BQ (telephones): country of origin. Who is BQ phone manufacturer? BQ phone: customer reviews Produces bq phones

BQ Mobile is a not so long ago established brand that produces mobile equipment in Russia. The main difference between smartphones, tablets and their accessories is the very low price. The name of the company is an abbreviation that stands for "Bright and quick". The history of the company begins in 2013, when the founder of Novaya Liniya, Vladimir Puzanov, decided to produce his own line of mobile equipment, despite the fact that in Russia there are many difficulties with the release of such a product. And although the country of origin is Russia, all capacities are concentrated in China, thanks to which it was possible to reduce the cost of BQ smartphones to a minimum.

About company

One of the features of BQ Mobile is the way it is called, and this name is consonant with the name of one of the Spanish brands that produced gadgets much earlier, registered this trademark earlier (in 2009) and has already managed to sue Russian BQ. However, one should not think that the history of the development of a Russian company begins only in 2013. Back in 1999, Vladimir Puzanov and his company worked in the field of distribution, which allowed them to fully study the specifics of work in this market niche. As a result, the company turned out to be a specialist in customer demand trends, and this, in turn, gave a powerful start to the newly formed company BQ. In its first year alone, smartphone maker BQ sold nearly one million gadgets! Moreover, the company annually increases its sales and production by at least 500 thousand.

Brand principles

The main principles of the company are:

Low product price. Thanks to this pricing policy, the company managed to reach the widest possible target audience: almost everyone can afford a phone from BQ.
Original model names. We all know that today the device market is literally overcrowded, and it also includes gadgets with a very low price. Therefore, you will not surprise anyone with just one pricing policy - you need to be creative in everything. The developers here did their best and came up with their own, original name for each model. For example, many gadgets are referred to as famous cities in the world, such as Amsterdam, Los Angeles, Munich, Toronto, and so on.
Unusual design and powerful performance. Names and prices alone won't go far, right? One of the distinguishing features of BQ smartphones is a unique modern case design, complete with powerful technical indicators. For example, the battery holds a charge perfectly, almost every model is designed for 2 SIM cards, the amount of internal memory is at least 8 gigabytes, expandable by another 128 GB, and some gadgets from the line support smart gesture control.

OLYMPUS DIGITAL CAMERA One of the main features of the brand is the very modest displays and keypad. This is how BQ phones were originally introduced to the market. The design of the gadgets is noteworthy - the phones are very stylish and look “masculine” - for example, BQ Ferrara. Also one of the most popular models is the New York II mobile phone, which outwardly resembles the once popular phones from Siemens. Its average price is about 700 Russian rubles. What other company can boast of a similar pricing policy?

Today the BQ company mainly produces budget smartphones in Russia. By the way, the BQ 5032 Element is in the ranking of the best devices from BQ for 2016-2017. Someone may be dissatisfied with the fact that the company's production facilities are concentrated in China, but this is not a drawback at all, because almost all global smartphone manufacturers, even Apple, work on the same principle, so it makes no difference where the device is assembled. With all this, the BQ brand is constantly working to improve the quality of its products and expand the range - in addition to smartphones, the company can also boast of the tablets it produces, and many different accessories.

BQ's client base is very extensive: about one and a half thousand companies have already signed contracts for wholesale purchases of Russian brand products. And with target consumers, about 15 thousand communication salons are in contact, which have signed a contract directly with BQ. However, one should not think that due to the low price of the product, the company receives an average profit from the production and sale of the product. On the contrary, the company brings in remarkable income, because out of all 40 million smartphones sold in Russia, about 5% come from BQ smartphones.

The mobile device market is growing at such a fast pace that it is very difficult to keep track of which players appear on it and which ones disappear. If we all know about companies such as Nokia, Samsung or Lenovo, then most often people have not heard about lesser-known brands from China or even more so from small European countries.

Therefore, within the framework of this article, I would like to mention the BQ brand. Phones made in Spain are not as widely advertised in the mobile market. According to sales statistics, this company's devices account for only 3 percent of all smartphones in their country. Despite this, the company has a turnover of over $ 200 million per year.

About company

The devices known under the BQ brand are phones, whose manufacturer is called Mundo, a Spanish company that started back in 2009. The start of the success of this group was the import of cheap electronics from China, mainly e-books, the first mobile phones and some accessories. Smartphones as such, except then really were not.

Seeing the success, those who are now producing (the country of origin, as already noted, is Spain), opened their own development. A design line was formed (phones, however, look typical for many touch-sensitive devices) and a brand under which they began production. As time has shown, this decision was quite successful. This allowed to some extent attract buyers to BQ phones, the country of origin of which is the home for most of them.

BQ Products

You can see what the company's products are on its official website. There is a catalog open here, which presents mobile phones, as well as 3D printers. Of course, there are phones in the BQ catalog. Who is the manufacturer of them, it is not difficult to guess.

All prices for goods are indicated in euros, ordering from the official website can only be made by residents of Spain. Of course, the customer pays for the delivery. Each of the lots on the portal includes a description, a small overview, and a section that shows the accessories available for order. The latter feature is very useful for those who buy BQ (phones). The country of origin of these covers and films is Spain, so you shouldn't expect a catch in terms of quality. Of course, because of this, the price of accessories here is higher than, say, at the Aliexpress auction. Quality, as you understand, is also.

Features of devices

If you carefully study BQ (phones whose country of origin is also Spain), the difference with Chinese gadgets is actually not easy to reveal. These are ordinary Android or Ubuntu touch smartphones equipped with the same processors and graphics engines as the Chinese products of little-known manufacturers. As a rule, this is MediaTek MT6592. If we talk about screens, then we will not find anything new here either - the models come with displays equipped with an IPS matrix.

Reviews

As shown by the few characteristics that we managed to find on the Internet from those who have already purchased a model of this company, the country of origin distinguishes BQ (phones) from the Chinese ones. This is Spain, where labor is paid higher, but its quality is at the same time consistent with world standards. If the phone came to us from somewhere from a factory in Guan-Zhou province, it would most likely have a backlash in the lid and it would be possible to determine the budget nature of such a model by touch.

BQ - phones, whose manufacturing country is not famous due to so many fakes and various manufacturing "blunders" as China, are somewhat different in this regard: the panels fit tightly, and the phone is quite pleasant to the touch.

Prices

True, the buyer pays for this too. On the official website, as already noted, a price is set for the models that are on sale. It can be defined for each of the smartphones and, thus, you can compare what the company offers and at what price. Thus, the cheapest BQ model can be purchased for only 169 euros. For this price, the buyer receives a device running on an MT6735 processor with a clock frequency of 1 GHz and with an Android 5.1 operating system. There are also two cameras - with a resolution of 8 and 5 megapixels, as well as options such as Wi-Fi, 4G, Bluetooth, GPS.

The other (the most expensive device in the BQ line) is offered for 310 euros with an MT6592 processor (2 GHz frequency) in a metal case with Android 4.4.4 OS. Other characteristics are not much different from the previous, cheaper model.

Other BQ

There is another company called BQ. More precisely, this is BQ Mobile. It is imported to our country by a domestic distributor, while phones are produced in China. The prices set by the sellers of these models are several times lower.

BQ Mobile specifications

However, in order to understand why this is so, you should give some descriptions of models from BQM. First, they are all push-button. That is, there is no need to talk about the presentation of smartphones with a touch screen, as can be observed in the model line of the Spanish company BQ. Secondly, each of the devices claims its own unique design and some kind of special image. For example, there is an apparatus with a device for opening beer; a mobile phone for 3 SIM cards the size of a lighter and some other cool models.

They are inexpensive - about 2 thousand rubles. At the same time, it is difficult to say how reliable these phones are - the country of origin of the brand is China. But Russian representatives are actively promoting it on the device market - there is a website on the Internet that sells such models. There are incredibly tempting descriptions, photographs and of course great product reviews. True, if you read the reviews on the Internet, no one takes seriously the moves of this company.

By installing a mechanism for opening beer, for example, no major brand will conquer the market, except for Russian distributors. The phones themselves, labeled as representatives of the BQ line on the case, are most likely made to order with that name in order to play on the delusion of the buyer, who may have heard about the high quality of BQ products before. At the same time, of course, it will be too naive to expect that such a phone will serve for a long time and reliably.

Today we want to tell you more about the company BQ, whose devices have been repeatedly tested, and we want to acquaint you with this brand better.

The largest Russian smartphone manufacturer BQ, founded in 2013, offers a wide range of affordable devices on the domestic market, including reliable, stylish smartphones with high functionality, despite the affordable price, budget mobile phones and convenient tablet computers.

In just a few years, the BQ brand has gained a strong position in the Russian market. Its devices are widely represented throughout Russia and the CIS in retail outlets of more than 2 thousand partners, including the largest federal networks. BQ products are sold in the electronics stores "M. Video", "Svyaznoy", "Eldorado", DNS, "MegaFon", "Beeline", "Tele2", "KNOW-HOW", etc., as in offline retail and online stores.

In 2017, BQ entered the top 5 most popular smartphone manufacturers in terms of sales according to the Counter Point Analytics rating. In 2018, the brand, while maintaining the achieved positions, occupies 7% of the smartphone market, competing only with major international competitors. The audience of BQ brand fans is also growing. According to research, 60% of BQ smartphone owners have been using one model for more than two years, not wanting to change it to another.

The steady growth in demand for BQ smartphones is primarily due to a number of features of the company that distinguish it from competitors.

Affordable prices

The company seeks to offer the most attractive price for the buyer - the cost of its gadgets is in the range from 3 to 16 thousand rubles. A wide range of products provides a choice of devices for every taste. Currently, the consumer prefers not to overpay for expensive brands. In BQ smartphones, it will be able to have the same high functionality and high quality, but at a lower price.

In the fall, the brand released the flagship smartphone BQ-6200L Aurora with the 3D Face Unlock function based on artificial intelligence, a powerful eight-core MediaTek Helio P60 processor, a large frameless screen and smart cameras. Despite the top-end characteristics, the cost of a smartphone is only 15,990 rubles.

High quality

BQ products are distinguished by one of the highest quality levels on the market.

Before entering the Russian market, each BQ device from a new batch undergoes strict multi-level quality control without fail. In addition, the components used in BQ devices are not inferior in quality to those produced by the leading manufacturers in the industry, and the production process is in accordance with ISO-9001 standards.

Localization

Another significant point is that BQ products are completely localized for the Russian market, which is especially appreciated by the domestic consumer.

Conducting in-depth marketing research allows the company to always know what the Russian buyer needs. BQ devices are developed specifically for the Russian market, while other vendors supply the same products to all regions of the world. The company strives to equip smartphones not only with the most necessary technical functionality, but also installs the most popular applications in them, such as, for example, Sberbank Online, Yandex, Auto.ru. Moreover, mainly BQ smartphones are equipped with "pure" Android, which ensures more stable and faster operation of the devices.

During the localization process, BQ engineers fix translation errors in Android OS, which increases the comfort of working with BQ smartphones.

Hi-tech

The BQ company closely monitors market trends, therefore, only the most advanced and relevant technologies are used in its products. A bright frameless screen with increased shock resistance, a high-capacity battery, a face unlock function, dual cameras, support for contactless payments - all these modern technologies a Russian buyer can already find in BQ smartphones today and, which is important, at a very affordable price.

It should be noted that BQ partners with the three largest chipset manufacturers - Qualcomm, MediaTek and Spreadtrum. It also enables BQ smartphones to deliver superior performance and reliability.

Service

The service policy of the brand deserves special attention, considering the quality of service for owners of BQ smartphones as one of the main priorities in its work.

And if for some reason the broken apparatus cannot be repaired, a similar model is issued in return.

It excludes the possibility of an overpriced cost of repair services and spare parts during the post-warranty service period or in non-warranty cases, since BQ monitors the cost of repairs and spare parts throughout the entire service life of the devices.

A guarantee of the high quality of the services provided is also the fact that all authorized BQ service centers periodically undergo mandatory certification.

A well-thought-out marketing strategy ensures BQ's brand awareness continues to grow. Currently, BQ has two major projects underway - a partnership with FC Spartak-Moscow and a large-scale federal project with the Hands Up! called BQ Tour.

It should be added that for about five years BQ has been cooperating with the Gift of Life charity foundation, providing active financial assistance to children with hematological and other serious diseases and donating part of the proceeds from the sale of each device to the fund.

BQ has been awarded various prestigious awards. For example, BQ won the award for the first ever smartphone for FC Spartak fans, the BQ Advance Spartak Edition. The brand also has an award in the Smartphones nomination of the Consumer Rights and Quality of Service award.

About company

The devices known under the BQ brand are phones, the manufacturer of which is called Mundo Reader. This is a Spanish company that started its activities back in 2009. The start of the success of this group was the import of cheap electronics from China, mainly e-books, the first mobile phones and some accessories. Smartphones as such, except for the Apple iPhone, were not really there.

Seeing the success, those who are now producing BQ phones (the country of origin, as already noted, is Spain), opened their own development. A design line was formed (phones, however, look typical for many touch-sensitive devices) and a brand under which they began production. As time has shown, this decision was quite successful. This allowed to some extent attract buyers to BQ phones, the country of origin of which is the home for most of them.

BQ Products

You can see what the company's products are on its official website. A catalog is open here, which presents mobile phones, tablet computers, as well as 3D printers. Of course, there are phones in the BQ catalog. Who is the manufacturer of them, it is not difficult to guess.

Features of devices

Reviews

Prices

Other BQ

BQ Mobile specifications

The Spanish manufacturer of smartphones and tablets Mundo Reader has applied to the Moscow Arbitration Court with a claim against the Russian smartphone manufacturer Antares LLC for the protection of exclusive rights to a trademark. This is the BQ brand used by both companies. The European company demanded compensation in the amount of 3 million rubles from the Russian, but the court sided with the Russians, it follows from the materials published on the court's website. Antares has permission to use the BQ trademark from Rospatent, the court's decision says. The general director of the Russian office of Mundo Reader Ivan Bulaev says that the company will challenge this decision.

Mundo Reader also applied to Rospatent (Vedomosti has a copy of the letter) with a request to invalidate the registration of the BQ Bright & Quick trademark by a Russian company, since, in its opinion, it is confusingly similar to its own brand.

The representative of Rospatent Igor Lisnik confirmed the receipt of such a letter, but so far it has not been accepted for consideration due to formal reasons. Rospatent sent a request to Mundo Reader, the company can eliminate the deficiencies within three months and submit a new application, he explains. Such issues are usually resolved by the Chamber of Patent Disputes, Lisnik continues, but it is impossible to predict the result, he said.

Another "Antares"

An operator that has received permission to build LTE networks in the 1900-1920 MHz range, owned by businessman Yevgeny Roitman, operates in Russia under the name "Antares". According to SPARK-Interfax, Antares is a telephone seller and Antares, an operator, are two different companies. The representative of the operator "Antares" confirmed that he had nothing to do with the production of telephones.

In a letter to Rospatent, Mundo Reader indicates that the exclusive rights to the BQ trademark in relation to smartphones, tablets, digital and electronic devices for reading books have belonged to it since 2013.According to an extract from the international register of marks, the effect of legal protection for a trademark (according to the rules Madrid Agreement on the International Registration of Marks) also extends to the territory of Russia, the company points out.

The Russian brand BQ was also registered in 2013 - in Rospatent, it was registered by the Novaya Liniya company, which then entered into a licensing agreement with Antares, explains Vladimir Puzanov, General Director of Novaya Liniya. According to him, the name was coined as a result of "collective brainstorming - they chose the most sonorous letter combination of two letters - B and Q". And only later, according to Puzanov, an additional decryption appeared - bright and quick. The general director notes that the company did not know about the Spanish brand, it was not indexed in Yandex, and the examination did not produce any coincidences during the registration of the trademark. “It is worth noting that the two letters are not registered as a trademark, only as a graphic image,” says Puzanov.

Founded in 2010, Mundo Reader produces smartphones and tablets for Android, Ubuntu, Android One, Cyanogen, Witbox, Hephestos 3D printers and educational robotics under the BQ brand. The company considers its products to be in the middle price segment. In Russia, Mundo Reader products, according to its representative, have been on sale for over a year.

The Antares company imports smartphones and tablets to Russia from the Chinese "Silicon Valley" - Shenzhen. At the same time, as stated on the company's website, Antares develops its own design of devices. Last year, he announced the release of the "patriotic" Moscow smartphone with interchangeable panels depicting the Kremlin and Russian President Vladimir Putin. The company presented one of these smartphones to boxer Roy Jones after he received Russian citizenship. Also last year, under the BQ brand, the company released a Munich push-button telephone with an opener - a special notch at the bottom of the device that serves to open glass bottles.

Mundo Reader submitted to the court a study by VTsIOM, commissioned by it, in which, in particular, it is argued that more than 40% of respondents (44.3%) admit that they could confuse smartphones with the trademarks of these two companies when buying, says Bulaev from Mundo Reader. However, it follows from the court's decision that the court did not take this study into account, since the graphic images appearing in it differed from those presented to the court.

“In our opinion, in this case there was an inattentive check of the BQ mark during registration for the presence of confusion to the point of confusion with a mark previously registered in Europe and operating in Russia,” says Bulaev. According to him, buyers systematically confuse the products of the two manufacturers: complaints about Bright & Quick products come to the technical support line of a European company, users share information about the quality of products and the level of technical support of the other company in the comments to articles about new Mundo Reader products.

The court of appeal most often relies on the assessment of evidence given by the court of first instance, and if the case comes to cassation, the dispute will be considered by the Intellectual Property Court, which verifies the correct application of the rules of law and does not overestimate the evidence, says attorney at the Yust Law Firm Denis Shumsky. He notes that Rospatent, when making a decision on the registration of a trademark, must check not only national registrations, but also international ones.