Nike's largest flagship in Russia was opened at Kuznetsky Most. Nike flagship store opens on Kuznetsky Most Five-storey Nike

March 28, 2017

Unique in scale, Nike's Moscow store on Kuznetsky Most has become one of the brand's most innovative retail outlets.

The opening of a new Nike flagship store took place in the center of Moscow. The opening took place on March 26 as part of Air Max Day. The new retail space at 14 Kuznetsky Most Street has become the largest in Eastern Europe.

The opening of the Nike monostore in Moscow took place as part of the global expansion of the American brand with a new concept of the retail network. Unique in scale, Nike's Moscow store on Kuznetsky Most has become one of the brand's most innovative retail outlets, following Nike Soho and Nike Miami, which opened in 2016-2017.

As part of the brand's development strategy, the new flagship stores serve as links that can best connect Nike's offline and online sales channels. The new monostore is opened in partnership with A3 Retail Group, which will manage the store.

The three-level store on Kuznetsky Most, with an area of 7149 sq.m., includes concept spaces Nike + running zone, Nike + football zone, as well as personalization zones on all floors of the store, which are designed to individualize products according to customer requests.

Nike's flagship Moscow store opened in an art nouveau building built in 1903 and known as the state fashion house in the 1940s. The design team, led by Nike, renovated the façade to highlight the original branding. A commemorative plaque commemorating the house's rich cultural history will also be placed at the entrance to the building.

On March 26, the largest Nike store in Central and Eastern Europe opened. All Nike sports products from T-shirts to sneakers for adults and children are located on five floors. The store also offers personal consultations and individual styling services.

“We have created an innovative sports center on the ground floor of the Nike+ Training Club, where athletes of all levels can join the Nike+ running club or test and then customize their own football gear,” said Christian Luha, CEO of Nike Russia.

Here you can also use the services of laser engraving of Air Force 1, customization of metal dubres, purchase accessories for sneakers, cleaning kits for sneakers and much more.

On opening day, the store released the Nike Air Max 1 Master, Nike Air Max 1 Ultra 2.0 LE, Nike Air Max 1 Premium Retro (Atmos), Limited Edition Air Jordan Retro Styles, and Nike Air VaporMax.

The surprises didn't end there. On the opening day, the store presented a T-shirt print reflecting Moscow through the Russian avant-garde with elements of the cultural landscape and urban graphics.

Nike's flagship store is located on Kuznetsky Most and is open to everyone 7 days a week from 10 am to 10 pm.

Text: Sofia Remizova

The new store offers not only the best innovative product, but also sports services, training and a personal approach to each customer.
On March 26, the largest store opened on Kuznetsky Most Nike in Central and Eastern Europe. On five floors with an area of more than 2000 sq.m. goods of all sports categories are presented: football, running, training, basketball, sports style collections and children's lines. Visitors have access to innovative products, unique personal services, consultations and personal styling services.

“Together with the flagship Nike, we are shaping the future of sports retail,- comments Christian Luha, CEO Nike Russia, - we are excited to share the best we have with our visitors and offer them a completely unique experience in our new store. We have created an innovative sports center where athletes of all levels can participate in training Nike+ Training Club in the new studio Nike on the top floor, join the Nike+ running club or test and fit football gear."

In addition to testing a new product in the running and football areas, laser engraving is available to visitors Air Force 1, customization of metal dubres, cleaning kits for sneakers, decorations and pendants for sneakers, customization of t-shirts and football boots and much more. For girls, the store has a special area with comfortable large fitting rooms and bra-fitting and personal styling services.

On opening day, the new flagship store featured exclusive releases - the Nike Air Max 1 Master, Nike Air Max 1 Ultra 2.0 LE, Nike Air Max 1 Premium Retro (Atmos), limited-edition retro Air Jordan styles, and the much-anticipated Nike Air VaporMax running shoes.

Also on the opening day, the store presented a series of unique T-shirt prints designed by talented musician and artist Roman Litvinov (Mujuice). The prints show the eclecticism of Moscow through the lens of the Russian avant-garde, with fragments of the cultural landscape, modern urban graphics and elements of the iconic Nike Air Max. They will be available for a limited time.

The store was opened jointly with a brand partner Nike in Russia - A3 Retail Group

Nike's flagship is open 7 days a week from 10am to 10pm.

Nike+ Running Zone
In the zone Nike+ Running consultants will help you choose the right shoes for running. Visitors will have the opportunity to test the selected models on a running simulator. Also, several times a week for the guests of the store will be consulted by trainers of the running club. Nike+.

Nike+ Football Zone
Zone Nike+ Football equipped with artificial turf specifically for testing studded shoes. During individual consultations, assistants will talk about the benefits of each product and help you make the right choice.

Natalia Popova | 03/28/2017

The largest Nike store in Central and Eastern Europe has opened on Kuznetsky Most in Moscow.

Over 2,000 sq. m. goods of all sports categories are presented: football, running, training, basketball, sports style collections and children's lines. Visitors have access to innovative products, personalized services, training, consultations and personal styling services.

“Together with the flagship Nike, we are shaping the future of sports retail,” said Christian Luha, CEO of Nike Russia.

Nike first tried out the new format last year in New York. There, the area of the five-story store was 5 thousand square meters. m. Later, similar outlets appeared in Miami and Beijing.

The largest Nike store in Central and Eastern Europe opened in Moscow

The new store is operated by Nike's partner in Russia, A3 Retail Group, which has leased space from Trinfico at 14 Kuznetsky Most. The deal closed by the JLL team is the largest in the street retail market in the center of Moscow in recent years.

“A3 Retail Group is one of Nike's largest retail partners in Russia. The Kuznetsky Most project is a challenge for us - it is the largest Nike store in Russia and Eastern Europe and the brand's first flagship store in Moscow, comparable in scale to Nike Store Les Halles in Paris and Nike Soho in New York. The work on the project was carried out in close cooperation with the European office of the brand,” explained Aram Davtyan, founder of A3 Retail Group.