What new items can be expected at Apple's spring presentation? Hello HomePod, Apple's new speaker

We bring to your attention a special issue of our informational program "Apple News", in which we will summarize the results of the last March presentation of Apple, at which several noteworthy new products were presented.

1. The first devices in line were smartwatches, which came up after a rather lengthy report on Apple's contribution to the environment and health. For smartwatches, the company introduced new nylon straps, which Tim Cook called the "spring series". Thanks to them, Apple Watch has become cheaper - now the price starts at $ 299.

There are several new straps to choose from in new colors - turquoise, pink and orange. There is also a black version.

After the smartwatch, Tim Cook touched on the topic of the set-top box, which, along with the tvOS update, received several new features: in particular, the ability to dictate text using Siri and create folders on the home screen, the new App Switcher interface, iCloud Photo Library and much more. The new tvOS 9.2 is now available for download.

2. And then Greg Josviak appeared on the scene and introduced a new one to the public. As expected, he inherited his appearance from the five, but got the filling from the iPhone 6s.

At the heart of the iPhone SE is the A9 processor, whose 64-bit architecture, according to Apple, delivers amazing performance and responsiveness. So, the new product is already 2 times more powerful than the iPhone 5s, and the performance of the iPhone SE is 3 times more powerful than its predecessor.

The camera of the novelty has 12 megapixels and is equipped with a TrueTone flash. Support for 4K video is also available. In addition, 4G LTE and Wi-Fi have become faster, support for Apple Pay has been added, and "Hey Siri" now always works.

As for prices, the version with 16 GB of memory will cost $ 299, or 38 thousand rubles, in the official Apple online store, and the model with 64 GB - $ 499, or 48 thousand in the Russian national currency.

You can pre-order the iPhone SE starting March 24. And from March 31, it will be possible to purchase a novelty in the "countries of the first wave". It is slated to launch in 110 countries around the world by the end of May.

3. Along with the announcement of the 4-inch iPhone, Apple finally released after seven beta versions. The update is available for download to all users and of the main innovations has the ability to set a password for notes, Night Shift night mode, quick access to work with 3D Touch and improved integration with the CarPlay system.

4. And finally, Apple brought a new one to the world. It features a very bright display with improved anti-glare protection and a resolution of 2048 x 1536 pixels. In this case, the display itself operates in the same color space that is used in the digital cinema industry. With a wider color gamut, iPad Pro has up to 25% more color saturation than previous iPads. Therefore, the colors on it look more vivid, vibrant and natural.

The new iPad Pro also uses four-channel ambient light sensors that automatically adjust display colors to match ambient light. This makes reading a more comfortable experience, comparable to reading a regular book, according to Apple.

The 9.7-inch iPad Pro has an integrated Apple SIM, four speakers, a 12-megapixel iSight main camera and a 5-megapixel FaceTime front camera, an A9X processor, an M9X coprocessor, and lasts up to 10 hours on a single charge.

Prices for the new iPad start at $ 599 for the younger model with 32GB of internal storage. In Russia, the cost of this version will be 53,000 rubles. As for the model with 256 GB and an LTE module on board, it will cost $ 1,029, or 88 thousand rubles. Pre-orders for the new tablet will start on March 24, and the iPad Pro with a 9.7-inch screen will go on sale on March 31.

There was no official Apple presentation in March 2017. But that doesn't mean the company missed updating some of its product lines. As expected, the tech giant released several new products, and this did not require a separate event. Right now we will introduce you to all the changes and innovations. What's new showed the Cook Corporation?

Apple product update in March: summary

Especially for those readers who value their time and do not have the opportunity to view all the news of it-resources, we publish a short but informative list of all the changes and a video showing all the new products that Apple launched in March 2017.

What's new?

Exit inches instead of iPad Air. Price from 24 990 rubles.
Launch.
The release of iPad mini 4 32 GB is discontinued; instead, a model with a memory capacity of 128 GB is now presented at a price of 29,990 rubles.
Launch of an updated collection of Apple Watch bands. Nike Sport straps are now sold separately.
iPhone SE is now available in 32GB and 128GB versions, up from 16GB and 64GB. At the same time, the price for a smartphone has not changed.
Apple has announced a new Clips app for creating expressive videos. Launching very soon.
The free Swift Playgrounds app gets support for 5 new languages, MapKit and more.
IPhone 7 Silicone and Leather Cases are now available in six new colors.
Apple has discontinued the iPad Air 2 and iPad mini.

On September 12, in Cupertino, the traditional autumn presentation of Apple ended, at which the company presented its brand new products. As expected, these are three new iPhones, Apple Watch 3 and Apple TV 4K.

For the first time in the history of the iPhone lineup, wireless charging is available. Retaining the dimensions of its predecessors, as well as the standard 4.7- and 5.5-inch displays, the new iPhones pull more than the iPhone 7S in terms of innovation. This is the new A11 chip, which is 70% faster than the previous one, stereo speakers (25% louder), and a 12MP camera. Optical stabilization is now even on the standard iPhone 8, not just the Plus. The smartphones are equipped with a wireless charging function, but a port for the Lightning cable is also present. Official sales start on September 22nd. There will now be only two versions on sale in terms of memory: 64 and 256 GB at a price of $ 699 and $ 849, respectively.

The main flagship of Apple, the name of which has been confirmed, however, as Tim Cook himself noted, reads exactly like the iPhone 10. The smartphone received a housing without a Home button with a 5.8-inch OLED display, the latest A11 processor, and a FaceID user identification system that scans a face user. The chance of hacking such a smartphone is one in a million. In addition, the device received AirPower wireless charging, but it will not be available until next year. The iPhone X will officially go on sale on November 3, starting at $ 999 for the 64GB model.

The third generation of Apple Watch smartwatches, as expected, got an LTE module that allows installing small SIM cards. The watch is no longer tied to the iPhone permanently and can be used separately. However, the phone number will be exactly the same as that of the iPhone owner. The clock itself can now be called. At the same time, the standard version without LTE will also remain on sale. Among other improvements, a new platform with a dual-core processor should be highlighted, which will make the accessory 70% more powerful than its predecessor. The novelty will work on the basis of WatchOS 4. The watch will be available at a price of 329 and 399 US dollars for models with GSM or LTE modules, respectively. Sales start - September 22.

The next generation Apple TV now supports 4K as well as HDR. The new model is equipped with 3 GB of RAM and is powered by the powerful Apple A10X Fusion processor. The hardware platform allows you to cope with video playback at 60 frames per second, as well as run games. It will come with an upgraded Siri Remote. In addition, there are models with 32 and 64 GB of memory to choose from. Prices are $ 179 and $ 199, respectively.

You will find a complete overview of all the new products presented by Apple at the fall presentation of 2017 in the new September issue of the magazine

Apple's biggest event in September is just around the corner, so what will the company be showing? Presentation 2017 September, what's new? We wrote all the rumors for September 12th.

Leaks and rumors have generously informed us that we will see three new iPhones: 8 and iPhone 8 Plus, a gradual upgrade to the current iPhone 7 and 7 Plus, as well as an all-new iPhone X, a completely new, smaller design that will leave the good old scanner. fingerprint in favor of the new 3D face recognition system. The iPhone X (pronunciation could be iPhone Ten, just like Mac OS X is pronounced Mac OS Ten) is also expected to be a truly luxurious device with a starting price of $ 1,000.

But since Apple is an iPhone-focused company, there is more to its history than just hardware. There will be one more thing in the form of a new Apple Watch Series 3 announcement that will be about incremental improvements rather than a global update. This new watch is expected to connect to LTE so that it can be more independent and self-sufficient while cycling, running or swimming and don't want or can't take your phone with you. So let's take a look at everything we expect from Apple on September 12th.

Apple's iPhone X will be the star of the show, but it alone will be very limited in terms of availability.

Here are 10 new new features for iPhone X:

New, dimensionless design
Rear and front glass, metal frame
5.8-inch OLED display with 2.17: 1 aspect ratio
"Notch" cutout, interface adapted to it
3D Face Unlock, no Touch ID fingerprint reader
Apple A11 system chip, 3GB RAM
Improved dual pixel camera, improved portrait mode
Wireless charging support
Additional memory: base model 128 GB
Thousand dollar price

The big change will be centered around the new display, so let's take a closer look at this new screen: a 5.8-inch OLED display with a very tall and narrow 2.17 to 1 aspect ratio. This is the first OLED screen in an iPhone, and it's interesting. because the technology is very different from LCD. Rather than using a separate backlight for the entire screen, every single pixel on an OLED display can be turned on and off, resulting in perfect blacks and much higher contrasts as well as punchy, visually impressive colors and great viewing angles. A common problem with shadow artifacts that can appear after months of use on an OLED screen has also been addressed by Apple. And this new notch will contain the camera and all the advanced facial recognition sensors needed.

Speaking of facial recognition, the technology is expected to be much faster and more accurate than the aperture scanning currently used on Android phones like Samsung. What testifies to the level of accuracy is that the new 3D face scanning will even be used to authenticate payments, Apple is confident in its unbreakable security.

All of this and more will come in the form of the iPhone X, the tenth anniversary of the iPhone. This is a luxury, the price of a thousand dollars, however, will surely scare a lot of buyers, so Apple also has ...

Apple iPhone 8 and iPhone 8 Plus: review, price, features

Leaked as a gradual upgrade over the current iPhone 7 and iPhone 7 Plus, the other two new iPhones are now named iPhone 8 and iPhone 8 Plus. Why not "iPhone 7s and 7s Plus"? Good question: the reason could be that they will also carry the new iPhone X design in part, and we mean the back of the glass, not a screen without a screen. The glass back will also provide wireless charging support on these two phones. More details about.

Here, the list of supported features will include the new Apple A11 system chip with 2GB of RAM on the iPhone 8 and 3GB of RAM on the iPhone 8 Plus. The main difference between the two will remain screen size: a 4.7-inch screen on the iPhone 8 versus a 5.5-inch screen on the iPhone 8 Plus. Also a camera, as the dual camera with portrait mode support will only be present on the iPhone 8 Plus.

Right now, we're considering the possibility that there will be four color options for the iPhone X, rather than three as originally expected. That is, if the video found at the top of the story is legal. Will red be one of the best color options for the iPhone X? As we told you this morning, the Gold model can be hard to find when the tenth anniversary iPhone model is officially launched. It is rumored to take place on September 22nd. Pre-orders are expected to begin on September 15th. We will all see the presentation of Apple 2017 September 12, tomorrow!

So far, we've seen bogus iPhone X models in white, gold, and black. However, a new video revealed today indicates that there may be a red version of the premium iPhone 10th Anniversary. The video appears to have been filmed in a showroom. Of course tomorrow will be a big day as the most anticipated iPhone model for years is finally being rolled out by Apple after months of rumors and leaks.

Memory	iPhone X	iPhone 8	iPhone 8 Plus
64GB	$ 1000	$ 650	$ 770
128GB	$ 1 100	$ 750	$ 870
256GB	$ 1200	$ 850	$ 970

Apple presentation September 2017 - iOS 11 and ARKit

Much of Apple's DNA in innovation comes from software, and iOS 11 is a prime example of this. The latest version of iOS has a completely redesigned control center with much more user-friendly switches and sliders for easier control. It is also for iPad device adding a dock for better multitasking. See: new and macOS Sierra for iPhone, iPad and Mac.

But the feature that most people talk about is, of course, ARKit. A simple software update will enable the iPhone 6s, iPhone SE, and all future iPhones to support augmented reality. We have already seen the initial implementations of ARKit: it is used to measure distances quickly and accurately. It is used to place furniture and how it will scale and look like in your room (there is even an ARKit-enabled IKEA app). Some really futuristic implementations like sound tracking in space. We are waiting for details because the presentation of Apple 2017 September 12, already tomorrow!

Apple 2017 presentation September - Apple Watch Series 3

The new Apple Watch Series 3 will be another important new gadget unveiled at the event.

Series 3 will add 4G LTE connectivity to the watch, so you can do more on the watch without having to have your phone.

The only thing that is unlikely to be supported is phone calls on the watch regardless of the iPhone (and that's a bummer). For everything else, you should receive social media notifications without an iPhone tethered.

In terms of design, initial rumors of a complete change to the form factor have been stalled and now we are likely to see the familiar rectangular body evolved. We also hope to see improved battery life in the third Apple Watch series.

Apple presentation September 2017 - HomePod

Apple introduced Siri on the HomePod speaker in June this year, but we don't know much about that speaker's release date. More details:: Price, specifications, release date.

We know the Apple HomePod will deliver superior sound quality and become a music product. Which is said to outperform popular wireless speakers like the Sonos series.

We'll likely find out soon about the availability and capabilities of the HomePod.

Apple presentation September 2017 - Apple TV with 4K

Finally, but not least, the Apple TV project is moving forward with such a necessary leap forward: the 4K-capable Apple TV.

The company has previously stated that it believes the future of television is apps, so we're curious to see how it is heading in that direction, and the introduction of crisp 4K resolutions is definitely another positive development. Don't miss it, Apple 2017 presentation September 12, already tomorrow!

There have been a lot of rumors lately that the Cupertines are responding to Google Home and Amazon Echo. Now it's official: Apple has introduced a speaker with voice assistant features and great sound.

The device consists of seven tweeters and one subwoofer. The processor A8 is responsible for processing information - the same as in the iPhone. With it, HomePod adjusts the flow of acoustic waves to the room.

Six microphones are also installed in the column - specifically so that the built-in Siri can distinguish the user's voice as accurately as possible. HomePod is activated by the already familiar "Hey Siri" command.

Theverge.com

The assistant can answer difficult musical questions: what are the names of the band members, which song was a hit in May 2011, and who is currently playing the drums. All of this is due in large part to its tight integration with Apple Music.

Siri in the company's column can be asked about the weather, traffic and sports events, as well as set reminders using it. If you have a HomeKit smart home system configured, you can control curtains, air conditioning and lighting through the HomePod.

The device will go on sale for $ 349 in black and white. In December, it will appear in the USA, Canada, Great Britain, Australia and Hong Kong, and in 2018 it will reach Russia and other countries.

theverge.com

Another confirmed rumor is the 10.5-inch iPad Pro. The dimensions of the case have remained the same, but the display has increased due to the reduction of the bezels. The tablet weighs 450 grams.

The screen of the new device is made using ProMotion technology. Its refresh rate is twice as high as the usual 120 Hz. It changes depending on what content the user is viewing. For example, for static images, the mode is turned on at 24 Hz. Thanks to this, the tablet can still withstand 10 hours of active mode.

Thanks to the 6-core A10X processor, the new iPad Pro has 30% more performance. It handles graphics 40% better thanks to a 12-core GPU. Overall productivity has increased 500x since the first iPad, according to Apple officials. The main camera resolution is 12 megapixels.

The company has also updated the larger iPad Pro model. Now both 10.5 and 12.9 inches include 64GB of storage as standard. The cheapest option is $ 649, the most expensive is $ 1,099.

theverge.com

The new version of the mobile operating system is another delight for fans of Apple devices. The update is actively involved in the capabilities of machine learning.

The company has given Siri a lot of attention on iOS as well. Now the assistant supports 21 languages in 36 countries and works with new voices - not only with women, but also with men. The assistant learned to translate from one language to another in real time. And the new intonation makes Siri even more human-like.

The control center began to occupy not two, but one page. It supports new widgets and features.

Another big piece of news is the first App Store design update in nine years. The app store has become more like digital magazines like Pinterest and Flipboard. It now has a "Today" tab with new applications, as well as a separate tab with games. The app pages themselves have also changed a lot, with a lot of new information like tips and help materials.

apple.com

On iPad, the operating system also includes a bottom bar with running applications - just like on macOS.

But most of all, fans should be cheering because iOS 11 will bring an almost complete file system with the Files app. The app acts as a single interface for cloud storage like Box and iCloud and lets you create folders, rename them, and add files to them.

The drag-and-drop feature has been greatly improved. Now, for example, you can select pictures in "Photos" and drag them to the mail to attach to the letter.

The updated OS will be released in the fall. The first beta version of iOS 11 will arrive at the end of June.

macOS High Sierra, iMac and MacBook

apple.com

The new desktop operating system of the Cupertino corporation is called High Sierra. It has an improved browser: it works faster and uses less energy. Moreover, the program has learned to block automatic videos and has acquired improved anti-tracking settings. According to Apple, Safari is 80% faster than Chrome.

The beta version of High Sierra is already available to developers. Others will be able to download it for free later.

The main hardware novelty is the iMac Pro - the most powerful computer Apple has ever released. It has an 8-, 10- or 18-core Xeon processor and a Radeon Vega graphics card with 16GB of memory. This delivers 22 teraflops of performance. The amount of RAM - up to 128 GB, SSD - up to 4 TB.

New computers include an iMac with a 43% brighter screen than the previous model and an Intel Core i7 processor (Kaby Lake). The maximum amount of RAM for the 21-inch model is 32 GB. In the 27-inch, this figure reaches 64 GB. SSDs up to 2TB are 50% faster.

MacBook, MacBook Air and MacBook Pro are also moving to Kaby Lake.

theverge.com

The operating system for Apple Watch has new desktops. Thanks to them and machine learning technologies, the selection of information for display on the main screen occurs automatically.

Also, the watch will learn to exchange data via NFC with simulators in fitness centers. It will work in the fall, though not everywhere.

Other useful innovations include a flashlight app and Bluetooth data exchange with other wearable devices.

tvOS

The company announced the Amazon Prime Video app for tvOS. Apple TV owners will soon be able to watch movies and TV shows on the streaming service.