How to use the Yandex metric? Beginner's Guide. How to use Yandex Metrica How Yandex Metrica works

Save your changes to the FOOTER.PHP file.

Counter settings in your Yandex Metrika account

By my personal account, I mean the settings area, which can be accessed from the page where the list of counters you created is located (tab " Counters" from the top menu of Metrica). To do this, it will be enough to click on the gear icon at the end of the line with the desired counter:

Although, if you click on the name of the counter (i.e. enter the statistics collected on it), then from there you can get into the settings by clicking on the button of the same name from the left menu (at the very bottom).

The first tab duplicates what you saw when creating this counter. Only buttons for deleting and transferring the counter to another Yandex account have been added. The second tab has also just been examined in detail by us (counter settings).

Website downtime notifications

Well, among other things, Metrica can monitor availability, and in the case of problems with the site you will come free sms a message so that you can immediately eliminate the cause of the crash (yell at the hoster on the phone or write him a formidable message on the ticket - these notifications really helped out a couple of times). Read more about the link.

The mobile number will first need to be confirmed by entering the received digital code on a special page of your passport in Yandex, which you can read more about. And only then re-enter this page and check the box next to the “Via SMS” field.

How to grant access (public or private) to your site's statistics

Very interesting features are hidden on the tab "Access" top menu. As you can see in the screenshot above, this button is at the end of the top menu on the page with each of your counters. What it is?

So, public access to statistics will open the way to your personal account in Metrica for everyone. They will be able to get into it either by the link (appearing when this switch is activated), or by the counter number that the user enters when he enters his Yandex Metrica account.

In fact, this makes your statistics public and everyone can view it, analyze it, steal keywords from you, etc. Personally, I don’t even think about public access, so let’s move on.

And here's the most interesting - individual access. But why is this necessary? Remember, I recently wrote about where you were awarded bonuses for providing such access. A potential advertiser may also ask about this in order to understand whether you have the target audience he needs.

So, click on the "Add user" button, indicate the name of the account (his email in Yandex in full or up to ) of the user to whom you want to provide access to your statistics, and select the option: View only or Edit.

Press the "Add" button, and then also the "Save" button at the bottom of the window of your personal account, and from that moment your stat will be open to that chosen lucky person in the "Guest" section. Those. this user, having authorized on Yandex, will be able to find yours among the list of his counters (in the "Guest" section).

Note that selecting the Edit option will allow the user to do everything except delete the counter. I think that "View Only" would be the best option.

Goals and filters in your Yandex.Metrica account

Setting goals you may need to track the effectiveness of completely different things that you can’t even always list offhand. Well, for example, I tried to somehow track the number of clicks on YAN ads. For this, a goal was added to track clicks on links containing the word "count". Everything worked fine until I switched (not entirely voluntarily) to .

You can also, for example, track how many visitors have placed an order for a product (here a “thank you” page can serve well) or have subscribed to your project’s news feed.

We will talk about the goals a little later in the text (and there will also be an excellent video with illustrative examples), but for now, we will briefly go over the other tools of your personal account.

Yandex Metrica filters I never used, but their essence is quite clear. These settings allow you to exclude or, conversely, leave only what you filter out.

For example, in my opinion, it is important to remove your own visits from the statistics (for example, by IP address) or the visits of search robots (by ticking the appropriate checkboxes below). The data will be filtered at the collection stage. If the IP is dynamic, then you can specify a range of addresses.

How to remove the Metrica counter

It's understandable, but just in case. To an unnecessary counter from your personal account delete, it will be enough to follow this link, where you will see the entire list of your counters with brief information on the collected statistics.

On the right, there will be two buttons and an icon in the form of an ellipsis. Click on it and select "Delete" from the drop-down menu. Simple, but not entirely obvious.

To be short, a lot. There will be everything that, well, and a lot of things that are not in the LI statistics.

A feature of this particular counter can be called a very pronounced usability of the information provided. Style - ala, which is quite impressive after the asceticism of LiveInternet.

On the main page of Metrica (tab "Summary") by default, there is a set of widgets, one glance at which will help you quickly assess the current situation with your site. Here you can configure not only the time period for which data and graphs will be displayed, but also configure each of the widgets present separately.

To do this, it will be enough to use the button in the form of a gear, which is available in each upper right corner of the widget. In the settings window, you can remove this widget from the summary using the trash icon in the lower right corner. The icon located next to the gear is used to drag this widget to another place with the cursor while holding the left mouse button.

Also on this page you can add new widgets, creating them using the button located at the top right, or choosing ready ones from the library. To view more detailed information, it will be enough to click on the widget title and you will be taken to the page of the corresponding report. In general, everything is quite thought out and it is worth playing around with these features of the new Yandex.Metrics version 2.0.

On the tab "Reports" there will be a lot to see. All the most interesting (until you set up some of your own reports) is hidden in the drop-down menu of the Standard Reports tab. There's a lot to see and do there:

And not only to look, but also to detail, i.e. segment and, if desired, to compare different segments. For example, you can compare the behavior on the site of women from different age categories, etc. This feature in Yandex.Metrica appeared relatively recently.

Below are excellent segmentation videos and other tricky reporting tricks. You won't believe how much useful information can be extracted from this system of statistics.

Setting goals and tracking conversions in Yandex.Metrica

In addition to attendance on the "Reports" tab, you can track conversions(on the tab of the same name). However, by default, nothing will be displayed there, because we have not set goals yet. You can do this by returning to the settings of your Yandex counter (the “Settings” item is all from the same left menu).

In the counter settings, go to the tab "Goals" from the left menu and click on the "Add target" button. For example, you can choose as a goal the visit of visitors to the page with contacts (for a commercial site, this is equivalent to the visitor's desire to become your client).

In the same way, you can set dozens of other goals that can help you, for example, in analyzing the effectiveness of certain advertising channels or where you send traffic flows. And this is just the tip of the iceberg. Yandex statistics also allows you to work with complex compound goals, where their achievement requires the consistent fulfillment of a number of conditions (for example, tracking the most successful ways of turning a visitor into a buyer).

Here is the girl from the video about setting and tracking goals very well and intelligibly says:

Explaining all aspects of using goals, tracking conversions, using targeted calls and other tools for the benefit of your business will be a luxury within the scope of this article. Therefore, do not blame me if I send you ... No, in the sense not there, but read about everything about it in a convenient e-book format, the link to which you will find on this page:. It speaks specifically about the use of this statistical system in the interests of the development and prosperity of online business.

The book is absolutely free. We and the rest of the readers will wait for you until you read it, and as soon as you return, we will continue. Deal? Here. Waiting... Waiting... Waiting a little more... Aha! I think you are on your way. Here, I see already connected and ready to listen. Amazing! Now that everyone has already familiarized themselves with the above tome, I think we can continue to buzz about how "spaceships plow the open spaces of the opera house."

What else useful can the Yandex counter show

It is quite difficult to explain how Yandex.Metrica allows you to group and segment various reports. Even to deal with this, not everyone will have a desire, and you won’t even read my tediousness.

For example, I’ll say that the stat allows you to fly in when viewing and studying the sources of visitors to your site (“Reports” - “Standard” - "Sources") get a lot of unexpected features with buttons "Groups" and "Metrics":

By itself, the statistics of traffic sources is also interesting, but the whole tsimus lies in the little things that make it possible to discern these tools. Be curious, experiment and don't be afraid of anything - this is just an add-on over the data received from the site, actions with which do not affect this very data.

In my opinion, a lot of interesting things can be found on the tab "Reports" - "Sources" - "Search engines". Here you can see the bounce rate, time on the site and the number of pages viewed for each of the search engines where traffic comes from to your site. And if, with the help of the plus signs, we delve inside up to the individual requests for which users come, then it will be possible to identify those groups of users who for some reason are not very comfortable on your site:

From the classics, I really like how the information is presented on the "Sources" tab -:

The largest ones from which traffic for this phrase comes to you are very clearly shown (indicating the page number in the issue), as well as the bounce rate, duration and viewing depth for those visitors who came to your resource for these keywords.

It is also interesting to see the reports "Sources" - "Sites". For example, here I track the statistics of clicks from my blog. Not many visitors, but still nice.

We select the period at the top and get a huge list, with the help of which, with due skill, it will be possible to significantly expand the semantic core due to these keywords (using Yandex for this. See for yourself how many of them have been accumulated for my blog:

In general, there is a lot to see and learn from these statistics. Go ahead.

On the "Reports" tab − "Content" you can, for example, examine in detail the most popular pages of your site by going to the “Page Headers” tab. You can also investigate clicks on pages to share. Here you can see a detailed stat for each social network and for those pages that are most often shared.

You can also find statistics here transitions to other sites - external links. A wonderful opportunity that in other statistics systems requires additional gestures, and in Yandex Metrica all this is available right after installing the counter.

For example, you can clearly understand how many clicks were made on a banner placed on your site per month, how many clicked on your referral links, and make appropriate adjustments to their placement. In other analytics systems (including Google Analytics), such reports require additional gestures (adding a tracker link to the code).

In the new metric, I also liked the content of the tab "Monitoring". Here are collected not only reports on monitoring the availability of the site (we mentioned it when describing the settings of the counter), but also:

1. page loading speed monitoring - now it has already become an indicator that affects the success of promotion
2. load monitoring - the number of requests per second and the number of visitors at a time on your site
3. here you can also find out the percentage of robots (bots) relative to the number of real visitors. If it is large, then you need to think about protecting and removing this data from the stats so that they do not distort the picture (this is done again in the settings of your Yandex counter in the "Filters" section).

Webvisor and maps (clicks, links and scrolling)

But besides all this, Metrika has its own zest, which you will not find in any other hit counter. Do you know what I'm talking about? These are, of course, link and click maps, as well as a tool that has only recently become publicly available called Webvisor. Let me remind you that in order to connect the web browser, you will need to return to the settings of your counter (see the section above).

You can view the results of the webvisor, as well as the results of Metrica's work on creating a map of links and clicks, on the page of your statistics by selecting the appropriate items from the left menu ("Maps" and "Webvisor").

Link map allows you to see (for a certain period of time that you set) which links on any page of your site were in demand, and which ones were not popular. All this can be determined by the proximity of the color with which the links are highlighted - to violet (few transitions) or to the red edge of the spectrum (there were many transitions along it):

In Yandex Metrica, it is somewhat different from the one described above. You will see all the clicks made on any page of your site (for the time interval you specified). Moreover, for clarity, a heat map will again be used, on which everything that is closer to red on the scale will mean a high frequency, and everything that is closer to purple will mean a low one:

In general, it turns out that this is a very informative and unique tool that is not found in any other free statistics service (even Google Analytics).

Scroll map makes it possible to visually understand how much time users spend viewing the first screen of pages (that part of it that is visible without scrolling), and how much time they spend studying the content of the page located below the first screen. Thanks to this, you can determine the appropriateness or inappropriateness of placing certain elements below the first screen.

Form Analytics will help to analyze the effectiveness of the sales funnel (its conversion and stages of working with the user form). Although many other tasks can be solved using this Yandex.Counter tool.

Well and webvisor in general, it used to be a paid script, the rights to which were subsequently acquired by Yandex and made it possible for everyone to use it, for which I want to express respect and great respect to her.

The webvisor allows you to view (like in a movie) all the actions performed by your visitors and draw conclusions based on this:

1. understand what navigation or usability difficulties they often have (what they stumble over)
2. see the pages of your site through the eyes of your users (it is quite possible that something pops up there that you do not see in your browser)
3. The webvisor allows you to see live how the user goes to purchase - track all the stages of selection and execution of the order form
4. you can track which pages the user carefully studied, what he copied, etc.

There is a good video on the topic of the link map and clicks in Yandex Metrica, as well as the web browser, which I recommend you watch:

To enable Webvisor and he began to collect data, you will need to go to the "Settings" of your personal account (from the left menu) and on the tab of the top menu "Counter code" put the necessary checkmark:

On the "Webvisor" tab from the top menu of Yandex.Metrica, you can configure the collection of data by this tool.

The bottom line is that by default, Webvisor records only user actions, but not the appearance of the pages on which these actions are performed. It is possible to enable the recording of pages from the browser, or create a separate request for this (requires more resources and fewer pages will be recorded). For different tasks (and types of sites) there will be an “ideal” option. Just try it and read the Webvisor help.

I would recommend using the settings "On behalf of an anonymous user" and "Separate request", but this is not always optimal. The data collected by the webvisor, as well as the goals you set up, will lift the veil of exactly how different groups of users are doing on your site.

In general, of course, you can see a lot of other things in Metrica, but it’s you yourself, and I, sorry, take my leave for this.

Good luck to you! See you soon on the blog pages site

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Hello, dear readers of the site site. Today we will talk with you about the Yandex.Metrica service. What it is, how to install it, how to grant access, how to set goals and how to view the most important reports.

Yandex Metrica is a counter from Yandex and was designed so that users can easily track traffic to their site.

It is an alternative to the Google Analytics counter and is the most controversial counter to date.

Which is better to install Google Analytics or Yandex Metrika?

And yes, Yandex Metrics does have its advantages. Let's start first with the shortcomings in Yandex Metrics, and then move on to the advantages.

One of the disadvantages of Yandex Metrics is that each counter on its own is like a separate view in Google Analytics.

If you need to give another counter to the seo specialist, you just need to create a new one and not transfer the old one. Which is quite inconvenient if you do not want to share the counter with other people.

Among the advantages of Yandex Metrica, we list the following: it is a Webvisor, these are convenient and understandable reports, the ability to download these reports in pdf format, in cool statistics, and much more.

How to correctly install the Metrica counter on the site

About everything in order. First of all, let's start installing our counter. Let's start by creating our new counter.

In order to create a counter, go to , press the "add counter" button and enter the name of the counter. For convenience, we write the name of the counter as our site is called, similarly insert the full path of the site, that is, if you have the full path, paste it here.

You can also set up a counter for additional addresses directly if you have another domain (uspei.ru, uspei.pro). All domains can be done at once in one view.

Checkbox "accept data only from the specified addresses" (on) and "including substitutions" (on if there are subdomains), you can set up the accounting of transitions to your site, both from the main domain and from its subdomains.

Be sure to select the time zone and select the ability to connect Webvisor, scroll maps and form analytics. I recommend enabling this feature.

Put a tick "I accept the conditions" and create a counter. As a result, the system will offer to install the counter on our site and here we have 3 ways: the first way is the html version, where you just have to copy and paste it into the header.

This is the most common way and most likely you will use it. The code is inserted into the file of your CMS, which is responsible for generating the page.

For example, WordPress is either header.php (site header), or single.php (post), or footer.php (footer). In general, this is a file that is involved in the formation of all pages of the site.

Yandex recommends inserting the counter directly at the beginning of the site page. Why? Because in order to get accurate information, it must be loaded first. But this will affect the page loading speed of the site, so we place the code at the end of the code, before the tag

. I did not notice the negative aspects of such a load, only an increase in speed.

Don't forget to check the "asynchronous code" checkbox in the additional settings of the counter - this will also increase the page loading speed. In addition, I check the "in one line" box - it's visually more convenient for me. But in the example on the screen, the code goes into several lines.

It is also possible to insert code directly through the constructor. That is, you can use ready-made plugins. Simply insert your counter number and nothing else needs to be done for this.

But I do not recommend this method to more or less advanced webmasters, the fewer plugins, the better - the speed "is our everything".

If your counter is installed, click start using and go directly to the metric itself.

I wanted to clarify, if you just created a counter, by default it will be displayed in the status directly in yellow.

That is, a correctly installed counter is displayed in green, yellow means that the counter has not yet been checked (1-2 hours). That is, if you, relatively speaking, hung it, but it is not there, the system will swear that it is incorrectly installed.

If the counter is not found on your site, deleted, the system will display it in red. In order to check the presence of a counter, simply click on any value, it will scan it, check it and answer: there is such a counter, or there is no such counter at the moment.

As you can see, the system with the counter installed sees a lot of information at once. But as you understand, visits, views, visited are different values. Visited - this is how many users really were, how many they directly made transitions to your site and how many pages they viewed in general.

If you need to give access to Yandex Metrica, there are only two types of access.

1. The first type of access is edit access.
2. The second type of access is view access.

You cannot transfer access to ownership. In order to give access to Yandex Metrica, there are two ways to do this.

The first way is directly from the list. Just select the counter you need, click on the gear, select access and enter the login you need to give access to. Write test comments and choose two access options.

There is access to view and access to edit. There is no third access. The meter owner cannot transfer ownership to another user. Therefore, if you need to give access only for analysis, you give access to view.

And if you need in order for the SEO with this counter to work, give access to edit. Don't forget to save the result.

When you gave access, the system displays on what date access was given to which user.

Actually, this is our interface, our Yandex Metrica counter, which displays the main indicators immediately. Metrica has a lot of different data and on the screen there are only some widgets for displaying the data I am interested in on the first page.

After installing the Yandex Metrics counter, we will proceed directly to setting goals. What is a goal, I talked about in a previous post about Google Analytics.

These are the events that we need to track on our site. If we set up a view directly for Yandex Direct, we set up only the conversion goals that we need to track requests and retargeting goals in order to determine the desired target audience.

Now let's move on to target setting. Target settings are located in the settings section.

Setting goals in Yandex Metrica is a fairly simple task. There are two types of goals you can set: conversion goals and retargeting goals.

Conversion goals are goals when a user reaches some useful sending, application, direct registration on the site, placing an order, and so on. Used in all cases except for ad conversion tracking.

Retargeting goals are goals that track the behavior of users who came from advertising sources, so they are used together with advertising settings.

When we add goals - and there can be up to 200 of them, then in the statistics later we will see each of these goals, we will be able to track conversions, from what sources they came from, and in general any melon characterizing the achievement of the goal.

In order to add a goal, press the "Add goal" button and select the goal that we can make. And here we have 4 types of goals, and to be more precise, 3 and the last combined one.

The name of the goal is only for you and you can correct it at any time. Do not check the "Retargeting" box, otherwise the goal will immediately fly into the "retargeting" category.

We can create a goal, let's say "Active user", that is, one who viewed a large number of pages in one visit, for example, 3. And this will be enough, nothing more can be configured here.

2. The next goal is to visit specific pages. If you have an online store, you obviously have a path to the basket, there is a path to successful registration, you have some internal pages that are closed from indexing.

In principle, you can track visits to any pages on any type of site, but do not forget that you can see simple statistics on page visits in regular reports, and setting goals allows you to get data on conversions from the entire array of traffic.

When users get to these pages, you can track that the user has landed on this page, which means he has registered or placed an order. Paste your shopping cart address here, name it "Cart" or "Successful Order" and save it.

3. The next kind of goals you can create is executing java script events(most commonly used).

If you have buttons on the site, form submissions, important links, or you need to track any event on a mouse click, write its short identifier here. Name it, for example, "zayvka" to track the application through the form or "vk" to track the transition to the Vkontakte group.

Unlike the first two types of goals, in order to java script targets worked, you need to enter these target identifiers in the links or buttons you are interested in, for example, "zayvka" and indicate your counter number:

per button:

...

... onclick= value="(!LANG:Order" /> !} form >...

onclick= "yaCounter46743453.reachGoal("zayvka"); return true;">Application

Naturally, there are a lot of additional features and settings, oh.

There are 4 more types - compound goals - this is a combination of several goals to track the path of the client to achieve conversion. For example, a customer went to a product page, went to the comments and reviews page, returned to the product page and added the product to the cart, then went to the cart and made an order.

And remember that conversion and retargeting goals differ in that it is convenient to use retargeting goals in Yandex Direct to create an audience. Conversion goals should be used in order to track effective clicks and events on your site.

Yandex Metrics reporting is quite simple. You can use the standard reports that Yandex Metrica offers, as well as create your own.

The only thing you need to understand is that reporting is pretty visualized in the first place. You can see all indicators directly in a single graph, filter the results you need and much more.

There is so much data for analysis and report options that I personally use probably less than 10% of all possibilities, and maybe even less. About everything in order.

In Yandex Metrica, the interface is quite simple. What we see on the initial summary screen are widgets, each widget can be created directly by clicking on the "Create Widget" button.

You can use the standard widget library. Choose, for example, the speed of the site by pages and create a widget that will show those pages that take a long time to load.

There are 4 types of widgets - indicator, pie chart, table, lines. Each of the types supports any reports, as convenient - and customize.

What widgets do I have (can be seen on the screen above):

1. Number of failures - lines
2. Time on site - lines
3. Depth View - Lines
4. Targets (disaggregated) - indicator
5. Page load speed - lines
6. Referral source (advertising) - lines
7. Traffic source (search with breakdown) - lines
8. Popular pages - indicator
9. Popular sections - indicator
10. Recent search phrases - indicator

What's the charm here? You can immediately set up what you need, why you need to watch how actively users spend time on the site, for example, what types of devices direct transitions occur, where the traffic comes from - all this is immediately visible. One look - and everything is clear.

By accessing here, we can also see the standard reports: we can track traffic on our site. Apply any filters, selections and conditions to attendance statistics.

A prime example, below we look at the latest significant search engine. I chose Yandex, that is, my task was to track attendance directly from this search engine.

As we can see, over the quarter, my organics from Yandex has grown significantly, which, of course, makes me happy, but Google does not yet provide traffic.

To view the report on conversions, go to the conversion section. What conversions were achieved, in particular, we had conversions of an active user of 5 pages, there was a checkout conversion, a basket without registration and a general order through the basket. This is where the goals come in handy.

To track conversions, you can select any filter by date: monthly, weekly, quarterly, as well as use the standard filters that are present on each Yandex Direct report.

You can choose the source where the traffic came from, for example, choose an advertising system and, for example, choose Yandex Direct or Google Adwords.

You will see how many customers came to your site from Yandex Direct or Yandex Market. Most likely it is Yandex Market.

Of the standard reports, if you set up contextual advertising, you will definitely like the report directly on contextual advertising. When you enter the section, you select sources and here direct summary, direct site, direct expenses.

If you set up a contextual campaign correctly, if you have specified a counter in Yandex Direct, it will show your company's performance in Yandex Direct.

For example, one of the clients that we have on Yandex Direct, we can see how much traffic and on what days it came directly via Direct, and we can also evaluate what conversions were achieved with it.

You can also create your own reports using the Reports, My Reports, New Report functionality. When you enter the new reports section, you can select absolutely any indicators that you need to track.

By default, the system offers to track traffic and its categories. In order to change these indicators, use the grouping functionality and select the necessary indicators that you need to track.

In order to cancel unnecessary indicators, simply uncheck them and when they are removed select the ones you need, for example, today we will need to view the viewing depth in general and compare directly with the traffic source.

You can customize the report for absolutely any indicators, select any dates and segment it just as easily. Let's say you need to cut off an exclusive source, which is a search engine and select, say, all search engines.

You can save any report. Come up with a new name for it, for example, Activity, then you can easily publish it in pdf format. The report is available in a convenient form that can be easily printed, handed over to the client, and the like.

- Click maps, scroll maps and form analytics

A very cool Yandex.Metrics tool, which we will now consider is Maps. Link maps, click maps, scroll maps and form analytics. Let's proceed sequentially to the link map.

Your site will load and color schemes will be marked for those sections of the site that are actively clicked, where people go directly from our pages, which is very convenient.

You can see which are the most active links on your site being clicked and in what proportions. If we go directly to the section by clicking on the section, we can see how many transitions there were, from which page for this section.

That is, we can see how many people switched to the Services, how many watched "About us" and we can select any report directly on our site.

If you need to go to another page, click on the map view and view these values ​​​​for each page separately.

A click map is a similar functionality that is layered on your site's browsing experience and displays directly where users are most likely to click.

A striking example of this would be useful for an online store if it wants to track which form is clicked on the site, that is, where the user hovered the mouse, where the click occurs and thus where the user clicks most often.

That is, we can see how actively the user is watching this or that content. The scroll map allows you to track how actively users scroll to the end of your site.

I think that this is most important for landing pages, for selling pages, where you have to see how actively the user scrolls down, until what moment they scroll down.

Form Analytics will be very useful for setting up leads, conversion settings. Yes, if you haven't really set up goals, but you need to keep track of forms.

Please, Yandex Metrica allows you to do this absolutely free of charge and without any troubles. Just go to the map view and see how actively users interacted with your form.

That is, you can track the conversion of each form. That is, how many users clicked on this form, how many users went through the primary data, and how many users finally filled out this form to the end.

I believe that any Internet marketer should have Yandex Metrica data, so the best way to interact with Yandex Metrica will be directly on the site.

Here at first there were 4 forms, at the moment there is only one. How useful will Yandex Metrica be for Form Analytics? You can track how many users have used your form and completed registration.

An example of the third site, which we will consider in Form Analytics using Yandex Metrics and make a verdict on which forms you definitely do not need to do - these are overloaded forms.

- Webvisor - an effective analytics tool

A cool feature of Yandex Metrica is, first of all, Webvisor. Awesome functionality that allows you to see how the user spent time on your site.

This is a record of each visit of the user directly. You can see what he did, where he went, what page he visited, what page he left and what content he saw.

Actually, this is a kind of player that saves every visit of the user. Therefore, we recommend following banal click maps from Yandex.Metrica, but Webviser is a very unusual method of tracking traffic.

A prime example, you can track traffic by activity: what activity is measured from one to five. That is, how much time the user spent approximately, how active he behaved, whether he used the page, whether he clicked on certain actions with the mouse, what goals he achieved.

For convenience, we can see the source of the transition from where the user came from, we can see which users achieved what goal, how much time they spent on the site and see how they behaved.

1. Main characteristics of the visitor
2. Website transition time
3. How long a visitor spent on your site per session
4. Number of pages visited in a given session
5. From which search engine and for what query the visitor came to you
6. What site did you link to from?
7. Number of each individual visitor
8. Similar visits
9. All visit information

When you click on the play button, the player opens and you can see the full path of the client's interaction with your site.

If you are too lazy to watch large videos, how he used, you can speed up, see how he interacted with your content, looked at him and the like.

As I once again told you, do not pay for layout in Webvisor. If sites with complex layout, it can display it clumsily.

The webvisor has a chic functionality in which you can evaluate paid transitions, evaluate direct transitions, use absolutely any options in sorting your traffic.

That is, where he came from, what activity he showed, when he came, what operating system, what browser, and so on. This is the chic convenience of Webweather, unlike Google Analytics.

You can see absolutely every transition, how it behaved and what goals it achieved, what activity it showed. You can see how many direct transitions there were, how many internal transitions there were, how users achieved conversion on your site.

That's all for now! Our short guide to Yandex Metrics has come to an end. If you have any questions ask them in the comments.

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In this review, we will consider in detail how to install Yandex Metrica on the site, we will give the concept of what Yandex Metrica is. Let's talk about its use, explain the usefulness of this tool with examples. Let's consider a practical application. To begin with, let's describe in simple words what it is in general, whoever is not interested can go directly to the installation section in the content.

What is Yandex Metrica

Yandex Metrica is a free, powerful analytical tool for your site that allows you to track the dynamics of resource development, the effectiveness of SEO and ongoing advertising campaigns. A good statistics tool for your Internet project, and most importantly, absolutely free. Collects tact data like search phrases that users used to find your site. That is, queries that users entered into the search engine and got to your site. These requests are very interesting for any Internet resource. Having collected statistics on them for a certain time, you can select the most frequent ones and either optimize existing pages for them or write new ones. For such requests, the article will be in the TOP guaranteed.

Keyword Overview

From the screenshot, you can see the request “how to insert a link into a landing page…” with more than 1000 visits. This request was obtained from the statistics collected over 1.5 months on the keys and the key was “how to create a link in the landing menu”. Then a post was written under this key, the article immediately went to the TOP and took a leading position, according to this request and now there, they also come to the article for other requests. The key is not very bold, but for a young project that's what you need.

Using the proposed statistics, you can estimate the percentage of desktop and mobile users. It will be shown how many percent of those and those visitors. If users are mostly mobile, that is, they visit the resource mainly from devices, then the site should be oriented towards them.

The tool also allows you to get statistics on traffic sources. It shows in detail where the user came from, from organic issuance, from bookmarks, etc. A very valuable indicator is link clicks. You can track which external links are working and which are not.

On the main page of the service, the summary also contains the main parameters of behavioral factors:

• Number of failures (Bounces). This parameter characterizes the number of page failures. That is, the person who came to your resource spent less than 15 seconds. The Yandex search engine will consider this a failure, the visitor did not find the necessary information on the page and closed it.
• View depth. This is the rate of clicks on internal links on the page. The higher it is, the higher the overall indicator of behavioral factors. The point is to make the user who came to read the article to the end and move on to another interesting article.
• Time spent on site. This is the overall average of the time spent by all users. The sum of all visits is the arithmetic average. The fewer failures (less than 15 seconds), the higher the overall time in this section.

Advice:

It is necessary to write voluminous, useful and interesting articles for users and try to put thematic links in the post so that they are followed further. This will improve your behavioral factors.

It also has the function of determining demographic data. Shows the gender and age of the visitor.

It is worth noting the fact that this Internet analytics tool provides statistics only on the issue and the Yandex search engine. Google data is not available.

We will consider the installation of this tool using the example of a WordPress blog. To start the process, you need to log in to the Yandex service. If you do not have an account in Yandex, then you need to open your mail and gain access to all tools, including Yandex.Metrica.

Step 1. Go to https://metrika.yandex.ru and click add counter

Adding a Yandex Metrica counter

Step 2 We fill in all the fields. Specify the name of the counter, if there are several sites, then come up with one so that you can understand which counter is from which site. Enter the website address. Set the desired time zone. We put the currency in rubles. Timeout in minutes. Be sure to check the box to accept the terms of use, and click add counter.

Filling in Yandex Metrics data

We warn , that by agreeing to the terms of use, you voluntarily merge all information about visits to your site to Yandex.

Step 3 Yandex metric counter. In the next counter settings window, put all the necessary checkboxes (you can set it as in the screenshot).

Counter setting, basic parameters

By scrolling below, you can customize the design of the counter for your site by setting the necessary settings. After setting all the settings, click the save button and proceed to the next step.

Informer design customization

Step 4 Counter installation. In the next window, copy the received counter code.

Counter code

Paste the copied code into your project. To do this, in the WordPress management console, go to the appearance, then to the widgets and there, in the footer 1 or two, drag the TEXT widget, paste the copied code into it. (See screenshot)

Installing a counter on wordpress

Everything, the metric is connected!

Analytics Yandex Metrics

Let's consider what useful information can be obtained using the analytics of Ya.Metrika. We will briefly review the most interesting tools of this service.

On the left in the service panel there is a menu with various items. Clicking on maps will open additional heat map tabs.

Thermal cards
Link map

- Click map, almost the same. Shows where the incoming visitor poked on the screen. Circles of different colors are highlighted, the brighter the color, the more times the mouse was clicked in this area.

- The scrolling map, the most interesting section, shows how many people viewed a particular area of ​​the page, shows the time spent reading different sections of the page, reflects which sections of the resource were interesting to the visitor and which were not.

Map scrolling-thermal

Webvisor

The next section is the web browser. Very interesting analytical channel. The tool provides a video recording of user behavior on the page. Displays where the person came from, what time, how much time he spent on the site, how many pages he viewed. Information can be viewed in one week.

Webvisor

To view the video of the visit, just click on the plus icon, the pages that the user visited will open, you can select the one you are interested in and click play.

Webvisor recording playback

In the example, we took a visitor who viewed 10 articles per visit, he is number 3 on the first screen. If you click on the play sign, this is a triangle in a circle, then the recording of visiting the article will start. It will display absolutely everything that the person who came to did. The visitor entered the site, the web browser will record all his actions, scrolling, mouse behavior, what and what text the visitor selected, where he clicked the mouse, scrolls, etc. will be shown.

The preliminary activity of the user can be assessed by hovering the cursor over the activity scale of a particular visit, as shown in the screenshot below.

Webvisor - user activity

The webvisor will help to evaluate in detail the behavior of the user on your resource and identify poorly functioning elements on each page.

Reports Metrics

Reports are also a very useful section of the service. Provides an opportunity to see in detail the statistics of visits from the search, from Direct, by various tags, and the total number of visitors to the site. All this and much more can be found on the “Standard Reports” tab.

To get this or that information, just go to the desired tab.

List of standard reports

The system also allows you to create your own reports. This is a very subtle project statistics and analytics toolkit that allows you to track specially selected parameters of an Internet project. Such as conversions from advertising campaigns, conversion of subscribers from any article in the top organic search results, etc.

A separate article will be written on the detailed settings and use of this section, as well as about the segment section, for starters, you just need to set the metric and learn how to use the minimum.

Website analytics

Analytics for any Internet project is a must. As already mentioned above, this service "Ya.Metrika" shows statistics only for Yandex. For Google, you need to install another service - Google Analytics. It is also worth noting a good tool for collecting statistics, this is LiveInternet. The use of these three analytical services in a compartment, gives the most complete picture of your site.

Do not delay connecting analytical tools. Remember, these are your statistics that you or your SEO specialist will work with. Statistics must be accumulated, it is almost impossible to buy it. Try to connect from the first day of the publication of the project.

Findings:

Yandex Metrica is a very powerful analytics and statistical data collection tool.

- Allows you to collect information on interesting key queries for writing articles. Information is stored for the entire time, from the moment the meter is installed.

— Conduct competent A / B testing of the landing page. That is, to make a really good selling landing page.

- Improve behavioral factors by analyzing the data obtained on user behavior on a particular page.

— Working with the tool is simple and clear.

Properly approaching analytics, you can significantly improve your resource and positions in search results.

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