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How to make an internal page for the group menu in contact. How to make internal sewage in a private house with your own hands construction of houses from a bar

Internal sewage in its structure is practically no different from. Even in some moments it is easier to do it.

First, most pipes are not 110, and 50 sizes (internal diameter in millimeters). Secondly, these pipes are much easier to dock without the help of another person. Thirdly, they cut faster and easier. By the way, we cut out that extensive, that thin pipes with ordinary tree hacksaw with Kalenny teeth produced by Germany.

The main meaning in the internal sewage is the same as in the external one. Horizontal sections need to be laid with a specific slope. Only in pipes with a diameter of 50 mm need to make a loaf of 1 cm. On each meter of the pipe - 4 centimeters of the slope (in the pipes with a diameter of 110 mm, this slope was 3 centimeters).

What is generally needed such a specific slope, why it is impossible to make 10 or 15 centimeters per meter, because the more bias, the better the water will go? That's right, the water will go better, but if we were joined in the sewer single water. The fact is that with a large slope of the horizontal section of the sewage water will leave too quickly and it turns out that the water will merge, and small solid garbage particles can remain in the pipe. This is especially important for sewer pipes through which waste from toilet bowls. In this case, if a very big bias, then the water goes and the poop))) remains in the pipe.

But I immediately want to note that you can deviate from the norms of slopes, but only on the plots are not more than 1.5 meters. If you need to change the slope in a small area long to 1.5 meters, you can safely do it in a big one. It was how I was told, such norms.

Exactly as itself as when laying large pipes, all the knees are 90 degrees to replace two knees to 45. It is 2 times more expensive for the knee, but much better your sewage will be protected from blockages.

It is still very important when laying a sewage in long horizontal sites to install, so-called revisions. What it is? I'll tell you the example. From the washbasin and dishwashers from the kitchen there is a pipe with a diameter of 50 mm, the length of this plot is 7 meters. So, about the middle of this site, I brought the pipe up to the floor level. This output will be at the level of pure floor with a plug. I made him in the corridor near the wall. There will be, or a closet, or a mirror. But in case the sewage breaks, the plot of 7 meters is very difficult to break through. And with such audits, everything will be much easier. I hope that it is not useful, but it will be better. Exactly this is recommended to do for.

All pipes of internal sewage were laid in the proof trench and covered with sand. Then it is necessary to shed water, good hands to the tumble of this sand under the pipes, and then shove sand, pour more water and preferably be like.

That's all. Now photo report:

Left: black, thinner pipe - plumbing; The thick pipe is the output to the floor of the center of revision to clean the sewage; The average pipe is a conclusion for a washing machine just above the floor level. Right: withdrawal for toilet and riser on the second floor. On the right in the corner: the output for the washbasin in the toilet. Note: This is a flue and toilet on the first floor. Between them in the future there will be a partition.

Conclusion in the kitchen for washing and dishwashers is slightly higher than the floor level. In the future there will still be branching in two sides

Dmitry Scalibo

This article will be useful primarily for those who have no site yet. If you already have a website - you may find several ideas to improve the existing structure or to create new sections.

Here are my observations obtained on your own experience with external and internal links. Only what personally worked badly or good for several dozen diverse projects:

  • For a new project, wait for traffic with Google without references and transitions on them (from sites, social networks, forums, etc.) the first 3-6 months of meaning almost no. If your audience is "Google" users, you will have to learn to work with external references anyway.
  • Internal transfer is needed primarily in order to solve the problem of the user, and not to be able to shove the desired request in the Anchor link.
  • The link on which users regularly go, it works much better than that that is just somewhere.
  • Other things being equal (if two pages are very similar in content, the site is a trust, behavioral factors, etc.) above will be the page that refers.
  • Excellent content will not be left without attention - it will be referred to him without you.
  • Imagine positions and traffic internal links is sometimes faster than creating new content. Yandex and Google love links.

Site filter or his ban in search enginesoh also faster it comes precisely because of the links. Including for the abuse of inner transfine, since the site owner is easier to influence it.

On the importance of inner transfine

The last few years the importance of links falls. No offense of patriots, but the Russian-speaking Internet segment is essentially copies in the development of English-speaking Internet with a deletion of 3-5 years. In the MOZ data of three years ago, the first 2 places occupy links:

Here the most common error lies - in the West, the process of working with external links is called "Link Building", that is, creating links to the site, building references. Not a purchase, but first of all work with thematic sites, their authors, forums and other things. Creating a better content that will be shared.

And in the West it works so - if your target audience uses Google (for example, these are residents of the United States), it is necessary to understand that with a probability close to 100% you will not promote the project without working with external references. Without buying them, but by doing "Link Building", analyzing competitors, working with other sites and their audience.

For Russian-speaking projects focused on residents of Russia, on the first year of the project of the project from 50 to 95 percent of visitors, Yandex brings "Yandex", and we still have a shortage of high-quality Russian-speaking content, that is, first of all, we have those factors that in the study MOZ stand on 3-5 places. These are the factors associated with the quality of the specific page of the site:

  • As far as the page content is configured by the user's request. Content quality on the page, the convenience of its consumption, as far as he solves the problem of the visitor.
  • Content volume, readability (markup), uniqueness, page load speed, additional "feathers" like a micro-dimension, HTTPS protocol, correct display on the user's device.
  • User involvement, behavioral factors. This is the click of the page and the domain in different positions of issuing, the percentage of failures, the depth of site viewing, time on the site.

And with the help of inner translets, you can influence all 3 factors. Now in the examples we will analyze. Here very well done:


What is good in this example:

  • The block with an internal reference is placed as if it is necessary - it is useful additional Information for the user.
  • The reference is contrasting and noticeable, the request of the progressable page is organically entered into Ankor.
  • Good readability, it is clear that the user will see when the link goes.
  • Into the irlininking block that is not knocked out from the page theme, you can enter from one to 10 words that will give additional traffic By low-frequency and low-competitive requests to the current page. The attentive reader will find in the first example of several non-random coincidences with Yandex data:


In fact, such a block of internal transfine does not contradict any of the 3 points, which relate to the concept of a quality page. The linking unit complements the content of the page, increases its volume and readability, increases the chance that the user will delay on the site to learn more about the insulation of the balcony.

What in my opinion can be done better - once already this block, it was possible to refer to other pages that invite the user closer to the signing of the contract - deadlines, guarantees, prices. Here is another example:


What is good in the second example:

  • Prices are indicated.
  • Links are broken into groups.
  • A separate block of order advantages is in this company.

That is not very good - this is a through block, that is, it is the same on the many other pages. With SEO-component (transmission of scales on important pages) such a block copes. And the disadvantage - on the page about the balconies 3 links exclusively about the windows, they do not carry any additional value and most likely do not need the user.

A few more reasons to set up competent transfine

For large projects, overflow blocks are one of the ways to quickly index the site pages. Most understandable (although not quite correct) example - news sites, it is critical to all the news as early as possible to search results as soon as possible. Specifically, for news sites, it is still important to add a site in Yandex.News and Google News, since, first of all, the news release is formed on the basis of RSS feeds. That looks like:


This issuance is formed precisely by sending data to Yandex.News and Google News. But how is the transfinking on the news site:


Such blocks on any site will speed up the hit of new pages to the search results. A small advice - new pages in niches with an empty issuance give the first visitors a few days after the publication.

The main plus of the inner transfine is not in SEO. The main advantage is the right line of user track paths and, as a result, the growth of conversion. The most "bold" example from personal experience:

  • The site contains a section with reference information.
  • After 3-4 months, attendance of the reference segment from the search several times exceeded the attendance of the main selling pages of the site.
  • Over the next 4 months, placing experiments on links on reference pages for selling pages.
  • Selling pages in the search rose by the main requests by an average of 25-30% (SEO effect, which, however, could be the result of other sites on the site).
  • From 5 to 11 percent of the links switched on the links in the links in the links, the goods were ordered (on average, about 8% conversion). While the average conversion of selling pages for all traffic sources, including search - rarely was higher than 3%.

That is, simply due to the fact that on all information pages of the site there were links of the species "And see the price and buy you can here" - a month was from 30 to 50 new appeals.

I spent similar experiments on different projects, different topics. In financial terms, the overflow gave explicit and measurable financial results, which are very easy to measure:

  • In the linking unit, the UTM label referenced to the link "wasted" from which page.
  • In the analytics system for the purity of statistics, the data is taken, where the login pages are pages having a block of links.
  • Patterns are considered site visitors who have become clients (for this you need to configure goals in Yandex.metric or Google Analytics).

More clearly:


This method is available for any CMS and even for a small site running on HTML files. The disadvantage of this method is only one - you will not have quick access to transparent statistics on each link if you are not configured by the connection of statistical systems and application accounting programs.

A more advanced level - configure the work module with references for your CMS, which allows you to:

  • Insert code into multiple pages at once (first you set the place in the page code where links will be located, and then in 1 click set the desired block to any number of pages).
  • Automatically read the number of links by references (allows you to select the most clicable blocks).
  • Conduct a / b tests automatically (if you organize the current indicators of clickability and conversion of option A - not to change all blocks, but to show an option to a given percentage of visitors).
  • Show linking blocks decorated for a user device (depending on the OS used and the screen resolution is shown the unit adapted to this unit).

If the site's engine you use does not have such modules - most likely you will have to master any of the TDS systems (Traffic Delivery System). TDS - traffic distribution systems allow you to replace the page code to specified depending on dozens of parameters - to resolve the display, on the OS, by keyword, geolocation, etc.

Introduction It turned out quite voluminous, so it's briefly about important again:

  • Previously, the number of external references to the site and on a specific page was more important than the quality of the content and behavioral factors. Now (at least for Yandex) even a site with zero links can receive visitors if the page is high-quality.
  • Without external links in Google traffic, get difficult. In many commercial themes in the top 10 old, uncomfortable, but pumped sites sites.
  • Yandex in commercial topics also takes into account links.
  • For the purchase of links, you can get a filter and Google and in Yandex. A good purchase link is the one about which you would not think about what she was bought.
  • Internal transfer works well for SEO, but it is justified rather for large projects, where there is from where and where to put links.
  • With the help of internal passing, you can improve the donor page on your website and get the necessary Ancor to another page.
  • Internal overflow allows you to "hook" a user and forward it to the landing page.
  • Internal links from visited site pages to new accelerate their falling into the issuance.
  • Perelinkovka with focusing in marketing, not SEO, can be considered very accurately - in earned money.
  • You need to engage in the inner transfine with a scientific approach - consider everything and everything, experiment.
  • Do not invent the bike - most likely, under your needs there is already a module for the site engine or one of the TDS systems will be suitable.

Site structure. Why power in Silo and where did this term come from?

For myself, I first discovered the term "Silo", after reading (you can do it too, there is a volume - about 30-35 book pages). The main idea is simple:

Grouping the site pages to thematic sections allows search engines to more accurately determine the subjects of pages in these groups and the subject of the site as a whole. The optimizer can selectively "enhance" some pages in groups using internal links.

The literal translation of "SILO" (bunker) did not go to the Russian-speaking SEO specialists. The terms "cluster", "Group page", "Category" are usually used.

Now there are 2 most common approaches when designing the site architecture. The "site architecture" sounds awesome and immediately it seems that it is very difficult. I will say easier - this is what pages on the site do and why, how to group them.

Site structure for SEO

The first approach is to collect as many user requests as possible and distribute them through the site pages on the principle of semantic relevance. That is, queries are grouped by text coincidence. It looks like this:


With this approach:

  • All possible requests in the niche of the site are collected, non-target (other cities / countries are not suitable for goods or services, and so on).
  • Requests are divided into groups by text (and partly) by logical coincidence. The quality of breakdown depends on how much the performer is disassembled into the niche of the site. If you understand badly - you can see requests for different target audience on the landing page, for example, "cheap" and "premium".
  • From the page list, the site structure is thrown. Very often - the main 10-20 pages have some kind of connected structure, and the other pages are simply published in the "Information" section, "useful materials" or similar.
  • These pages are posted on the site, after which the promotion comes down to buy links and rare adding new pages.

The first drawback of this approach is most often new groups of requests are not going. The site stops in development at the stage on which it was created.

The second drawback is the internal transfer is made according to some of the schemes found on the Internet:


If the site does not have a clear logical structure, the normal overclocking in it is very difficult.

If on the site all pages are welded into a bunch - determine the topic of the site section or group of search systems can not. Small (100-1000 pages) sites bypass in the issuance of giants like "site about everything" including thanks to narrow specialization Site or its partition.

The third lack of such a scheme is the quality of page itself, but this is the topic of a separate article. If briefly - in most cases it is impossible to take and make a page that will qualitatively respond to 40-50 requests, especially if some of them are commercial, and part is informational.

How do the search engines determine the structure of the site?

Search engines can determine the topic of a separate site page. And they can quickly and correctly determine the structure of the site if the pages are divided into the sections of the site physically or logically. Physical separation:


That is, in the browser, the structure of the URL looks like this:

name-site / Legkovie / Diametr
Name-site / Legkovie / Marka-Avto
Name / LEGKOVIE / BREND
Title / Legkovie / Sezon
Name / LEGKOVIE / Sezon / Letnie
Name-site / Legkovie / Sezon / Zimnie

With this structure of the site, search engines understand what pages are more accurate to request a user. And you will get more or less correct overflow within one group of pages automatically. The most important pages will be in the main or additional menu, the "bread crumbs" will be indicated for pages - navigating the sections of the site and their hierarchy. Here is an example:


At the same time, all pages of one group refer to parental pages, subsidiaries, neighboring groups. The search engine is generally easier to understand what section of the site. The site gets traffic:

  • By narrow requests (for example, "buy laptop asus model x ") - on the product card page;
  • On wider requests ("Buy ASUS laptop") - to the category page;
  • According to competitive high-frequency requests ("buy a laptop") - to the page "Laptops".

At the same time, it is enough to "pump up" by internal links the necessary pages - for example, placing the "Top Sales" block in the category, "best on the rating" or similar with reference to the necessary pages. This applies not only to online stores. Here is another niche:


Together they form a cluster. Over common requests, the entire directory is shown in the issuance, on narrower requests - the corresponding cluster page. As you understand, the more niches unites the site - the more clusters it can accommodate.

The logical separation of the site structure is distinguished only by the fact that the means of the site engine does not specify the structure of the URL, and the connectivity of the search engines are determined by overflow. All site pages may have the same nesting level, for example:

name-site / Page1 Name-site / Page2
Name site / Pagen

Title / Pagen + 1000

In this case, search engines are likely to determine the most significant pages on the inner transfine. These will be pages from the main menu (as it is present on all pages of the site), as well as pages with maximum number Internal links.

Clusters will also be determined by internal links. For example, 100 pages of the site refer to each other, and all of them - on the 101st page, and the text on these pages has a common semantics (for example, "project", "house", "bar", "price"). Search engines will determine that it is the page of one section. But it is more difficult to organize the correct structure of references on this site, and it will not work the basic overflow inside the clusters inside the clusters, you will need to think over and record the rules for each group of pages. What does it look like:


According to the structure of references, search engines understand that pages 2, 3, 4 and 10 are the pages of one group, and that 10 is the main page of the group (as everyone else refer to it).

The main inconvenience of such a site scheme is the complexity in building the structure of the site by overclocking. This is what John Muller says about this, specialist in working with Google webmasters:


And the change in the structure of the site may take time and do not bring fruits. So if you do not have a clear confusion with the structure - it is better to just continue to work.

Site structure for people

When creating the structure of the site "For SEO", all possible user requests are located and groups of pages are created under these requests. When creating a site for people - an inverse situation. A site structure is created that closes all possible requests from users, and when creating these pages are optimized, including the requests from the statistics of search engines.

The main advantages of this approach are:

  • The site will have more pages, by understanding the needs of the target audience.
  • Pages will be interconnected primarily on the semantic basis, but according to the needs of users. This makes it possible to bring a visitor to the site at any stage from the choice of goods / services before the choice - where to buy.
  • Due to the connectivity of pages, there are better behavioral factors on the site - more depth of viewing, time on the site.

Take several different commercial niches and analyze it clearly, as the structure of the site for people will allow you to kill two hares - get the correct inner interclining and excellent behavioral factors. Niche:

1. Construction of houses from Bruus

As an example, take one narrow group of customer interests - houses from a bar with an attic. At best, at a SEO approach on the site will be created from 1 to 5 pages (projects, photos, reviews, ready-made objects).

But this group of pages on the site can be done if you think about the needs of the user:


This can also add different foundations, roofing, quadrature, geometry (6 x 6, 8 x 8, 10 x 10), the presence of a terrace and another 30-50 options. With this approach, the number of relevant internal links between these pages will be calculated with tens or hundreds, it would be what to show them. Such a group of pages will collect traffic on hundreds of requests - from low-frequency to high-frequency. And if it is necessary in SEO to "fill" the weight on some of the pages - you can do it, it will be enough to add to the donor pages blocks of links.

In addition to internal references, the conversion on these pages will be higher, verified in different niches.

And when creating such groups of pages, ideas for creating new content will grow as a snowball. For example:

  • Differences of glued and profiled timber, advantages and disadvantages.
  • What type of foundation can be used in the construction of a two-storey house from a bar.
  • What is included in the construction of the house from the Turnkey Brous.

2. Online Building Goods Store

If you take a step away from the catalog structure of almost any online store selling materials for construction and repair, many ideas will open, which is still not realized yet. At best, for helping buyers and to increase the average check, the blocks "with this product are bought" are used.

At the same time, GOSTS, SNIVA, regulatory documentation are fully ignored. Everyone who climbed the repair will remember repeated trips and trips to buy something or that. " This is an almost inevitable step even if there is a competently composed estimate. And to obtain internal links you can use:

  • Technological cards for work with a list of instruments and materials. For example, S. technological card You can get links to materials on the laying of laminate, on the tools used, on the page categories of laminate in classes.
  • Instructions for the selection and use of consumables - ranging from paint and ending with mills.
  • Photo interiors from supplier catalogs - You can put internal links to the articles used.
  • Instructions of the species "How to make such work yourself".

And now the question - did you see this somewhere? I have already seen only in the catalogs, it seems to be:


And such pages fit perfectly into the site structure, they are useful to visitors, they give internal links. You just need to think about people, not about SEO.

3. City portal

Usually the city portal is a collection of news, organization catalog, posters of various events and other things. Make a website more useful for users and get internal links to the right pages simply. It is enough to output the data in the format, useful user:

  • Not just a list of kindergartens or schools - and by districts and stops.
  • Any services like food delivery are divided into round-the-clock and not round-the-clock.
  • Events are divided into free and paid. For children and adults. For preschool children, for junior classes and so on.

Here is an example for Moscow:


And there will be many groups of requests like "where to go with a child of 2/3/4 years in Moscow", "where to go with a girl at night in Moscow" and others.

How the structure of the site for people allows you to find ideas for the site and improve conversion?

The approach "Site Structure For People" can be perfectly combined with a marketing approach. It works in niches with large checks, with a long way from the visitor to the client. Companies that first learn to build pages structure so as to direct the future client to the right stage before selling - sooner or later overtake competitors. Or do not let competitors get around.

What questions will be interested in me if I want to build a house, but I myself am not related to construction?

  • How many floors and rooms need?
  • Order a project and construction separately or not? What is better and why?
  • What form of home to choose (if it is not limited to the shape and size of the site)?
  • Do you need a basement / ground floor?
  • Does the attic or attic need?
  • Ceiling height?
  • What foundation is suitable?
  • What makes walls?
  • If several floors - what are the overlaps?
  • What is the roof?
  • How many cameras should be in a double-blade?

This is only part of the construction stages of the "box". Each of these items can be "deployed" yet on the same list.

And here there is a huge field of activity for the development of the site and create new materials. For example, in my region of wall materials, it is possible to call 7 or 8 (brick, rikushnyak, aerated concrete, bar, sip-panel, sllablock, thermoem, foam concrete). Everyone has its advantages and disadvantages. If the company is engaged only by construction - you can safely do a cluster of pages, professionally comparing all these materials.

And it will be a very useful material. And by links between such pages visitors willingly pass. And the site gets into the top simply due to the fact that time on the site and the number of page views is 2-2.5 times higher than that of competitors.

Such pages increase confidence in the company, and can give Lida. Subscription form "Specify mail and phone and get comparative characteristic Top 10 materials for walls after 3 minutes "will give applications of potential customers.

Such an approach will not give up pages that could be missed when creating the site structure and when collecting requests. And each of these pages will allow you to place internal links to selling pages.

Also, on the pages of a narrow orientation conversion above. If you read this article, you may have a website. Imagine that you are not satisfied with the current hoster (your online store on the "bitmix" began to slow down after adding 30,000 products) and you are looking for a new one - what proposal will be suitable for:

  • Great hosting for your site.
  • Hosting for large online stores to Bitrix.

Most likely, the second. And it works in any niche, where most customers make a choice, and not guided by WW effect.

Site structure and promotion

The structure of the site and transfine is very strongly affected by the site position. Of course, if the site meets the basic requirements:

  • There are no technical errors in the site that prevent the site promotion.
  • Information is relevant and competitive (for example, prices plus-minus average in the market).
  • The site is quickly loaded, convenient for the user.

How more or less correctly compare the effectiveness of the promotion of a large site, which is trying to cover the subject of a completely, and a small narrow-proof project that compete by the query group? If you do not know the financial indicators, you can compare the number of visitors divided by the number of page pages. For example, here are the average for two topics:


Data for all sites are taken from the same services, so errors for all are approximately the same. Competition is the percentage of requests by which sites intersect in the top 10. It does not take into account the trust domain, the age of the site, links, etc. - although in all these indicators large sites have an advantage.

Such data I collected absolutely for different projects, in different niches. And the addiction is one - sites operating in a narrower niche (with a rare exception, less than 5%) are collected many visitors at times to 1 page. For example, here are sites that voluntarily shine their attendance. I chose sites with less than 1,000 pages in the Yandex and Google index:


The remaining 30 are specialized sites. What does it mean:

  • The site is not about all bank products in general and their comparison, but only about debit and credit cards. Or only about mortgage and its conditions.
  • The portal is not about the accounting from the WED to 1C but only about everything for the IP.
  • The site does not sell 100500 product items, but only doors. Or only wooden doors.
  • Online store sells not everything for needlework, but only everything for knitting.

Why is the number of visitors for 1 page with a narrower topic, is one hundred times higher than that of larger competitors?

The smaller the content, the easier it is to make it quality. An excellent example can be considered backlinko.com - the site of a foreign SEO specialist. Hundreds of thousands of transitions from the search monthly, despite the fact that the site has 71 pages. Internal transfer there is also done perfectly - you want to click on each link in the text.

Pages on such sites are usually related to each other, give more information . Where on a large project there will be 1 page, there will be somewhat interconnected in a cluster or group. More often, each of the group's pages on a small project will be more complete than the page on the large.

Due to the previous paragraph, visitors spend more time on the site, watch several pages.. Go to internal links. That is, the inner transfine works at times better if the site cycle is conveniently related to each other than if it is simply links for pumping pages.

Many subjects have their own slang or specialized terms. Little thematic sites are many times on semantic coverage exceed large. Like that:


So it turns out that small sites, with well-worked pages, with cool content, with a good logical structure (visitors "hang" on the site and watch 5-10 pages) collect traffic comparable to mastodonts, with incomparable costs.

How to build a logical structure of the site?

If you have a commercial resource that earns the sale of goods or services, the correct logical structure can be described in one sentence:

The potential client on each of the site pages should see a simple and understandable one step, which brings him to the conclusion of the transaction.

In some cases, it is very simple. For example, online shopping almost always work according to this scheme.


Objective - ordering. For this, the visitor must add the goods to the basket. Add the goods to the basket, you can either from the product card, sometimes - and from the category. So all the paths of the user on the site must be built so that it falls into or in the category, or in the product card. On the example above, 10 categories, article (or several), neighboring articles can be referred to a popular article.

And the rest of the pages that directly do not sell a product or service - refer to selling pages. It can be a section question-answer reference Information, comparison pages, blog articles, news.

On small sites (10-100 pages) All simple, the most basic pages are located in the menu, which means they receive links from all other pages. In addition to the menu from other pages, there may also be internal references in marketing or seed purposes.

On mid-sites (up to 10,000 pages) Usually implemented or catalog structure (if it is an online store) or rubrics. Pages are posted by groups (rubrics, categories), each group of the Group refers to other pages of the same category. For SEO, links from other suitable columns on the most important rubrics and pages.

On large portals (with hundreds of thousands and millions of pages) Or an approach with categories is implemented (only with a correction for the number of categories), or simply all pages refer to more or less suitable pages on the Wikipedia principle. Some system work By translection on such projects is mad for the following reasons:

  • Many UGC-content - users create website content.
  • The site gets traffic on hundreds of thousands of requests. You can use the internal links of the page only selectively if there are some pages giving the main result (selling something).
  • Often traffic is eventful or generally one-time. This is especially important for news resources - you just need to post more news and do it faster.

Site URL structure

To date, there is no difference whether the structure of the site is organized on nesting levels (sometimes it comes to 4 or more levels) as in large projects:


Sometimes happens and so - Main page/ Category / Sub-Category / Sub-Sub-Category / Sub-Sub-Sub-Category / Page / Option

This option is convenient because automatically all pages in the chain refer to each other. The disadvantage - you need to think about the site structure in advance, otherwise the transfer of pages from one section of the site to another will require the setting of redirects. What kind of cattle it is - you will not understand until you need to disseminate several thousand pages of several hundred different sections.

The second approach is all site pages may be on a 2-4 nesting level:


And in fact, the goods are at the second level, and the block / P displays or the current category, or some other store parameter.

The advantage of this approach is all major pages in general can be in one category, and the rest of the pages simply display lists for the convenience of users. For example, all goods are located at Site / Tovarn100500, and the category of the form:

Home / Notebook-ASUS /
Home / Notebook-ASUS / 8GB-RAM
Home / Notebook-ASUS / CORE-I3

Just are the listings of goods on specified characteristics. The main plus of this approach for the inner transfer - from such categories you can get tens of internal references to the promoted goods.

The disadvantage is quite a lot or work head, or hands. The goods themselves will not appear in the category, you will need to turn them on with your hands, or think out the output patterns.

I bring examples for online stores as the most accessible to understanding, but the same principle can be applied to projects of various topics. For example, for dogs about dogs, information about the breed can be kept in one category, say, "Main Page / Poroda / Haski", and display links to it on tens of other project pages:

Main page / SREDNIE-SOBAKI /
Home / Krasivie-Sobaki /
Home / Sobaki-Dlya-SEMEI-S-DETMI / SEMEI-S-DETMI /

What is the option of the inner translection to choose?

If you know exactly that you will not have time or the ability to engage in overclocking point - choose one of the automatic circuits tied to the URL structure. The following options are obtained ...

First - all pages refer to each other:


In such a situation, all pages are more or less equivalent, all pages are transfixed with each other.


The third option - the weight overflows to the final page pages. The scheme would be similar, only the arrows would go in the opposite direction (to block blocks).

Any of these schemes are usually sewn into the logic of the site engine. If you want to go to an advanced inner passing, the diagram will be approximately like that:


How it will be implemented in the structure of the URL and in the physical structure of the site - depends on the technical solution used.

In my opinion, this option (or his adaptation to your business) gives maximum flexibility. In the example above - left specific model From production and sales - replaced with a similar one. And in more conservative topics for the year or two on the main selling pages, you can put tens and hundreds of internal links.

How to organize data storage on the site?

If it seems to you that the scheme from the previous picture is my hypotheses about the content-marketing "as in the West" and will never come, or ever comes in 5 years, go to any of the articles on request:


More than 1,000 materials, which perfectly fits the inner transfine with the intention to invite the visitor to go closer to the checkout and unbutton the wallet:


Each link leads to the appropriate section "Yandex.Market". Of course, within the Internet 1000+ articles - this is a drop in the sea. But it is "Yandex". Which of its audience on any commercial requests can withdraw Yandex.Market.

And large companies do the same:


Think, in large companies do not know how to count money? Experience suggests that the production of one page for these sites can cost dozens (if not one hundred) times more expensive than the owner of the online store or thematic site. And 2,000 articles for the example of the right almost certainly cost several million rubles (and rather in the amount of 7 zeros).

There are many niches in RuNet, where large companies will reach only in a few years. And all these years you can receive visitors and sell them our products. You just need to start earlier, almost always enough.

To successfully implement an internal transfer, which is aligned and SEO and Marketing - take the following techniques:

Characteristics of goods or services. All that can be considered characteristic - should be stored in a format that will allow full information automatically. For example, if you are selling wallpaper, all the characteristics like "monophonic", "with a large drawing", "white wallpaper", "with a black pattern" and other options - must be fixed behind the corresponding articles. In order for you to create a category "White wallpaper with a black pattern" in a couple of clicks, simply folding the characteristics.

Better to see 1 time than to read. Classic links also work well if they are to the place. But in informational materials and it is better to provide beautiful linking output. At least banners, if appropriate:


Here is another good example:


Think widely - the more possible groups of the target audience you can embrace - the more you get visitors and sales.

Best of all the long distance is the content marketing. From year to year, the search algorithms change, every month there is a new wow technology that "should break the market and pick up a weight gain." And projects that systematically work on the production of high-quality content are simply growing annually. In attendance, in recognition, in money.

And this is not only in conservative niches, where over the past 20 years it has not been fundamentally anything new and another 20 years will not appear (for example, many building niches). See how many visitors collect projects on technology. The technique is obsolete annually, but the leading portals and many newbies calmly collect their share of the audience.

Think as with the existing content to create new pages that decide the needs of your possible customers.

When designing a new site functionality (content section, filters, blog, question-answer, etc.), think about how to quickly put useful and convenient links to the goods and services.

Immediately consider efficiency. Analyze competitors, make forecasts.

What if you have a small project?

Many techniques mentioned earlier simply implement in online stores or catalog sites. But what if you have a small project, narrow theme? Universal option - section with questions and answers.

  • Do not make all the page. A separate question is a separate page.
  • Let's use useful answers. The "For SEO" pages with the answers like "and you can find out this by calling" if they come to the top - there are no longer detain there. In addition, it is more difficult to put links to other page pages on low-report pages.
  • Make the section convenient. No light gray fonts of 11 size. If you yourself are inconvenient to read such pages - visitors will also be inconvenient, and they will go away.
  • If there are many questions, make a convenient navigation. Subsections, headlines.
  • Strange Council, but tested on its projects. If you have an online consultant - do not let visitors add questions. They will often be short, stupid and illiterate. And the same or same type. What is bad and for convenience, and for SEO.
  • On issues of questions, let you contact you from the same pages - phone numbers, messengers, social networks.

In addition to answering questions, you can use references, comparisons, instructions, standards. If you have little ideas for such sections, look at the most traffic sites of your niche in big cities. If old projects can still leave due to the reference, the age of the domain, the site's trust and other things - young sites have to create cool content.

Why does this sell it?

If you are looking for a "black female long down jacket with a hood" - you delay this page:


And is in Top-3 in many target queries. Including due to transfusions - on other pages there are references with direct entry of the request.

When you will walk around the city next time, pay attention to the colors of the PVC profile windows, except for white and "under the tree". And then look in your city something like "PVC% Color window %% CITY% Price." And look at the issuance in a very competitive niche. Yes, at least in Moscow:


Even in the screenshot it is clear that the price of windows with a color profile is 50% higher. Such a request can be perfectly used in the "Question-Answer" section, you can create a separate page with type sizes and prices. And the buyer will call if everything arranges. And such pages can be punished by other pages. Complete benefit, in general.

As always, there is a small catch. To appear on the site such pages, you need to think first, and then work.

How to make the right transfine site - Checklist

If you already have a site with a large number of pages, I can advise only obvious - consider the weight of the pages and refer to the most important pages with the rest. This is the easiest and painless way to "fill" the weight. Finally, a small checklist.

  1. You must have a semantic kernel for the site - user requests distributed through the site pages. Information requests should be placed in the information section, commercial - on the selling pages.
  2. If possible, there should be no cannibalization within a single project. That is, one group of requests on the site should represent one page. If the pages are somewhat - the site will compete with you in extradition, it is bad. If this is - combine one page, configure redirects from a remote page.
  3. When working with internal references, the ratio from paragraph 4 can not be observed, the rule is only one thing - do not bend with the animals. It is better to naturally enter an incomplete request, what to unnaturally enter full.
  4. Avoid broken links on the site if you have a lot of them - you "overflow" the weight of the pages to nowhere.
  5. On the donor page it is enough 1 links to the acceptor page, if there are several, the transmitted weight will not increase. If you need to put several links, you can close unnecessary links to scripts.
  6. References for which they are transmitted, transmit more weight than just links.
  7. The link should look like a link (for example, another color, underscore, effect when hovering), if this is the text.
  8. The acceptor page can be lowered for too unnatural internal reference surroundings. Therefore, it is better to use constructions from 2-3-4 words, while not often repeated within the site.
  9. If the image is used as a reference - the "Alt" tag for this image will be taken into account as an arcor.
  10. Search engines smarter than you think, so do not try to "pump up" important JS scripts pages with different ways Hide references.
  11. Be less frown. Any excess manipulation from the site is a signal that the site is trying to somehow inform the search engitches algorithms. I have not yet seen a single site that would catch a significant pessimization for working with internal links, if there are simply referenced there (and at the same time promoted target pages).
  12. Use such transfinking blocks in which you yourself want to click on the link.
  13. For the project being visited, you can quickly promote new pages on non-competitive requests simply adding links and receiving transitions within the site. This technique also accelerates pages in the main search engine index.
  14. Work with reference - consider the result. In SEO indicators or money. If you use internal references for marketing purposes - spend tests, choose the best option.
  15. If you do not have transfinels - embroider, you increase the time on the site, the number of page views.
  16. If your site structure is built not on the URL, but on the links - try to link within the thematic sections of the site.
  17. If you do not know where to take links, get a blog or content section.

A little practice

Two simple rules:

  • Correct or remove broken links.
  • Make sure that important pages get the largest number of internal links.

Search for broken links on the site. How to check for free and quickly correct broken links?

The free Xenu program (download from the official site) allows you to scan a small site in a few minutes and find broken links. Download, Run. After installation:



To do this, use the CTRL + R combination. Repeated error check is needed, because the program could be mistaken - at the time of checking the link could be inaccessible, although in fact everything is in order. This can occur due to a second utilization of the site, due to the server too long. If the error remains after re-checking - check that not so. In order to open a page with a bat link you need:


Decoding:

  1. Go to the URL properties with the NOT Found status.
  2. In the "Page URL" section contains a broken link.
  3. In the "N Pages Linking to This One" section, page (or pages) is indicated on which this link is posted.

All you will have to do is to fix broken links.

How to find out the reference weight of pages for inner transfine?

For small sites (up to 2,000 pages) enough free version Page Weight Lite, you can download it on the official website.



For small projects, there are enough 2-passes to determine the most cited page pages. To put more importance is the meaning only if after two iterations, the weight difference is slightly different, and you cannot understand which pages get the greatest weight. To calculate the inner weight, it is better not to take into account external links. Today they are, tomorrow they are not --- So we turn off this option.


The Russian bath is an excellent means to dump all everyday problems and relax the body and soul. But how good the flow of swimming will be, first of all, it depends on the interior of the bath, that is, how comfortable it is and meets all the wishes of the owner. Next, in the material with the photo and video, it will be about how to make a bath inside, and what materials can be used at the same time.

First of all, it is worth saying that the process of interior decoration includes its full arrangement, starting with laying vapor barrier and ending with the assembly and installation of furniture and decorative elements. If you have construction skills, all the finishing works of the bath can do yourself, otherwise, it is better to use the services of professionals.

Decoration Materials

Any internal work in the bath begins with the process of selecting suitable materials. The decoration of the bath tree is one of the most common options, especially the steam room. However, for this room there is a number of restrictions, so it can be used not every material.

This is due to the operating conditions of steam room - elevated levels of humidity and high temperature indicators. In such a microclimate, a number of materials begin to allocate toxic, harmful substances for health.

For steam finishing, such varieties of materials cannot be applied:

  1. Pine boardwhich, with an increase in temperature, begins to highlight the resins that may be dangerous to humans.
  2. Fiberboard chips or chipboard. In addition to the fact that with high humidity, such materials begin to swell, they also begin to allocate toxins that are part of adhesive mixtures for their production.
  3. Linoleum Also inclined to allocate toxins, and is also subject to rotting and spoilement.


But the trim of the bath inside in the pre-tribades and the rest room can be performed from such materials. Particularly comfortable will be a pre-boards. They will give air in the room a lightweight coniferous aroma and a real Russian flavor.

Optimally for wall decoration in the bath, it is in a steam room, a larch and linden suit. Preferably, of course, larch, which is distinguished by resistance to elevated temperatures and humidity, is very durable. However, the lamp wood can also be used for non-possible.

A tree for plating the bath with their own hands is better to apply in the form of a lining. Such light panels can be conveniently attached, they passed air and can be easily replaced in case of damage. And since under the layer of the lining will be located insulation, it can be considered almost perfect material for finishing the steam.

Bani Finishing Technology

What materials did not build the construction of the bath - the finish is performed approximately by the same technology. Although still with the nuances of the process before starting work, it is still worth familiar with.

It is necessary to move in the process of work at the bottom up, that is, from the floor to the ceiling.


The need for vapor barrier is directly related to what types of brink finishes were used. So, if the bath is covered with a tree, then the vapor barrier is not needed, since the wood "breathes."


But if the bath is brick, then vaporizolation will be required if special ventilation openings are not provided. In any case, on this issue it is better to consult with experts.

Bath trim ceramic tiles

The main advantage of tiles in its functionality and low cost. It is optimally suitable for floor cladding in a pre-tribbon or rest room. It is very durable, not exposed to moisture and temperatures, does not destroy, it is convenient to care. In addition, the tile allows you to create an original interior.

Tile can be divided into two categories:

  • with icing, i.e. enameled;
  • without glazes.

The ceramic tile for the bath should be glazed, since it is able to better resist the fluctuations in temperature and humidity, in contrast to the unaled.


It is worth remembering that in the bath the floor is better to be tinted with a tiled with a rough textured surface that will prevent slipping and will avoid injury.

This rule also refers to the lining of the walls, since condensate accumulates. Care should be taken to not slip and not fall.

Another point regarding the choice of tiles for the bath concerns its base. It is desirable to acquire a material with a smooth base that will firmly fit into the floor and will not be the reason for the spread of mold.


In the form of a ceramic tile for a bath can be square, and rectangular, and complex geometric shapes. However, in the absence of great experience, it is better to stop on a rectangular tile, putting the easiest.

Before purchasing materials, it is necessary to determine the exact amount required for cladding. And you need to purchase 5-10% more material in case of scrap, trimming or damage.


The sequence of masonry of ceramic tile is as follows:

  1. The tile is soaked in water within a few minutes so that the glue is better grabbed with its basis. This minimizes the consumption of adhesive composition when laying.
  2. Identify the most noticeable corner in the room, the tile starts to lay exactly from there.
  3. The glue is applied to each tile with a toothed spatula. Having applied it to the floor, the edges of the tile are confrontated by the Cyanka so that the glue is evenly distributed, and the excess air came out.
  4. Ensuring uniform seams between the tiles will help crossbars.
  5. As the glue drying, crosses take out. And when everything is completely dry and the tile will grab, the seams can be filled with grouting according to your choice.

It is noteworthy that the ceramic tile looks equally well on the floor, and on the walls. Especially winning and original mosaic looks. If when laying a tile will need to be cut, the special tools will help to cope with this task.


The finish stage of the decoration of the bath inside will be selection of furniture suitable for interior.

From the article you will find out:

Hello a network traveler, you threw up to the blog, today I will share with my readers as I do an internal transfination in my online projects.

Best broker

About importance internal transfer of site pages A lot of information on the Internet, each SEO-blog contains one or a series of articles of this topic, but for beginners webmasters may not be clear how to do it correctly.

With importance, everything is clear, and how to properly carry out the inner translection may cause difficulty, and therefore I decided to write this post, and tell me how I do it!

Well, of course, at the beginning of the article, just in case, we will cut the general questions of the internal transfer of the pages of the site, suddenly someone else is not in the subject.

What is internal transfine? Perelinkovka inside the site is when one article refers to another, that is, the internal blog page contains links to other articles of this resource.

Why do you need transfinking pages inside the site? The first thing is the transfinking is created for the convenience of your visitors.

In order for the person who came to your site, having received the information you need could also receive an addition to it by going on internal thematic links.

The second is the importance of the inner transfer, this is an improvement in statistics, I think everything is clear here if a person came to you on the project from the search engine, I spent a lot of time on the page, and I also made an internal transition and did not return back to the search, it means you can do the conclusion that the found information was arranged, search engines It sees and take into account.

And if you have such visitors a lot, then your site will deserve the trust of search engines and will rise in extradition, so you need to seek your visitors to make many internal transitions, and for this you need to arrange many thematic internal links.

Internal transfer to you to use, this is an increase in the positions in the issuance of search engines for low-frequency and even by mid-frequency requests, that is, you need in the internal URLs (link text) in the arms of the link, it's more detailed how I do I will tell slightly lower.

The fourth important feature of the transfine of the site is the distribution of PR (what is) and an increase in the internal weight of the pages.

I think it is clear to all that if the page is referenced a large number of Other internal pages, it is most important on this project, and this indicator affects ranking, and such an article is easier to bring to the top.

In this way, the PR indicator can be applied to the main, even without the use of external references.

The fifth possibility of inner transfine is.

Suppose the search robot comes to the page, detects a new link on it, which goes and indexes new pageWell, so on, walking throughout the URL of your site.

By the way, I will say to the Word, these search robots such a walking on your blog can create a serious load on the server, so you need to use the appropriate directive.

The sixth point is the importance of overgrinking, can be attributed from copying.

No, of course, the content will be stealing, but here there are such auto-filled web sites that carry out roscing on the machine straight from RSS ribbons.

And in this case, the stolen article will be posted with all the internal URLs if you put them.

Personally, I have already found 4 resources that are stealing my articles such.

Now tell you how to exercise right internal transfinement of the site, There are two ways, it is automatic and manual.

Of course, the manual passing gives the best results in terms of issuing search engines and I will tell about the end of the article about it at the end of the article, and now the story will go about automatic transfine.

Automatic inner transfine.

This species The inner transfer is the most simple for webmaster, once everything was configured and everything works on the machine, but it does not give such an effect to increase positions in search engines as a manual, of course, in terms of increasing user activity, you have such a transfinking the most !!! So let's go!

That is, if you have a lot of under-categories on your blog, then the user simply will simply get lost and not to have a view where it is he is, and here it will be all for him and his whole path will be shown.

Sales on Joomla -

Manual overclocking, this is a very time-consuming process takes a lot of time, but with its correct implementation, the result will be wonderful.

Well, the first thing I want to say that when writing new articles, you need to refer to the old who fit into the topic of new, it is understandable and easy!

And how to make the right transfine to the new page? Personally, I use the search on my blog. Suppose I have a custom search from Google (someone has a search from Yandex, it will also be suitable), so I drive a request promoting me by me and I am issued the results of the most relevant pages according to the search engine.

Of course, the first materials in this internal extradition will be the most relevant.

Here's the word, see how to exercise if you do not want to use this software, then there is a service that will be completed for free to track the positions of your blog on requests in Yandex and Google and you will see all movements by day and months, I told about this system in the article .

But that's not all! It is easier to advance to the top if the search query is already in search of any places.

Even if your article is written under a specific MC query, it may be in the issuance of searches on a variety of duplications that we can easily promote and, as a result, get traffic exceeding even the number of visits from this SCA request, in which the inner transfine, statistics will help us. Liv Internet and WordStat.yandex.

We go to your LiveInternet statistics, click on the "Positions in Yandex" tab and look at what positions you already occupy.

We are not interested in the first and second positions. We are already on top, but we will look at the twenty on the twenty.

Suppose you selected several requests that interest you in which you take 12-13 places, that is, on the second page in the issuance of Yandex (the first page is 1-10 place), now we go to wordstat.yandex.ru and we appreciate them in the frequency, that is, How many times a month users are gaining this inquiry, if less than 50, then you should not get "the game is not worth the candle", but from 100 to 1000 I consider the very thing!

Now Personally, at this stage of the inner pallinkovka and promotion of queries that already occupy specific places in the extradition, create a file using a notebook, where I write a promotable request to its particularness, and occupied progress.

Now I go to my search on my blog, I enter this request and in the first ten materials I put the reverse internal URL on need material With the necessary animals.

All the same can be done with positions on LiveInternet in Google.

Now I'm waiting for about two weeks before the month, checking the positions and watching any movement happened, as a rule, it was necessary to rise well.

And depending on the place occupied, I put more internal links.

If I need a request at the top 3, then in addition to the inner transfine from the old pages, I write new articles of this topic with a similar set keywordsfrom which accordingly I put links.

So with only one internal transfer, you can get into the top and collect traffic tones.

Windows and doors in the bath make a smaller size than in ordinary residential premises: it is easier to keep warm. Doors, as a rule, single and open out.

Doors in the bath can be done in different ways. One of the options is the door from the boards, upholstered outside by any insulation, and from the inside covered with olphoi, thin waterproof plywood or fiberboard.

Another option for the bath is comfortable and warm panel doors made of two wooden frames. different size (The inner frame should be easily included in the outer). For a dense fit, the outer frame should strictly fit the dimensions of the door jam, and its edges should be slightly bevelled. Both frames from both sides are cutting out the Feds and fill with thermal insulating material. Then the inner frame is inserted into the outer and attach to it with screws.

In the washer, you can install a steam-resistant door from one frame, attaching screws to it with two sides of fiberglass sheets. The space formed between sheets is filled with a light insulating material.

Popps on the doors usually make top and bottom. At the bottom for this purpose, you can use any metal hook, and upstairs constipation should be wooden so as not to burn.

Door handles are also made by wooden. For their manufacture, you can use any rebunny material, up to the bizarre form found in the forest and roots found. Before installing, door handles are covered with oil and dry well.

The windows in the bath must have the appearance of the horizontal rectangles, since this form it allows you to better retain heat indoors. The windows can be made both in the walls and in the doorway. The area of \u200b\u200bthe bath window may vary depending on the opening view, but, as a rule, it does not exceed 5-7% of the floor area. The window is located so that it can be sitting in it or lying in a steam room or standing in a washing.

And with double, and with single layouts of the window in the bath must have double hermetic glazing (on a single frame glass is attached from both sides). It is difficult to make the window in such a window, but it makes it much easier to ventilating the bath.

In brick baths, the windows preferably make from glass blocks. They give soft scattered light, do not require neutorization, more hygienic and durable than ordinary.

For artificial lighting, the baths usually use hermetic fog lights of yellow and dairy color.

To ensure good ventilation over the upper shelf make the outflow - a small rectangular or round hole in the wall. It is closed by a removable plug of a lump-soft material of chocks with a handle or a sliding wooden flap.

With the same purpose, at a height of 25-50 cm from the height, the air ventilation hole is made from the lower part of the door or near the stove-chapel. It should also be covered with damper or valve.

The next stage of the inner equipment of the bath is the manufacture of regiments in the steam room. If the bath is spacious, regiments can be 2 or 3.

The widest is the top, on which it is usually soared lying, the lower should be a bit already. The shelves are one above another or letter "g" (the last option is appropriate in the baths with combined steam and washing).

In order for the top shelf, it was convenient to bathe sitting, the distance from it to the ceiling must be 115-120 cm, and between the upper and middle shelves - 40 cm. The bottom shelves are usually made at an altitude of 20-25 cm from the floor. In addition, it is necessary to take into account the fact that the upper shelves should be higher than the upper stove stones at least 50-100 cm.

The best shelves are obtained from lime, aspen or poplar boards: they are pleasant for the body, quickly dry and do not contain resins.

Make shelves on the frames of Bruusyev, placing boards across the frame so that a small gap was obtained. At the same time, the boards are fixed with stainless screws from the side of BRUSEV so that their caps do not burn the body.

The upper and middle shelf for greater amenities can be made removable on stationary supports, and the lower - in the form of a portable bench.

However, you should not forget that all the elements of this equipment, even the smallest, should have bulges or a small slope for the unobstructed water flow.

It is necessary to take care of the trifles, which will help create a maximum comfort in the bath: wooden grilles on the floor, shelves for bath accessories, footrests.

Do not cover the paint or varnish wooden surfaces in the bath, as the tree will immediately lose the heat and a pleasant natural look.

Ceiling

The ceiling in the bath should also be insulated, in addition, it is necessary to take care of impregnation of rafters and beams, as they will constantly be exposed to high temperatures and humidity. Insulation can be the most different (glass gamble, mineral wool, foam, foam rubber). The main thing is that they can be safe in fire and sufficiently resistant to rotting.

Before grabbed the ceiling, which in the bath is usually made of planed boards, the space should be protected between the roof and the ceiling by a steam insulating material. It can be a special material or simply polyethylene film. But the bath is built, and you can not wait to check how much she keeps warm. Such a test fuke will allow you to identify all the shortcomings of your work, and since the construction is not yet completed, quickly fix them.

Bath with your own hands. Interior decoration (video):



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