Questionnaire design in a mobile application, how to cause emotions from the user. What is worth paying attention to when ordering a mobile application? How much time is required to develop an application

After the new application has been released, the main task is not so much to attract new users how much to hold them in the application. Only the fact of the return of the lost user remains impossible. Therefore, at the initial stage, it is necessary to produce an application as convenient as possible in use, interesting and intriguing, which is particularly relevant for mobile games. The fact of retention of users does not speak about their readiness to make payments, but only maximizes retention. What, in turn, increases the number of LTV users.

LTV. - This is one of the most important financial metrics that allows you to optimize the costs of attracting new users, to count profits, evaluate the effectiveness of the involvement channels and others. Simply put, this is an indicator of the amount of money that the user brought for the entire "life" in the project.

By the way, the installation made from the search results differ most high quality users (LTV) and the lowest price (CPI)

The LTV indicator over time may decrease due to a number of reasons, among which:

Lifetime - the time of "life" of the user in the project;
ARPU is an indicator of the monnetization efficiency of the product or the percentage of user solvency (Paying Users in relation to Total Users);
Retention - user retention indicator;
Paying Share - the number of paid users for a certain period;
ARPPU is a readiness indicator and further make a board so loyal.

The trend of outflow (churn) users from the application automatically reduces income growth. What you need to do to keep the user in the application and how to increase the retention rate Consider in more detail.

What is Retention?

Newly attracted users, opening the application, already at the initial stage they understand how it is like him or not. As a rule, on the 30th day, the user has already determined the usefulness of this platform in his life. If the application did not cause interest, you will be waiting for an inevitable loss - the user will leave it and not return the next day or removes it at all from the smartphone.

Retention - This is the most important indicator in analytics of mobile applications. On its basis, the percentage of active users is calculated after the first launch of the product. The metric is calculated for 1, 7, 14, 30, 60, 90 days, etc. The indicators on each of the allocated time intervals are important, but the 1-day retention indicators are particularly valuable. If, after the first visit, the user did not return, then it was not suitable for something and most likely it is an interface or its graphic content. With the proper optimization of 1-day retention will show an increase. If a month later, the user remains faithful to your product, then it really is interested. It is the retention of users who have a more significant effect than the increase in their quantity.

There are many methods for calculating this indicator, each of which is distinguished by the understanding of which users are considered remaining (Paying Users or Total Users) and for how much to share them. The calculation can be made on the basis of:

full Rettention
classic Rettention
return Rettention
bRACKET-DEPENDENT RETURN RETENTion

As an example, take as a basis the classic Retention VS Rolling Retention (Sliding Indicator).

An indicator of 1 day is calculated as the number of users who returned the next day after the first product launch divided by the total number of users who launched the application on a specific day.

The final number indicates the user's response to the application interface. For 1 day, the user has time to estimate only the convenience of use, the friendliness of the tutorial and the understanding of the task is solved.

Indicator 7, 30, etc. days is calculated in the same way.

Retention of the corresponding day after time expiration, that is, from the moment of the first opening of the application, it becomes less. However, the speed of its fall is reduced, since only active users remain in the application.

The stability of the retention of the mobile application during the time is an indicator of product utility on the market, and this is the purpose of your activity.

The number of rolling retention of each day is calculated as the percentage of users who are active to this day, from all users who opened the first time app on a particular day. In this sense, the active user is considered as if he fulfilled the entrance to the app at least 1 time in 7 days. That is why the ROLLING RETENTION indicator of the last 7 days will always be 100%.

Behind the moving retention, it is necessary to carefully carefully follow in order to understand what days there are peaks and disassemble their causes. This may be associated with the release of a new update, seasonality, for example, a weekend or holidaysWhen a user can pay more time to explore your product. It may also be the result of the work of a promotional campaign.

Way to Success - Mobile Application Analytics System

To achieve success, attracting and retaining users, it is necessary to find out the strengths and weaknesses of the software. Mobile application analytics can give answers to such questions:

what is the number of downloads and deletions
what sources was installation ( Google Play., Appstore or dynamic link)
what advertising campaigns are the most profitable
what is the rating of the application
what customer retention coefficient
when the user made a purchase
who are key competitors and their advantages

Owning this information, you can constantly improve the application, and therefore increase profits.

Tools for analyzing the effectiveness of the application set,

among the most sought-after: Firebase Analytics, Flurry, Appannie, Localytics, Mixpanel.

The most convenient I. free tool Firebase from Google. Regarding the "young" tool created for the rapid development of high-quality mobile applications, expanding the audience and increasing profitability. Its basis - free system Firebase Analytics analysts, which automatically tracks most events and imports them into an advertising system. This affects improving the quality of advertising campaign optimization.

We increase retention: how to keep the user?

Retention Rate or user return indicator is one of the main metrics for any project. The Retention Rate ratio shows how satisfied with the application are satisfied and how business develops. An increase in this indicator increases income. The hold of the user is much more important and harder than its attraction.

Here are the most common:

Think like a user. Create convenient interface and interesting tutorial.
Disclose the capabilities of the application gradually. The software must be interested in the user, returning it again and again, to open his new facets.
Regular events and tasks. For re-launch The user not only gets a bonus, but also performs tasks.
Motivation system. Promotions (bonuses, gifts, rewards, virtual currency) for achievements stimulate.
Interaction with friends. The presence of friends in the game not only creates a more pleasant atmosphere, but also causes competition. Viracy is very important. You can motivate users a referral program - to accrue bonuses for attracting new users.
Choice for payment for services. Not always the user is ready to spend his money, let him exchanger the accumulated virtual currency on your services. Interim restrictions are also effective.
Advertising campaignswhose purpose to attract new users.
Reminders. It can be push notifications or e-mail mailing. Be individually, go away from stereotype. Content messages should not be irritated, but admire the client. Major moderation, otherwise the effect can be inversely proportional.

Promotion of mobile applications - This is a considerable work. The main thing about what you need to remember is why, for whom it is created and what kind of problem it decides. If the application is created with the idea of \u200b\u200bthe potential user and its convenience, the User will become not only its active user, but will pay a coin. The longer the user with you, the more he was loyal to you, and the higher the probability of payment of payment.

We released a new book "Content Marketing in social networks: How to sit in the head of subscribers and fall in love with their brand. "

Mobile application for the site is a client for a smartphone, which is designed to facilitate the use of the site on mobile devices.

Mobile development allows you to create an additional channel to expand the audience and attract new consumers.

Why site mobile application

To raise sales

The application allows you to establish contact with the user. These are notifications, push messages. You can constantly remind a person about yourself.

To get competitive advantages

Now on the crest of popularity among advertisers there are such promotional tools like SEO, SMM and so on. Units of companies are invested in application development. As we have already found out the efficiency of using applications at times above, therefore, it allows you to get competitive advantages And bypass other representatives of the offer on the market. For maximum effect, you can offer bonuses / discounts / gifts for installing the application. And then you get access to the client and can affect it through advertising.

To increase customer loyalty

Through the application, it is possible not only to advertise, but also to provide interesting and current materials that will be useful for users / carry out shares (accumulating 10 mugs of the skin and get the 11th, etc.). Thus, the consumer does not have the feeling that he imposes an advertisement, he sees only the use of the application.

To work directly with the target audience

Mobile application allows you to collect only representatives of the target audience and work directly with them. You can report discounts in the beauty salon through banners, SMM and other advertising tools, spending the budget to the entire audience. And you can offer the user to download the application (if a person is interested in the goods / servant, he downloads) and further concentrate advertising campaigns on the user interested.

What sites need an application

Mobile applications are most needed to those companies where you have to handle a lot of geo-dependent orders. For example, a taxi service. You can call the number, you can order a car through the site. You can through a special application.

Today there are industries where without a mobile application just can not do. For example, banks. We need to translate a colleague for coffee, pay taxes, fines - the most convenient to do it from the phone.

Another question: who can do without an application. No need to take development, if you do not know what tasks the application should decide. Or do not have money. Better to postpone S. mobile version Your service than to release a poor-quality application that will annoy the user.

Quality of a good application

Unique and creative idea. You need to hook the attention of visitors to the application market.
Regular updates. The application should develop, become better.
Support for various languages, geolockations, time and dates.
High performance. The application must withstand high loads and possess productivity.
Usability. This is expressed in thoughtful navigation, an intuitive interface, an attractive design.
Simplicity. Do not overload applications with graphics, complex video and other "complications". Then the power consumption increases + guaranteed a long load.
Stress testing. Even when exposed to numerous negative factors, the resource performance should be maintained. It is desirable to preserve the automatic data saving function.

How to make a mobile application for the site

Creating a mobile application is carried out on special services, we will analyze the most popular of them:

AppsGeyser.. The service turns blogs, sites, pages on social networks and video to applications for smartphones operating on android database And hosts them on Google Play. The functionality of the service is free, you can make any applications as you like. Main advantages: Fast conversion of materials and content of any formats in the application.
The App Builder.. Here you can create service applications that are needed more for internal interaction and employees, rather than for customers and users. With it, you can send notifications, remind certain employees about anything, post the latest news. The resource is paid, the cost is calculated individually for each request.
Appsmakerstore.. Here you can buy already ready-made applications for industries. For example, for a restaurant, a clothing store, hotels and so on. The finished app can work on various smartphones: Apple iOS., Android, Mobile Web and so on. Plus playgrounds - you can make multilingual applications, make an unlimited number of changes to the functioning applications + is provided safe hosting. One application here will cost $ 49.
iBuildapp. This is a Russian-speaking analogue, where without skills and knowledge in programming, you can construct an excellent application running on android devices and Apple. The users are offered three tariffs: "Business" (2400 rubles per month), "unlimited" (3700 rubles per month) and "corporate" (27,100 rubles per month). Tariffs differ in the number of applications that can be developed, as well as the number of installations and a number of other criteria.

Thus, the development of a mobile application for the site today is a promising marketing direction. This is the future. After the development, do not forget to place a link to mobile app Online.

Order.SetrequiredRectoken (True) Order.setverification (TRUE) Parameter requiredrectoken. requires returning token cards while successful map authorization, and verification - That the means from the card is not needed, but it is enough to block them, and then return (payment gateway returns them automatically). In response, the payment gateway will return the parameters rectoken. - Tocken cards, rectokenlifetime - Taken validity period (in fact, the validity of the card) and the MaskedCard - the masked map number, which must be tied in the Bekend to the token for further displaying the client when choosing a payment method. Now, having a token cards you can at any time on the client's request or when paying the payment time, call the dequence of token through the SERVER-TO-Server API and write off the required amount. Underwater rocks: According to our statistics, a rather significant part of the card holders cannot be paid through 3DSecure on mobile device For a number of reasons, from it and the gateway independent: - may not come SMS, or the user switches between the SMS application and yours, lost shape with the 3D-Secure password input, as it opens in a WebView or system browser - climbing 3D Secure bank pages on a smartphone or tablet (banks very rarely adapt such pages) - the Bank's web server disabled support for the unsafe protocol TSL 1.0, which makes 3D secure inaccessible for Android version <4.1 Lifehak: We are in the payment gateway we can include / disable 3D-Secure raid, and if the client still does not work, we adjust to it, and try to make payment without 3D-Secure password. It is also worth remembering that if you keep the tokens of one payment provider in your system, then it will not be possible to use them on another provider, except if providers do not agree on the migration of tokens, which in principle in our practice has already been several times.

Case 2. Castomizing the layout of the card number form

Often the need to place fields for entering the card number, validity period and CVV2 in another sequence than is provided by the standard layout in SDK. But due to the requirements of PCI DSS, you cannot simply take, and replace the card number input field to the standard EditText component. For these purposes, we have developed Flexible Layout. Flexible Layout inherits the styles of your mobile application and allows you to have form items in any sequence and in any design and at the same time prevents accidental transfer of card data on the side of your Becand.

To organize an input card in SDK there are two mechanisms:
CardInputView - Ready View for use;
CardInputLayout - only Layout Wrapper for leaving the View in its own markup style.

In fact, CARDInPutView \u003d CardinputLayout + CardNumberedit + CardExpmMedit + CardExpyedit + CardcvVedit.
The simplified CardInPutView structure in XML can be stored as follows:

<> <com.cloudipsp.android.cardnumberedit/> <LinearLayout Android: Orientation \u003d "Horizontal"\u003e <com.cloudipsp.android.cardExpmMedit. /> <com.cloudipsp.android.cardExpyyedit. /> LinearLayout\u003e <com.cloudipsp.android.cardcvvedit. /> <com.cloudipsp.android.cardinputlayout>

Therefore, it is absolutely free to customize and place the elements of input as much as fantasy. There is only one rule that needs to be observed - each of the entry elements (CardNumbereditit, CardExpmMedit, CardExpyedit, CardcvVVEDIT) should be in CardInputLayout once, while not playing roles.

That's how it might look:

Underwater rocks:
Castomizing input fields should be remembered:
- CVV2 may be long as 3 and 4 characters
- Map number can be from 14 to 19 characters
- You can achieve the most accurate customization to your design, making the fork SDK and making changes already in your implementation of Layout (it is not forbidden to do if you do not start passing the details of the card through your backend). But making the fork you lose support for SDK updates from the gateway side and the integration of new features

Lifehak:
Often you can meet on the form of entering the dials of the cards input for entering the name and surname of the card holder and its ZIP code. For payments on the CIS, there is no practical need to do this in 99% of cases - only some US banks, Canada and the UK support this technology called the Address Verification System, while checking to work, it must be supported both the Equiler Bank and Bank Issuer.

Case 3. Connect the ability to scan card through the camera and NFC

The optical scanning feature of the card is implemented for Android in the Android-SDK-Optical Library, for iOS in the CloudIpspopTical library using Card.io SDK.
NFC Scanning is implemented using Android-SDK-NFC and REACT-Native-CloudIPSP-NFC libraries and available only for Android. Although Apple has opened from the iOS version of 11+ to third-party developers the opportunity to read RFID tags, but reading EMV tags from bank cards is still inaccessible.

An example of a demo application for using NFC

Differs from the usual implementation by the presence of NFCCardBridge and hanging the INTENT on it to wait for the event that the card is read (ReadCard)

Underwater rocks:
Although the card reading is performed by NFC, the Card's Financial Authorization Protocol is still a regular Card Not Present. Those. For the full work of this functionality, the card must be opened for payments on the Internet.

Lifehak:
Writing a simple application, you can use it to transfer funds from someone else's card to your own, bringing someone else's card to the phone. For example, it can be convenient if you need to write off a small amount from each other at the expense of card debt. On the one hand it will be practical and convenient, on the other, it is quite impressive. In order to use the transfer service from the card to the card, it will be necessary to pre-register on the Fondy payment platform website and link the bank card to which funds will come to their financial settings. In order to ensure security, the amount that can be written off by NFC without supporting 3D-Secure may be no more equivalent to $ 4.

According to the google analyst, more 73% userwho made purchases in the store, first of all were looking for information about goods using mobile devices. A modern person is no longer representing life without gadgets, since smartphones have become a powerful channel of popularization and promotion of services. That is why business representation on the Internet significantly affects the degree of loyalty of customers. And the development of applications for Android, iOS and Windows contributes to improving interest in any business project.

Facts about the mobile world

Total revenue in app stores for 2017 - $ 90 billion.

Developer revenues for iOS this year increased to 45%.

Income from games in the App Store and Google Play stores accounted for 74% and 91%, respectively.

The volume of markets for gadgets in 2017 reached $ 215 billion.

How much time is required to develop an application?

The development of applications for iOS and Android occurs in stages. Therefore, the time frame may differ depending on the labor cost of a certain stage of creation. We give approximate terms:

Discussion of the programwith the manager and compiling a commercial offer takes up to 3 days.

Analytics of competitorsand setting the goals of a specific project - about 6 days.

Compilation of TZ. And prototyping takes from one week.

Stage of designer design takes up to three weeks.

Writing code Depends on complexity and takes up to two months.

Testing applicationsit takes about a week.

To create an application, it is necessary to determine:

Benefits of developing mobile applications to order

Leaders and marketers to increase user loyalty and sales.

Head of Departments and Agencies for Accounting and Administration.

Novice entrepreneurs who create business online or promote an existing resource.

Mobile Application Development Stages

Are you looking for effective tools for promoting your business? Order the development of mobile applications in Koloro and our programmers will definitely create an indispensable web assistant for your customers.

The production process of the new application usually consists of such a sequence:

What is worth paying attention to when ordering a mobile application?

Presence of preliminary analytics The desired market segment. Alien experience will help avoid the most common mistakes during the development.

The development of telecommunication technologies led to the fact that most socio-active people have a smartphone or tablet, and are actively using them. The indisputable advantage of such devices is the ability to connect to the Internet to be online wherever a cellular communication is available. Book a taxi, walking in the park, choose furniture, dining in a cafe, buy a concert tickets during the morning jogging - all this is possible with the help of special utilities.

What is a mobile application application

Any smartphone or tablet contains a pre-installed operating system and programs. These are basic applications for everyday use (for example, organizer, alarm clock, camera, telephone, calculator). In addition, the user can establish any other software in connection with its needs. It can be a new game, messenger, browser, etc.

Mobile Application for Business (Mobile App) has its own features of use, so the value of this concept differs depending on the context of use. There are two options for its definition:

A program that is used in the daily work of the business, helping it to effectively achieve the goals set (for example, the Google DRIVE cloud storage).
The program developed for use on smartphones by third-party users is exclusively in the interests of a particular business (for example, a cinema poster).

Both concepts are used in everyday life, but speaking about a mobile application for business, the second appears more often. Such software help businesses to attract new customers at the expense of traffic from smartphones, and the main impact may be:

Straight. In this case, the program directly informs about services or business services (for example, this is the online store directory) or does it on a subscription.
Indirect. The user sets the utility to the smartphone due to other useful features, and marketing messages go in the form of add-on. For example, a gardener store can extend the lunar phases software calendar among customers, which once a week makes alert about his new products or promotions.

Difference from the mobile version of the site

It may seem that the utility for the smartphone performs the same functions as the mobile version of the site of a particular company, but this is not the case. The main differences are that:

The company's website for smartphones and tablets is an adaptation of the basic Internet resource, its lightweight option. A mobile application for business does not claim such comprehension, it is often devoted to some one direction (for example, ordering pizza to the office).
Mobile site is located on the Internet server, the user opens it using a browser. The application is set by the client on the smartphone, this is a separate program you want to run if necessary.
From a technical point of view, the mobile site uses the same Internet technologies as its main version, adapting the size and structure of the resource for the requirements of smartphones and tablets. For this reason, it is not always correctly displayed on different devices. The application is initially adapted for a specific operating system (Android, iOS, Windows Mobile) or uses a cross-platform principle, therefore, there is no problem with the display and functioning of problems.

Goals and destination

The development and use of Mobile App in marketing helps business at the same time solve several tasks, efficiently complement other channels of interaction with customers. The main objectives of such applications are:

Raising sales. Business should be profitable, and every marketing tool is to help bring profit. Software solves this task as directly, reminding a potential client about new promotions or discounts, and indirectly, causing its interest in a certain company / brand.
Promotion of loyalty programs. The most common example is a cumulative discount, stimulating re-purchase. With its help, the business not only holds customers, but also increases sales. The user who accumulated 10-15% discount is unprofitable to contact other stores / services, where he does not have such an advantage.
Attraction of new clients. In order for users to find out about your company's proposals, they must first install a mobile application for a gadget. A 50% discount on a cinema ticket or a free croissant in the cafe will become suitable bonuses for those who install the software to their gadget. Receiving in the following menu or current poster with films, the client will quickly appreciate the conveniences.
Interaction with the target audience. The development of Mobile App helps to effectively affect potential customers of any business. By default, the user who has installed software on the gadget is considered a representative of the target audience that manifests interest in the company's goods / services.
Providing competitive advantages. Not all companies are resorted to the help of mobile application applications, even in massive segments of activity (delivery of dishes, entertainment industry, grocery stores, etc.). The players who firmly secured in the field of telephone content receive an advantage - their clientele becomes much more, users learn about new promotions or order products from any seats available for cellular communication.
The ability to automatically distribute push messages. This is the necessary and useful service that allows you to distribute information among the target audience in the form of short pop-up ads. The principle of push-notifications involves quickly informing the client and the possibility of its transition by reference to the Internet page or tab with more complete information about the product / service.

The effective operation of Mobile App is provided by several components. These include:

Software development. The task of this step is to create original and functional software with a simple interface.
Marketing strategy - a set of measures to promote development in the market. At this level, the client installs Mobile App to its device and experiences it.
Creating content in areas of activity of the company. This is the longest stage. The longer the client uses the software installed on its gadget, the more information about new products or promotions he receives. This should lead to an increase in the number of orders - the main objective of the software.

What tasks are solved business applications

Along with the development of client software, the company needs to take care of improving the effectiveness of their own work. Mobile Apps find application here. The main tasks that mobile applications for business decide for this purpose are:

Automation of the organization. For example, the Jowi café and restaurants have separate modules for waiters, cooks, etc. These blocks are synchronized with each other so that the order accepted immediately enters the kitchen, and the administrator can easily control the execution.
Development of software products for collaboration of employees. They include internal messengers and trackers that facilitate communication (including when on-site work), project management systems and multi-step application applications.

Using business applications

A businessman who thinks about the development of programs for the smartphone, should be convinced of the need for their implementation. Mobile application for business is an effective means of communication and raising sales levels, but with all its advantages, it is not suitable for all for the following reasons:

Their use in business, which has a narrow consumer niche, will not be effective (for example, industrial equipment, or a small store), because The costs of releaseing Mobile App will significantly exceed the benefit of their implementation, the money will be spent in vain.
The use of such utilities is the perfect addition to the official website of the companies, products or services of which are calculated on the mass consumer: large supermarkets, cinemas, cafes, restaurants, etc. Users will appreciate this channel of interaction if additional services receive additional services (for example, a convenient order of tickets for concert events ), and push-messages about discounts and bonuses will help hold customers.

SPACE OF ACTIVITIES AND DIRECTIONS

A wide audience of consumers of goods or services of the company ensures the effectiveness of the application of a mobile application for business. Such software development will be effective for the following activities:

Tourism. With the help of the utility, users not only learn about hot tours or new resorts, but will be able to search for hotels with suitable conditions, book places in them.
Catering establishment. The guest is convenient to study the menu on your smartphone even before visiting a restaurant or cafe. With the help of a smartphone program, it is easy to realize the possibility of booking tables or discounts (for example, "every fifth visit - for half a half).
Medicine. The program may contain a current reception schedule for doctors with the possibility of recording for consultation and reminder function.
Auto business. For owners of a comprehensive car service Mobile App is a powerful tool for attracting customers. The smartphone is always at hand at the driver, so with it using the user can clarify the availability of specific parts, see the repair work schedule and the degree of car readiness, accumulate bonus points on the car wash.
Beauty industry. For SPA-salons and hairdressers, this software provides an opportunity to optimally distribute the working time due to the preliminary recording, to inform customers about new promotions. Information on the number of visits is conveniently assembled by scanning QR codes on your smartphone.
Delivery services. The program will offer the user to conveniently make an order for several touchs. A similar action on a personal computer begins with running a browser, search for the necessary site, choosing the desired dish, etc., which will take much longer.
Services sector. Successful will be the application of a mobile application for business companies by cargo transportation, courier delivery, domestic service. In all these cases, the client can configure Mobile App on the smartphone to make it convenient to track the status of his order.
Sport. The program for the Fints Center or the gym will offer the user with the necessary information about prices and services, will provide the opportunity to use the necessary services. For example, for sports, fixation of the workouts done and the expected results is a convenient tool.
Leisure. The use of such applications by entertainment facilities (cinemas, nightclubs, concert halls, etc.) has the same benefits as companies in the field of beauty industry. Software collects information about the repertoire, provides the possibility of ordering tickets from the smartphone, accumulates discounts for regular visitors when registering in the system.

How to calculate the expected effect

Companies going to use a mobile application for business should be understood that its development and implementation is a long-term investment. Costs will be greater than when creating a corporate site. At this stage of development of Internet technologies, it is not necessary to calculate that the smartphone software can quickly pay off, becoming a successful startup, but there is an opportunity to take its niche, bringing a stable income. Companies using such developments will easier reach the following goals:

collect a multitude of user audience;
receive a large number of orders from mobile traffic;
stimulate customers accumulating discounts.

It is only enough to develop such software, it needs to be able to implement on the market using all available customer interaction channels (website, social networks, QR codes on coupons) and conducting special promotions for installed its users. Promising a symbolic discount for order through the software, to teach the audience to her will be much easier. At the same time, it is necessary to ensure that the processing of applications coming from the application and its information saturation has not lagged behind the site by operationalism, otherwise customers will move on it.

Ideas for mobile applications

By thinking about the development of a mobile application for business, the company's management should understand that currently such utilities are designed primarily on the socially active population aged 20 to 50 years. To get a competitive advantage, the entrepreneur must implement the original idea in the software that will become an incentive to install a business application on a smartphone, for example:

The determinant of clothing brands on the barcode (for fashion boutique).
Guide to the sights of the city (for a taxi service).
Recognition of the artist / composition according to the fragment of the work (for the concert hall).
Regularly updated statistics on the population of the globe or a certain country (for the tour desk).
Tracking the health status of a pet (for veterinary clinic).
Culinary book with recipes of original dishes (for the supermarket).

How much is the creation of Mobile Apps

The final cost of a mobile application for business depends on many factors that an entrepreneur can find out by contacting specialists. The impact on the cost of its development is provided:

supported versions of operating systems (Android, iOS, cross-platform-based solutions);
custom controls (for example, buttons or forms);
number of screens;
types of devices on which software (smartphones / tablets) will be used;
the presence of the server part (is necessary for online stores, delivery services, etc.).

There are applications constructors to help collect utility without writing any lines of code, but it is better to trust the process of creating it to specialists. In this case, the client will receive not only a guaranteed result achieved with the reference of its wishes, but also further technical support for the product. The table shows the average prices for developing utilities in Moscow:

Complexity	Development time, hours / months	Cost, rubles	Additional features
		100 000 – 200 000	Company info, Contact details, Map
		200 000 – 350 000
			All of the above + interactive graphs and calculators, offline cards, administration, statistics collection.

Depending on the complexity of the task, work on the order will take from several months to a year and more. The main stages of development:

Analysis of the initial idea. Having received the maintenance and necessary material from the customer, specialists of the software development studios are thought of the optimal ways to implement it.
Creating the first project option. At this stage, a project map is created that displays the utility in the work, the transition system depending on the user actions, etc.
Interface design. Preparation of graphic embodiment for user screens, taking into account various scenarios and conditions. Usability research at this stage helps to be convinced of ergonomics and rationality.
Programming utility. Code preparation for Mobile App. The customer periodically gets acquainted with intermediate results and makes his additions.
Development testing. Checking the program in test mode and its optimization. Preparation for final acceptance by the Customer.
Publication Mobile App. After approval by the client, it occurs its placement in the open network access through sending to the AppStore and / or Google Play stores.

Business in Pocket - Best Mobile Apps

In the market today there are many different business utilities with useful features, but the user is unlikely to install them on a smartphone in large quantities. Maximum 3-4 names, otherwise the smartphone screen will have to spend a lot of time. Their choice is individual in nature - one must have a news aggregator, the other needs a legal framework, but both will not cost, for example, without an organizer. The table shows the most common utilities among business people:

Name	Platform	Purpose
	Android, iOS, Windows Mobile	English-language service to monitor reporting	Free for 3 employees, for each subsequent - from $ 6.5 per month.
	Android, iOS, Windows Mobile	To summarize the costs of expenses	Free 30-day use period, then from $ 5 per month.
		To create an electronic signature	The first three uses, then $ 5 for 10 documents or $ 40 per month.
		To book hotels	Is free
		For scanning documents	The basic version is free, premium option (additional services and 10 GB of cloud storage) - $ 5 per month.
	Android, iOS, Windows Mobile	Planner to manage projects in small groups	Is free
	Android, iOS, Windows Mobile	To streamline notes	In the free embodiment there are limitations (the maximum number of 25 MB notes, the volume of monthly traffic is 60 MB). Paid packages (for example, Evernote Premium for 219 rubles per month) are less limited.
	Android, iOS, Windows Mobile	To interact with cloud file storage	Is free
		Organizer Scheduler for Smartphone	Is free
Consultant Plus	Android, iOS, Windows Mobile	Legal system with a legislative base	Is free
	Android, iOS, Windows Mobile	Time Manager for ordering tasks	Free, there is a paid version with advanced features.

WEEKDONE - reports from employees

This software helps the authorities to control the work of its employees. The head of the Organization creates an account in the system, registers its employees there, after which each of them receives a weekly message about the need to prepare a report. Its standard option includes the results of work in a week, the nearest plans and problems that have arisen during this period. The utility analyzes the sent information about performance, providing it in graphical form. A serious minus program is the absence of a Russified version.

Having established this utility to the smartphone, the head will be able to sign contracts and put approval visas, being out of office. Signeasy supports such common file formats such as Doc, XLS, PDF, JPG, etc. and integrated with cloud data warehouses. The advantage of its use is a paperless turnover of documentation and remote operation with digital signature, disadvantages - paid content.

Booking - Booking Service Hotels

CAMSCANNER - Document Scanning Opportunities in Mobile Application

This Mobile App is a portable scanner replacement and an easy way to get a high-quality digital copy of the desired document. The program automatically determines the scanning boundaries, builds the optimal brightness and contrast parameters, saves the image in PDF, JPG formats. Possible to transmit a scanned copy in the cloud storage or e-mail e-mail.

ASANA - Mobile application for project management

The developers of this utility focus on the fact that project management occurs without correspondence by email. Breaking the established stereotype of interaction, Asana offers the creation of a virtual workspace and filling it with executing and conceived tasks. Initially, the program was developed only for iOS. In 2015, an android version was released.

Evernote - Mobile Notepad

Cloud tool for fixing and streamlining information in text, graphic or audio format. If necessary, data is synchronized on the working computer and the smartphone. Most users will fit the free version. For businessmen working with a huge amount of information, paid packages are provided, for example, Evernote Premium for 219 rubles per month does not have restrictions on loading volumes, and a single note size is limited to 200 MB. In this case, the utility is searching for Microsoft Office documents (Excel and Word).

Google Drive - Cloud Storage

The program helps to access files stored in the cloud and make backup. By installing it on the smartphone, the user can save data (notes, photos, etc.) not only on the device itself, but also on a cloud disk, where their more reliable storage is provided. An additional advantage is the ability to provide access rights to the cloud to third-party users, replacing sending files by email.

OmniFocus - Perfect Task Manager

This software will help plan the working day of the head and employees of the company. By creating a catalog of tasks, you can establish their priority by selecting the appropriate execution algorithm. The utility sorts the records for geotagam, time and other categories, collects reminders from e-mail, determines the employment of the user to perspective, helping to distribute working hours with maximum productivity. The program is designed for iOS, so apple only for Apple - iPad and iPhone products.

ConsultantPlus - Regulatory and Legislative Base

Software contains regulatory and legal acts necessary for business. In addition to federal laws, regulations and decrees, the consultantPlus offers the user another useful information (tax calendar, currency exchange rate). In the evening and weekends, an expanded mode of operation, complementing the basic version of judicial practice, the legislation of Moscow and St. Petersburg, comments and projects of laws is available.