Full Instagram-Marketing Guide for Business. Promotion in Instagram: Chips, Lifehaki and Secret Mechanics We gain a huge amount of likes in photos

Have you already taken advantage of all tips from? Do you have your own chip, steep content and sea of \u200b\u200binspiration sources? Congratulations, you are ready to conquer instagram! Now it is necessary that everyone learned about you - time to promote your account. Now @kateillustrate will tell you about free way Promotions that will help attract subscribers.

Start from the very beginning

Nick, he is a login, should reflect the sphere of your activity, because it is he who affects whether they will find you in the search. If you draw, boldly add the word Draw, Illustration, Create - so your future fans will find you easier.

Lifehaki:

• in no case do not use long digits of a la 15082002 - the date of your birth can be denoted in the "Description" field :) Voila! The influx is about 2-5 subscribers per day (provided that you have cool content) you are provided (and this is 60-150 subscribers per month!);
• use different characters like a lower underscore and point only in extreme cases - so you get less memorable nickname, your friends (or friends of friends) from the real world will be more difficult to find you in Instagram.

Guided by these principles, I chose Nick @kateillustrate. Here are also excellent examples for inspiration: the blog about the @tastywithme food, the profile of creative drawing on sticks from ice cream @creativity_to_inspire (here without the lower underscores it was clearly not to do), a famous makeup artist (that is, makeup artist) @ vladamua ...

"What's in a name?"

The display in the search also affects the "Name" field, the most that is highlighted with a black bold font. Here it is better to write not your name, it is unlikely that someone will be signed by name, if you are not Ariana Grande :) turn on the fantasy! What kind of requests would you like to find you? For me, this is a digital drawing (Digital ART) and Fashion (Fashion). Maybe you pp-slices? Then boldly write "Blog about healthy diet"! Or do you have some suitcases of cosmetics about which you are ready to tell for hours, and another sense of humor? Then you will suit the name "Cosmetics with humor" :) The main thing is to fit into the allotted 30 characters! ;) Attention! Instagram so far does not understand the case, they have this in mind!

Photo Tumblr.com.

Interact with other users

Do you like when other people leave in your account comments, loaky pictures and subscribe, right? Do the same thing - everyone is nice when they pay attention to them. Your activity will help the audience to learn about you: the comment at least makes it out of curiosity to enter your profile, and there is not far away. Be sure to write a comment with the meaning, and not just "Cool", "I like", "mutual subscription" - no one pays attention to this for a long time. Do not forget to answer comments under your pictures, and you will have a devotee and loving audience.

Photo Tumblr.com.

Marks - our all

In my photo you can celebrate up to 20 accounts and attract their attention to completely free. Do you have a new lipstick, and did you make an awesome layout with her? Mark brand! In the layout you still have a fashionable watch and headphones? Notes and these brands! Look at the instagram fashionable publics, which will repaint beautiful Flat Lay (for example, @Flatlays), Luke (for example, @ootdgals) and mark them on their photos! One such repost can bring you 500 subscribers, and sometimes more. For example, the repost of my color hair account @danielwellington brought me about 350 subscribers. Or, for example, one photo of my friend @ruskievsky Replicated so many piecks that more than 10,000 people subscribed to him in a matter of days, imagine?

Photo Tumblr.com.

Publication from Daniel Wellington (@danielwellington) Jul 1 2017 at 10:57 pdt

Use the power of hashtegov

A very convenient thing that is used by everything in Instagram is a search for hashthegam. Put hashtegi so that you can also find, just do it with the mind. Always ask the question: "For what kind of requests do I want to appear in the search?". After all, you are clearly not looking for a photo on such words as # pink, # love, # Beauty, etc.

Make a list of hashtegov, which belong to the topic of your account, content or a specific post, and insert them at the end of the signature.

Here are examples of successful options: # PPDests, #Bracecrafoma - for Fudblerog, # Makezhnakhloween, # Makijazhloz, #lipart - for Beauty-blog or makeup artist account. Also do not forget about situational hashtegas, for example, # my13Trakanov, # 7Themekotkotyochyooka, etc.

Photo Tumblr.com.

Many more publishers and large accounts have their own hashtags for which they monitor interesting content. For example, @instagram Every week in Weekend Hashtag Project announces hashteg, and at the beginning of the week will repost you like photos! From such a repost you can come up to 10 thousand subscribers! At the @photoshop account, hashtg changes every month. During the whole month you can create cool content on a given topic, and who knows, maybe you will choose you?

Publication from Instagram (@instagram) Oct 6 2017 at 1:50 PDT

Hurray, now in your arsenal there are as many as 5 steep ways of promotion, but this is not all! I have a lot of cool lifehak and tips for you to become a star of instagram. Stay Tuned.

Technologies

In this article, we will provide you with some interesting lifehaks that you could not know, and which will greatly facilitate the process of using this popular social network.

How to use Instagram

Fonts in Bio

To begin with, explain what Bio is. Bio is information in the account, his representation to the reader, the fact that the subscribers see in the very first place. It is located directly by the username of the user, and usually contains information about the role of activities, the age and place of the account of the account of the account.

Subscribers can be attracted by emoticons and emoji, as well as a bright and meaningful description, but it does not always work, because the keyboard often limits the flight of our fantasy. This can be corrected, having worked with some third-party sites, and adding a profile a highlight, which will not be from other users.

In order to carry out the desired with mobile phoneYou will need a site called Lingojam. With it, you can choose any font you like and add it to Bio. Opening the site on the phone, in the left field, type your text. It will appear in the right field, from where it can be copied. After that, go to your account, click "Edit Profile" and insert the text in the window "About yourself".

The text with an interesting font can be added from the computer - it is also easy to do, like from the phone. To do this, visit the FontSpace site, where you can find many different options. There you can download the option you like in just a few seconds. To do this, select the font you want to use and download it by clicking "Download" right below it. After that, a folder will appear on your desktop in which the fonts in the "TTF" format will appear. You need to copy them, go to Instagram from a computer, start editing the profile, insert text to the desired window and edit it.

Interesting accounts

Oddly enough a large number of People of all ages that have no account in Instagram. If you enter this group, but want to find a person, a culinary profile or an account with manual decorations, without registering - you have two options. They will help you understand, you need your own profile, or this is not necessary.

The first way is to insert the name of the account directly in the link. In the search bar, this option should look like this: www. Instagram. COM / * account name * (all without spaces). After that, the profile you need in the browser, where you can view all publications. In addition, you will have the opportunity to squeeze and other interesting accounts using the Instagram search string.

The second option is also not a special difficulty. It will allow you to find the right person or firm with use Google or Yandex. You need to enter the following phrase in the search bar: Site: Instagram.com [Account Name]. By pressing the input, you will get the page you need - it will be the first among all possible results.

Hidden stories

Since instagram appeared stories, they use them if not each, then every second account holder. They can be temporarily sharing with subscribers photos, video, information and just funny masks. But what to do, if you do not want a certain person to see your stories, but to block his hand not rises?

For such cases, Instagram provides one very useful feature. With it, you can hide stories from certain people. To do this, you need to go to your profile and click on the "Story Settings" section.

After that, a string will appear at the very top, allowing you to select accounts from which you want to hide stories. Select the necessary profiles and post anything - this person will not recognize. You can edit the list at any time and open access to some people again.

See also: Sugar Tabar: 5 facts about a zombie girl who wants to be similar to Angelina Jolie

User instagram

Multiple Accounts

It sometimes happens that you either open the business for which you need to create another profile, or just want to gain another audience, or want to drive accounts in different styles, but do not know where to place them all. There are many cases - one decision.

From the same gadget in Instagram application, you can manage several accounts at once, and it is solved by two presses. To do this, you need to go to your own profile, click on the name of your account in the left upper corner and click on "Add Account". After that, you can come up with a login, password and enable imagination to arrange a new profile.

To switch between accounts, you need to go to any of your profile, click on the name of the account in the upper left corner and choose what you need at the moment. Notifications from all accounts will be periodically coming, but the priority will still be the one that is open in your appendix.

Actual

First, let's figure it out how to use it, and why it is necessary. Active Instagram users never can live without stories - small posts that keep 24 hours and removed automatically after this time. They are needed to share information, videos and photos with an audience, which you would not want to see in the profile on an ongoing basis.

However, if you still added photos, videos or information in history, you think that it is the place there, but afraid that important information Eassolizes from you - this item is what you need. You can add a story to "Actual". Now we will tell you how it works.

All stories and publications are stored in the archive, which is visible only to you. It can be found by clicking on the icon in the form of a dial in your profile. In order to add a specific history in "Actual", go to your profile and click on the icon in the form of a plus signed as "new". There will also be an archive of stories, and you can choose what you need. This will allow you to sort stories and save them until you decide to delete. The selections can be renamed and supplemented when you want it.

LUX.

Many Instagram users laid out photos at least several times a week. Lovers of landscapes have to be especially difficult, because in a sunny or cloudy day often there is a problem with light in the photo. Sometimes he is too bright, and sometimes the opposite.

In addition, such pictures more often look much more effectively with contrast, but not everyone understands how to edit photos. And not everyone has enough patience and fantasy to manually deal with shadows, light, details and contrast.

Then to the rescue comes very useful feature - LUX. She was introduced back in 2012 and so far she is an assistant for instagram lovers. LUX automatically makes a photo brighter and adds contrast. It is ideal for processing landscapes, not enough light photos and photos with an excess of shadows.

The user, besides, can independently configure the percentage of LUX on the photo. By default, it is 50, however you can add brightness and remove it by sliding the slider to the right or left, respectively. You can activate the function by clicking on the icon in the form of a sun above the photo at the processing stage.

See also: How to make beautiful photos on the phone

Instagram Lifehaki

Post in history

Not so long ago, an instagram appeared one very interesting and very useful feature. Now each user can announce new post right in history. Yes, yes, this is exactly what you thought about. Everything is extremely simple.

Now, instead of clicking on the profile, and then search for a new post, subscribers can go directly to the desired publication, because this function allows the account to host it in the form of a sticker directly in history, thus telling people about it. Readers will simply click on the photo in your story, and they will immediately be sent to the publication.

In order to activate the function, you need to click on the icon in the form of a paper aircraft, which is directly under publication. After that, click "add a publication to your story", it will automatically attach the background to your photo in history and allow you to choose the size of the sticker, as well as the test you want to attract attention. It works even with other people's publications.

Hashtegi.

For a start, let's see what it is, and with what they eat. Hashtegi or labels are the topics, words or phrases that people write after the "#" icon. They can combine various topics, people and communities. Changing the hashteg, you can see the publication on the same topic marked with the same tags. They help to withdraw any idea or topic in a trend. They are used in many browsers, social networks And on many sites.

So, hashtegi can combine any topic that is able to interest you. For example, # horses or # drawing_Karandash. If you are interested in some kind of area,Instagram. provides you a unique opportunity to subscribe not only for people, but also on tags. By subscribing to Hosteg, you will see the best publications on your favorite topic.

And it is very simple to do it. To do this, you need to click on the search icon at the bottom of the screen -after that, recommended publications and search string will appear. If you click on the search string, four options will appear - "best", "people", "tags" and "places". Select the "Tags" option and enter the hashteg that interests you. After that, go to it, click "Subscribe" and enjoy thematic publications.

Text in history

Now the text can be launched in history regardless of the photo and video. To implement this, you need to turn on the ribbon - the icon in the form of a house at the bottom of the screen, then press the camera in the upper left corner and scroll through the bottom line in the history of the left until you find the "Text" option.

Use of social networks

Download photo and video

With a high probability, it can be argued that many of you have come across such a problem - it is impossible to download a photo or video from Instagram. In this case, it would seem that users have one way - to make screenshots and trim. To be honest, he is not the most convenient. But we are in a hurry to delight you.

There is not a well-known service that will help you download your favorite photos and videos directly to the phone, without cutting anything. In order to use them, visit the site called Insta-downLoader.net. You will immediately see an empty string on it. It is necessary to insert a link to the photos or video.

After you insert a link to the string, click "Download Photo". When the download is completed, you can store and view video and photos on your gadget outside Instagram. This method requires a little longer, but the image quality will be much better than that of the cropped screenshot.

Repograph

For starters, let's wonder what the repost is. Repost is copying the record to the page or indicating the author, or copy information or photos with its name directly from its profile. At the same time, the copying without indicating authorship is not considered to be reposit.

Called the application is very uncomplicated - "REPOST" and enjoy them can as ownersIOS and Android . After installing the application, you need to perform the following items. First, select the post you like, click on three points and copy the link. Then open the downloaded application - the copied link will appear there automatically.

A few photos

Oddly enough, many instagram users still do not know that it has a function that allows you to publish several photos at the same time. Then, in publication, they can be scrolling. In one post, it is placed from 1 to 10 shots, and each can be applied to each other effect.

In order to implement this idea, you just need to click on this sign when choosing a photo to publish, then select the number and order of photos. Next - the usual steps to publish snapshots in Instagram. Understand in which post a few photos is not difficult. Under it will be points in the appropriate quantity.

Archive

Not only stories, but also directly publishing can be sent to the archive. They will not disappear anywhere, just for subscribers will be temporarily unavailable, and you can always cancel this action. If you are not sure about the post, or just want to hide from subscribers already published photos, this feature will become your faithful assistant.

You can temporarily put in the archive photo with the text, from the profile it will disappear and will only be available to you. Subsequently, you can easily return publication to the place, and it will appear in the same temporary gap when it was originally posted.

In order to add a photo to the archive, you must open the post, click on three points above the photo and select the "Archive" item. To view the photo, click on the clock in the form of a clock in the upper right corner, and then select the "Archive of Publications".

In order to return the photo to the profile, do the same operation as with viewing, then open the post you want to return, press three points and select "Show in profile". Archived posts are visible only to you.

Instagram, instructions for use

After publication

Instagram's active users probably stumbled upon publications with a huge amount of hashtegov, and perhaps even themselves were their authors. Also on the network there is a function that allows you to publish the same post, with the same photo and text from Instagram on Facebook, VKontakte, etc. However, there are a lot of tags look inappropriate.

Once the post is published where it is necessary, click on it directly in Instagram, press the three points to the right on behalf of the account and select "Change". Now add so many tags, as you want, and save the publication.

Compare photos

In Instagram, there is one very comfortable chip, which, unfortunately, do not everyone know. And it is that you can look at the photo before and after processing, without leaving the application. And for this it is not necessary to open a snapshot in the gallery or on another device.

To view the photo before processing at the editing stage, after adding the effects you need, click on it and hold for a while. You will immediately open a photo without filters, and if you go back, it will appear edited again. This useful feature allows you to compare colors, sharpness and contrast in pictures, and improve them.

Two-factor authentication

Many of you probably did not hear about this feature in Instagram. It is very useful for those who are afraid of losing their account or someone in the profile contains valuable information. Two-factor authentication allows you to add a blog another level of protection using the confirmation code and ensures that the input performs exactly the account of the account.

In order to activate two-factor authentication, you need to go to your profile, click on three points in the upper right corner, select the appropriate section in the settings and activate the safety code requirement.

If your account is not yet tied to the phone number, you will be offered to do this, and then provide code. After that, you can be sure that your account is twice as much better than before. This feature is useful for everyone, not just for owners of large blogs.

Turn off comments

For this instagram provides one very convenient feature - you can disable comments for any individual publication. After you have posted post, open it, press three points above the photo and select item."Turn off comments". After that, your subscribers will not be able to speak under this post, but for other publications this opportunity will remain.

If you look at your favorite profiles in Instagram, then notice that they have one common feature - high-quality photos that attract attention.

It's no secret that visual content is the most important part of any promotion strategy in Instagram.

Fortunately, it is not necessary to be a professional photographer to create high-quality images for this social network.

All you need, smartphone with a good camera, several editors and a little practice.

Today we will look at the steps Photo processing process for Instagram And tell about the best tools to create an impressive content. These knowledge will help you attract subscribers and make your profile stylish and professional.

How to edit photos for Instagram: 6 simple steps

1. Start with high-quality pictures

To create an attractive post for Instagram, you need to make a quality photo. Try to shoot with good natural lighting and experimenting with an angle and poses so that you have a choice.

With bad lighting and shooting portraits on the street it is better to choose HDR mode.

If you have little time or lack inspiration, try editing stock Photos. On the Internet there are many on which it is easy to find an interesting picture.

This option will suit those companies that do not sell physical products, as well as small organizations that have no budget for professional photos.

Council: Remove the minimum 1080 permission to 1080 pixels so that your photos do not look blurred. Low picture picture does not fix any editor. Also remember that in Instagram, the default square images are loaded, but if you wish, you can leave the original aspect ratio.

2. Select your filter

As for filters, the tastes are largely dependent on human preferences. But, nevertheless, there are among them hits. To find your filter, you need to conduct an experiment.

Therefore, you can use special programs that will bring your pictures to a new level. Here are several best applications.

Vsco

Ask a popular instagramer which editor he uses. In response, for sure, hear vsco. This is a favorite application of professional photographers and that there are causes.

VSCO is known for its filters, some of which can be used for free. Also in the application built-in a camera that helps you make the best pictures.

Here you can adjust white balance, aperture, exposure and focus. Do not worry if these terms are not familiar with you. Disassemble the program interface will not be difficult.

This is a simple to use application that will make colors on your pictures brighter and more attractive. It also offers many interesting effects, for example, glare and bokeh.

This application is ideal for beginners, because its interface is very similar to the Instagram interface.

Basic functions Color Story can be used for free.

Here you will find many interesting filters and unique features, including Selfie.

A distinctive feature of the application - each action is used on a separate layer, therefore, it is easier to cancel unnecessary changes here easier. In addition, Snapseed has a convenient feature of adding inscriptions in the photo.

For the development of this application, some time can go. But it is worth understanding how each of the presented tools works, as difficulties with editing a photo does not occur.

Adobe Photoshop Express - powerful editorwhich is surprisingly easy to use. It offers dozens of tools and a collection of finished filters.

Among the features, it should be noted the possibility of adding text and stickers to the photo and stickers, the correction of red eyes and the disadvantage masking.

You can also use this application to create collages and export ready-made creations in a format ideal for popular social networks.

TouchRetouch.

This application has only one, but a stunning function. It knows how to remove unnecessary objects from the photo - passers-by or animals in the frame, graffiti on the wall, wires.

It is paid, but it costs only 99 rubles. Additionally, after removing unwanted objects, it is better to use one of the applications described above for general image editing.

Another tool that focuses on performing one task. Lens Distortions changes lighting and weather conditions in the photo.

An ideal application for editing landscapes. Effects available in it (fog, glare, snow) make a snapshot more interesting.

We listed only a few best applications that will help you process photos for Instagram as a pro.

Choose for yourself the most convenient and useful and use for processing all shots. So you can create an inspirational and attractive profile, weathered in a single style.

Dozens of new features appear in instagram every year. Not everyone work correctly, and some functions only deliver inconvenience. Consider in this article, as some instant life, Lifehaki can simplify work.

Symbols in the profile description

Perhaps you noticed unusual fonts in the description of the profile and perhaps you wondered how one or another person did it?

ⒾⓃⓈⓉⒶⒼⓇⒶⓂⓄⓉⓃⓄⓈⓉ
In fact, this is not fonts, but Unicode characters. That is why ordinary fonts are not modified in the description of the profile, and Unicode characters work.

Remember that you should not abuse them, since Unicode characters do not participate in the search for instagram, and therefore your account name will not be indexed. At the same time, these characters can be used in moderation without replacing them keywords.

Font change programs:

Exists mobile app Fonts & Text Emoji for Instagram Bio, which allows you to change your text on Unicode characters, which will modify the name and description of your profile.

Popular browser versions can be attributed:

How to do?

1. Open any of the specified services.
2. Enter the words you want to convert
3. Copy the generated characters and paste into your profile.

Lifehak:
These fonts can be used in their instagram Stories than to allocate their stories against the background of others. At the same time, the text in stories is not indexed, so except the visual will not change anything.

Hashtegi and Geothey Instant Stories

To increase the organic coverage of their storage, use geothey and hasties. Then your storage will be displayed on them.

Thus, your story will be displayed on hasties or geomethegers.
Hestegi and Geothey break a little aesthetics Stories, so they can be hiding behind other stickers.

How to do?

To attract exactly your target audience, use target hashtags.

Pour the screen storage in one color

Sometimes it is necessary to pour the screen with a certain color, building not the necessary objects.

How to do?

1. Create a new storage.
2. Select the brush tool. Using the Pipette tool, find the color you want to pour the screen.
3. After selecting the color, swipe your finger across the screen as if you are going to start using a brush. Instead of moving it, keep your finger in place. The screen should be filled with your chosen color.
4. Use the Eraser tool to show only the parts you want to show.

This is usually used to make interesting riddles in Stories, draw attention to anything, gradually opening with each new storage, a certain part of the photo, for example, to show a new product.

Loading multiple photos / video in history at the same time

Often, during shooting it is impossible to shoot and upload immediately online Storsith, and I want to do it after.

How to download all the necessary storage immediately?

To work with stories faster, while shooting them into a separate folder.

Archiving stories

Instead of occupying a place in your phone, use this feature to re-use your stories or have access to them if you want to download them in the future. The inclusion of this feature automatically saves your stories after the expiration of 24 hours. You can always explore your archive when you want.

How to do?

1. In the "Privacy" section, select "History Management". Under saving, enable Save to the archive.
2. To access your archive, go to your profile. In the upper left corner you will see a small clock icon. Opening it, you will see your past stories.

Comment filtering

This feature is best suited for those who receive many negative comments or spam from bots. In these controls, you can choose between automatic filters defined by Instagram, or add your own words and phrases.

How to do?

1. Open Instagram and go to the settings.
2. In the "Privacy and Security" section, go to the Comment Management Element.
3. Here you can choose to "hide offensive comments" (automatically) or add your own words (manually). If you choose "manually", in your comments you will see the additional option "Filtering words that are most often complaining."

Here is just some of the Lifehakov in Instagram, which many people do not know. Of course, this is not all chips that can be applied, but most of these allows you to use instagram with greater return.

Write in the comments to the post, how you used these tools and share your finds with us.

In this article we will talk about step by step construction of a successful project in Instagram. You will learn about working mechanics and scripts, typical errors Newbies, cases and interesting chips.

The text is based on the materials of the website "Instagram Master Class: Chips, Lifehaki and Secret Mechanics", which conducted a senior strategist of the Digital Agency Ingate Maria Borisov.

Record webinar

Saving time

Step # 1. Analysis of the audience

Any Digital strategy begins with the study of the audience. In the Russian-speaking segment Instagram22 million accounts, 62% of them are women, 38% are men. Daily audience -16 million people, that is, 72% of users are active every day.

The main users of Instagram are young people aged 15-17 years and a little older. They are often referred to as the generation Z, and sometimes the "first digital natives", citizens of the digital world. For generation Z, their behavioral patterns in social networks:

• They have immunity to advertising, reach them difficult.
• In the interests they are all aesthetes: they are close to Lifestyle, a thrust for spiritual.
• They do not tolerate boredom. They need to entertain them in every way.

Based on the understanding of the characteristics of the audience, and the promotion of your company, brand or services should be launched.

Instagram is well suited for beauty-subjects, promotion of clothing and jewelry, luxury brands. HR-offers, animal goods, sports, public catering, entertainment industry, food, wedding industry, children's goods, and thematic training and consulting will go here.

Step number 2. Selection of goals

Pages in Instagram can be divided into two types: content and landing. The purpose of the content page is to increase the number of subscribers. Therefore, the content page leads in the log format with frequent update of posts.

The purpose of the landing page is a specific action. For example, IKEA has chosen the landing page in the form of a furniture directory. Going to the page, the user chooses the piece of furniture and then clicks to the profile with technical characteristics and price. Content on the landing page is usually not updated.

Step # 3. Creating a page. A basic level of

Deciding for the purpose of the page, we make a basic content content. The most important thing is the number of posts. The required minimum -9 posts. Optimal -21 post. Important momentA few people know about: in one of the first posts it is necessary to publish the photo owner of the company and tell a little about himself. Personal photo is needed so that you do not bother your profile. With the help of the personal photo and its conformity of your passport photo, it will be very easy to return the profile in the event of theft.

Then I optimize the profile for search queries: name, name, description and tags. When a user scores some word in the search, he sees several types of issuing: geolocation with this keyword, profiles, where keyword There are descriptions and hashtags. When the user opens your profile, he must have a clear idea of \u200b\u200bwhere he fell.

If you knit a handmade sweaters and at the same time are a mom's mom's mom, then do not mix these facts in the description of the profile.

Then the user will clearly understand what you offer him.

Then bind new page To your Account on Facebook. It is necessary to promote the page through the Facebook advertising office and create a target button in your profile. It can be "Call" buttons, "Send email", "How to get there", "Contact". Choosing one of the options, the user performs a targeted action. It highlights the number that it can immediately dial, a card opens or email with already driven by your address.

Even if you are a simple blogger, but you have many subscribers, many companies will want to advertise their product through you. For them, it is necessary to provide the possibility of feedback. Hasha No. 4. Creating a page. Advanced level of serious construction of sales through the Instagram base level is not enough. For sales to be systemic, the correct commercial profile must have two components: branded and selling.

Quality profile:

• It has a single visual style.
• Remembered or stand out among competitors' profiles.
• Gives an idea what product is about.
• Causes a desire to buy goods.
• Fully filled. The photos in the profile did not look chaotic interhesion, you should use the color scheme for building external view Profile.

On top of the profile color scheme, you can add the content grid. The color scheme must match your brandbook, or you can choose for yourself a single color gamut, one filter, one binding element for the entire profile.

The main thing is that users, without even looking at the name of the profile, could recognize your publication. Such spontaneous recognition is also an element of branding.

Step No. 5. Content Planning

Planning is static or event. With static planning, you create a chart of publications for 1-2 weeks and regularly publish new posts in accordance with the plan. At the same time, if infoovodes appear within the company or in the outside world, they can also be played in the profile. Good example - The eruption of the volcano with an unpainted name of Eyyafyadlayukyudl.

Event Marketing can be easily planned. As a rule, high-profile events like a presentation of the Oscar premium or Wimbledon tournament are known in advance. As well as filmmakers, festivals, premiere of new albums and much more.

• The first type is rational motives, the desire to receive some benefit.

• The second type is emotional motifs.

For example, the elite club of Nike runners: to become part of the community, you just need to join it, and you are already elite. This can also be played.

Step number 6. Content planning. Types of content

The following types of content will be suitable for Instagram:

Virable content. Something interesting or creative to attract subscribers to the profile. Instagram users love situational content, so looking for various infoovodes and speak these topics with the audience.

Expert Contentwhere you can show yourself or your company as an expert in this industry. Such content serves as a trigger to make a decision on the acquisition of a product or service.

Grocery branded content. This type of content is not suitable for all companies, but only those whose product or service look visually beautifully.

Do not forget that the Instagram audience is aesthetes for which the visual component is in the first place.

To do this, Instagram offers various content formats: gallery, boomerangi, video, timelapse-video, panoramas and stories. In Stories, first of all should be placed backstage. Lock always causes live interest.

No less important than the contents of the account itself, the value has user generated content - that is, what users themselves create. Always worth checking if you have it. To do this, it is enough to drive into the search for the name of your brand and check whether people are happy about something with your brand and how visually attractive it looks.

If you already have beautiful posts, use them. If there are ugly posts, but at the same time they contain a positive feedback, mark them using a link or hashteg. In any case, encourage subscribers to create such content.

Step number 7. Attracting Follovover

The easiest way is to call friends and colleagues, everyone you can on a voluntary basis to attract into your profile. What else?

Audience collection manually.

Time-consuming but efficient way. We are looking for an audience with the help of hashtags, geometrs, thematic subscriptions and the Lookalike audience. Finding the right person, subscribe to it, and then go out on direct contact and offer your product or service.

Learn more about Lookalike-audiences. For example, you found a plastic surgeon's profile. Signed on it. Instagram immediately proposes to subscribe to other people who are also related to plastic surgery or were interested in it.

Other words, the Lookalike audience is a similar audience.

Now go to the most delicious and interesting: these are chips, mechanics, lifehaki - everything that will help you to establish successful sales through Instagram.

Flatlay.

Flatlay is the most popular style of shooting. The essence is as follows: lay out items and photograph from above, strictly at an angle of90 degrees. The main task of this content format is to create a mood. At the same time, the objects in the frame do not necessarily have to be interconnected by some particular plot. They can even never intersect in real life. Flatlay sells perfectly, but it's quite difficult to learn him.

Atmospheric

Atmosphericness, like FlatLay, creates a specific mood. But if Flatlay is more shooting technique, then atmosphericness closer to art. Surely you come across such: go to the profile, everything is beautiful, everything is well done and the photo is high-quality, but I don't want to stay. As the Russian man would say - no soul. Playing with the idea, color, contrast, composition, selection of props, we can create a certain mood.

More Life

To revive a frame, add small details into it. For example, biscuits, sequins on hand or animal. It is important to avoid the feeling of a staged frame. Namely, it would be a feeling if the foam on coffee was made in the form of a standard advertising heart, and Mandarin had perfect shape.

Just the lack of ideal and gives these photos a sense of real. Try to make such details you have as much as possible, and then your photo will be believed.

Navigation in the profile using hashtegov

With Hestegov, you can organize navigation in the profile. To do this, you should come up with a unique hashteg, and you can use the article in the article. When you click on this hashteg, the user filters all publications on a specific topic. You will be able to show the goods from all angles, in all color combinations and in different combinations, while not all photos in one post.

Canvas

Next lifehak - canvas. If you use your profile as a landing page, then you can use this chip. Look at how it looks in practice in the instagram group "Peak". Their page is a virtual house. Each publication looks like a window, and together they represent the facade of the whole home.

Panorama

The next lifehak is panorama. Listful gallery, users will move along panorama. To do this, the panorama must be cropping 1 × 1, carefully following the joints, and in the correct order to place photos in the gallery. Some practical usefulness does not carry the format, but it will make it pleasant to diversify your tape and see how Fishhechka hooks subscribers.

SFS.

SFS is decrypted as "Shout Out for Shout Out", that is, "Mention of mention." SFS is a form of a friendly piano, collaboration or non-making. We are looking for profiles in adjacent topics, where your CA is present in high concentration, and organize contests, quests and other activations together.

Choosing a blogger

For example, if you sell cosmetology products, look for a cosmetologist, not a beauty blogger. Do not forget about microbloggers: let them have a small audience, but not accepted by bots.