? Look response to this question yourself. The main thing is that the resource is very useful and free.

Method number 8: Increase traffic efficiency

The space for extensive growth is sooner or later ends in any niche. And in a difficult environment, it may not be initially. Therefore, grow intensively: increase the efficiency of existing traffic. We are talking about improving behavioral metrics: the conversion factor, depth and time of viewing, user involvement. You can include financial metrics, such as the average amount of the order and the number of transactions.

How to improve behavioral metrics? This is another topic for a book or dissertation. Here is the answer in a nutshell: your site, content, product and even you ourselves should be interesting, relevant, useful and convenient for the audience. To work successfully, this topic will have to learn deeply. Such resources will help you:

The list can be continued by adding at least several dozen materials from the "Texerra" blog. But they will not even be enough to exhaustively reveal the themes of improving conversion, improve behavioral indicators, ensure usability, creating high-quality landing pages. Therefore, use the proposed links as a direction of movement. With their help, you will find a lot of useful materials both on our website and on other resources.

This method has successfully used the Mosigra company. With the help of detailed and visual product descriptions, the projectologists of the project increased the conversion ratio and other behavioral metrics.

Method number 9: Become a fuck-stick

A small fish adhesive attached to sharks and whales to overcome long distances. Similar marketing tactics are excellent for projects working in complex niches. Its essence can be described as follows: if the project is very difficult to attract traffic yourself, use popular specialized specialized platforms for promotion.

Here are some examples: freelancer exchanges, TripAdvisor, Yandex.Market, a project for the sale of goods category DIY "Masters Fair", bulletin boards, Internet auctions, catalogs. With the help of promoted platforms, you can attract traffic to the site of your own project and at the same time sell the product.

The tactics of adhesive fish can be used in any industry, where there are suitable popular sites. Here are some examples:

Web agencies are often registered on freelance stock exchanges. It helps to sell services and at the same time attract traffic to the site.

Like other representatives of the service sector, the restaurant "Steak House Bison" uses the TripAdvisor platform to attract customers and reputation management. Traffic on the corporate site provides a link in the company's profile.

Online shops are actively using popular Yandex.Market Catalogs and "[email protected]". This is one of the ways to increase the visibility of the site in competitive niches, where the struggle for customers is mainly by the price.

The participants of the project "Fair Masters" sell complex products with low active demand. For example, most people usually buy factory inexpensive children's toys. To attract traffic to the Wizard site, making dolls yourself, you will have to win competition from large online stores and manufacturers. The problem solves the profile on LiveMaster, as the audience of this project is consciously looking for handmade products.

Small online stores are not reckless of the sale of goods on the Internet auctions. They are registered under the guise of individuals. During communication with the client, they redirect traffic to their website.

Specialized Internet catalogs are another way to overcome high competition and solve the problem of a boring product. For example, furniture manufacturers publish information on thematic sites. They simultaneously stimulate sales and get traffic to the site.

Method number 10: Make a bet on video

With the help of smartphones and tablets, video can be watched and anywhere. And thanks to these devices, you can send anywhere and ever send a video. Even commercial.

How can a video content help get traffic in complex niches? For the first positions in the issuance of Youtube and other video hosting, it is easier to fight than for the top issuance in general search. This is true even for very competitive subjects for a simple reason: your rivals often publish texts than shooting video. In addition, the video increases confidence in the seller. The audience sees that it deals with live people, and not an impersonal nickname on the site. This additionally stimulates the sale and traffic to the site.

Pay attention to the example of Shanti-Shanti.rf. The guys take video reviews for each product and publish it on the description page. It likes to customers and search engines. Another similar example is a foreign shaving accessory store Shave Nation. His owner created one of the most popular educational in niche canals on YouTube . In the description of each video there are references to a specific product or a selection of goods.

Method number 11: Specify the product according to the Freemium model

According to the Opswat software company, Antivirus on Avast ranks second most popular in the world after the MS Windows Defender program. According to their own data, Avast Software, the company in 2015 controlled 21% of the global antivirus software market. In 2014, the investment company CVC Capital Partners appreciated Avast Software in 1 billion dollars.

What is this information? The company worth 1 billion dollars distributes its flagship product absolutely free. And earns Avast Software for the sale of premium program functions.

In which niches is the Freemium business model? Here are some options: Development software, games, various web services, sales of services in theline. For example, this model uses a platform for learning a foreign language Lingualeo.

Why model Freemium is guaranteed to bring sales and traffic? First, the free distribution of the product attracts the audience. Secondly, free use A good product forms loyalty. And loyal users always buy. At least from curiosity or sense of gratitude.

Method number 12: Make a cool email newsletter

This way of attracting traffic works great in any niche. To successfully use the tool, you will have to answer two global questions: where to take subscribers and what to send them.

Here are two lifehak. The first: if the business model allows, send coupons to a discount in letters. They should be a pleasant addition to information. And the second: you can publish letters on the site. However, new mailing issues should appear there with a delay. For example, new letters can be sent on Mondays, and update information on Fridays.

Now to the question of subscribers. When your newsletter know and appreciate, the audience itself will find it. But first you will have to use everything available methods Attracting the audience. Here are the most effective tools:

Use the subscription form on the site. Experiment with aggressive tools, for example, Hellobar or pop-up windows.
Exchange a subscription to something valuable, for example, free content or discounts.
Turn on the sling button in the letter template. If you create really useful content, subscribers will definitely want to publish it on their pages in social networks.
If the content-strategy allows, allow subscribers to independently choose the subjects of the letters.
Specify a reference to a subscription in the signature of the working e-mailbox.
Enable the newsletter subscription as the default option when registering on the service website.

Want to quickly increase the subscriber base? Create a very useful downloadable content and sell it for a subscription. Your offer should be really valuable. For example, focus on the electronic book of 100+ practical hacks for Internet marketers. Do not pier on new subscribers with commercial proposals. Take advantage of the recommendations that allow without imposing the recipients of letters to customers. By the way, the success of the email campaign depends greatly on the possibilities of the service charges. Therefore, choose it carefully.

Method number 13: Interviews known in the industry of specialists

Even if your niche is very narrow, complex and boring, successful and charismatic specialists will probably work in it. Publish an interview with them. It works for two reasons. First: Interview with leaders makes your blog or website more interesting and useful for an existing audience. Second: the name of the specialist will attract part of its audience to your resource.

Do leading experts agree to give you an interview? In most cases, it depends on your ability to communicate and diplomatic. For example, on our site there is an interview with Randa Fishkina, Denis Kaplunova, Alexander Alaeva, Dmitry Shakhov, Dmitry Sevalneva, Viktor Karpenko, Sergey Lyudkevich and other famous specialists. By the way, here's a way to attract traffic No. 13/1: Let's interview everyone who asks about it. At the beginning of the business career it is easy.

Method number 14: mention well-known specialists in social networks

When you publish a post in Facebook or tweet with the mention of a famous specialist, his subscribers see your publication in the tape. To mention someone, write the "@" sign and the user name without a space.

We continue to talk about traffic. Today we will analyze the two remaining channel, it is: Social (social) and PAID (paid).

The user perceives the social network as an Internet entry point. He does not need to go to each individual site, he gets everything right here and now. The latest data show that the share of transitions to the site from social networks is strongly reduced, so when planning a strategy for SO

If you are ready to invest, then various advertising tools to help you. Each social network has its own:

You can refer to the agency that turns turnkey the whole complex to work, but they will be so much money.
In general, ask yourself a question: why do you need groups in social networks and what will you broadcast in them?

No matter how one hundred million times did not talk about it, but only the necessary and interesting content Created to attract the audience.

Paid or Paid Traffic Channels

These are users who come to you by paid advertising. Let's see what kinds it happens.

The cheapest cost of transition to your site!

Purchase newsletter for the audience you need. Send the presentation of your product / site or anything to your potential customers, up to advertising banners inside the letter.

Sorry to interrupt reading. Join my Telegram Channel. Fresh Announcements Articles, Development Digital Products and Growth Hack, everything is there. Waiting for you! We continue ...

Small blocks with a small picture that are similar to news. In the previous material, we just told about. The same blocks can be purchased as advertising.

No exceptions and great resources. The same media, entertainment portals, etc. The key will be the question: Is there any audience there? Advertising on such sources can be diverse, from special projects to a native (article with reference to the product).

How to pump paid traffic channels?

Money, money and once more money to everything you need to approach with the mind. Always easier to take and give money to the agency.

But if you have a little time and patience, then at least some of the paid advertising you can organize yourself. To do this, learn the tools and create an advertising campaign yourself.

For other channels, the same thing. Explore the question, spend a little of your time and do not regret. At a minimum, you will deal with and can ask the right questions to the Agency if necessary.

RESULTS

Today we talked about Social and PAID traffic channels, on this basis end. Further you can find in each of them for yourself effective method Attracting customers to your site. Now you need to go to the part where we will learn to check the operation of the channels, but about it in the following material.

Good luck!

Almost forgot, subscription at the bottom right 🙂

Alexey A.

All cycle articles.

This material was located in the exclusive section. At the time of publication (January 7), there was no material in Publication. Today he appeared not a few paid resources. It makes no sense in a closed section, the material is published for everyone in open section. Learn, the material is very cool!

Course: "Quick traffic from social networks" . Christmas present for users of a closed section. Fresh material to extract traffic from VK and Facebook. Do not forget to leave a review after examining the material! There is no reviews about the course. The material is worthy, we advise you to explore! Material sent WebPro. with a comment: "A cool course on traffic. Place while in the closed section. Soon gets into public and can be transferred to open. Examine, you will not regret! " We recommend downloading immediately, remove can at any time! The material can be deleted upon request of the copyright holder! Learning

Course description:

Traffic from VKontakte

In this module you will learn everything you need to quickly launch target effective traffic from VK on your resources. Nothing superfluous - only productive actions, most of which will have a cumulative effect. Those. Making them once, you will observe an increase in your advertising coverage for a long time. It is like circles on the water - your advertising coverage will become wider and wider without your participation. After passing the module, you will receive step-by-step technology, which will allow you to quickly find the target audience, quickly expand it to the desired size and quickly create effective advertisements for selling your goods and services.

Outcome:

Traffic from Facebook

In this module you will learn everything you need to quickly run targeted effective traffic from the FB to your resources. Facebook has a number of features that are not in VK. And this good news. Because almost none of the competitors use these features to the full coil. And you will. As usual, in the module, nothing superfluous - only the result simple actions. After passing the module, you will receive step-by-step technology, which will allow you to quickly find the target audience, quickly expand it to the desired size and quickly create effective advertisements for selling your goods and services.

Outcome: Fast profitable traffic when you need it.

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The material is provided solely for familiarization!

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