Self promotion. Active promotion systems. What to check daily

Are you new to SEO and don't know where to start? We present to your attention a short guide for beginner SEO-optimizers.

After reading this article, you will have a clear idea of what needs to be done and where to go next.

Let me start with the most important Golden Rule, which always works when you are introduced to something for the first time.

When reading an article like this one, don't distract yourself by thinking about subtopics. Just try to follow the author's thoughts. Save questions like WHY and HOW for later.

Hope you are ready! Let's move on...

How to Get Started with SEO Guide

As already described above, the purpose of this guide is to give beginners an idea about search engine optimization. I did some research work and tried to answer some important questions.

I'll start with the first and most important question.

What is search engine optimization (SEO)?

SEO is a combination of strategies that aim to increase the visibility of a website and improve its positioning in search engines. We can say that this is a way to inform search engines about the quality of a website in order to attract more organic (non-paid) traffic by improving the search engine rankings of the site.

For the most part, it depends on the content, structure, and links to the website. It is in this direction that it needs to be developed.

But remember! SEO optimization is aimed at improving the interaction with the search engine, but you should never forget about your audience. User experience is above all.

Do you already have questions?

I hope to answer all your SEO questions in this article.

Why does my site need SEO?

To answer this question, let's remember what I already wrote about - SEO is necessary to improve the visibility of the site!

And that's why:

Search engines are the biggest and best source of internet traffic. You probably already know the main ones:

Yandex;
Google;
bing;
Yahoo.

Some of my friends still use the Google search bar to go to Facebook.

SEO beginners always use Google to find information. The same applies to ordinary Internet users. When they want to find something (an article, some services, products or any other information), they turn to Google.

Another reason search engines are unique is that they provide targeted traffic. People are looking for exactly what we offer.

User search queries are the words that are entered into the search bar. These words are crucial. If the SEO is not that good, our website will be ignored by the search engines.

Targeted traffic is an improvement in income levels. So feel free to invest in if you really want to earn income.

What if I don't do SEO on my site?

Here you might think something like this:

"Dude! Is this the exact same question as the previous one? You just explained that no SEO means no search engine traffic!”

Yes! You are right ... But I want to dwell on this in more detail. I'm sure you won't mind after reading the following interesting information.

After your site is launched, search engines crawl it to figure out what kind of site it is. Now, when a user searches for something related to your site, search engines will display your site in the search results. Search engines are a brilliant machine and are constantly being improved to crawl sites more efficiently. However, search engines also have certain limitations.

That's why SEO is necessary. SEO optimization helps search engines find out more about a website.

The right SEO optimization will attract thousands of users, while the wrong one will lead to almost zero traffic.

SEO optimization not only makes your site's content available to search engines, but also improves the site's ranking by positioning it higher in the search results. Therefore, you will be easier to find.

The competition is ever-increasing, and those involved in SEO undoubtedly have a distinct advantage in terms of questions and audience acquisition.

I hope that now the concept of SEO has become clearer.

Let's move on to the next question of our guide.

Can I do SEO?

Yes, SEO is hard, but not too hard if you keep track of all the changes! The basics of SEO are quite simple, so the main thing is how you implement the chosen strategies. The Internet is full of free resources () to learn how to do it right.

Practice and you will become an expert in your niche!..

If your site is complex and you are not ready to learn and implement strategies, seek help from experts.

But remember: you need to understand the basic concepts of SEO very well! ..

I think that now you can easily answer the question: ""

The next section of my guide contains more practical information and a lot of advice regarding SEO strategy.

How does Yandex and Google work? Black Hat/White SEO

Before discussing SEO in more detail, I would like to tell you about black hat SEO and white hat SEO. Here's how to describe them briefly:

Rice. 1. Black hat SEO, white hat SEO

Remember, we work with white hat SEO. I won't go into the details of the comparison. That's all for the basics. At least for me on this topic.

Before we move on to the next point, take a look at the list of the main sections of SEO:

keyword research;
site page optimization ();
external SEO (external factors).

Keyword Research

Almost all beginner SEO guides ignore this point. In my opinion, it is one of the most important.

SEO is a keyword game.

Therefore, I decided to dwell on this issue in detail. What is keyword research and why is it important?

In the previous part of this guide, I already talked about custom search terms. The exact statements of the user are called keywords.

You need to know keywords related to your topic or niche if you want to be successful in SEO. Different keywords have different meanings depending on the search volume and some other factors. In this guide, we do not need to delve into these aspects.

Keyword research aims to find out the intent of users. What exactly are users looking for? These are the keywords.

Using the right keywords is a crucial thing for your site's SEO. They give you the opportunity to better understand your target audience. And this increases the relevance of your site in relation to your topic - this is very important for SEO and search engines.

You need to do proper research to find valuable keywords related to your topic before launching a website. Even if you already have a website, it can be optimized with the right keywords.

If you want to learn more about keyword research, check out the following articles…

Let's move on to the next step!

SEO optimization of website pages

SEO for a website page means everything that is displayed on it and concerns its programming. Need to optimize website pages, posts, etc. for search engines.

In short, this is content optimization for search engines!

On-page SEO covers many aspects, so let's break it down into parts.

1. Content

Content is the biggest part of a page's SEO. You may have heard the famous content quote:

"Content is king." There is no doubt about this.

Rice. 2. Content is king

Do you know that Google Is it the biggest search engine!? Company top priority Google is to provide its users with the best quality content, relevant information available on the Internet.

Company Google also appreciates content of the correct length. Write long and informative texts.

Content on your site is more than just text. These are videos, photos, animated slides, infographics, etc.

Content – not a king! How you present it is what matters.

Take care of the best user experience and optimize your site for search engines at the same time. Then your content will be more likely to be shared by your readers.

Pay more attention to good content:

Headlines - create captivating headlines that would increase the reader's interest in the article. You only have one chance to make a good first impression.
Keywords – Choose keywords that would bring people to your site.
Links – link to quality sites that complement your site. This encourages sites in your niche to contact you.
Quality – Strive to post unique and quality content. This keeps users coming back to your site because they won't be able to find the same content elsewhere.
Freshness – posting up-to-date content is a good strategy, but it’s also worth adding new content regularly. If you don't have time to add content to your website, consider creating a Q&A section or a blog on your site.

Rice. 3. Dependence of content positioning in Google on the number of words

When creating content, don't forget about keyword research.

2. Site menu

The site menu is in second place in matters of site optimization - it also needs to be taken care of.

An example of a bad menu is when the categories are completely irrelevant compared to the topic.

I have personally seen several sites that deal with health issues, but the categories on the site were related to fashion. Don't hurt your own SEO this way.

This greatly hinders and distracts the user ...

If the menu is unsuccessful, what is the probability that the visitor will never return to the site? – 80%…

Take care of the convenience of your site! Google will appreciate it.

3. Website speed

Yes! Website loading speed matters a lot! Have you ever heard of waiting time? Let me tell you about what it is.

The user searches for something and your site appears in the search engine results (SERP) line.

The user then opens your page. Wait time is the time during which the user remains on the site after clicking on the link.

This is a very important search engine ranking factor.

Rice. 4. Waiting time on site

Let's see what happens with an example...

Imagine that you are looking for something and then you open a website that appears in the search results.

What should I do if the website takes too long to load? What would you do? Wait? Unlikely. Most likely, you will close the tab and go to another link ...

This is how latency affects your site.

Rice. 5. Average website load time

In short, the user needs speed, just as Google. By improving the speed of your site, you will reduce your latency and therefore improve your ranking in search results.

4. Website design

Website design is another important factor for a good user experience… The theme should be interesting and memorable.

I prefer websites with attractive designs and informative content. I can certainly read content on a site with poor design, but only when it's the only search result...

There are many websites with great content but poor design.

Ask yourself a question - will you stay on a site that cannot be viewed properly from a smartphone?

Most likely, you will stop visiting this site altogether…

I say this from personal experience!

Design is more than just how the site looks. It's also how the site works.

The site should be responsive and attractive.

Well, enough talking about SEO-optimization of pages.

External SEO

Off-page SEO is just as important as on-page SEO - it helps make your domain more authoritative in the eyes of search engines.

In other words, it is a way to make your site trustworthy in the eyes of search engines.

This will happen when other well-known sites give the search engine a signal that your site has the best content on a particular topic.

How does this happen?..

We need other well-known resources on the Internet that are relevant to your niche to link to our site. Technically, this is called link building.

Naturally, this does not happen automatically. Place high quality content on your site and share it with interested people on various online marketing platforms.

Eventually, someone will start linking to your resource.

The best link building strategy is to create good content. Then you need to tell everyone else about it.

But remember: in today's competitive environment, you need to be able to build links. Use the techniques and advice of well-known quality sites.

Your hard work in this activity will definitely be rewarded with a good rating.

Just know what to do:

use social media to promote your content;
engage in blogging and guest blogging;
offer solutions in discussion forums;
share photos and videos;
build meaningful business lists.

The next headline may irritate you a little, but trust me, it's important information...

What do links look like and how do I get them?

Tags for links

This is a signal to the search engine. Something like: "Hey! The following information is a link. This is called anchor text.

Link location. This is information for the search engine about the site where the link leads. Such a site can be a web page, an image, a download, a video, and so on. You can save the location of the link.
Visible/anchor text of a link: You may have seen this type of text - blue, bold or underlined - that is clickable. Clicking on it takes you to another web page. These links are called anchor text.
Closing link tag: As you can guess from the tag, this is a signal that tells the search engine the end of the link.

You will need the above information when you start building links.

On average, the higher the score, the greater the number of domains associated with a web page.

Well! Now we have an idea about some communication parameters. We move on. You need to figure out how you can get links.

I think I managed to influence your ideas about link building. Now you have a better understanding of what off-page SEO is…

Where to go next?

Now that you've read the SEO guide, you may feel like I've left out a lot of important information, especially if you're not a beginner.

Yes, I did it deliberately.

I could write 50 thousand words on this topic, create a long and detailed manual. But trust me, it would irritate beginners.

There are many such guides on the Internet. Why did I decide to add my own?

My goal is to give you some idea of the basic concepts. You can read more about them in other guides.

As you continue on your way, try to do the following:

Having done all these things, keep learning and improving. Study the sub-sections of my guide - you will find more and more information thanks to SEO experts.

Parameters like domain authority, page authority, trust level, citation, backlinks and spam are very important. They can significantly affect your ranking. Use Google to study the issue in more detail.

Summing up

I'm sure you've improved your SEO knowledge with this guide.

Feel free to ask questions and keep learning. I wish you success!

Magomed Cherbizhev

Recently, a large number of services have appeared that offer active web site promotion. For a small, and sometimes quite substantial reward, they offer rapid website promotion and an increase in the number of visitors. At the same time, almost no one indicates exactly how the site is supposed to be promoted and what consequences such promotion may have.

What is an active site promotion system (SAR)?

In short, CAP gives owners the ability to buy visitors. The whole principle of work is built on the system of market relations. There are 2 types of users in any active promotion system:

webmasters or site owners who pay money to visit their sites;
ordinary users who want to make money on it.

The main argument of the owners of active promotion systems is that an increase in resource attendance improves the behavioral factors that affect the position of the site in search engines. The higher the attendance of the resource, the higher the position.

The problem is that none of those who offer ATS talk about the possible negative consequences of such cheating. Consider the main points that the owners of active promotion systems do not really like to talk about.

Was it a boy?

The main promise of all CAPs without exception is a significant and constant influx of unique visitors to your site. But are these really unique visitors? The owners of ATS themselves do not give an unambiguous answer to this question. Let's see where they get these "unique visitors" from.

The growth of visitors will be carried out at the expense of the participants of the system. It is not difficult to guess that their number is limited. Therefore, a long-term effect cannot be achieved. In addition, the visitors you acquire in this way do not bring you any benefit. Participants in active promotion systems are not interested in your products and services. They are not your target audience. So what's the point of a site with 5k or even 10k traffic a day if it doesn't sell?

Benefit or harm?

The owners of the CAP promise to increase positions due to the growth in attendance. In its simplest form, the explanation sounds like this: search engines have long taken into account behavioral factors when ranking sites. The most obvious control lever is website traffic. This method was known even at a time when the very concept of "behavioral factors" was something not completely defined. Many webmasters simply “clicked” traffic by going to the site from the search results page. Of course, this method does not work now. But as they say, there would be a demand ...

Primitive techniques are being replaced by CAP, promising an incredible increase in visitors from the first day of registration in the system. But none of them says that this method can “bury” your site forever if you are convicted of cheating a behavioral factor. Many may object to me: “CAP has been around for a long time, and thousands of sites use it. The likelihood that it is I who will fall under the sanctions is very small.” The probability is low, but it exists. To risk or not, everyone decides for himself.

Let's take off the masks!

So, let's sum up. What do the owners of ATS actually offer?

Visitors who won't buy anything.
Possible slight increase in the positions of your site.

All this at a serious risk of falling under the sanctions of search engines.

Frankly, not the most tempting offer, provided that you also have to pay for it. Meanwhile, ATS are very common, which means that there is a demand for them. Who benefits? First of all, lovers of easy money. It's so tempting to earn money just by browsing the sites. Moreover, many services automate this process.

It is also beneficial for webmasters who are privately engaged in promotion. It is enough to conclude an agreement with the customer and set the main condition for increasing the number of visitors without being tied to sales and positions.

Of course, everyone makes their own choice, but giving preference to ATS, it is necessary to take into account all the nuances of the system and take into account the existing risks. Often, the desire to save money on the services of an SEO company can lead to the loss of the site and the need to start everything from scratch.

About how to independently promote the site, at present, only the lazy are not trying to learn.
Having created his site, the novice owner is surprised to see that an interesting and sometimes unique resource has very low traffic for some reason. Believing that everything is going well anyway, and the site works fine, the owner does not immediately think about the fact that in order to achieve success it is necessary to take a number of measures to promote the resource.

As you know, no real or virtual enterprise can develop and advance independently. Every company needs help in acquiring fame, and the World Wide Web absolutely cannot do without it because of the fierce competition.

Comprehensive and individual approach to the promotion of each site

To attract visitors, it is not enough to buy a domain name, place on the highest quality hosting and fill the site with useful information. It is necessary to carry out a comprehensive and high-quality promotion of the project. Many Internet sites try to give advice on how to promote a site on their own, but these tips are not always effective, structured and really useful, because they are of a general nature. The issue of promotion should always be approached not only comprehensively, but also optimally and individually. By understanding what a particular resource needs, you can achieve maximum results.

How to increase website traffic

Knowing how expensive it is to contact professional Internet promotion companies, every entrepreneur is eager to learn how to promote their site for free. There are several important activities that together will help raise the site in search engines without investment and affect its attendance. This is:

page relevance;
original content,
quality design;
registration in search engines;
registration in free directories;
social bookmarking and so on.

Conventionally, all these methods can be attributed to internal or external optimization. Do not think that internal site optimization is less important or less useful than attacking external resources. Just the opposite, if you treat it lightly, you can put a bold cross on the site.

Any potential buyer or client who is looking for a product or service on the Internet is faced with a great variety of competing resources. It is necessary to let him know that it is your project that is more valuable and ideal than others. It is even more difficult to convince the search engines through which a potential consumer comes to you, so all the subtleties of the question of how to independently promote the site should be given special attention.

How Search Engines Work

The process of promotion is long and labor-intensive, but it is worth it. In order to move in the right direction, you need to understand how search engines work. It happens like this:

the user enters "keys" into the search form, i.e. the words of interest to him, which are called keywords, from which the necessary promotion of the site by keywords follows;
the search engine algorithm, which is constantly being improved and changed, selects the words from its own page database that best match the user's input query - it looks for pages that are relevant to the query.

Search engine algorithms are complex, but this issue will have to be sorted out in order to really optimize your resource for them. The ideology of search engines is such that they can give out only worthy and high-quality material that can satisfy the target audience. Forming the issuance to the user, search engines analyze a whole set of various factors that allow us to come to the conclusion that this particular resource is more important for the user than the resources of competitors.

According to Yandex representatives, in the algorithm of the most popular search engine in Runet, there are about a thousand factors for determining quality. From this we can conclude: the more such factors are taken into account during optimization, the more chances your resource has to get into the top ten as a result of complex promotion. First of all, when deciding how to promote a site in search engines, you should focus on the most influential of these factors.

Internal optimization tools

Correct internal optimization, quality of site materials - 50% of success. The site must meet the following characteristics:

high-quality, most unique content, useful and interesting to the consumer;
search engine optimization of pages;
clear and simple structure;
user-friendly navigation;
their correct internal linking;
valid code;
optimal and high quality design.

Content optimization

Particular attention should be paid to the content, i.e. site content. It should be as unique as possible. We are talking about 95-100 percent uniqueness. Deviation from this highest level is permissible only in those parts of the text that cannot be unique by definition (formulas, formulations, postulates, specifications, names, quotations, etc.).

Unique texts are valued by all search engines. This is the key and basis for the successful promotion of the project. Be aware: if the information posted on the site is not unique, you can not even make attempts to promote the resource. Time and money will be wasted.

In order to check the uniqueness of articles, the network offers many tools that should be used before publication. These can be both online services and stationary programs like the popular eTXT Antiplagiat and Advego Plagiatus ( good practice to check the uniqueness of the text in both programs). After checking, correct non-unique offers and duplicates found during the check, and calmly fill in the pages of your resource.

Page Search Engine Optimization

All pages of the site must be optimized for search queries that are set in advance. Forgetting about this important part of promotion, you will miss an important part of the question of how to promote your site in search engines, and doom your resource to invisibility for the target audience coming from search engines. The lack of such optimization will worsen the behavioral indicators of your project, which will immediately negatively affect the promotion. To optimize pages, it is necessary to follow the rules for creating and structuring materials, namely the presence of:

Title , i.e. the title of the page, which increases the relevance of the page, attracts robots and users with content and keywords promoted on the page (direct entry);
H1-H6 - headings of 1-6 levels (respectively of importance) in the content of the page, containing keywords in direct and morphological occurrence (H1 is used 1 time per page);
availability of keywords in the text in direct, morphological, dilute occurrences;
using highlight tags in the text to focus on certain points and increase the weight of the keys;
availability of informative content a promoted page containing 300 words or more, graphics, photos and other necessary and complementary page elements.

Tree structure and user-friendly navigation

The correct structure and clear navigation is a well-developed information layout. It's no secret that a user who has landed on a "confused" and intuitively incomprehensible site will immediately leave it for another resource. The behavior of search engines is no different.

Do not scatter information randomly. Be sure to think about how best to arrange it. A tree structure is considered ideal, with sections and subsections, categories, directories, and so on. In addition, you need a convenient transition from one page to any other. The accessibility of contacts, information about prices, etc. is especially important. The reference tree structure assumes that the user will find the required data on the web project in no more than three clicks.

Navigation is included in the category of behavioral promotion factors, i.e. helps the user quickly and easily navigate the resource, improves behavioral indicators and improves the position of the resource in the search engine results.

Correct page linking

This factor is extremely important for self-promotion, internal optimization. The success of the project largely depends on how accurate the internal linking is, which is responsible for the distribution of weight between pages. This allows you to advance due to the internal potential of the project. The essence of such linking is to install internal links, anchors, which translate to thematic pages. An extensive network, a web of links will not only distribute the weight, but also allow it to shift towards the most necessary pages promoted by search queries. This is painstaking "manual" work, eliminating unnecessary expenses for promotion. Its result will be further improved by external optimization.

Design and valid code

Obviously, any promoted site should have a pleasant appearance and require minimal loading time. Loading speed is the main problem of many sites. An impatient user will leave the resource without waiting for the desired page to open if it loads more than a couple of seconds, and the search robot will simply reject such a resource. The result is a sharp drop in positions in search engines.

Design optimization is understood as a pleasant appearance for the bulk of users, and not for units, who, due to psychological characteristics, prefer deviation from the norm. The task of the optimizer is to make the design as versatile as possible in order to positively influence the behavioral indicators of the resource and ensure the success of the promotion.

External site optimization

If you are interested in how to promote a site yourself, do not miss the important point of external optimization, but remember that its effectiveness is based on perfect internal optimization. It is not recommended to purchase or negotiate free links without completing internal site optimization. Only this will allow you to achieve the maximum effect from each link. External optimization means obtaining various kinds of links to the pages of the promoted resource. When choosing sites where anchors will be placed, special attention should be paid to their quality.

Link Acquisition Methods

Currently, there are several ways to get third-party links to promoted portals. You can buy them both for free and for free. Free ones, as a rule, require a lot of temporary labor, so they are often ineffective. Do not be afraid of the word "paid". In terms of links, this is not too much. In addition, by independently promoting your resource, you can choose exactly what it needs, and not take mass. The correct purchase of links is a very important issue that should be studied separately. In short, there are temporary and eternal references. When buying them, you need to consider many parameters, such as:

donor platform similar to yours;
the presence of content on the page where the link is located, its informativeness;
as few neighboring external links as possible (the ideal is one, the norm is up to three);
the homogeneity of these references;
the optimal placement of the link on the page, its visibility (the footer is excluded);
different anchors (optimally - one link with a direct entry plus one with an indirect one);
"liveness" of the page where the link is placed;
page indexing, preferably in several search engines;
visits to the donor page;
high rates of Tits and PR, Alexa Rank - up to a million;
the presence of incoming links to the donor site;
availability of a site in YaK and DMOZ and so on.

In addition, when creating link text, include keywords to promote the landing page, make link texts different. If the created anchor is attractive to the visitor, you will get a good increase in the traffic of the site being promoted.

There is one more rule for promoting links: you should buy them regularly, and not from time to time, and increase the link mass of each regular purchase. Do it gradually, do not buy many links at once, especially for a young, start-up project. Otherwise, you can run into search engine sanctions. Great help in solving the issue of the exchange of eternal links and temporary, leased links:

Other methods of external optimization

In addition to links, you will need to register your site in free directories, both thematic and near thematic. Placing in non-thematic directories is unlikely to add traffic. Add a resource after registration. Enter as original information as possible.

Almost every search engine also has a registration form. It is essential to fill it out. Add your site to the directories Yandex, Google, Rambler, Mail, etc. Only after that your site will be indexed by search engines and will appear in search results.

On the net you can find a variety of programs that help to promote the site for free. You will be offered:

do a mass mailing, which includes a link to your project,
post them on bulletin boards
perform automatic registration in directories,
register with search engines
include in ratings, etc.

For free promotion of sites, the so-called social bookmarks are used, i.e. the site is run through social bookmarks, allowing you to get free links to the resource. To do this, you should register in such high-quality services as Memori.ru, BobrDobr, etc. These methods cannot be considered effective even with an integrated approach. They require too much time and labor.

It is quite possible to achieve high positions in the search results on your own. If you carefully approach the question of how to independently promote the site, you will certainly succeed. It is worth remembering the need for a deeper study of each of the topics raised above. Mistakes made in the process of promotion will at best lead to ineffective promotion, and some of them will have to be corrected for many years.

In recent years, search promotion has changed significantly: new tools and support services are constantly appearing, the work of which is aimed at improving Internet resources. Competition is growing significantly, which causes the need to look for something new and productive. Search engines, in turn, pose more difficult tasks for optimizers to get into the TOP. Now it's not enough just to buy links and place good content on the site - there are about 800 parameters that are taken into account when ranking the issue. It is impossible to keep track of all these aspects, but among them there are those fundamental ones, by working on which you will be able to implement successful SEO (Search engine optimization) on your own.

Search engine algorithms set new standards that do not allow slowing down development. We offer you effective tips on website promotion that will help you not only get into the top ten, but also constantly keep these positions.

Step 1. How to start self-promotion of the site from scratch?

The novice optimizer is faced with the task of finding out for himself the purpose of creating and promoting a resource. Most business owners do not understand what SEO optimization of an Internet site is for and how it functions. The knowledge of most entrepreneurs is limited to the fact that they simply aimlessly create Internet sites and do not know how to attract customers.

If you set yourself the task of creating and promoting a resource, then be prepared to work on it on an ongoing basis. It will not work once to invest in a business and let everything take its course, as it will be a waste of time. The Internet is teeming with such sites that are not optimized for search engines and do not carry any value for users.

Therefore, the first stage of SEO optimization in our step-by-step instructions is to determine the goals and plans that will help to implement the site:

determine the benefits that the resource can bring to your company;
what useful and interesting things you can give to your target audience;
how much are you willing to invest (time, effort, money).

The more useful the resource gives users, the more valuable it is for search engines. Therefore, be prepared to create something useful and at the same time consistent with the algorithms.

After determining the main tasks that will be assigned to the resource (informing the audience, selling goods, a place to spend free time, etc.), you can proceed to the next stage.

Step 2. Internal organization of the site

You will be able to organize search promotion on your own only if the resource is technically prepared. We are talking about code, on which many things depend: from usability to page loading speed. If everything is in order with the code, and the pages are still hanging, then you should pay attention to the hosting and change it if necessary. You should have a permanent specialist who will correct the code from time to time and remove unnecessary parts of it. In the future, such manipulations will help to implement promotion in search engines on their own, since a reliable base will be prepared for this in the form of a clean, optimized code.

In the code, it is necessary to work out those elements that make the site heavy. An experienced programmer will not overload the page with unnecessary modules, and will also compress all images (the quality should remain unchanged).

When you hit the page again, you can avoid loading using caching. The page will already be stored in the cache and it will not take time to open it. This applies to those pages that contain only static elements.

Step 3. Design

The outer shell of the site forms the first impression for visitors, which is important for self-promotion in search engines. The design should be extremely clear, created according to all the rules of usability. Color and composition solutions should correspond to the theme. For example, a company that specializes in the manufacture of equipment cannot have a pink-colored website.

Visitors should have pleasant associations with your resource. All important components should be visible, such as feedback forms, call buttons, and more. Readable text will be a plus, because only because of the discomfort while reading, the user can leave your resource and switch to a more comfortable one.

If you have an online store with a huge number of products, you will need filters for convenience. This will place potential buyers and turn their routine searches into a pleasant procedure.

Now it is impossible to imagine a good site without a mobile version, since more than half of users use smartphones to search for information and order goods. Responsive design makes it possible to present users with a beautiful picture, no matter what device they use to access your resource.

Step 4. Content preparation

The next step in step-by-step website promotion is content preparation. The text content must comply with the following parameters:

uniqueness. Find a good copywriter who can meet the uniqueness parameters and still write interesting texts. Not for every subject it is possible and necessary to write articles with 100% uniqueness, since the presence of specific vocabulary can exclude such a possibility;
structure. The text should be divided into logical parts, each of which is titled. Enumeration lists will also help you navigate the text;
content. The article should not only perform SEO functions, but also be interesting to users. It is necessary to reveal the topic of the article, write in a simple and understandable language, do not overload the text with key phrases, and then the article will be liked not only by the audience, but also by search bots.

The articles must contain phrases from the semantic core, which will be used to independently promote the site on the Internet. It is necessary to analyze competitors before promoting a page for any query. All keywords are divided into groups, in each of which the main phrase is highlighted. It is the main one, according to which the promotion of the resource will be carried out.

Step 5. Help in navigating the site

Another stage of our step-by-step instructions for successful SEO optimization is the creation of all conditions for comfortable and hassle-free navigation through the resource. Creating a sitemap easily solves this problem. It is necessary not only for users to facilitate the search for the desired sections, but also for search engines that will take into account the presence of the map when ranking.

It also requires proper internal linking. Referring in one article to another published on your resource, you draw the attention of readers to other useful materials. Plus, behavioral factors improve, as users spend more time on resource pages. Linking can be successfully implemented if you create a blog on the site and share thematic materials with visitors.

Step 6. Indexing

In our instructions for SEO optimization, the matter comes to familiarizing a prepared web resource with search bots. Before opening access to the site, you need to make sure that the self-optimization of the site is performed correctly:

the content is unique and interesting;
pages load quickly;
the system pages are hidden and everything functions smoothly.

You can ask someone to test the site, try to order a product, climb the pages and describe their experience of using it. This procedure will help you determine whether the resource is ready for indexing and whether users will like it.

When everything is ready, you can open the site for Yandex and Google search bots. To speed up indexing, you can add the resource to the system yourself (Yandex.Metrica, Google.Analytics), which will also help you track statistics.

Step 7. First steps in independent SEO promotion

Competitor analysis is what you need to start promoting a site after it gets into the index. The novice optimizer needs to determine how competitors are driving traffic and through which channels.

You should not abruptly apply all methods (buying links, a lot of new publications, etc.), since such surges will seem unnatural for search engines. It is necessary to do everything progressively, the main thing is to move towards attracting the target audience.

For starters, social networks will be an excellent tool, where you can directly communicate with users, answer questions in a relaxed atmosphere, inform about new products, promotions and sales. You can create a page for your company or publish advertisements in promoted publics. In any case, you will arouse the keen interest of the public.

Step 8. Link mass

When the audience has already warmed up a bit, and search engines have seen the first positive changes in behavioral factors, you can start building link mass. Here it is important to slowly and regularly add momentum, otherwise you can run into search engine filters.

In order for the purchase of links to be as efficient and safe as possible for your wallet, you need to contact a trusted exchange. SAPE specialists will show you how to promote a site for high-frequency queries and not go broke ().

Step 9. Work on a permanent basis

To stay in the top ten, you will need to constantly work on SEO-promotion of the site yourself: create new interesting content and publish it regularly, which is highly appreciated by Yandex; also promote your Internet site with the help of such third-party resources as questionnaire sites, forums, post articles on other sites. Communicating with users on blogs on behalf of the company will also bring good results, since you will always be in the public eye.

findings

In our step-by-step instructions, you learned how to make website promotion yourself. Work with the resource should take place on an ongoing basis, the site must be improved according to the requirements of search engines. In order for users to enjoy using your site, you should regularly warm up their interest and connect various channels to attract the target audience. In this case, you will be able to recoup the resources spent on independent SEO promotion.