Xiaomi Brand History. What does Xiaomi manufactures? What to wait from xiaomi

Not so long ago, the first video from the brand history cycle came out on our channel. Then it was about Huawei. Today we will find out about an equally well-known company, Xiaomi. Throw out what she started and how she went to success.

The greatest difficulties and disputes regarding the company aroused correctly pronunciation of its name. Many pronounce the name in different ways, but the most correct option is Xiaomi, with an emphasis on the last syllable. But, given the peculiarities of the Russian language and our pronunciation, pronunciation is allowed with an emphasis on the letter "O". You can see more detail in favor of this or other pronunciation in the video above.

Finding out how correctly the name is pronounced, you can talk about the history of the company. Xiaomi was registered on April 6, 2010. Her headquarters is located in Beijing, and the key role in creating a company played by Lei Jun, who, before that, from 1992 to 2000, he worked at Kingstone, where, in the best traditions of such stories, went from a simple engineer to the general director of the company . He always showed interest in startups and took several successful attempts to create his projects. Among them, you can mark the video service yy.com and the online store VANCL.com. Thanks to the success of these projects, by the time of the foundation of Xiaomi Lei was already a billionaire.

At the time of the company's grounds, there was no operating system from Google two years, because of which it had many flaws and did not differ in stability. Therefore, to work on our own product, Lei Jun gathered the most promising or already consisted of specialists in the field of electronics. These include representatives of local Google and Microsoft divisions. All of them were fans of electronics and therefore could work with a full return on the result, and the experience with Google and Android only increased the importance of these specialists.

At the initial stage, investors of the company had various Chinese and Singapore venture funds, as well as a Qualcomm processor manufacturer.

On August 16, 2010, Xiaomi released the first version of his MIUI firmware based on Android. The name of the firmware consists of two parts "Mi" and "UI", where the first part of the creators means Mobile Internet (Mobile Internet) and the Mission Impossible (Impossible Mission). The second means User Interface (user interface). You can also find the version of the origin of the name, which finds the connection with the words "Me, You, I" and explains this coincidence attempt to Xiaomi to emphasize the friendliness of the firmware to the end user.

Firmware versions are divided into two types. Stable, which come out about once a month, and versions for developers coming out once a week. It is worth noting that the Xiaomi leadership never planned to tie the firmware to their devices, and it was ready to allow third-party manufacturers to use it in their devices. Thus, the number of phones that can be installed various versions of MIUI is calculated by hundreds.

Because of Google's disagreements with the Chinese government, the company's services are blocked on the territory of the mainland China, but at the same time they work perfectly beyond. Users are available, mail, maps and other company services. Global MIUI versions are certified by Google.

The year did not pass, as in 2011, the company released the first smartphone under the Xiaomi brand. It was the Xiaomi Mi1 model. The model was also known as Xiaomi Phone. It was equipped with a 1-inch diagonal with a 1-inch diagonal and a 480-point resolution, a dual-core Qualcomm Snapdragon S3 processor with a frequency of 1.5 GHz, Adreno 220 graphics, one gigabyte of RAM, four gigabytes of built-in memory and a battery for 1930 mAh. The 8-MP smartphone camera could shoot a video in FullHD at a frequency of 30 frames per second. The novelty interface resembled iOS, which could not be noticed, but thanks to the fresh MIUI based on Android 4.2, the functionality of it was higher. By the way, they liked this similarity, but many of him were actively criticized.

The cost of the first Xiaomi smartphone was about 300 dollars. It was a fairly low price for its time, and it was achieved by the lack of offline sales and savings on some minor things. For example, packaging materials. Also, the selected sales method was very suitable for the current situation. The company gained pre-orders for smartphones and ordered production at the largest factories without having its own production. The absence of its own production made it possible to completely concentrate on the development, and the work on pre-orders allowed the risks to zero not to sell the party. And these risks should also be in price. Since they were not, then the price could be safely reduced, because the production and delivery were already paid by customers who arranged pre-orders.

In many respects, it is thanks to a low price, the demand for the phone was high, but he also looked like a very popular at that time in China's iPhone, and cost much cheaper. And the fact that this is your own, Chinese, only spurred demand.

A year later, in August 2012, Xiaomi Mi2 comes out. The phone was under the control of a quad-core Snapdragon S4 Pro from Qualcomm with a frequency of 1.5 GHz, had 2 GB of RAM and the Adreno graphics processor 320. On September 24, 2013, Xiaomi announced that 10 million Xiaomi Mi2 were sold over the past 11 months. MI2 smartphones were gained great popularity and therefore sold by dealers in Australia, Europe, New Zealand, Great Britain and the United States. Official deliveries beyond the territory of China began a little later.

In 2013, Hugo Barra comes to the company to the position of Vice-President, which, before that, worked in Google as a press attachment of Android units. To get out of Google, he forced him to conflict with Sergey Brin, who arose after Hugo led his girlfriend to work for which Sergey began to pay too actively.

With the arrival of Hugo Barra in Xiaomi, connect the rapid growth of the company's popularity and expanding the geography of its presence. True, running forward, I will say that in 2017 he will leave the company.

On September 5, 2013, the Director General of Xiaomi Lei Jun announced plans to launch Smart TV on Android with a 47-inch 3D interface that will be produced by Taiwanese Wistron Corporation. The company explained the choice of the manufacturer by the fact that he worked with Sony.

On the same day, the release of Xiaomi Mi3 smartphone was announced. The novelty was installed Snapdragon 800 with a frequency of 2.3 GHz, Adreno 330, 2 GB of RAM, 16 or 64 GB of integrated memory and a battery for 3050 mAh. A separate pride of the novelties was a 5-inch FullHD display. Sales began in October of the same year. Naturally, MI3 became the most-selling company model in 2013. The smartphone relates to the flagship devices, and in the first three minutes from the start of sales, 200,000 units were sold. In total in 2013, 18.7 million Xiaomi smartphones were sold and 26,1 million in early 2014.

In 2014, Xiaomi announces expansion plans outside China, and the first selected country turns out to be Singapore. Specially for this was created a division controlling the launch of products and the company's activities in the region. The start of sales of smartphones took place in early March 2014. Following Singapore followed Malaysia, Philippines and India, and the plans were expanded on Indonesia, Thailand, Russia, Turkey, Brazil and Mexico.

On March 17, 2014, Redmi Note Fablet was presented, which in some regional markets was known as Hongmi Note. It was produced in two versions, the main differences of which were 1 GB of operational and 8 GB of integrated memory for the first and exactly two times more for each indicator for the second.

From other events of 2014, you can mark the purchase of a Mi.com domain for a record $ 3.6 million. And also the fact that in November the company declared plans to invest about one billion dollars in creating their own television content.

According to the Idc market research agency, in 2014, Xiaomi ranked third in the ranking of the largest smartphone producers by shifting Huawei from him, about which I told in the past issue.

In 2015, Xiaomi announced that would present its devices on the two largest e-commerce sites of India, as well as in offline stores. For the first time in the history of the company. On April 24, CEO Xiaomi Lei Jun and Vice President Hugo Barra announced Xiaomi Mi4i, which became the first smartphone of the company, which was supposed to be on sale in India earlier than in China. The Mi Band tracker was also announced.

On June 30, 2015, the company announces the start of the local production of the Redmi 2 smartphone in Brazil. This becomes the first case in its history when smartphones are not going to China or are not sold in Asia. In turn, this testifies to the company's large plans to expand the geography of its presence.

In 2016, all new smartphones of the company continue to be published, including MI5, MI5S and two new smartphone for the company. The 6.4-inch MI MAX and the curious MI MIX, which caused a lot of noise with its appearance. The phone does not even have a conversational speaker, and works on the principle of bone conductivity. But 91.3% of the front panel area takes the screen, all this is packaged in a fully ceramic case with excellent characteristics, among which can be noted Snapdragon 821, a 16-megapixel camera, a display with a diagonal of 6.4 inches and a resolution of 2040 to 1080 points, as well as Battery for 4400 mAh.

It is even more important not that the smartphone is sold or not, but the fact that this is the first product of this kind, which reached the counters. Let's see if other manufacturers will pick up a similar idea.

It is impossible not to mention that the company produces not only smartphones. The list of devices in the Assortment Xiaomi is significantly wider. Surely many of them you know, but there are such, about which most of you did not even hear.

Under the Xiaomi brand, there is an action-camery plants, surveillance cameras, routers, headphones, lamps, tonometers, clothing, backpacks, wires, television consoles, gyroscurists, laptops, tablets, external batteries, fitness trackers, air fresheners, quadcopters. And this is not a complete list of Xiaomi products. This is largely possible due to the selected approach to the case. Not all of these goods were developed by specialists of the company. Many are the result of joint production or cooperation, when Xiaomi inflicts its logo on the goods of another manufacturer and both get benefits from this. Xiaomi receives a reward for help in distributing and a bonus in the form of a brand promotion due to more frequent mention, and its partners increase sales strongly, since buyers believe the promoted brand.

The company began in general from scratch, but now its income is $ 20 billion, and Lei Jun according to Forbes magazine ranks 23rd in the ranking of the richest people in the world. The company employs about 8,000 people. Mainly in mainland China, Malaysia, India and Singapore.

At this story about the history of Xiaomi, it approached the end, but the story was not very long. Ahead of you is waiting for many more interesting, including the answer to the question of how, having permanent problems, still find money in order to produce and sell phones that cost very inexpensively for their characteristics.

Xiaomi Global Community is a place where Xiaomi fans can ask questions and find answers to them, discuss Xiaomi ecosystem products and receive the latest news about the company and partners. The Xiaomi Community is your daily source of information about all things that produce in Xiaomi (MI, MIUI and ecosystem). Follow various topics for information about updates, press releases or start-up announcements. And most importantly, interact with the same fans as you, share your experience using Xiaomi and explore the stories of others.

Although the community is called Xiaomi, it is completely supervised by MI fans. The goal of Xiaomi Global Community was to create a space in which MI fans will be able to feel comfortable at home, meet new friends, publish reviews and reviews, and just have fun!

Some of you also spend time on Global Miui, and we are very happy! And many site dedicated to MIUI, which contains the latest firmware, programs and guidelines, still come in handy in the future.

The Xiaomi Community website is a living and friendly place for MI fans, where you can have a pleasant time, and talk almost about everything.

Free access to information first-hand about Xiaomi and ecosystem partners is not the only advantage of the Xiaomi community. You can also receive invitations to product launch events or to the opening of the Xiaomi / Mi Ecosystem store, win gifts and much more.

Xiaomi Global Community Support Team!

Xiaomi Tech is a rapidly developing company producing portable electronic devices and "reasonable" household appliances. The company has its own scientific and production facilities in the Shenzhen Industrial Cluster, Guangdong Province.

Logo Mi.

"MI" in the logo means "mobile Internet", but also there is another meaning - "Mission Impossible", "Mission is impossible", because Xiaomi had so many tests that seemed insurmountable at the beginning of the road.

High-quality technologies are now available to everyone

Xiaomi was founded in 2010 by the LEI Jun entrepreneur, who believed that high-quality technologies should not cost a whole condition. The company has created wonderful equipment, software and Internet services for MI fans and with their immediate help. Feedback is very important for the company. The product range currently includes MI MAX, MI 5, MI NOTE, MI TV, MI Band and many other accessories. More than 61 million gadgets were sold in 2014, sales were successfully launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia, Brazil and other countries - Xiaomi expands their presence worldwide to become a global brand.

Corporate culture

Everything for fans is what the Xiaomi believes. Deadlied fans support and send the company throughout the development paths. In fact, many of the current employees of Xiaomi used to be just its fans.

The team unites the revenue, the desire for excellence, the desire to create a higher product product for maximum user convenience. Constant innovations and testing new ideas are aimed at expanding their own borders. And faith in innovation and support for fans are the driving force of new and unique products.

Lei Jun is a billionaire, co-founder of the company, today the current CEO, owns more than 30% of the shares of Xiaomi Tech.

To reduce operating costs, the company advertises its products through microblogs, social networks and meetings with like-minded people and stakeholders. Nevertheless, in 2013, the company opened its own offline-shop in Beijing and Zhuhai, where you can buy Xiaomi products.

Phones manufactured in China are so popular that manufacturers have become victims of fakes. Sale of smartphones that the company provides on your website is a question of several minutes. Sales in the Chinese market is also impressive. It is estimated that Xiaomi, 20 million fans download up to 5 million applications from the company's online store.

The Xiaomi Tech team already has two significant former Google employees.

About Xiaomi today I heard every modern person, even if it is interested in technological innovations. The Western world is familiar with Xiaomi mainly by its smartphones, but in Asia (mainly in China), this company is known as the manufacturer of a huge variety of goods. Today we will try to make more clarity in this question, and tell about all the current areas of Xiaomi business.

Origin

For a start, a bit of history. Xiaomi is a relatively young brand, he was formed in April 2010. The sources of the company stood:

Lei Jun is a businessman, a programmer and the main founder of Xiaomi, who has previously managed to work in many American IT giants in various positions;
Bin Lin - the current president of the company, initially engaged in localization of products for the Chinese market
Liu De - Head of Industrial Design
Wanzian - Designer of Soft and the Official Site, now heads the e-commerce department;
Guangpin Zhou - Director of the Smartphone Division;
Wong Jiangzi - is responsible for the production of routers and the work of the cloud service MI Cloud;
Feng Hong is the head of the MIUI branded firmware, before that, for many years worked in Google in leadership;
Chuan Van - Director of Development MI TV and MI Box.

During the first 3 months from the moment of creation, Xiaomi was searching for sources of funding and MIUI development: at that time, alternative software for Android was the main and only direction of the company's work.

Since Xiaomi's own smartphones was then not, the system was intended for devices of other manufacturers, the first was Nexus One running Android 2.2 Froyo. MIUI 0.8 spread in the format of open beta test. In six months, the second version came out, the changes in it concerned visual design, but not functional possibilities. After another Iteration of MIUI, when a custom base of 500,000 people were recruited, the production of smartphones was given, and on August 16, 2011, Xiaomi Mi 1 was announced at a special event, also known as Xiaomi Phone and Mi-One. The main advantage of the apparatus was 1.5-2 times more than that of competitors the volume of the battery (1930 mAh against 1400-1500 mAh in most devices of that time). The remaining characteristics were no worse, and upon the course "30 rubles. For $ 1 "The price tag at $ 310 for the flagship smartphone turned into 10,000 rubles for Russian buyers.

In January 2012, Xiaomi Mi 2 was released, broke all records on sales: the first batch of 50,000 copies were joined in just 3 minutes! In April of the same year, a presentation of two modifications Mi 2 - more than affordable MI 2a and more powerful MI 2S were held; For 9 months, these three models dealt with a circulation of 10 million units, finally secured the success of Xiaomi in the mobile market. The next important stage was the Announcement of the 47-inch TV in September 2013 and the appointment of the former Google Hugo Barra officer for the post of vice president. It was he who was the official of the company and represented new devices.

In subsequent years, Xiaomi expanded the product line (for example, among the most significant laptops, tablets and electric bicycles appeared), already developed technologies and went to new markets - by the way, in 2016 the opening of the first Xiaomi store took place in 2016.

Incredible range of goods

So, back to the main issue of this article - what exactly produce Xiaomi, and what products are the most curious for an ordinary buyer?

The computer accessory market is oversaturated by noname-companies selling frank trash. Fortunately, Xiaomi does not concern. In its assortment there is a wireless mouse Xiaomi Portable Mouse.. The device is made in minimalistic design, connects to a PC via Bluetooth 4.1 or Wi-Fi, can work immediately with two synchronized devices and costs 1500 rubles.

In addition to the mouse, in the Chinese portfolio there is a Mi Keyboard White keyboard. In its design, a large amount of aluminum is used because of which the device weighs as much as 940 grams. It adds keyboard stability and impressing a reliable device that will serve for many years. The designations of the keys are applied with high-quality paint, which will not erase even with the most active gameing or text set. To connect to a computer MI Keyboard White does not require any drivers.

Home Supplies

At the start of sales in 2015, these clever scales cost only $ 15, which allowed them to become megapopular. For this amount, the scales could connect to the mobile application MIFIT on the smartphone, to display the weight on the built-in backlight display and were made of high-quality materials (glass and polycarbonate). In domestic stores, Smart Scales cost 1,800 rubles due to expensive delivery due to high mass boiler indicators.

Surely many of you have heard of the Mi Notebook series, designed to compete with Apple MacBook. Chinese laptops are called the same way: Pro and Air, but are located several times cheaper - if the products of the American company are asked for at least several thousand dollars for the younger models, the cost of the top metal MI Notebook Pro 15.6 barely exceeds $ 1000.

TVs

One of the main directions of the company's business is television. In addition to own online services for the local television market, Xiaomi is known for its available high-quality LCD panels.

Mi TV.

This is a line of the most budgetary 4K-TVs, characterized by excellent equipment: there is a 55-, 60- or 70-inch matrix with a resolution of 3840 × 2160, an angle of view 178 o and a response time of 7 ms. Due to the unstable exchange rate of the ruble prices all the time change, but on foreign trading platforms the cost of the base 55-inch model does not reach 900 dollars.

Photo and video equipment

In 2014, Xiaomi has reached a new market for film equipment, based on a subsidiary Yi. Since then, several rather interesting devices have been released with an excellent price / quality ratio.

This model has become the first attempt to Xiaomi to create a professional camera. Yi-M1 received a 20 megapixel matrix, 3 "touch screen and the ability to change lenses. The value of the device is noticeably lower than that of competitors with similar characteristics - 34 thousand rubles, including the lens.

The company has achieved the greatest success in the filmmaker's manufacturer, the company has achieved an action cameras in the market. Mijia and Mi Action Camera 4K have become bestsellers due to excellent assembly quality and, as always, democratic price tags.

Xiaomi decided to take a chance and thoroughly take up for still low-speed cameras for virtual reality. The Chinese presented as a small amateur VR camera Yi 360 and a professional solution - a huge Halo 360 VR with a weighing of 3.5 kg and the cost of more than one and a half million rubles.

Tablets

Along with the smartphones, the company's main focus of the company are tablets, or rather the Mi Pad line, which has long been replenished with the fourth generation. Traditionally, for Xiaomi, its tablets are advantageously highlighted against the background of competitors at the expense of the flagship characteristics and the price of budget models from AAA-brands. Thus, the Fresh Mi Pad 4 is equipped with a FullHD-screen, 4 GB of RAM, a 64 GB drive and an eight-cherished processor from Qualcomm, while the cost of the device in China is 170 dollars.

Xiaomi is a leading manufacturer of electric bicycles, monocoles, sigveuses, electrical sinks, gyroscuturs, and also produces a huge accessory for customization of all these vehicles.

Made iN. China.

All these were high-tech devices, which any gick knows about. Let's take a look at Xiaomi products common in China, but practically unknown in the rest of the world. Of course, most of these things can be connected to a smartphone to control and output one or another information.

Xiaomi releases water filters ...

... and testers for checking the purity of drinking water

The company's portfolio includes smart Yeelight lamps, you can adjust the color and brightness through the application.

Xiaomi will help protect your dwelling with such an infrared video surveillance camera. It leads to 720p, has a four-time zoom, connects to your mobile device via Wi-Fi and controlled through the application

There are Xiaomi children's toys, mostly various constructors and robots, managed with smartphone

In the arsenal of the company there are a number of practical backpacks that differ only in the design (however, they have one - black color) and sizes

Xiaomi releases even a different useful smallers: for example, this key chain Mi Portable Keychain with a graph of the company's symbol - Rabbit Mi Bunny

One of the few Xiaomi products without smart functions is ordinary dishes. You can furnish our kitchen in pan, glasses, circles, saucepans, cutting boards, spoons forks and other dining facilities from the beloved company

Oddly, there is no additional functionality in the Xiaomi suitcases, it's just high-quality polycarbonate products for luggage transport

One line

About everything that the omnipresent xiaomi produces in one article will not be able to tell, but if you do not consider each product separately, in quality it can be said that in addition to all of the above, this Chinese company produces stationery, accessories for smartphones, wallets, clothes, soft toys, Smart home systems, routers, carpentry tools, bed linen, thermometers, Powerbanks, fitness bracelets and participates in the development of real electric vehicles.

Recently, news feeds of various Internet magazines and blogs about the technique flooded news about updates in the world of smartphones. In particular, we are talking about gadgets from China - for such devices, like Meizu, Vivo and Xiaomi country producer will be one. Owners of such companies staged a serious race on the global market of smartphones, once over time I releasing all new and new models, the main advantage of which is the lower price compared to the world-famous mastodonts as Samsung or Apple. However, many still restrains from buying it is the belonging to this cheapest product to Chinese brands. Disprove or confirm such guesses we will try in this article.

We noticed that even many permanent users of Xiaomi products still do not know how this name is pronounced correctly. Especially unusual are three vocabulary in a row - it is very difficult to determine how to read and pronounce, especially for a Russian person.

Variations arise many - both XiMi and Xiami, and Tsaomi, and even Haomi. Translated from Chinese to Russian, the brand name is read as "Xiaomi". The word consists of two parts - "Xiao" ("Xiao"), which means "small", and "mi" ("mi") - "rice". In the artistic translation, the word sounds like "rice grain." As for the writing - for a Russian person, the easiest way to use the principle "how hears and is written".

Give gifts

Xiaomi: History

Xiaomi is a brand of a large company Xiaomi Ketszi, which was founded not so long ago - in 2010. The founder of it and now the owner is a specialist in the field of IT from the subway, named Lei Jun, who opened a business with his partners.

From the very beginning, the firm began to develop an OS for smartphones called MIUI - Variation of the popular Android. After 1.5 years, Xiaomi has released the first smartphone called MI1, which is pretty heat was adopted by the Chinese. Even through the year - Mi2, the sales of which were accustomed to 11 million people, and this is ten times more than the iPhone 1 and almost as much as iPhone 3G for all time. In addition, Xiaomi is also going to Foxconn plants, like Apple.

In 2013, the MI3 smartphone was announced, and in addition, several models of TVs and other devices were presented - production expanded. Approximately at the same time, the founders of the brand voiced the strategy of its development. The main point in it costs savings on retail stores (there are not so many of them, like other brands), as well as the minimum price due to the sale of smartphones at almost their cost and selling places in cloud storage facilities, which is an income due to additional services. Thanks to this, the company without problems ensured a high level of sales and rapid growth in the shortest possible time.

REDMI line and other brand products

Already in 2014, the company released the famous REDMI smartphones line, thereby significantly increased the number of regular customer customers. And if the smartphones initially did not stand out anything, except for the price, then with Redmi, it was possible to get much more at the same price as the rest. Due to the fact that in 15-16 Xiaomi released devices 2 and 3 generations, the company's sales took off to heaven - more than 100 million units were officially sold. For comparison, the HTC and LG total in the same period of sales was less.

In addition to smartphones, over time, the company began to produce many other products - Power banks, fitness bracelets, laptops, televisions, cameras, quadcopters, action chambers, lamps, tablets and even bicycles. And it is cool that the devices produced become no less popular on the market than smartphones. The owner of Xiaomi has repeatedly stated its intention to become a top manufacturer of electronic products throughout the world. So, perhaps, soon, no one has questions about what kind of Siaomi company and that it represents.

User reviews about Xiaomi

Xiaomi, like any other brand, whose product contains both positive and negative sides, boasts a huge number of reviews that have accumulated in recent years its popularity. It's no secret that many people with distrust relate to the products of Chinese brands and with difficulty are decided to acquire such a technique, fearing that it will be unreliable or short-lived. We can highlight the main advantages and disadvantages of Siaomy smartphones, and choose what to buy - to solve you.

pros

Price. This is the first and, perhaps, the main selection criterion is Xiaomy many users. Even against the background of a huge number of competitors in China, Xiaomi clearly wins in cost. If you compare similar models in Xiaomi and other brands (the same Meizu, for example), then the first provides a better and powerful product or offers the same option, but at a lower price.

Own operating system. In any OS there will be their drawbacks, but only one who has never enjoyed to criticize MIUI. She, like IOS, initially slightly unusual, but after a while you will be so accustomed to her that you cannot use anything else because of its maximum convenience, multifunctionality, as well as smoothness and lightness in work. Even a person far from the world of gadgets can understand this OS, as a result of its simplicity and intuitive interface. Also many chips, such as fingerprint scanners or advanced security settings for smartphone in MIUI, were introduced even earlier than in classic android. In addition, the Xiaomi gadget from the box is already installed Russian, as well as some Google services (for example, mail or Play Market), and the OS update speed and error corrections cannot but rejoice - users do not have long to wait for the firmware update to their smartphone.
Characteristics. Xiaomi as a company that produces not only state employees, but also top gadgets, always adheres to a strict rule - if the produced smartphone is the flagship, then there is no place for saving on the "hardware" - it should be the best and at the same time the most affordable on the market. Damage to the speed of the smartphone should not be completely no, and many flagships in the world of smartphones may also envy the quality of the assembly even in budget models.

Minuses

Disadvantages of the operating system. As we know, Xiaomi very often announces many phones - at least ten per year. Such a wide variety of software does not help the company so efficiently carry out technical support, as is implemented, for example, Apple. As a result, many small claims arise to the manufacturer - then third-party applications work unstable, then the photo of the caller is not displayed, then something else. Fortunately, serious minuses in OS work is practically not observed, as evidenced by the minimum number of negative reviews about MIUI.
Small flaws. Once at once I release new and new models in the line of Xiaomi gadgets, manufacturers do not always have the opportunity to make their product perfect. As a result, the gadgets are good, but not ideal. For example, if you judge the dry diggers - screen characteristics in the Redmi Note 3 Pro model, it does not infer the display in the iPhone 6S Plus, but in fact - the color reproduction indicators, as well as brightness and contrast, are somewhat worse. The same questions arise about the camera - 16 megapixels in the MI MAX model give the result visually worse than 12 megapixels in the 6S iPhone, and in Samsung Galaxy J5 the quality of shooting in the evening is much better relatively with the chamber Redmi Note 3 Pro.

User support. Since the official representation was opened in 2016, then, therefore, the smartphones were "gray." In fact, at the moment such devices, too, a lot, especially when the sale goes out of hand to hand. The fact that the "gray" smartphone itself is not terrible, but in the context of the shortcomings, the absence of any technical support for such devices from the manufacturer can be distinguished, as well as the lack of warranty and certified service. It turns out that instead of breaking the phone with an authorized SC, you will have to pay for the breakdown of the phone. Of course, no one will do it with a big hunt.

Conclusion

The history of the company lasts not as many years, but during that time Xiaomi tightly entered the market of gadgets and other devices and successfully go to their goal. After all, some three years ago no one knew what kind of company it and that it produces. Siaomi is actively working on the opening of the company's official representative offices in many countries of the West and very zealo promotes its brand, while receiving a considerable return on their works. So, in just 3 years, Xiaomi became the fourth largest brand in China, and its MIUI operating system became the most popular world around. Not bad results, isn't it?