Creating a community in contact for the sale of goods. How to create a VKontakte group for sales? The main ingredients for a group's success for sales. Interaction with the audience

Tipler continues a series of tutorials for beginners. Today we will talk about how to create a VKontakte selling group so that it works and brings leads. Many newbies think that it is enough to create a group or community, fill it with a few posts, meditate and wait for sales. But they won't! To make the group work, you need to do the following things:

1. First you need to come up with a short name for the group. To do this, you need to go to Yandex.Wordstat and select the highest-frequency request for your main topic. For example, if you are engaged in apartment renovation, then you also need to name the group "apartment renovation".

The longer the community name, the lower it will appear in network searches. Thus, the number of characters in the title affects the ranking. It is better that the title is written in large letters.

2. The cover in the community should be bright, attractive, because this is the second thing that users will see after the title. This is your business card where you need to stand out and make a good impression. Moreover, not so long ago a new option became available to VK users - a dynamic cover or banner.

3. Create at least 4-5 discussion topics in case the client needs additional information. Typically, these sections contain:

Reviews of customers who have already used the product or service. If you do not have real reviews, you can order them on various copywriting exchanges. It's even better if these are video reviews.
Instruction or Check - sheet with a detailed explanation of how to place an order.
Question answer. These can be questions about dimensions, dimensions, characteristics, delivery, installation, etc.
Contact Information. This is a very important section that every community should have. If possible, indicate the city number so that customers do not get the impression that your company is not serious.

4. The first time it is necessary to hold sweepstakes, contests, sales. In this case, the best option would be to fix the post with the competition at the very top of the group. Then people will be more active in joining the community. If your main audience is young people, you can play money on the phone. If you are engaged in tourism, then you can play a short trip for a period of 3 - 4 days or free accommodation during the tour.

5. Content should be unique and as viral as possible. The 1 to 3 rule works well. This means that you publish 3 entertainment or informational posts first, and then one salesperson. The most active users are in the evening from 19 to 22 00 and at lunchtime from 12 to 15 00. Therefore, it is recommended to post general informational messages at lunchtime, and those selling in the evening.

6. Add comments below posts. It is necessary and important for clients to understand that the group is alive. If there is no activity in the group, then users will intuitively feel that there is no life in the group. At first, you can simulate activity using various paid services, but this is a necessary step to get active users for the future.

7. Make an online store. For more than a year now, VK has been offering users to organize their own mini online store, which offers a lot of advantages for both the seller and the buyer. The buyer wins because he no longer needs to go to other sites to buy a product. Here you can quickly contact the seller and resolve all issues. For a seller, this is a budgetary way to open their own online store without buying a domain, maintaining a website and other hassles.

Now we can say that the group is ready to work and earn money. In the next article, Tipler will tell you how to set up targeted advertising in VK step by step using the example of a car detailing site.

Each of us uses social media for different purposes. Most of the users in them communicate, meet new people, look through the news of their friends, read interesting materials. However, there is another application for social media - commercial. They can be a great business tool.

For example, if you know how to create a VKontakte group for sales, you can do this and simply attract interested users. This solution allows you to start your own business online with little or no investment! Do you want to know how to do it? Read our article.

VKontakte groups

If you have used the designated social network, you should know that it provides the ability to create groups and pages for.They come in two forms: in the form of a community, to which any user can be invited as a member, and also in the form of a single page that makes publications on their own behalf. How to create a VKontakte group (for sales, communicating with friends or organizing an event - it doesn't matter) is described in the service rules. True, it is not at all necessary to read all this - the whole procedure is extremely simple. You can make a community, as you can see from the photo below, on absolutely any topic.

You need to go to the "My groups" tab, after which in the upper right corner you need to click the "Create a group" link. Next, you will be sent to a page with empty fields, in which information about your group will be entered. Here, of course, you must fill in the details of your product, as well as your contact information.

Create your own group

Many users who want to try their hand at a business organized on social networks are wondering how to create a VKontakte group for selling clothes. However, this formulation is not entirely correct. The task should be set like this: how to promote the VKontakte group? Indeed, in fact, a simple launch of a community takes a few minutes - this is a free action that an ordinary VK user can handle without much difficulty.

Another thing is filling the group, attracting people and carrying out sales of goods. All this can be outlined by the question: "How to create a VKontakte selling group?" Unfortunately, there is no single answer to it, since it all depends on the business niche you choose that you are selling). Let's try to analyze some of the main factors that influence the level of sales.

How to fill the group?

One of the most important elements of your community selling, say, clothing, - If you want to sell a product, you must first prepare its high-quality descriptions and photographs. It would not hurt to explain to the buyer the detailed procedure for ordering things from you: delivery, payment, guarantees. For some reason, those who are looking for information on how to create a VKontakte group for the sale of goods forget about it, thereby creating additional inconveniences for their customers. Remember: ordering a thing from you should be very convenient and fast for the user. Accordingly, it is necessary to create your own group, guided by this principle.

How to promote a group?

Let's say you've established contact with product suppliers and created quality content for your group. Before you, of course, instead of the question of how to create a group "VKontakte" for sales, now a completely different one has arisen - how to promote the community. After all, participants are your ability to advertise your business and make it profitable. There are many ways to attract participants. This is the VKontakte advertising network (ads shown in the left panel), ads in other, similar groups, organizing contests for participants with prizes, inviting friends and much more. As practice shows, using one of these methods is ineffective. A combination of different paths is needed here.

How to organize sales?

Having learned how to create a VKontakte group for sales, how to attract people, you only need to organize these very sales. Well, this is no longer such a difficult task. It is necessary to think over ways of delivering products to customers, calculate its cost, decide who will sort orders, arrange packaging for the goods and other nuances. Having thought through them, you can safely say that you have organized sales in your group.

The next stage is the promotion of your store. Everything is natural here: the larger the audience you can reach, the more you will earn on sales. This, in turn, will bring you tangible profits in the long run. Perhaps, in the course of working with your group, you will also be forced to switch to a single category of goods, develop a corporate identity, and so on. In fact, it all depends on your imagination and experience. As the successful stories of other stores show, it is real to start trading in Vkontakte. The main thing is to find your niche and organize all working business processes correctly. If you succeed, consider that you have created your own business. Further profit in this case is only a matter of time.

Good time of the day, dear!

Many people ask me the question of how to create a group in contact and correctly fill and design it so that it inspires trust and a desire to buy right now. Today I will answer this question.

The creation of a VKontakte group takes place in several stages, which are interconnected. Now I will tell you a few tricks that will have a positive impact on your group. And my advice, immediately apply the advice in practice, so as not to put them on the back burner.

How to create a VKontakte group

Group creation

We go to "My groups" and click " Create a community»:

Now we name the group according to your key query, for example “ Eyelash extension in Perm"And select the type of community" Group". Why choose "group", you can learn more in this article.

That's it, the group has been created. We select a topic, location, set up export and display of blocks:

How to make a VKontakte group for business

Now I will highlight the main points that you need to consider when creating a group.

Name

Adaptation to the search query is important

Brevity and no extra characters (per se)

The title must hit the target

Description

What we sell, what services we provide (tasty description and USP)

Why choose you (who you are, as opposed to your competitors)?

Full contacts (phone, website, mail, skype, opening hours, address)

Avatar

Designer (bright and attractive), the main thing is to reflect the essence of the group

Menu for navigation

Banner design + wiki markup

Contacts

It is obligatory to have an avatar on the account, this increases trust

Presence of contacts under each photo and in the album title

Interactive

Polls (1-2 per week + call for comments)

Discussions (questions to admins, interesting topics)

Promotions (once a month)

Content (information)

No more than 50% of commercial posts, always with a photo

Placement of entertainment posts (humor, interesting articles, pictures)

Useful content (advice on the goods / services being sold), infographics

Testimonials

Increased customer loyalty, they begin to trust more, as a result, sales increase

Create the necessary topic in the discussions, and let them write on the wall

Give customers discounts / gifts for reviews

Group albums

Photos of goods must be of good quality, as well as a detailed description of the characteristics

Prices must be indicated under each photo

Purchase terms

Indicate to whom / where to pay and payment methods

How and where is delivery carried out

What guarantees do you give (delivery by cash on delivery, the possibility of exchange ...)

Now you have learned how to create a group in contact and make it an effective platform for the sale of your goods or services, which inspires confidence among visitors and arouses the desire to make a purchase right away.

By the way, if you are interested in a step-by-step algorithm for promoting in VKontakte from A to Z, then you can purchase it.

Compliance with all of the above points will increase the conversion of your group several times. Each of them influences the visitor's trust, and together they increase the impression of the group. But, friends, never stop there, always experiment!

Greetings, dear readers. Social networks have long entered our lives, so all owners of absolutely any business, both traditional and remote, simply need to run them in order to be successful, so today we will talk about how to create a group on VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Social benefits VKontakte networks:

Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from kids to bankers.

The habit of buying online.

VK people have an understanding of online shopping, they are happy to buy goods without leaving their favorite social media. networks, this is the so-called autonomous trade, that is, when we do not transfer a person to external sites.

So, we need to sell via social media. VKontakte network, what should be done for this?

There are 2 vectors of promotion through VK:

Creation and promotion of your community.
Purchase of advertising in existing ones.

We will consider both options, but today we will focus on the first.

Many people here have a question - how many of them to create: one or several?

How many communities to create for business?

In some cases, you need to create one, in others - several different ones, here everything is individual and depends on your business.

Most often, for one business, it is still better to create one group or public page, which one is better to choose, we will analyze further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, "Tours to Egypt", "Tours to Bulgaria", etc., because their promotion will not be as effective as if it were there was one community.

You need to create several communities in the following cases:

Different audience.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like "Cargo transportation in Perm and abstracts is cheap".

In this case, you need to create separate communities, because these are completely different proposals for different audiences and here you need different content.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot lead one community in different languages.

The difference between offers in different regions.

For example, this is what Internet providers do, since their tariffs differ in different cities.

A very rich marketing policy.

For example, the Wildberries store, it has many subscribers, the store conducts a lot of activity, is advertised, in this case, you can highlight different directions, they do this, they have a common community, there is a separate public for the sale of household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information the subscriber receives, the higher the likelihood that he will perform the action targeted for us.

When we have decided on the required number of communities for the development of your business, we proceed directly to its (their) creation.

How to create a group on VKontakte step by step?

Step 1. We go to our VKontakte page, select "Groups" in the left menu and press the "Create community" button.

Such a window appears.

Step 2. Coming up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article, I will go into detail on how to choose the right name so that you can correct it.

Step 3. Choosing the type of community.

What to choose a group, public page or event? Today, the difference between them is not so noticeable; the first, second and third formats have advantages.

Below is a table showing how the different formats differ.

Capabilities	Group	Public page	Event
Participants write on the wall		Not	It is possible to disable this function
Members can "suggest news" to the community	Not		Not
Participants can add new photo albums, videos, audio recordings, documents	It is possible to disable this function	Not	It is possible to disable this function
Restricting access to community content	Can be configured so that anyone can join, to join only by invitation or by applying, and only by invitation of managers	Not	Can be configured so that all users can participate or only those invited by the administrator
The block with products that is displayed on the main page of the community	there is	there is	Not
Start and end times of the event	Not	Not	This format is really only suitable for some kind of meetings, a reminder of the event pops up the day before the start.
Display on members' personal pages	The list of groups is displayed in personal information only if the member has not hidden it with the privacy settings, in any case, no one is viewing it	If a participant often visits your public, then he appears in the top 5 in the "Interesting Pages" block, the page avatar is visible there and there are more chances that one of his friends will see your community and enter it	The list of events is displayed in personal information only if the participant has not hidden it with the privacy settings, in any case, no one is viewing it
Community invitations	You can invite 40 friends per day	Not	You can invite members of your communities for 5000 per day

Think and choose what suits your business best: a group or a public page. Here, of course, it would be a mistake to create a public of the type "Effective treatment of hemorrhoids", because not everyone wants this to be displayed on his personal page, in this case, you need to make a group.

My advice - at the initial stage, create a group, so you can invite your friends to it, and when all those of them who want to join, you can transfer the group to a public page. The creator of a community can change its type on his own, without resorting to requests in those. support if the number of participants does not exceed 10,000. In the same way as in the case of transferring a public to a group, changing the type of community is allowed no more than once a month.

Step 4. Press the button "Create community".

Your VKontakte group has been created, and you are in the "Edit information" menu.

Group settings

Name- we already have it.
Community Description- here we write a description of the group, indicating what it does.
page address- we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
Community Topics- choose the most suitable topic from the list and indicate age restrictions.
Web site- we enter the address of your website, it will be displayed on the main page of the group.
Comment filter- automatically removes comments containing mat or words you specified.
Location- we indicate the address if you have an office or you have a regional group, or you want to promote some product in a certain city, for example, if you have a store or do a manicure at home.
A room at the Snapster- indicate if there is one (they share photos, similar to Instagram).
Community posts- if necessary, connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hide themselves from the block with contacts to ask a question. And administrators won't get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you need, and configure access for them (who can add and edit: editors and administrators, or all community members). I think that there will be no problems with setting privacy, especially since prompts are popping up on VKontakte.

I do not advise turning off the members' ability to comment and show all sorts of activity in albums and so on, and even more so in discussions, because the higher the activity of the audience, the faster your group moves. If someone is sending spam or behaving inappropriately, then the blacklist will help you.

I will only explain what materials are. We need them in case we want the "Fresh news" block to appear on the group's main page, which is a wiki page, the name of the block can be changed and the page can be edited as you like.

If you have an online store, then we connect "Products", then cards with the products you have created will be displayed on the main page of the community.

Congratulations, now you have your own VKontakte community, the next thing to do is his.

If you do not understand something and have questions, then ask them, please, in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

In this article, you will learn how to create a group in VK in 2019 and set it up correctly. In particular, choose the type of community, the name of the group, customize the main sections, fill out a description, put a memorable community avatar, upload a beautiful cover, and so on. If you are a beginner and are just starting to figure out how to work on VKontakte, this step-by-step manual will be especially useful for you.

Advantages and opportunities of the VKontakte group:

Fast creature. After reading the article to the end, you will understand that creating a group takes 10-15 minutes.
Is free. You can create a VKonakte group absolutely free of charge, and with proper promotion, it can be as effective as a landing page or website in terms of efficiency.
Easily use. Most of the actions associated with promoting a business on VK are intuitive and simple.
Lot information. There are many articles and videos on the Internet about the work of VKontakte: promotion, monetization, etc.
The biggest the audience of the Russian-speaking audience of all ages - among them, for sure, there are your clients.

How to create a group in VK: step by step

Step 1:

Community building

So, we already have a personal page and we need to create a group in VK so that all advertising materials are placed there and not spam our account. On the left in the menu, click on the "Groups" tab. A page will open to us, which shows which groups we are in. At the top, click "Create Community".

Step 2:

Choosing the type of community

As you can see, VKontakte itself explains for what purposes this or that type of group is suitable. Choose what is right for you. And do not be afraid, if necessary, the type of community can be changed at any time in the settings.

Step 3:

Further, another pop-up window appears, where, depending on the selected type of community, we will need to write a name, indicate a category or topic, whether it will be open or closed, add a link to the site and a physical address ( if any).

In field band name enter the name of the group. What is the name of the VKontakte group?

Use the name of the company or brand.
First or last name for a personal blog.
Keyword by which potential customers can search for you.

for example, if you are doing repairs in Moscow, it is better to name the group [ Repair in Moscow] and through a dash or vertical slash write the name of the company or brand. Finally, click on the "Create community" button and go to the new group page.

This is what the newly created group looks like. It remains to customize it and fill it.

How to set up a group in VK

Step 4:

Avatar

The VKontakte group avatar is an icon that is shown next to the group's posts in the news feed. To install it, in the upper right corner, click "Upload photo".

Recommended avatar size 200x200 pixels... Try to make the picture chosen as an avatar bright, concise and memorable. This will help your followers distinguish your group's posts from others. After downloading, VKontakte will first offer to crop the main picture, and then adjust the thumbnail.

Step 5:

To continue configuring the group, click on "Control" right below the newly installed avatar.

Next, we fill in the basic information about the group, this is what users will see when they land on your page. In the description of the community, we write what this group is about, for companies we list a list of services or goods, we write (your advantages).

Here we can make the group closed or open ( better open), put a nice page url and upload a community cover.

Step 6:

Recently, you can add beautiful covers to VKontakte groups, with basic information about the group and additional pointers. For example, like our group :

To add such a cover, you need to go to the community settings, click "Upload", select a pre-prepared picture on your PC (1590 x 400 pixels in JPG, GIF or PNG format) and click "Save".

In order for the cover to display correctly on tablets and mobile devices, it is better to place text and other important elements in the center.

Step 7:

At this point in the settings of your new VKontakte group, you must enable or disable certain sections. We recommend that you disable the partitions that you are not going to use.

Also, for all sections, you can configure the access level: open or limited. This affects who can add content to these sections. Open- everyone can add, limited- Community admins and editors only.

Here you can also include products, set the main and secondary blocks. This is what will be shown first when visiting the group, by default the description of the group is shown at the top or.

These are the basic settings you need to make after creating a group. At your discretion, you can set up a comment filter, add links, enable messages, connect additional applications, and more.

How to fill the newly created group

To add the first record on behalf of the group, click in an empty field, where the inscription "Add record" appears temptingly. If next to the record field, the avatar of your personal page is lit, then at the bottom right, click on the arrow and select "On behalf of the community" so that the record can be seen by those who are subscribed to the group.

How to create a group discussion

Create discussions where users can leave feedback, discuss topics around them, share their vision, opinion, and more.

In order to create a new thread, you must first enable them. Go to the group settings and go to the "Sections" tab. We choose one of the options:

open- everyone can create and delete discussions;
limited- Only community administrators can create new discussions.

After that, go back to your group's main page and under the main photos, click "Add discussion".

Group album and photos

Turn on the "Photos" section in the settings and create a group album. Post only real photos! This will help build trust. Click "Add photos" in the lower right menu of the group and load them from your device.

The photos you add will be uploaded to the group's main album.

Also on the right you can find the "Photo Albums" tab and add a new photo album by naming it, for example, "Renovation of one-room apartments". This way you will divide all the photos into separate categories for the convenience of users.

How to add products to a group

Another plus of VK is the ability to create and develop an online store based on social media. networks. To do this, again go to the "Section" tab in the settings and enable "Products".

The settings will open, in which you must specify:

city where your store operates;
enable or disable product comments;
choose a currency in which the value of goods will be measured (ruble, tenge, euro, dollar or Belarusian ruble);
configure where purchase requisitions will be sent: in community messages or in private messages to administrators;
store description.

You can then add product cards on the community home page.

You need to fill out the product card as follows:

category- choose the category to which the product belongs or if there are no suitable ones, put "Other";
product name and description- we write the name of the product, a short description and its characteristics;
photos product - you can download different color options, as well as photos from different angles;
the cost- the price of the sold product or service.

If the product is out of stock, it is not necessary to remove it from the storefront, and then add it again, it is enough to check the box "Product not available".

How do you make the group interesting?

To make your group interesting, you need to make an effort and follow a few simple rules.

Create quality content. Do not constantly publish posts with the content "Buy, order, call" and so on. Selling posts should be, but in moderation.
The time when it was possible to post cats and demotivators is long gone. Therefore, first, think carefully about what your target audience might be interested in.
Be consistent. Do not abandon the group and publish 1-2 posts a day.
Do polls about what content your subscribers would like to see.
Publish real photos office, store, warehouse, your workplace and yourself.

Output. Well, here we are with you and figured out how to create a group in VK, configure it correctly, add photos and the first entry.

Write in the comments the address of the group that you created by following our guide! Let's see who did better