Channel design for YouTube image format. How to create your own YouTube channel: algorithm and design rules. Secrets of making videos that grab attention

Today, having your own is considered very fashionable.

With its help, many increase their self-esteem, try themselves in the role of directors and even earn a lot of money.

However, many do not know exactly where to start creating their channel. And you need to start it with the design.

Why is the correct design necessary?

Beginners often make mistakes with the design of the channel at the initial stage. More precisely, they simply ignore this question. And this is important. A well-designed channel plays a big role in attracting subscribers.

Moreover, the graphic design should reflect the video it contains.

A simple example of this is the gags channel. You must admit that graphic design in the style of nature will not work for such a channel, since, to put it mildly, it will look ridiculous.

It is worth noting that it is not so difficult to come up with a stylish design, but installing it is more difficult.

Recent changes to YouTube have made the design procedure a little more complicated, and for beginners it is very difficult to cope with it.

Step-by-step setup instructions

Channel setup procedure as follows:

Setting up the graphic part.
Competent description of the channel.
Create a playlist, sections, and so on.

Let's consider each item separately.

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Configuring the graphic design of the channel

Cap

In the event that the channel is being issued for the first time, then under the banner with the name of the channel there will be a proposal for the design of the header. After clicking it, a new window will open in which you should upload a picture.

The image must have the size 2560x1440 pixels. The loaded picture will be the header itself instead of the boring gray background.

The best option would be if the image is created exclusive to the content of the channel.

Avatar

The avatar will be located in the channel header, which has already been set by the owner.

Now it looks like a small square in the upper left corner. If a pencil is highlighted at it, after clicking a window for loading will open.

Links

This procedure is not required, but if you have your own website or a group on a social network, it will not interfere with the channel and will help either visitors to the site.

To do this, you need to move the cursor over the header and select "change link". After that, you need to select "link" or "social network" and click the add button.

At the last stage, insert the site or group address and confirm the action.

Background creation

To do this, go to the "Themes and Colors" section in the channel settings.

In a new tab that opens, just select the most suitable background and confirm your choice.

Many video bloggers create an exclusive background for themselves, but for a beginner, the standard ones that YouTube offers are enough.

The rules for preparing images for decorating a channel are outlined in the following video tutorial:

Preparation of a competent description of the channel and information about it

Text is the best source of information used by search engines.

That is why, including video, plays an important role in its effective development.

It is enough to spend 20 minutes once writing an effective description, and then, only as necessary, make the necessary adjustments to it.

The channel description itself should reflect the topic of the channel. It is necessary to indicate everything about the channel in order to interest users.

It should be noted that the channel description should be no more than 1000 characters. The best formatting is to break the text into small paragraphs. Initially, it can be dialed in the usual text editor, and then copy it into the appropriate field.

Channel settings allow you to view the page in several modes, namely as:

administrator;
guest;
subscriber.

To add a channel description, go to the “About channel” tab and select “Channel description”. In the appeared empty window, the text is inserted and confirmed by clicking “Finish”.

Selection of keywords

Drafting semantic core together with the selection of keywords, it is similar to site building.

Itself YouTube structure includes:

Selection of keywords for YouTube is selected in this way:

high-frequency queries are selected for the channel name;
for playlists - mid-range;
for video - low-frequency queries.

After the topic of the site is determined, you need to start selecting keywords.

Many people use wordsstat.yandex.ru for this.

How to correctly enter keywords on the channel

In order to write down the main keywords per channel, you need to go to the "Advanced" page. To do this, initially go to the "Video Manager" section. Then you need to go to the "Channel" tab. All the main keywords should be recorded in the line that is designated “channel keywords”. Each word or combination is enclosed in quotation marks and separated by commas.

It is worth noting that you can enter as much as the service itself allows.

In order to register keywords in the playlist, you should go to the "Video Manager" tab, then select the "Playlists" subsection, and eventually go to the "Add Description" tab.

Fundamental rules are as follows:

a search query must be used in the title and subtitle;
repetition of keywords is allowed no more than 10%;
it is imperative to use synonyms, word forms and other diluted keywords;
you should write the last keyword in the last paragraph.

Similarly, the process of recording tags for a newly uploaded video takes place.

It is also worth noting that you can spy on keywords from popular channels that are competitors by topic.

Adding chapters, playlists, creating a trailer

Creating a trailer on the main page of the channel, including adding sections, significantly increases the promotion and allows you to get a sufficient number of subscribers in a short period of time.

Making a trailer

To add it, you need to return to the main page of the channel. This can be done by simply clicking on the house-shaped icon below the header.

After that, just click on the “Channel Trailer” section. After clicking, a page will open with all the videos that are on the channel. It is enough to choose the appropriate one and confirm the action.

After that, every visitor who enters the channel will see this trailer on the main page.

Experienced video bloggers create exclusive trailers. This is done in special programs by video editing, then, like a normal video, it is uploaded to the channel and added to the main page.

In case a beginner decided to try his hand at creating his own trailer, you need to pay attention to such recommendations, how:

Adding chapters to a channel

Below the previously installed trailer, you can see all the content. It's under the sections.

You can leave everything in its place, or you can do it all over again.

How to do it? Elementary. To do this, click “delete all sections”, and then, in an empty window, click “Add section”. In it, you can select the parameters by which the video will be displayed.

An example of this are the sections "Popular", "Liked" and so on. It is worth noting that several sections can be placed on the main page at the same time.

Other important design settings

The rest important settings in the design of the channel is change of his address.

By default, YouTube assigns it the approximate URL http // www.youtube.com / channel / UCIZ_fgfh_fgfh_gg, where UCIZ_fgfh_fgfh_gg is the name of the YouTube channel itself.

Agree, the best option would be to replace it. To do this, just go to the "Additional" section, then enter the "Account Information" subsection.

After a new window opens, you need to click “Create custom URL”. Where the URL should be, enter a new name.

It should be noted that the direct name of the channel itself can act as a new name.

Besides, important point in attracting video viewing is linking the channel with social networks.

To do this, just go to the "Linked accounts" section and select the social network that contains the page.

Each time a new video is added, the information will be transmitted to the social network with which the channel is associated and thereby attract new visitors and thereby increase the number of views.

Hello friends!

First of all, I want to congratulate all my readers on the holiday. Thank you women for being in our life.

Well, now to the point. Today I am starting a series of articles in which I will talk about how to properly design a YouTube channel and tell you some tricks. If you're ready, read below.

So, how to make a design for YouTube so that it really attracts people and people are interested in your channel.

I will tell you the secrets that the information about which I want to tell today I learned myself recently and your channel has not yet fully brought it into its proper form, but soon it will be transformed, since there are already certain ideas. (perhaps when you read over time, you will see how my channel looks in a new way).

How to start designing a channel? First, you need to make a channel icon that will be seen by users who have entered the home page. In the screenshot below, I have highlighted the channel icon:

What should be the channel icon? This can be a photo of the channel owner, a photo of a brand (for example BMW), or the product logo itself. You can change the icon by clicking the pencil and hovering over the icon. The photo itself will need to be changed in the Google+ interface. Put recognizable photos or logos on the channel icon so that users can later make an association with you.

Let's move on to the second part of the channel design. This is the channel header. The channel header is a rectangular image below the channel icon.

If you are a video blogger, then it is better to emphasize the personality in the cap, and if you are a company, then focus on the brand or product. It is also advisable to indicate some kind of slogan that will be understandable for those who came to you for the first time and the inscription “subscribe to the channel” (this is essentially a call to action). Below in the photo I cited as an example the channel cap of Evgeny Khodchenkov (you can take it as a sample).

This is necessary in order for channel visitors to visit your site, if you have one, and also to find you in social networks (I hope I don’t need to explain how much they are gaining momentum now social networks). You can also edit links by clicking the pencil button in the right upper corner caps (by the way, the cap also changes in the same way).

Everything is clear with links. Indicate them and give the addresses of the sites, and as for the description of the channel, here you need to write what your channel is about and, to the maximum, enter the keywords that are associated with your channel. If you are engaged in cooking, then the description should contain the words: recipes, how to cook, delicious, etc.

So, in essence, we have configured the channel header. In the next article, I will consider setting up the part of the channel that is located under the header. There, too, there are some points of their own that must be taken into account when asking how to make the design for YouTube correctly.

Let me remind you that this is the first article from the series “How to make a youtube channel design”. So far, I think that there will be three of them in total, but maybe more, since there will be a lot of things to consider.

As for YouTube, you can read one of my provocative articles:

Once again, I congratulate all the girls on March 8th. Subscribe to blog updates at the bottom of the article so as not to miss useful information.

Traditionally, a positive video about March 8:

Hello, friends. Vasily Blinov is in touch and today we will begin to make a high-quality design of the channel on YouTube.

Let's break down the entire design process in steps, dividing it into two stages. At the first stage, I will tell you how to beautifully design the channel's main page, and at the second, about the design of the videos themselves so that they bring new viewers, subscribers and are remembered with a unique style.

First of all, I believe, you need to think over exactly your unique style (design) not only for the channel header, but also for future and existing videos, so that they will be remembered by the audience in some way, and by their appearance they will immediately recognize them.

If possible, it is better to make a technical assignment, how do you present the design of your channel, and contact him to professional designers that can do beautifully. Or, for the first time, do it yourself, I will provide you with video tutorials.

All the same, the design of a channel on YouTube is a fickle affair, after a while you will discover new ideas, understand what subscribers like and what do not like and improve your channel in terms of the design and quality of videos.

The design of the main page of the channel on YouTube

Let's start with appearance the channel itself, the setting of which can be divided into 4 stages:

Creation and installation of an avatar.
Creation and installation of a header.
Create playlists and customize their display on the main page.

We could also add here, which we did in the previous lesson. They are also displayed on the home page and play a small role.

Channel icon

1. The first is the channel icon or avatar. It can be your photo, project logo or just some kind of picture. Remember that it will appear under all your videos, in the header, comments, related channels, searches, subscriptions, statistics, advertising, etc.

Instruction -

All the details on how to do it correctly can be found in a separate instruction.

Background image

2. The background (header) of the channel plays more informational role for visitors, it usually complements the channel information. Shows visually, whose channel it is and what it is about. In a separate instruction I will tell you how to make a hat and why the size of the picture must be 2560 x 1440. I will also give a bunch ready-made templates to do it yourself.

Instruction -

Trailer

3. On next step we will make a trailer for the channel, which will be shown to new viewers who have not subscribed to the channel. In it, you will need to tell in detail and show what the channel is about and make it clear what the person who subscribes to it will receive.

But we'll deal with it a little later, when we start filming, editing and uploading videos.

Instruction -

Create and arrange playlists

4. The last thing we set up for home page- this is the location of the playlists, but you will need to create them first. This is done to make it convenient for the subscriber to view your videos, broken down into separate headings.

Instruction -

On this, we designed the main YouTube page, it remains to prepare the design for future videos.

Making videos on the channel

Not everyone has the patience to deal with YouTube so seriously as to make out a video. Many people have enough of the design of the main page, and the video is filled with a tyap-blooper, making an uncomplicated editing.

I propose to make all the blanks for the design of each video, then just insert new material into them and you're done.

Corporate identity (channel logo)

5. Channel logo, so that you understand - this is the icon that appears in the lower right corner when watching a video.

Instruction -

Screensaver (icon, preview) for video

6. Background icons for videos are also an important part of the design. It is worth making a few design templates for movie intros. A beautiful and most importantly catchy icon plays a big role in promoting the video and the entire channel.

As you can see in the screenshot, the video on the left has a video icon, and the three on the right just have a frame from the video itself. They look much worse. Therefore, it is worth paying special attention to this item.

Instruction -

Video intro (intro) at the beginning of the video

7. This and last step are not so important, you can do without them, but these video screensavers have many advantages.

Please note that absolutely all films and series on television have an initial video intro, by which you can immediately understand who made this film or what kind of series it is. Any channel on YouTube is like a TV series, as new episodes (videos) are constantly uploaded to it. Therefore, it will be cool if you make your own unique intro.

Instruction -

End screensaver

8. The splash screen at the end of the videos plays a slightly different role. It is usually done in order for the viewer to start watching other videos, which are announced at the end of the video, or to take a simple action. For example, subscribed to the channel, another social. network, etc.

For example, I sometimes use an end screen saver as a navigator for video tutorials. A person immediately watches the next lesson, and does not look for it somewhere in a heap of videos.

If you don't do the splash screen, then YouTube, as soon as the video ends, offers to watch similar videos, and the viewer can leave your channel.

Instruction -

When you complete all these 8 points, then you can consider your channel to be 100% completed. All that remains is not to be lazy and process each new video.

Designer services and how much does the design cost

It remains for you to tell how much it costs to design a channel on YouTube and where you can find a designer. Prices, as always, are different, someone can make a background banner for 300 rubles, and someone for 5,000.

You will essentially need to order:

logo;
hat;
a couple of templates for video icons;
preview;
template for the end screen.

A simple design will cost you about 2 - 3 thousand rubles. For a preview, you may have to contact the specialists who own video editing separately, and any designer can do the rest. You just need to think over and paint what you want to see.

You can find specialists at. Just register, create a task and choose the designer you like.

Or you can contact my designer, a little later I will post a link to him here.

I hope you enjoyed this article, subscribe to blog updates and ask your questions in the comments.

That's all for me today, let's move on to step-by-step lessons on each design point. Good luck to everyone!

Hello dear friends.

Finally, we got around to continuing to publish on YouTube. The topic is relevant, and, I think, after reading the previous articles, many are interested in video hosting and already.

We continue the logical chain and today we'll talk about how to design a YouTube channel so that it becomes popular and profitable.

The article is divided into two sections. In the first I will talk about the design of the main page, and in the second I will talk about working with video. Both are very important, so read the article carefully and to the end.

We design the main page

Let's start with the channel splash screen - what the user will see when they click the link to their account for the first time.

First of all, I want to point out that YouTube channels stand out due to their unique style. If you already have ideas in this direction - great, implement them on the main page. Other novice video bloggers have ideas after the launch of the channel - do not despair if suddenly there are no ideas.

The main page design process is divided into four stages:

avatar
cap
trailer

Let's talk more about how to work with these components.

Setting # 1. Channel icon (avatar)

It's worth starting with the design of the channel avatar. It is located here:

To install an avatar, you have to go to Google+ and change the profile icon there. After that, the image on the channel will change automatically within a few minutes.

Setting # 2. Background image (header)

Where the cap is located is shown in the screenshot. On the test channel, for example, this is a mountain landscape:

You don't have to select an abstract image. This may include your photo, company or project logo. Remember that the background image is what gives users the first impression of the channel's content, and choose the appropriate image.

Youtube is a multifunctional platform available not only on computers but also on smartphones. The site has strict requirements for background images: you will not be able to load a picture smaller than a certain size. That is why 2048 * 1152 photos for YouTube design are so popular.

I do not recommend limiting yourself to a picture of the minimum size. YouTube itself recommends loading the image at least 2560 * 1440, and I decided not to stop there either.

In more detail about how to make a cool hat, I wrote in the article: "".

Setting # 3. Trailer

New viewers who start coming to your channel should be immediately interested. But how?

The trailer helps in solving the problem - a short video about the channel. In 30-60 seconds (no more) you have to tell what the account was created for and what useful information the user can learn. Present the information simply and focus on the video material - you need a minimum of text.

While I will not tell you how to make a trailer that attracts a thousand new subscribers every day, I will concentrate on the technical side of the issue.

To make the creation of trailers available, you must enable the "Customize the view of the Overview page" feature. Click on the gear on the right side of the screen:

In the window that opens, select "Customize the view of the Overview page" (I already have it enabled):

Now you have the function of adding a trailer to the channel. It is located here:

To get started, you can upload a short video about yourself or leave the trailer empty. In the future, create a special video and upload it to the menu in the screenshot above.

Setting # 4. Playlists

Playlist - a collection of videos with a common feature. For example, filmed in one trip, dedicated to one topic or event.

To work with playlists, you need to create them. Go to the "Playlists" tab in the main menu and select "Playlist 1":

A form will open where you need to enter the name of the playlist. Choose a suitable title and enter - the collection of videos is ready.

Since there is no video on your channel yet, we will deal with playlists a little later. For now, let's move on to the videos.

We make out videos

The next step in working with a YouTube channel is video design.

Not all beginner video bloggers have the patience for this job. Often, even experienced streamers, who thoroughly know how to design a YouTube channel, are limited only to the main page, and the video is uploaded after a simple editing.

However, this must be done. At the beginning of the life of the channel, it will not give much effect, but then its necessity will become obvious.

Setting # 1. Channel logo

When watching a video, the channel logo appears in the lower right corner of the viewer. For example, I took a video from the YouTube home page:

You can make pictures for your YouTube channel yourself, but many bloggers turn to designers. For me, the second option is more correct: it is better to give 500-1000 rubles for the work of a specialist than to delve into the topic on your own and waste time and effort.

But if this is not possible, then look for lessons on creating cool logos in Photoshop, for example, one of these lessons:

Setting # 2. Video preview

I think that you have often noticed previews for videos in the design of your YouTube channel. This is a splash image for a video: this is what the user sees when they find themselves on the page where the display is available.

By default, YouTube selects a screenshot from an arbitrary point in the video. This is not always convenient: the service can choose the wrong moment and take a photo that does not reflect the essence of the video. Solves the problem of loading a splash screen before uploading a video.

I will notice right away: uploading a preview of the video is only available to those users who have confirmed google account with help mobile phone... If you haven’t done so yet, you will be able to choose only one of the three video clips suggested by YouTube.

After confirmation, go to the "Add Video" tab (arrow icon in the upper right corner):

Next, open the "Video Manager" and at the bottom of the page look for the "Personalized Icon" button (to the right of the video). I think you will not get lost: the button is made in such a way that it is difficult not to notice it.

Setting # 3. Video before the video (intro)

The intro is the same trailer, only not for the channel, but for a specific video. Intro functions are the same as for screensavers before TV series and movies. Information about the authors of the video, copyright holders and other persons is published here.

You can create an intro once and then add it before each video. The intro development process is quite complicated, so it will be difficult to simply talk about it. Let's better watch this video:

Setting # 4. Image after clip

The final stage of video processing is the intro after the video.

If you paid attention, then on some YouTube channels, after the completion of the video, it gives links to other people's accounts, and on others it displays an image and offers to watch videos from the same account.

What is the difference? Just in the picture after the video. Someone downloads it, and someone does without it.

Unlike the intro, it is imperative that you take care of creating the image after the video. So you will leave the viewer on your channel and will not let him immediately go to someone else's.

To keep the user , insert navigation into the final splash screen - links to previous or next videos. It is convenient for viewers of video loops: no need to search desired video in a bunch of others, but just click once on the screen.

For such an image, a standard picture of 1920 * 1080 is suitable. Place button icons on it (in places where you plan to link) and calls, for example, to become a channel subscriber. Next, in the YouTube video editor, in a special window, load the splash screen and watch the example video to make sure: everything has fallen into place.

This video explains in detail how to do this:

This concludes the process of preparing video materials for publication. If you have worked with all four (and if you also take into account the channel as a whole - with eight) settings, then the account is 100% prepared.

How much does the work cost?

Making a design for YouTube is a task that is not feasible for all video bloggers. Dealing with graphic editors is not convenient for everyone: sometimes it is better to pay and quickly get a high-quality result than to mess around yourself.

I believe that the following services should be ordered from designers:

logo development
channel background image design
preview
end screen saver

If you wish, take something from this list for yourself - save money and do exactly what you need.

As for the cost, it can differ quite a lot. Depending on your requests, terms and qualifications of the designer, give from 2 to 7 thousand rubles for the work. In addition, you must think over what exactly you want to see on the channel, and convey the information to the developer as much as possible.

Conclusion

Account and video registration is one of the stages of creating a successful YouTube channel. Simple and quick steps will dramatically increase the attractiveness of the page and attract new viewers from where you did not expect them at all.

Work both with the entire account as a whole, and with each video separately. The viewer should not get the feeling that the channel owner has tried only once. In addition, work on each video will keep the viewer on the page and increase the number of subscribers.

See you soon on the blog pages!

Users watch videos on Youtube per month and, on average, spend more than 1 hour a day on it. Companies cannot afford to ignore this platform as a traffic source. If your business doesn't have a Youtube channel yet, we advise you to start running one.

Registration Youtube channel not as critical as the cover of a business page on Facebook. The video attracts many times more attention than the static header of the channel. But it also helps brand the channel, convey a message to users, and win subscribers.

If you already have a great YouTube cover, you should add some variety and update it from time to time. How to do it easily and where to get ideas - we will tell you in this article.

What is the size of the YouTube banner?

Header sizes vary by platform. The banner that you see on the monitor is significantly different from what you see on the mobile screen. Here's a quick guide:

The text should be located in the center of the banner, then it will not be cut off by different devices... If you want to add a logo to it, place it in this “safe area”. Follow the recommendations from Google:

The minimum size of the uploaded image: 2560x1440 pixels
The size of the "safe zone" for placing text and logo: 1546x423 pixels
Maximum width: 2560 pixels. Edges will be clipped on different devices.
Download size: max 6 MB

What is a good YouTube banner?

A good Youtube channel header is another chance to tell the people who visit your page about your company. Therefore, the header should be:

1. High resolution

2560 x 1440 is a large file. Some people watch YouTube videos on TV, so the banner should look good on big screens too.

2. In the style of the brand

A YouTube channel is an opportunity to promote your brand, but it should be done carefully. Don't put everything on the banner at once: logo, slogan, call to action and contact information. Place the logo in the “safe area” so that it can be seen on all devices. Use your brand colors, fonts, and general style.

3. Relevant content

It's easy to get carried away with designing, and sometimes you might forget the main message. The banner design should be relevant to your brand and the content you post.

How to create a banner for Youtube

In order not to create a Youtube header design from scratch, find a simple graphic editor with ready-made templates. For inspiration, you can check out Crello's collection of Youtube banner templates. To create a banner, select a template, add your text and your logo.

Crello is a very handy tool - you don’t need to be sizing and worry about lack of ideas. You can take the finished design as a basis and change it as you need it.

7 examples of great Youtube banners

let's consider good designs YouTube headers from famous brands.

GoPro

Tip: The image should include objects that represent your brand. When in doubt, add images of people in the context of using your product.

2. TripAdvisor B2B

Tip: use a banner to visually show the functionality of your product.

Tip: make your banner bright, add personality - so it will be different from others.

Tip: if you can't choose one image, make a collage. Place your company logo or one small message in the “safe area”.

Tip: Be mindful of your target audience. Lego audiences are children and the designs are specially designed to grab their attention.

Tip: Read up on some basic design tips. You will learn how to properly combine colors, objects and fonts.

Tip: everything should be simple. The LinkedIn banner has a black and white picture and the logo is part of the text. Despite the lack of bright colors, the banner evokes emotions and is memorable.

Even if you do not have the opportunity to order a banner from a designer, you can design a Youtube channel professionally. Take an example from big brands, look for ideas among ready-made templates and give it a try. Good luck!