Hyde: How to create a big and multifunctional web service or as it was. Order or buy ready-made cachek service? What do you need a link reduction service

If you need a team of specialists to implement the idea of \u200b\u200bcreating a web service or online application, please contact Yeella. We create automated software and websites of any level of difficulty for business needs on the Internet.

Web services: complex projects providing simplicity and convenience

Understanding the functional and technical capabilities of the online service does not always come immediately. The potential customer is immediately clear that this is a complex project that requires considerable efforts of the team of experienced and skillful developers, as well as close interaction between all participants in the process of its creation. In fact, the web service is an intermediate link between an ordinary, steadily functioning web resource (for example, corporate portal) and supercomputer with limitless development potential and artificial intelligence.

Online service is a technical product that is physically in the network (it has access to it 24 hours a day for 7 days a week) and offers users certain interactive interaction capabilities. On functionality it is a full-fledged softwarewhich in many parameters even exceeds the potential of the usual preset offline programs.

Examples and ways to apply web services

Understand what site-service is much easier to specific example. And today they really are very much, because thanks to them a lot of routine processes are simplified, business employees are released, it is easy to be easily understood and transparency for the end user. It may be a simple service that performs certain mathematical calculations (calculating integrals) or complex and multifunctional social networkwhose functions are not limited to only communication and correspondence. It can be a website with online games for entertainment and recreation or business web service planning and working control, helping large companies to streamline business processes. These are web resources that enjoy daily and often, as well as sites that come from time to time to perform certain private interactions.

Popular websites and services:

web resources of job search (placement of summary and vacancies);
sites of ads - online bulletin boards;
services of remote education or training courses;
catalogs of institutions (with cards, reviews, work schedules, menu, etc.);
real estate selection systems for certain requirements;
poshishi services - sites that are acquainted with the nearest concerts and other mass events;
tourist services - hotel booking sites, searching rounds abroad, etc.

Similar web projects open up new business opportunities, attracting and retaining customers, increasing returns and income growth. Site services are created for any niche and the subject of activity. Today, the trend is trained to popularize such projects, as against the background of ordinary web resources with minimal interactive interaction capabilities, the online service has an important competitive advantage In the form of user involvement, ensuring excellent behavioral characteristics, loyalty formation, etc.

Specificity of online services

The complexity of such projects causes longer deadlines for the creation, the growth of requirements for the process of interaction at the "Customer-Contractor" level, as well as price increases against the background of creating typical solutions, such as "boxes" online stores, business card sites, etc. But the results are traditionally higher, and they give not only a tangible traffic inflow, the growth of economic performance indicators, but also the yield of business processes to a new level of quality, convenience and simplicity.

As part of working on sites and services, our experienced developers provide:

the embodiment of the business logic of any level of complexity;
the implementation of the entirely agreed functionality and capabilities is both for the customer and for its clients (future web service visitors);
adaptive design;
all the possibilities of scaling and subsequent improvement;
trouble-free operation of the online service in 24/7 mode and a high response speed to any user interaction;
elevated convenience for the target audience.

Why do you need a service from Yeella?

We highlight the main advantages that are waiting for you as the client of our company:

Site with wide functionality. Our developers create online services that cope with any tasks, ranging from simple product accounting techniques in warehouses and ending with multi-level data exchange between business branches. Your task, as the customer - to put the task, and our - find a solution!
Individual development. We do not work on a template principle, but create a functionality under specific tasks customer. To do this is used comfortable interfaces Interactions, unique software solutions And advanced technical capabilities. Your web service will be favorably different from those typical solutions that are offered by competitors.
Potential for development. The service site created by Yeella specialists is not an ordinary web resource, but a complex system that, with proper approach (competent control, support, accompaniment and maintenance), can become the most important link of online business. In the future, this site can be even more functional, useful and effective, not just going to the leg, but also ahead of the needs of your customers, partners, employees, etc.
A complex approach. We have extensive experience and implemented no site service for business needs. Pre-we study the needs of the customer and its clients, integrate the created software in the sales process to ensure increased efficiency, teach customer staff to work, serve the project, we offer additional services on SEO-optimization and internet marketing and much more.
Favorable development cost and better ratio in the "price-quality" section. We always work on the quality and achievement of the goals set, clearly withstand terms, and also do not strive to offer a low cost to the detriment created project and its capabilities. And this approach works and gives the result as you - the customer and us!

Choose Yeella services to develop a website-service for your business, which will be the key to your superiority over competitors in the market!

We all faced various SMS services. It is also content detection for mobile phone, and all sorts of SMS votes (just remember the same "stars factory"), and quiz, and dating services.
A variety of promotions of large companies ("Find the code under the cap, send an SMS to the number") also from this opera.

All these services and events combines one thing: Users send from their mobile phones SMS messages with defined content on short numbers. As a result, money is written off from the subscriber's account, sometimes considerable. A significant part of this money is settled in the pockets of the organizers of all these services, for which, in fact, everything is usually asleep.

Do you know that create an SMS service is actually actually any person?! To accept SMS-ki to a short number, something issuing instead of the user, services or goods, do not have big money and huge developers teams. Therefore, it fits well into the format of "home business". I did everything in fact alone.

Immediately make a reservation: Create service is easy enough, if you know the organizational and technical moments. And I intend to tell about it.

But to make money well on this, here the ordinary laws of business come into force. Nobody canceled a good idea, design solutions, competent advertising and promotion, user interaction, etc.

So, the main idea is as follows: can people (should? :)) From your mobile phones to send SMS messages, we receive money for it, you give something in return - goods or services.

Where to fasten this idea, solve themselves, mass options. You can add an SMS-component to already existing projects, for example, by organizing donation collection on your non-commercial Internet resource or adding digital goods to the online store the opportunity to pay for SMS-messages. Is it really convenient? Still, we have the number of mobile phones much higher than the number of WebMoney or Rupay users. You can sell through paid SMS-ki access to the closed part of the site (a way that is becoming increasingly popular with pornobarons).

Or, even for the sake of interest he himself tried: piping e-books (By the way, I had the rights to disseminate them, here for such things you need to follow, everything is serious here), three letter. Scattered links to download on thematic forums, they say "take, who needs", the first two volumes are free, without protection. And the third, most interesting, fastened. The password is sent over the SMS application for a short number, comes in a response SMS. That's all the wisdom. Money then turned out not great, but very pleasant.

You can create projects that will initially be tied to SMS. These are all sorts of quiz, voting, dating services, and so on. What really come up with - fantasy and business calculation there is a snog.

See, for example, on my fresh project sms-molitva.ru without boasting, I will say that there is definitely such in RuNet.

By the way, projects do not have to be online. But in this case, no internet can not do service information Anyway will circulate on Internet channels.

Now let's talk how to organize everything. Immediately I will say, there is a link in RuNet, which quickly and seem to be quietly allowed to organize the reception SMS, like "SMS-piggy banks" (SMS-Kopilka.Ru). But, firstly, the rules are often changing there, and you will be there on bird rights. Secondly, there is absolutely no flexibility. Maximum, for which this service is enough - receiving donations on the site, and the code there is dynamic, and those who wanted to sacrifice on your site will have to send the symbol combination system every time different. Thirdly, cheap solutions look extremely unallowned, it is how to hone on Narod.ru. In general, not our way.

To begin with, we need two things: a good short number / numbers and so that when sending SMS-ki, money was credited to this number.

If you get a short number "from scratch" and only for yourself, it will be sooo troublesome and expensive. Buy a short number costs from $ 2,000 for "just short" to $ 10,000 for the "beautiful short" plus a monthly rental of several hundred dollars. In addition, it will have to conclude agreements with each of the operators mobile communicationsFrom whose subscribers you want to receive SMS. And the organization of acceptance of SMS messages from each of the operators is a non-trivial task, requires special and expensive software. In general, this money and hassle somehow do not fit into the concept of "home business", because I pull out. What to do?

There are so-called aggregators, which are just the above harness and costs, providing you with a ready and convenient solution. Instead, of course, bite a little from the cost of each SMS-ki, usually 5-10%. This is a bit against the background of 40-45% that immediately takes the telecom operator in any scenario. In general, your share will be approximately half of the tariff. This is normal, so everything works. The aggregator has its short numbers, there are agreements with all (or many) operators of Russia, and sometimes CIS countries.

There are a lot of aggregators in runet, I know one and a half dozen. Here is some of them:

- Nikita - nikita.ru/nikita/nikmobrus/partners/wapweb.php (I myself use their services)
- Mobbis - Mobbis.Mobi
- Inform-Mobile - inform-mobil.ru/flash/immo_en.html
- Teleconent - TCNT.RU/partner/agregator.html
- "Radiochervis Mobile" - rsm.ru/company/partnership/

Financial conditions are about the same everywhere, differences in the organizational approach. Everywhere, where I learned, I demanded a caregiver, well, variations are possible: a settlement account in the bank is required somewhere, others are ready to transfer to you with electronic money. Somewhere a tough contract with a bunch of applications and seals, and I agreed to "without papers." In general, ask, communicate.

Turning to the aggregator, in the reserve, at least the simplest business plan, because you will ask questions. What is the essence of the idea? What is the process of using your service? What is the consumer portrait, what advertising events are planning? Etc. If everything is in order, and the suspicions of the aggregator employees will no longer (be sure of the ideas from which the fraudulent burnt will not miss), a personal employee will be attached to you, with whom you will all and you will decide. Now you are a partner of the aggregator.

Short numbers from the aggregator are common to all partners. To distinguish an SMS designed to one partner, from others, prefixes are used. The prefix is \u200b\u200ba set of characters at the beginning of an SMS message ("send URA to the number such", URA and there is this most prefix). Prefix Choose yourself, if only it would not be busy, and maybe you will need them somewhat.

The numbers are usually several, they differ at the cost of SMS. Common values: 10 cents, 15 cents, 0.5 dollars, 1 dollar, 2.5 dollars, 3 dollars, 5 dollars.

Get access to the personal area on the site of the aggregator, you can watch the statistics of your income.

All, problems with obtaining SMS messages and the accrual of money is no longer.

When registering the aggregator, you will receive a set of technical documentation in which it is described in detail as the aggregator script and your scripts will exchange information. If you are familiar with programming on PHP, ASP or Python, well, no - hire a person. I somehow I know PHP, I would have figured out myself, but it was easier for me and faster than an intelligent guy. He sat literally one evening and did everything. For money 50 bucks.

If on the fingers, everything looks like this: SMS-ki will be taken from users and, if necessary, give your system for processing. That is, the script on your site will interact with the aggregator script, receive SMS messages from it with all the additional data like the phone number from which the SMS, operator, dates and receiving time came. Your script is all accepted, then your system processes as you need (the store alone algorithms, the dating service, others), generates a response, transmits it to the aggregator script, he sends the user a response SMS-ku.

Here, in fact, everything with the reception of SMS messages. There is nothing archent.

Say: need to program? Well, firstly, it is not always necessary. Secondly, if you create an online store or some other interactive service, this is not avoided, and then a pair of tens of lines of code is added only.

The only inconvenience: start working, and get the first money not soon. According to the current practice, mobile operators are calculated with the aggregator in the area of \u200b\u200bthe 20th day of the current month for the previous month. Well, the aggregator needs about five days to pay with you. That is, starting in September, get the first money at the end of October. Although this is not a misfortune, I think you are not postponed by one-day projects? 😉

In general, it seems to me, a lot depends on the initial idea here and from your business qualities, as in any other business, no matter, home or large. SMS is just a convenient way to collect money from customers.

As I used to say: "Create, invent, try"! If you are writing questions, I will answer if possible.

Suppose one developer drank tea and came up with an idea for a startup - with the help of two fitness bracelets completely replace Xbox joystick.

He liked this idea so much that two next weeks he ran home and spent all his free time for realization. And he had to create a test prototype. Then he showed this thing to friends and even heard the word "investment". Moreover, by creating a simple page and writing a short video, he even found several customers who bought bracelets and settings. Soon the number of customers reached 200.

At some reason, he wrote an update.

Since bracelets are not updated over the Internet, then you need to inform the current customers that there is an update. Call - expensive and lazy. SMS is just expensive. I decided to send a letter. It would seem that difficulty? Connect the SMTP server and went to your pleasure. But curiosity took the top and our hero decided to find out what the service services take money.

Here is such a preamble.

What represents the mailing service

In this article we disassemble not technical aspects, but the possibilities themselves. Implementation can be discussed in the comments.

So, suppose our task send a letter for 200 people. If you want to do everything manually, you will need:

1. Editor

Now there are no problems with HTML editors. But there is a nuance. Layout letters differs from the layout of the pages. Not another universe, but there are nuances. This can be found in the technical requirements of Mail.Ru.

If you do it manually and independently, you can use Beefree or Inkbrush. Or even abandon the beautiful template. Who needs it.

2. Mailing

We are discussing the option when you will not write a bike and try to make manually.

Therefore, take Outlook, because it is convenient to download the HTML-template created by us. Just be sure to check that all the rules are likely to have a little sweat with the HTML code so that everything happens as it looks like.

3. Eksel for segmentation?

Our hero has 2/3 customers - owners of Android phones. Naturally, the update instructions are completely different. Newsletters allow you to divide contacts by segments. For example, one letter to send the iPhone to the owners, and the other is Androidophones. It is literally two clicks.

The simplest analog that I came up with Excel. Filters and the FEP will create a list. Filters will help you choose the necessary people, and an ARP to check availability in other lists.

4. Cook the base

Remember what we do manually?

Adequately, from the user, SendGrid, CampaignMonitor and Mailchimp are written about this. Worse, but in Russian with Unisender.

11. Expect

Newsletters services work to send millions of letters per hour. Here you can see Mailchimp statistics. They argue that the letter to Gmail will go in two minutes. From Our Unisender promises 2 million letters per hour.

Yes, in our case it is not critical, but suddenly the idea with bracelets is trampled and will you need to write thousands of customers? Then the time will be an important parameter.

Topics of triggers, transaction letters and automation, I do not touch. Our hero is early.

In general, from such 11 basic blocks consists of any distribution service + usually they are very carefully monitored for deliverance and reputation of their servers.

And our hero with 200 customers can use almost any newsletter service for free.

What could be the problems - mailing services usually require consent to the newsletter.

At the very beginning it is necessary to determine what we want to get, one-time profit or permanent and steadily growing income. Let's focus on the second! To create a service without special investments, you certainly will have to have the skills of use computer equipment At the level of administrative abilities. If you have it - great! You can continue. Well, if nevertheless, there is no, then you will have to acquire them, otherwise it will not work out without investments ...

2 step

So. We have excellent skills in using PC and decide to create your service. Initially, it is necessary to determine the list of services and prices for them. Next, we create a group in VK and the website of your service. "Knit" site with a group VK via API technology. And we invite all your friends to the newly minted group.

Personally, I created a new one for these purposes. account And I was looking for friends for the criteria I need (city, district). Next daily replenished the list of friends and regularly sent invitations to the group. And also advertising a group.

After 3 days, 32 unique groups of 50% of which are actively interested in the service.

3 Step

Create and print ads in paper form (tear-off for folding). Better so that they rushed into the eyes and immediately brought the essence of the content. We open these ads at all stops, etc. Most importantly, once a week is unforgettable to update them.

4 Step

After these actions, I have stably appeared 4-6 orders per week. What is not particularly enough for a comfortable life, but enough for growth. Right? \u003d)

We order advertising in local newspapers (more newspapers - better) as a rule they are not expensive. We make text and design, respectively, tear-off announcements - catchy in the eye.

Simple: Computer service bla bla bla. Idefective, for their bunch and you can simply run by a look.

5 step

After all these actions, after a couple of weeks, orders have become more about 10-13 per week what is not bad.

Further, I began for an active promotion in VC (promotion of groups) and sent the main fund of funds (somewhere 80% of income) to flood the city by leaflets, posters and ads of the service (the city is not a big 50,000 people).

6 step

After a couple of months - went and registered as IP. Rent an office and hired 2 employees. For the means began to allow, and one I did not cope with the flow of orders.
And so I became an IP. The income is not yet big, but we grow slowly.

Conclusions:
We created an enterprise without investments. They developed him into a capable structure and became employers themselves. Next, we have had funds for serious development and recruitment!

An example of a site can see here: http://gsh.16mb.com/
The example of the group here: http://vk.com/global_safety

It is important to know that all cachek servicethey work not directly with online stores, and through the CPA network in which all possible shops have already been collected and you will need to connect them.

Cashback service itself works on the following principle:

Transmits the online store information about buying a user;
The online store passes the earnings of the cache service, and it displays this earnings to the user as a cachek.

As you can see, the principle of operation itself is very simple, and the service is only an intermediary between the buyer and the store, while taking part of the earnings that the store handed over.

How to create your cachek service?

Now go to the creation of such a service. And if the principle of work itself can be characterized in two points, the service itself must have much more functions and capabilities.

Create a service yourself?

If you are an experienced programmer, then it is quite real. If you know the programming at the amateur level and know how to create a maximum site on WordPress, then it is not for the power.

What functions should have a cachek service?

Use one or more CPA through which the purchases will be fixed and automatically updated;
Add offers (shops), both automatically and manually, as well as add description, logo, tariffs and personal rates to each store;
The personal account of the user in which the balance will be displayed, shopping statistics, the possibility of cachek output, etc.;
There must be an affiliate program;
Think over how to display cachek users who have requested payment.

These are the main items. Also, it is desirable to take into account the opportunity to leave comments, add coupons and promotional codes, conduct an e-mail newsletter, fasten the loyalty program and a browser extension, blog, the ability to distribute bonuses, as well as promotional codes for increased cachek. In addition, it is desirable to fasten notifications and packets.

In principle, you can see any top service and immediately becomes clear what functions should be and how it is implemented.

Order or buy ready-made cachek service?

If you do not have any insufficient experience in programming, then you can order service from others or buy already ready service on various CMS, scripts or engines. Immediately I want to say that if you do not have at least $ 2000, then with the launch of the cache service will be tight and perhaps you will only lose money.

You can order a development on freelancing or in a web studio, but it will not give you guarantees that they will do everything right and that you will not have any problems in the future work of the service. So that you have developed a cachek service will need from 2000 $ and above. If you have a budget of at least $ 5,000 and know who you can order a quality development of the service, then you can safely think about this option and the further opening of the service.
You can buy already ready on various CMS, scripts or engines. On the Internet data solutions, you can find more than a dozen, but all of them are low quality, since their goal to sell as many decisions as possible and not to do high quality, although there are CMS HotCashback which is done at a good level, for an affordable price and with good support (about it below). So it is important to know that the purchase of one solution only is a little, for a successful launch you need to finalize it, and refinement may be more expensive than the decision itself, so we advise you to think well before buying, because by statistics, many close and stop working on statistics and You can just lose money.

HotCashBack - Official site - (order only with their office. Site, not to get to fraudsters). This is the most adequate solution and with good support. The cost of a 1200 $ solution, and for $ 1600, you can order a solution with a unique design and it is very cool. We believe that each cache service has its own unique design to compete normally on the market. Also, this price includes installation, configuration and those. Support, which means you will not need to spend your strength and time on launch, everyone will make the developers of this CMS for you, and they will also tell me what to do. Automatic shopping for shopping, shops, tariffs with partner networks, data security and its own development based on Yii2 Framework makes this CMS unique and better among other options.
Kupitrix is \u200b\u200ba working solution for which has all the main functions and works on CMS Bitrix. The site contains information that the price is from 69,000 rubles, but besides this, you will need to purchase a license to Bitrix. The official developer site: apelsin.pro. On this solution, it works, you can see how everything is arranged (although the getCashback differs from the template version). Developers for an additional fee can be ordered additional features. Also for a fee you can purchase an extension for the browser. Based on this, the price of a full-fledged solution will be 100+ thousand rubles, and in order to compete at least to compete in the cachek market, you need to spend 100+ thousand rubles for refinement and this is not counting advertising. Of course you can start it for 69,000, but there is little sense. Of the significant drawbacks can be noted bad those. Support that does not react or reacts for problems and improves
Megatron - also works on CMS Bitrix and looks quite attractive. It has all the basic functions for work. Price on this moment It is 49,000 rubles and the bitrix license is included in this price, as well as support and communication with developers at the time of launch and further development of the project. Work on this solution is. Website developers megatron.dirix.ru, you can read the items on their website. Also recently, the developers have provided an extension for a browser, which can be obtained free of charge together with the decision for 49,000 rubles. The price is attractive, but the developers are problematic (at least it was so used), they sold enough decisions and did not respond to the request of the buyers, because the main goal was to sell the decision. Therefore, each second project was closed on their decision. To compete successfully, you need to additionally spend in 2, or even 3 times more on refinement not including advertising.

The remaining solutions for are not quite suitable for the CIS market or flawed and raw:

cashBackscript.net is a good option, but there is little information. The price and demo version only on request may have difficulty collaboration. In general, the option is not bad, but there are options for businessmen from the CIS (Buying or Megatron);
cashBackSoftware.in is also a good option, but the decision is not entirely executed and maybe there will be problems with further cooperation with programmers;
cashBackenGine.net is a working version and costs only $ 200, but such already +100500 services and for a less imputed project it is not suitable - maximum for a hobby.
kvhsolutions.com - a good option from $ 300, but the solution is raw and quite a lot of wires, even in personal Area do not go;
blog.openmall.info - Erund complete, just spend in vain money, nerves and time.

How to manage a cache service?

One person can control free from working hours if up to 5,000 active users are registered;
One person can control the cachek service with the 8-hour work schedule, if active users are up to 25,000;
If you have over 25 thousand active users, then it's time to think about the employment of a person in technical support, and in the future the development of the company and staff of employees;

What are the main responsibilities?

Answer questions in those. support;
Make payments;

What are secondary duties?

Add stores, description to them;
Monitor activity in social networks;
Advertise your cachek service;
Carry out SEO optimization;
Keep a blog service (publish news and articles);
Withdraw money from the CPA grid and maintain balance for payments to users of their cachek;
Carry out various promotions and contests;
Monitor comments and in the case of negative - to quickly solve the problem.

Some ideal scheme I will not provide, because everyone has his own way of life, free time, desire and experience in Internet marketing, SEO, and in general on the Internet. So, for everyone, it will be better because he himself decides and planing, but the main thing is to be desire and motivation to create and develop, then everything will turn out.

How profitable?

The main purpose of creating is profit. But it is important to know that the profitability of this sphere is very blurred and it all depends on how you unlock your service. Let's consider profitability if you have 25,000 active users.

Expenses

Order development or buy ready-made service - $ 1,200;
So that the service worked, you need a VPS server - $ 25 per month;
The domain name of the service (as it will be called) - $ 10 per year;
Advertising costs to reach 20,000 users - $ 4000.

Profit

It depends on how much you will leave. More real numbers in these conditions are 75% to give up to the user and leaving 25%.

On average, one active user can bring you about 0.20 $ hryvnia per month. Therefore, 25,000 active users will bring you about $ 5,000.

These are very blurred numbers and in fact everything can work out differently, but in the overall picture everything looks like this.

As a result, you can go to the profit for a month and a half. Cool, really because? But do not forget that 25,000 users will not fall from the sky. To do this, you may need at least half a year or even 2 years. And if there is a little realist, then the creation of a cache service is undoubtedly profitable, but in time, perhaps for a long time.

Underwater rocks

Users are very difficult to attract, it takes a lot of time and money;
Your income is directly related to the profitability of people and does not matter how cool is your service. No money - no shopping
Sufficiently high competition in this field;
It is possible to have problems if you do not understand at least a bit in programming, Internet marketing and SEO;
In the first stages it is difficult to conquer user confidence.

Output

Everything will be profitable if you understand and success by 80% is how and what methods you will spin. For a good start, it may be enough and $ 3000. As you have already noticed, the main amount will go to advertise and create a cache service, but only a small part on its technical maintenance. For example, if you do not plan a sharp start and you have a basic job, but in the future you want to go to your business, the opening of the cache service will be excellent option, because you can spend $ 150 a year so that he worked.

Run your cachek service

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