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IPhone 8 presentation on September 12 youtube. What's leaked about the new iPhone

Our materials, written based on the results of the presentation (updated):

IPhone 8 presentation - online broadcast (in Russian):

All the main events of the presentation will be duplicated in our twitter @ApplemixRu. Better to subscribe now -

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What Apple will show at the presentation on September 12

  • Anniversary flagship - iPhone 8 (iPhone X), as well as iPhone 7s and 7s Plus
  • The final iOS version 11 and macOS High Sierra
  • Second generation wireless headphone AirPods
  • The new generation of smart watches Apple Watch 3
  • Long-awaited update for Mac Pro
  • Final versions of already announced products (HomePod, iMac Pro)

What will be the new flagship iPhone 8 (iPhone X)?

  • The main highlight of the novelty will be the OLED display in the entire front panel
  • iPhone 8 will be glass on all sides (like iPhone 4)
  • The physical Home button will disappear, it will be replaced with a virtual one
  • Touch ID will be moved to the side button on, or removed altogether
  • The front camera with an infrared sensor will be responsible for authorization-unlocking (by the owner's face)
  • Rear camera with two lenses will receive support for 3D shooting
  • iPhone 8 will be the first in Apple stories with wireless charging support
  • New body color - Blush Gold (copper-gold)
  • New even more powerful 64-bit A11 processor
  • Internal storage 64 GB and 256 GB
  • 3 GB random access memory
  • Prices will start at $ 999

Date and time of presentation

  • It will likely be Apple's first presentation at its new headquarters in Cupertino.
  • Presentation starts on September 12, 10 a.m. PT (8 p.m. Moscow time)

Who will present the iPhone 8

  • Tim Cook, Apple CEO
  • Phil Schiller, Global Marketing
  • Craig Federighi, software and services company
  • Eddie Cue, Apple Internet Services
  • Representatives of partner companies for demo

This time, while leaks and rumors have re-discovered a lot of details, something truly interesting and intriguing awaits us. There is a phenomenal flagship in the face of the iPhone 8 and a new headquarters, and much more, which we simply do not even know about. But one thing is for sure - this will be one of the most important and grandiose presentations by Apple in the last 10 years. You can't miss this! We are waiting for you on the 12th, at 20:00 Moscow time.

New, special anniversary from Apple was presented today, September 12, 2017, at 20:00 Kiev time.

Apple celebrates 10 years since the release of its first smartphone and unveiled three new ones at once iPhone models: iPhone 8 and iPhone 8 Plus (updated iPhone 7) and the new version - iPhone X. Roman numeral 10 denotes the 10th anniversary iPhone.

Online broadcast iPhone presentations 8 and iPhone X watch September 12 at Correspondent.net ... The official start of streaming events from the Apple Park campus is at 20:00.

Online streaming

Broadcast in Russian:

Original language - broadcast in English:

01.22 - Thank you all for your attention!

22.00 - The broadcast is over. So, today several interesting products were presented at once, and the main one is top smartphone iPhone X! Apple also showed iPhone 8 and iPhone 8 Plus, and its new smart watch Watch series 3.

21.50 - Prices for the iPhone 8 and iPhone 8 Plus will be slightly more modest - the cost will be from $ 699 and more.

21.48 - Phil Schiller announced the cost of the new iPhone X, which starts at $ 999.

21.30 - 1 chance in a million that the device will be unlocked by someone else with the new FaceID. These are impressive figures for the security of the iPhone X.

21.28 - FaceID will work in complete darkness, recognize the owner if he grows a mustache or beard, has makeup or a different hairstyle.

21.25 - Schiller talks about new function- FaceID. The gadget can now be "unlocked from view".

21.24 - As expected, the new iPhone has a vertical main camera.

21.23 - The Home button is a thing of the past, the iPhone has a very user-friendly high-resolution screen.

21.23 - right now Phil Schiller is presenting the long-awaited iPhone X, which Apple is positioning as a breakthrough!

21.21 - The gadget received a very strong glass front and back, and polished steel along the edges. In this case, the corners of the gadget are smoothed.

21.17 - Tim Cook returns to the stage again and talks about "one more thing" that the company is preparing to present. "The product will shape the future of smartphones," says the CEO of the company.

08.21 - One of the main innovations iPhone cameras 8 is that it can shoot 4K video at 60 frames per second.

07.21 - The cameras of the new iPhones are equipped with Portrait Lighting, which allows you to darken the background when shooting portraits.

02.21 - The camera in the iPhone 8, according to Schiller, is also significantly more powerful in terms of color reproduction. Including in poor lighting conditions.

21.00 Schiller talks about the new iPhone chip, significantly more powerful than its predecessors - faster from 25 to 70 percent.

20.58 iPhone 8 came on stage to introduce Philip Schiller, Apple's senior vice president of marketing.

20.53 Tim Cook moved on to the presentation of the new iPhone. He briefly tells the story of Apple smartphones.

20.44 Kew claims Apple TV 4K is showing highest quality images ever available.

20.40 Tim Cook returns to the stage to bring up Apple TV. He welcomes Apple VP Eddie Cue to the stage for an introduction to the product.

20.30 Apple Watch Series 3 is a completely standalone product, like the iPhone. With their help, you can listen to music, use Bluetooth and Wi-Fi. Also, a virtual assistant Siri is available in the watch. The SIM card is not inserted into the watch, but you can make calls using it.

20.25 Apple Inc COO Jeff Williams stepped onto the scene to present the updates WatchOS 4 in a new watch Apple Watch Series 3, among which - a warning about an abnormal heart rhythm.

20.23 A thematic video about a smart watch from Apple Watch was shown in the hall.

20.20 Tim Cook is back on stage to talk about the Apple Watch - the world's best-selling watch!

20.14 Angela Arends, Vice President of Retail and Internet Commerce, Apple Inc, unveils a new design Apple Stores which will remind more of conference rooms with large quantity free space and many technological innovations.

20.12 Apple CEO talks about the company's new campus. He notes the latest technological innovations that were applied during its construction.

08/20 Tim Cook calls for tribute to the victims of hurricane Irma in Florida in the United States.

02.20 The presentation has started! Tim Cook took the stage to greet the audience and remember Steve Jobs.

19.51 Less than 10 minutes left before the presentation! People are waiting for Apple's most anticipated event in the past year.

18.43 According to the Geekbench benchmark, the Apple A11 chipset is the performance leader. Experts talk about six processor cores, two of which will be "sharpened" for solving the most complex tasks.

The test results of the gadget under the codename iPhone 10.1 (presumably the expected iPhone X) have been "lit up" on the Web:

17:42 Here you go. The information was leaked to the network ahead of schedule - a screenshot with the characteristics of the new iPhone:

The predicted memory characteristics of the new iPhone, if you believe the screen, came true - 512 GB of internal memory will still be in the premium version!

17:20 The media have no doubt that Apple's new iPhone will be the most expensive smartphone... V Twittere excitement - the fans of the company are counting the minutes before the start of the presentation.

Jokes, memes and coubs appear based on old and new iPhones.


17:07 This is what the new Steve Jobs Theater looks like at Apple Park in Cupertino, California, where the presentation will begin very soon:


Steve Jobs Theater. Photo: Deepak ram on twitter

17:05 Good evening friends. Less than three hours are left before the presentation starts, and there are already many interesting leaks on the network. For example, it became known that Apple did not have time to create wireless charging before the iPhone presentation.

What's leaked about the new iPhone


Iphone 8 will be presented today

Since the iPhone 8 and iPhone 8 Plus will be the heirs of the seventh version of the smartphone, while the iPhone X will receive premium features, let's dwell on the features of the new iPhone X and everything we know about the new gadget.

The Apple iPhone X smartphone will be versatile and unique in terms of internal content and external characteristics. The price for it will fluctuate within a thousand dollars.

Obviously, for the first time in years, the iPhone will receive a radical redesign: an edge-to-edge bezel-less display by ditching the physical Home buttons... Some sources claim that the Touch ID fingerprint scanner will be built into the screen, others that Apple will abandon Touch ID altogether in favor of a new method - a facial recognition system that recognizes a user in a millionth of a second and can work even in the dark.

What's new in iPhonw 8 (f from open sources)

The dimensions of the iPhone will be comparable to the 4.7-inch version of the smartphone, but the diagonal of the screen is closer to 5.5-inch. Presumably, the novelty will receive a screen with a diagonal of 5.8 inches and a useful area of ​​5.15 inches. The rest of the space will be occupied by the so-called functional area, which will look like something in between the bottom panel Android tools and Touch bar new MacBook Pro.

For the first time in history, the display will use not the usual liquid crystals, but OLED technology, which will allow Apple not only to provide users with a screen with improved contrast and color reproduction, but also to make the device thinner and more energy efficient.

Replaced aluminum, which is used in the manufacture of the rear iPhone panels the last five years, glass will come. Refusal from metal case due to the desire to equip the gadget with wireless charging.


Wireless iPhone charging 8 (photo layout from open sources)

The processor will be called the A11 and will be much more efficient and energy efficient than the A10. It is possible that in the new iPhone versions will also increase the amount of RAM - up to 4 GB. Basic version will have 64 GB of internal memory, then a 128 GB model will follow and for the first time in the history of an iPhone there will be a top version with 512 GB of memory!

Another iPhone 8 innovation will be cameras. Up front, a camera with improved resolution and a 3D scanner for face recognition is expected. The iPhone 8 is rumored to have optical stabilization on both rear cameras.

In terms of color, the new iPhone, judging by the latest leaks to the network, will be offered in three colors - the traditional black and silver, as well as Blush Gold - reminiscent of either bronze or copper. Obviously, this particular option will be in the greatest demand.


Apple began its presentation by talking about the next generation of smartwatches,. They got improved hardware and support cellular networks... This made it possible to significantly expand the capabilities of the watch. In particular, from now on Apple Watch supports services such as Apple Music, iMessage and iPhone-free calling function.

When designing the Apple Watch Series 3, engineers managed to maintain the same form factor by turning the watch screen into a cellular module. As expected, eSIM is used for communication, a kind of "image" of a real SIM-card.

In addition, the Apple Watch Series 3 features a built-in altimeter, a 70% more powerful dual-core chip and a W2 coprocessor. At the same time, Apple managed to keep the cost of the Apple Watch Series 3 at the level of the previous generation model. Version 3 of the watch will go on sale on September 22, starting at $ 329 for the non-LTE version and $ 399 for the LTE version.

Apple TV 4K


Then we talked about - Apple TV 4K. As the name suggests, it supports 4K video playback, while retaining the same design and capabilities as the previous model. Apple TV runs new version tvOS and has an A10X processor - the same is installed in iPad Pro... The remote control for new console: It has small bezels around the button.

4K movies will be available at the same price as HD. All previous purchases will automatically upgrade to 4K HDR. The price of the set-top box starts at $ 179, pre-order starts on Friday, and the Apple TV 4K will be available for purchase on September 22.

iPhone 8 and 8 Plus



After talking about set-top box Phil Schiller appeared on the stage and moved on to the main topic of the presentation - the iPhone. Replacing the iPhone 7 in glass and metal cases. In the production of smartphones, 7-layer, very durable glass panels are used. Both models come with Retina displays with True Tone technology. With its help, the smartphone automatically adjusts the color temperature of the screen in accordance with the ambient light conditions.

iPhone 8 is equipped with the new 6-core A11 Bionic processor, which is 70% faster than its predecessor and provides even faster focusing when taking photos and videos.

Smartphone cameras have retained the same resolution and the same set of lenses. And optical stabilization is now present even in basic iPhone 8. It is worth noting the new improved mode for shooting portrait photos. Studio lighting effects are now available with a dual camera and Spot Facial Detection in Portrait mode.

In addition, the iPhone 8 and 8 Plus support Qi wireless charging. Along with the launch of the new iPhones, there will be accessories from Belkin and a number of other manufacturers. Apple itself will release its AirPower wireless charging station next year. It will allow you to simultaneously charge your iPhone, Apple Watch Series 3 and AirPods.

iPhone 8 and 8 Plus will be on sale on September 22 at a price of 57 and 65 thousand rubles, respectively. Residents of the first wave countries will be able to pre-order on September 15th. As for iOS 11, it will become available for download next Tuesday - 19th.

iPhone X


And the last and most significant novelty shown at the presentation,. It got a 5.8-inch OLED Super Retina display, wireless charging and face recognition, and at the same time lost the familiar Home button.

The body of the smartphone is protected from water and dust and consists of heavy-duty glass on both sides of the device and surgical steel on the sides. Unlocking is now carried out using the Face ID facial recognition system. You just need to look at the phone and slide your finger across the screen and it will unlock.

Face ID sensors are located next to front camera and are able to identify the user even in the dark. They work by projecting 30,000 invisible points onto the face and creating an accurate 3D structural map. Therefore, it will not work to deceive the sensor with a photograph. Thanks to machine learning technologies, Face ID adapts to changes in appearance. The sensor is used for Apple Pay and third party applications... And the chances of someone else unlocking your iPhone with their face is only 1 in 1,000,000. Touch ID has a 1 in 50,000 rate.

iPhone X is equipped with a new front-facing camera that not only captures selfies with a clear foreground and blurred background, but also analyzes facial expressions, and then creates 12 animoji from it. Back dual camera has 12 megapixels, a 10x telephoto zoom lens and optical image stabilization.

Also, the iPhone X is equipped with the new A11 Bionic processor with a neural system and a speed of up to 600 billion operations per second. And with a second-generation performance controller and specially designed battery, iPhone X lasts up to two hours longer than iPhone 7 on a single charge.

The smartphone is offered with 64 and 256 GB of memory, pre-order starts on October 27, and the start of sales is scheduled for November 3. Price accordingly.

P. S. Well, have you already prepared the money?

On September 12, one of the most anticipated presentations of 2017 took place. Apple CEO Tim Cook introduced new Apple Watch Series 3, Apple TV 4K, Jubilee and Crazy expensive iPhone X with a borderless screen, as well as the iPhone 8 and 8 Plus. The event took place at the newly opened Steve Jobs Theater, located on the Apple Park innovative campus in California.

Apple Watch Series 3: no smartphone needed

In 2017 smart watch Apple has become the most popular watch in the world, overtaking brands such as Rolex, Fossil and Omega, so the company continues to update this line.

The main innovation in Apple Watch Series 3 is the built-in LTE module, which makes the watch independent from the smartphone. It allows you not only to use applications that require Internet access, but even to receive calls. Also appeared Apple support Music.

Inside the Apple Watch Series 3 is a dual-core processor, W2 wireless chipset and an altimeter. Interestingly, the watch screen acts as an antenna - this made it possible to maintain the same dimensions as the Apple Watch Series 2.

A ceramic version in dark gray will be added to the lineup, and a sports braided strap will be available as accessories.

Apple TV 4K: Ultra High-Definition Movies

Apple's new set-top box features two of the most trending technologies: 4K Ultra High Definition and HDR Wide Color Range. Accordingly, the image will become even sharper, richer and deeper.

4K HDR movies will be available in iTunes for the same price as HD, with previously purchased HD movies you will receive free 4K HDR versions.

The hardware base of the set-top box is the A10X processor - the same as in the iPad Pro. It makes Apple TV 4K twice as fast and four times more powerful than the previous generation Apple TV.

iPhone 8 and iPhone 8 Plus: instead of s

According to Apple's logic, the seventh models with the letter s in the name, however, the new iPhones have become "eights", although they are a traditional upgrade of the iPhone 7.

The design is exactly the same as the previous generation, but rear panel now glass. Apple says it uses the world's toughest glass. Well, bloggers will do drop tests and check. The diagonals of the screens remained the same: 4.7 inches for the iPhone 8 and 5.5 inches for the iPhone 8 Plus. The protection from moisture and dust according to the IP67 standard has not gone anywhere either.

The main innovation is the 6-core A11 Bionic chipset. In addition to 4.3 billion transistors, it includes an Apple-designed graphics chip that supports the Metal 2 Framework and machine learning methods.

Also A11 Bionic includes powerful processor image, thanks to which cameras "eight" can quickly and accurately focus even in low light conditions and more effectively fight digital noise.

But the brightest feature that new processor images made possible is Portrait Lightning. When shooting portraits, the technology allows you to change lighting in real time based on a depth map, simulating multidirectional light sources.

Video recording has also improved: iPhone 8 and iPhone 8 Plus can shoot videos in 4K resolution at 60 fps and slo-mo in Full HD at 240 fps.

The iPhone 8 has a 12MP camera with OIS, while the iPhone 8 Plus has two 12MP cameras with f / 1.8 aperture on the wide-angle and f / 2.8 on the portrait camera. Both cameras of the iPhone 8 Plus also received optical stabilization.

Apple has paid a lot of attention to augmented reality as a new use case for the camera. For example, you can project the constellations onto the sky. A new type of multiplayer games has been demonstrated, in which events are projected into the real world, so that the participants not only control the game, but directly immerse themselves in it, interacting with physical reality.

Other features include True Tone technology, which adjusts the color temperature of the screen according to ambient light, front-facing stereo speakers and wireless Qi charging. The latter is compatible with all chargers but Apple has tagged Mophie and Belkin.

iPhone X: the smartphone of the future

It was exactly what everyone was waiting for - the anniversary iPhone. Like the iPhone 2G, the 10 is intended to set the course for smartphones over the next decade. At least that's what Apple thinks.

As a kind of response to Samsung flagships With bezel-less screens, iPhone X is built on a steel chassis, glass back and full edge-to-edge display. Of course, there is protection against moisture and dust according to the IP67 standard.

The Super Retina display is based on a 5.8-inch OLED matrix with a resolution of 2,436 × 1,125 dots and a pixel density of 458 ppi. Of course, I had to abandon the Home button and create new scripts in the user interface.

All you need to do is touch the display to wake up iPhone X. Swipe from bottom to top - return to home screen... The same gesture, but with a finger delay opens the dispatcher running applications... Impressive!

Most amazing, however, is Face ID, which replaces Touch ID. Just look at the iPhone X and it unlocks immediately. For such simple action there is a rather tricky technology TrueDepth Camera System, which uses an infrared camera, machine learning algorithms and neural networks. iPhone X creates a face model using 30 thousand points, can adapt it according to physical changes (say, you have grown a beard or changed your hairstyle) and can recognize the owner's face even in the dark.

Apple claims that the likelihood of being cracked Face ID is 1: 1,000,000, while Touch ID is 1: 50,000. The iPhone X cannot be tricked with a photo or even a mask.

The same TrueDepth Camera System made it possible to create Animoji - "live" emoji, the animation of which repeats the user's facial expressions.

The photo capabilities of the iPhone X are the same as those of the "eights", however, thanks to the TrueDepth Camera System, the technology of dynamic local lighting is also available in the selfie mode.

AirPower: wireless charging

In the end Apple presentations announced the AirPower wireless charger-mat. Just put all your Apple devices on it and they charge!

We are grateful to the cashback service Smarty.Sale for help in organizing the broadcast.



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