How to look for thematic groups in contact. Search for a group of VKontakte. How to find suitable groups in VC for paid posts

Today, social networks have occupied an extremely important part of the life of a modern person, here you can communicate with friends, finding common interests and even find a lot useful information, as well as create thematic groups in contact. The unconditional flagship among domestic social networks is "in contact". The number of its participants grows literally every day. Any registered user with the help of this service can look for their friends, classmates and acquaintances, publish statuses and various interesting information and just communicate, as well as much more. Particular attention should be paid to multiple interest groups that exist "in contact". Participants in such groups can share their own opinions on a certain problem, promptly obtain the most important, topical information on issues of interest, as well as the first to learn all the events and news of the world, country or city.

Group search in VK

For registered users need to find an inscription "Communities"on the social network page and search, using the category options to which the group you are interested in.

Each user learns about new groups by sending invitations, news, from friends of friends or by convenient search on requests. The service "In Contact" you can find many different groups, but some of the special popularity should be allocated. In particular, it is necessary to allocate the following groups:

• "Funny and interesting", "Positive" and other similar to them (here you can find funny quotes, photos, latest Internet mammas, pictures, as well as other information that greatly raises the mood).
• Groups of fans "Comedy Club \u003d)" and KVN.
• A huge number of groups that unite film connoisseurs and cartoons. It is necessary to allocate "Interesting Cinema", "Cinema Blog", various groups of serials, actors, musicians, singers, films.
• In interest in a certain sphere. These can be a group for parents, car enthusiasts, students, employees of companies and certain specialties, football fans). Here, such groups should be highlighted as: "Football as a lifestyle", "Our Zenith".
• It should be added to the above more groups that will not leave anyone indifferent: "Abandoned cities of the world" (especially vivid impressions remain from photographs posted here - a feeling of mystery appears, a desire arises to visit these places), the page "Interesting events in St. Petersburg "(this page will be particularly interesting for St. Petersburg residents and guests of the city, because information about interesting events, legends and sights of North Palmyra is laid out here. "In contact" registered great amount groups, so every visitor can find suitable for yourself. In addition, it is possible to create your group.

In addition, there are some strange groups without certain interests and goals. As a rule, such associations are created in order to exchange catchy quotes, jokes and pictures. For example, "A group of people who first printed, and then drove that they are printed in English and everything is gaining again." Groups and invite new participants to it.

VKontakte communities are groups in which people combined with one common interest. It publishes various posts - text or with attached photos, audio and video recordings.

Why do you need VKontakte communities

Communities are three species:

1. Groups.
2. Public pages.
3. Events.

"Groups" are intended to exchange views. In them each participant can Publish posts if it is permitted by the creators, comment on recordings, add media files (photos, video, audio). It is possible to create "discussions" in which users will be able to communicate freely. All these functions are basic, they are focused on them, so they are located at the top of the page so that they are clearly visible.

"Public page" is more suitable under doing Business or news tape. All the above functions work in public pagesoh, but they are located on the side, more from the bottom, so as not to drag attention from the records.

"Events" meet their name: they are created for organization of events and meetings.

1. Doing Business. VKontakte has a large audience, so selling goods, advertise them on the expanses of this social network is beneficial.
2. Publication of creativity. It can be like own works (poems, drawings, recorded songs) and someone else's creativity.
3. Combining people The overall idea, like that: Hobbating a shared book, film, desire to be aware of news, etc.

Search community VKontakte.

VKontakte has its own algorithm detection Public. To do this, you must first go to "My Groups" (the page is available only if the user is registered). On the right there is a column where you can choose "Search". You can also search at once if you start entering the text in the desired graph, where the gray font is written "Search by Communities".

After entering, the results that satisfy the request will appear. By default, the sorting method is indicated " By relevance" This means that there are first publishes, whose name is similar to the phrase entered. But VKontakte analyzes the interests of the user, the list of his groups and pages, friends, therefore, in the first rows of the result, the most appropriate, according to VK, results will appear.

The second way of sorting displays the originally public, where the most participants.

Also, VK offers localize the location of the community, indicating the region (country, and after the city).

In the column "Community type" you can choose:

• community (i.e. groups and public pages);
• events.

Initially installed graph "All", that is, public messages are displayed, and events.

After entering the phrase, her words will be highlighted with gray highlighting in the names.

The result is visible in the screenshot above.

Search without registration

There are two main ways to search without registration.

For the first method, the built-in VKontakte feature is used. For this you need to go through the link: https://vk.com/communities.

The following window will appear, in which popular and approved by the group's social network appear. In other words, what is recommended by the social network to the user.

Advanced search without registration is the same as for registered users. The only limitation is that closed groups will not be displayed, if the user is not authorized In contact with.

The second way is to search with Google Server System. As VKontakte is quite popular and global networkAll Posokoviki interact with it. Therefore, it is necessary to search enter the query By the template: "VK Name Public". Instead of the word "VK", you can also enter a link to the social network: vk.com. And if the message is known to the message, such as new_group, then it is enough to write its search string or specify in the address bar in format: vk.com/new_group.

How to search for records in the group

To facilitate the process of finding necessary information In a public, there is a search algorithm for recordings. To do this, you must first go to the group and open main page. Next to the inscription "Community entries" is located loupel iconYou need to choose.

After that, enter the desired query in the graph and press the ENTER key. The page will be displayed all the records in which this query is partially or completely.

Many communities also lead their hashtags for which track topics post. Heshtags are introduced through the "grid".
If you enter it into the search string, all records of this subject will be shown.

Website VKontakte is intended for active communication. However, in this social network there are many communities and personal pages on which you can read information: both useful and not very. Every day, posts are laid out on the walls. If you have once seen a useful record, but did not read it, and now you want to return to it, you need to try to find it on the wall.

On the wall it is quite realistic to find a certain post among their infinite set. Search by posts in Vkontakte Group can be carried out on a keyword or phrase, as well as the date.

Follow the instructions below to launch the search for posts in the group:
1. Purge into the group "Group". It costs the fifth point in the menu. Go to the community you need.

2. Press on the magnifying glass above the wall.

3. In the search field we write a request. It can be a key phrase or word. Click Enter on the keyboard. The results will appear in the results.

Expand a little possibility

This method allows you to find a post on the wall by date.
1. Click on the "community entries" above the group of the group.

2. Separate section "Search by posts". Here you can choose a date in the calendar, if you know, from what date there was a post. Standard method The search here is also available.

With the help of these two ways you can also find your publication on the wall in groups, as you will know exactly when it was published and what exactly wrote there. Unfortunately, it is impossible to put, for example, such a parameter as "a search for people who published recordings on this wall".

When to search by dates, and when keywords? By date, it is better to look for publications with pictures, as they are not always accompanied by text. Accordingly, entering key phrases from text in pictures is useless.

Put the date that precede the necessary you, if you do not know what kind of numbers made a publication. For example, you remember that the desired entry in January, select the end of December. Thus, a part of the tape will appear, starting with the specified date. You will only stay a bit scroll.

Search on a personal page

Data on personal pages are in the same way as posts in communities. Search for interesting information by scrolling the wall, if there are a lot of publications and, if this is some kind of old entry, it does not make sense - you just spend your precious time. Her, by the way, can not find it.

We are looking for publishing news

Search for an entry on your news VKontakte is also possible if you are a member small quantity Communities and signed for several people. If the news feed is updated every minute, the chances of success are small if you just flip the tape.

If you do not know what kind of publishing group, click on the "News" section in the main menu, and then move your view to the right list of blocks. There click on the "Search" option. The overall ribbon of the system opens, but with the search string at the top. There you can enter keywords and phrases.

Learning below will be the "Search parameters" section. They are as follows:

1. Message Type: comments only or copies.
2. Attachments: notes, photos, videos and more.
3. Number of likes.
4. Mention reference. Enter the address of the page if you have it.
5. Mention of content.
6. Geolocation.

If you know, in which community is the post, go directly into it and look for the group news.

The search on the wall is a pretty simple and convenient option. You can find it necessary information In just a couple of minutes - just enter the request and all.

Social network Offers a convenient and flexible tool to search for the desired publication. If you know when it was approximately posted, you can easily find it in the tape. If you do not know the dates, remember the keywords contained in the post.

Imagine Steve Jobs - a black turtleneck, an insightful look - who is trying to present the iPhone, standing among the village of Papuans, where there is no electricity.

Despite all the genius, Jobs is unlikely to succeed at such an audience. Also, reliable and ineffective advertising placed on the site with an unsuitable audience. Giving advertising in publics that are not suitable for the audience, you lose money and time. It is much better to advertise where your potential customers live.

How to find suitable groups in VC for paid posts?

The standard functional VKontakte allows you to find groups suitable on topics (very general) or by name. This is not enough. First of all, because the theme is declared arbitrarily, as well as the name does not always reflect the essence of the audience. For this it is simply too short.

I will not stop on the difficulties of the selection of sites: they are known to anyone who tried to advertise in publics. We will immediately move on to solving the problem.

Another approach: start from the user!

To find the platforms you need, you just need to remember, for which it is done. Our goal is to find groups where there are people susceptible to our advertising. Let's then find these suitable people and let's see what groups they consist.

Search, of course, we will not manually. I bring to your attention the second tool of the project smmup.ru - Search for groups by target audience parameters.The tool is located at: http://smmup.ru/target.php

How it works?

The overall idea is very simple:

1. You specify the main parameters of your CA
2. On their basis, a sample of users is prepared
3. The program collects data on what groups each user consists
4. Information is summed up, as a result, we see which groups prefer people who are our potential subscribers or customers.

Haha, - you say. Well, it will be as a result of MDK and EP, something that is signed every second. Specule!

That's right. Therefore, the fifth item is the most important! - lies in the calculation compliance Index.

To understand what it is, you need to remember the basics of marketing theory. The concept of affinity-index is well described in Wikipedia. Here I will remind you that this is an indication of how much better advertising is perceived by the audience of a particular site towards the audience as a whole (random people). Perhaps it will be easier to understand the examples:

So here. The likelihood that a person in our sample consists in a specific group, directly depends on 2 factors: the number of group and the affinity-index area for this sample. But the number of subscribers of the group we know! So does it interfere with calculating the compliance index?

I turn this shortest excursion to the theory, turn to practice. You do not need to delve into all calculations with the compliance index. Now you will see that he works and this is the main thing.

Examples of work tools

To begin with, I will select anything quite simple so that we can make sure that the idea of \u200b\u200bthe conformity index is working.

For example, we want to launch a website dedicated to football in the regions and decided to advertise in small groups of lovers of this sport.

We find that football lovers in Kaliningrad are signed. We point out the city, expose age from 20 years (we need an adult and solvent audience), in the interests, we specify naturally football. We launch and analyze.

We receive a table with communities sorted by descending index (clickable):

The first lines with a huge compliance index occupy small regional groups of football lovers. The rest of the community is predominantly male, i.e. The audience in them is "warm", too good to us suitable. Quite logical results, right? We could get them and standard search by communities, although they would spend more time.

A more complex example. Suppose we sell some special software or service for, well, for example, realtors in St. Petersburg. Easy to find groups where realtors are sitting? Not very:

Standard search We find only groups with a suggestion of services ...

But for smmup.ru it is not a problem. We indicate the city and Position:

There is already something to get used, right?

Another example + small subtlety in using the tool.

We want to sell the fans of the films "Hobbit" some accessory - yes, even if there would be a ring of all-hand delivery in Moscow. We indicate the "Hobbit" among interests:

Oops. Somehow pale: Little affinity (not dozens and hundreds), vacancies ... something is wrong! We pay attention to the notification above the table. Yeah, well, of course! After all, indicate in your favorite films "Hobbit" - this is not a sign of Central Asia. The film is quite popular. We add to the interests of "Tolkien, the Lord of the Rings" to collect the most tary fans:

Looks like a matter, isn't it?

Briefly: How can the tool be useful?

Such examples can be given a lot. Go to the site and try yourself! You can specify a lot of conditions for the sampling of the audience: gender, age, interests, geography, work ... Specify the portrait perfect customer - Get a list of the best playgrounds for advertising.

I do not think that my readers need to additionally explain how to advertise in a small group with a homogeneous and active audience suitable for you by parameters. I remind you only that advertising there usually can be taken very cheap. And even for free, if you can suggest something more or less interesting. Small thematic groups are often conducted not for profit, but from interest.

Use the tool (at the moment it is absolutely free)

To search for communities:

1. Enter the name of the task in this field, under this name it will be displayed in the history of all tasks in the Pro version, the results in the Flash version and in Pro will be downloaded under this name.

2. Specify data for analysis:

• Enter keyword or phrase in the nominative case, which you need to find community. Please note that the search for several words in the module is not possible.
• Specify, search for accurate entry of the phrase or not. When choosing the "accurate entry of the search phrase", only those communities will fall into the results, in the title of which there are specified phrases or a word form, and not any word from the specified phrase or word with another end.
• In Flash version, you can additionally specify the search only for official, i.e. verified communities.

3. Results Settings Filters:

• Select the type of community to find: a community, a public page or event - or select "Any" in case the type of community is not important. In Flash version, you can additionally find future meetings.
• If you are looking for only groups, select the type of groups to find: any, closed, open.
• Determine the geographical location for groups and events, since public pages information about geo is only if they were created as groups, and then translated into public.

In addition to the Flash version, you can:

• Set the collection of communities by the number of users, growth rates, the ratio of day attendance to the number of users, the ratio of the number of likes to the number of users, the ratio of comments to the number of users, the ratio of the number of records in discussions to the number of users. That is, the collected communities will be built in descending order by the selected parameter. Available when searching without specifying the city. This must be done before the start of the parsing.
• Filter the list by the number of subscribers. Communities that do not satisfy the specified minimum and maximum subscribers will not fall into the sample. This must be done before the start of the parsing.
• Filter the list by keywords that should not be in the community name (input via space).
• Filter the found communities by date, no later than which the last post in the community should be published. In order for this parameter to become active, you need to wait for the task completion and click "Find Dates of the Last Post".

Once all the data is filled, to execute the task, click the "Run" button in the Pro version and "Search" in the Flash version.

If you work in the Pro version, the completion message will come to the mail that you specified during registration. If the Flash version is, it is necessary to wait for the end of the module to save the results.