Optimization of behavioral factors from Rookee. Optimization of behavioral ranking factors in which search engines are taken into account by PF

Hello everyone! Today we will talk about optimization behavioral factors, New service service Rookee and learn how to use automated promotion in your work. Times are changing, you need to be in the trend and apply new chips, just this will be discussed today.

Let's start with the main one. Why do you even do, and what can we give it? The answer to this question is very simple. You get higher positions in search results, which means more customers and accordingly more profits.

But at present, search engines drastically change their algorithms and high-quality texts not enough to promote. And the links should be treated with great attentiveness.

And here you need to apply more advanced ways. And one of these ways is the automated promotion from the service that allows us to automatic mode Optimize behavioral factors. The most important thing is that this system does not contradict the rules of search engines. There are no cheating there, there are no people and robots that perform certain tasks, everything happens naturally. Improving behavioral factors occurs through the attraction of targeted traffic for the promoted site.

How does the OPF technology work

The OPF technology consists in attracting targeted traffic on a progressable resource on low-frequency requests that have the best behavioral indicators. All this is achieved by connecting the ROOKEE service to the analytics system (Google Analytics or Yandex.Metric) of the site, thus identify the necessary LF requests.

Within the framework of this technology, the hardware will identify and promote the most effective requests. The OPF technology can attract good targeted traffic, as well as show search engines an increase in such indicators as the average time on the site and the depth of viewing. To do this, Yandex.Metrica must be installed on the site.

Immediately after connecting this service, the system starts a detailed analysis of the site and determines the behavior of visitors. Next, based on the data obtained, a list of necessary key queries And the promotion of these requests begins. You can download an example of requests that select the system in automatic mode.

For my part I want to try this system On your blog. Because I see here quite great potential. Everything is done almost naturally and in theory should give positive results.

Here is such new technologywhich is already available to anyone. Engage in promoting their sites and get new target visitors and of course maximum profit. On this, everything is always waiting for your questions and comments on this article.

Sincerely, Evgeny Vergus.

Hello everyone! Today I plan to talk about a relatively new direction in the independent promotion of sites - optimization of behavioral factors. One of the first companies in RuNet who suggested competent (read a safe) approach to automating this direction is userator.ru. A couple of years ago, the promotion of sites in Yandex was quite easy to manipulate. All you needed are links, and links at any site of the site: bottom footers, side bars, footers, etc. All you needed is the quantity. The links were easily obtained through references and a lot of other, similar services.

A little about references and their quality

In 2009, Yandex began to customize his algorithm to get rid of spam and provide its users with reliable information, other search engines were engaged in the same. The algorithm became very complex and, as they say smart. The technology underlying it is called Matrixnet, in its essence it is machine learning technology. Yandex finds out that people specifically want, and takes into account this in extradition.

Just like from Google, no one knows all the factors taken into account by Yandex. Just like Google, Yandex began to actively fight spammed and poor-quality references, and in some places, the reference ranking was abolished.

It is clear that to take and cancel them is completely impossible and the main mass of SEO optimizers and webmasters continue to be actively used to promote sites. But it is already impossible to do thoughtless who are not yet informed, the PS easily determine poor-quality links, so try not to use the links of such a plan:

• Same links at the bottom of the pages on different sites.
• Backlinks with text optimized for search engines posted in articles or press releases that are published on third-party sites;
• External references from low-quality catalogs and bookmark services;
• Links built into widgets that are intended for accommodation on various sites;
• Comments on the forums with links to the text message or signature.

Thus, it turns out that the share of reference mass in search promotion has decreased and, as a result, something should have occupied her place - this is a behavioral factor. Scientific speaking, it is:

1. Clickability (CTR) from SERP (this is a search results page generated by any search engine).
2. The average time spent on the page after clicking from Serp.
3. Reflauding indicator back to search results.

Now about all this.

What are behavioral factors (PF) ranking in search engines?

This is a set of data that is taken into account by search engines when assessing the quality of the site for further ranking in the top. The main data is the user's actions in the search and on the site.

What search engines take into account PF?

In Yandex, these factors are among the most important to adjust the search results. This is confirmed officially. Yandex has the most severe sanctions for the cheating of these factors, which speaks of their importance when ranking.

Google takes into account these factors. This is officially confirmed on March 12, 2019. On this day, Google patented "Changing the ranking of search results based on implicit feedback with the user, "in other words - behavioral factors. Although before Google representatives were rejected by statements about the accounting of these factors.

Where search engines collect data on user behavior:

• From search results (cliking logs);
• Browsers ( Google Chrome., Yandex browser, amigo);
• Plugins and Tulbara;
• Analytics systems (Google Analytics, Yandex Metric);
• Desktop programs.

PF happens:

1. Internal - user behavior directly on the site;
2. External - user behavior on search results, outside the site.

Internal:

• The average time that the user holds on the site or on a separate page. The more this indicator is the better.
• The number of failures. The refusal to Yandex is considered to be the stay of the user on the site less than 15 seconds. If there is a lot of failures - then your site does not like users or the page does not match the request.
• Depth viewing. An indicator of the number of viewed pages after switching to your site. When a user moves a lot inside the site by internal links - it says the search engine that the site is useful.
• The proportion of traffic with organic search. The greater the percentage of organic traffic (from SEO-issuing) - the better.
• The presence of a permanent audience. The search engine relates well to the site with regular visitors who directly enter the site from bookmarks or driven a link to the site in the string (this is called "direct signs").
• The presence of branded traffic. These are transitions to your site on requests in which there is a direct mention of your company. This says the search engine about the fame of your company and in demand among users.
• Availability in demand. With certain algorithms (Browse Rank), the search engine evaluates your inner translection. References that you set up in the text or in the transfine blocks should be useful, important and notable.

From here it is seen with the naked eye that the process of optimizing behavioral factors is not as fast as when buying links. Experts say that this process is integrated and complex and the results from it should not be expected earlier than 2-4 months, depending on the site.

Before contacting the company, I highly recommend checking my site once again on the correctness of its internal optimization.

• Page Relevance search query: keywords in the title and meta-description of tags; Keywords in keyword meta tags (in fact, it does not really help, in my opinion, but some people claim that it works), keywords in alt tags for images.
• Content: The content must be unique and good quality. It is very important to maintain good grammar, as Yandex works very well with the understanding of the Russian language. Just as with Google, it is important that the site is updated with new content on a regular basis.
• Internal links (transfine): Yandex loves in content. You should not rely only on the navigation menu and bread crumbs. Place the internal content links and do not forget about the anchor links.
• Site quality: Make sure that there are no non-working links that all pages work and 404 errors are configured correctly. . This not only helps Yandex identify your site as a quality resource, but also provides a good behavioral factor.

After you make sure your site, you can proceed to optimizing behavioral factors. Behavioral factors have a positive impact on the ranking of your site in search engines. Those., The higher they (the failure rate, time on the site, the depth of viewing pages), the better for search engines, and, accordingly, for you, because this site has the chances of getting into the top much higher.

In the spring of this year, USERATOR.RU specialists announced a new service to optimize behavioral factors (OPF), the algorithm of which does not go into incision with the rules of search engines. There is no banal cheating and machine emulation of human action. There are no direct attitudes of people on tasks. All this is calculated by search engines once or two. Improving behavioral factors is achieved by attracting targeted, thematic traffic. Next I will try to describe how it all works.

OPF technology in the service manator.ru

All technology is built at work with LF requests. Due to which the maximum compliance with the subject of the site is achieved with the relative cheapness of links. When you first connect to the OPF from userator.ru, the system scans the site for attendance, using the results of web analytics from Google Analytics or Yandex.Metrica. At the same time, such parameters are defined as:

• thematic, LF requests are determined;
• the approach of requests to the top of issue is determined;
• the average query indicator is determined per month for these keywords.

Based on this, a list of several hundred LF keywords is drawn up and links are bought on sites similar to your subject. Due to a large number of requests, the variety of ankors is raised to your resource, which is very positively affected by promotion. The system does not just buy links, and monitor transitions on them. If some requests do not move and there are no transitions on them, they are deleted, new requests are collected and added as references. Happens this time in two weeks. This is a kind of raisin of the OPF service.

The first results of optimizing behavioral factors

As for the first results. According to the userator.ru, shifts (the increase in the number of transitions) are observed in a month. It is clear that 30 days, it is a very short period of time, but for preparatory stage Not bad. Observation was performed on several hundred projects of various topics, from medicine before repairing cars. For most projects connected by the OPF, last month Visits from search engines rose by an average of 20%. Also, the average page viewing time by 15% has grown, but the failures remained the same.

The second results of optimizing behavioral factors

After two months of work with the OPF, the effect was observed in all projects. Basically, this is the growth of LF requests and enter them into the top. Due to this, traffic on the unearned semantic kernel. Next, some statistics:

• 80% of projects felt traffic growth;
• 68% of projects have improved the "Depth of the Depth";
• 60% of the projects on the site approached the optimal;
• the more difficult to work with the reference indicator - only 52% of the projects it decreased;
• 58% of projects noticed the growth of repeated visits.

I will not further ship you with numbers, all this can be viewed on the website userator.ru, but it is better to make sure everything is on your own project and then draw conclusions, scold, or praise the OPF service.

My opinion about this

Many may say that this is the same purchase of links, only under a different name, but it is not. When buying links, RF requests are usually advanced, and there are practically no transitions for such links. But with the LF requests, it's another thing, it is your contingent who is looking for not a product or service in general, but a specific thing. Due to this, it is raised by the probability of its transition to your site and conducting some time there. Plus, everything is automated in usersator.ru, and you do not need to resort to manual work. LF traffic is worth a penny, due to this can be purchased large quantity Diverse Anchor Links.

Not so long ago, a new service called the optimization of behavioral factors appeared on the market, which contributes to the growth of positions. But before you consider it, let's see how some experts resort to the cheating of behavioral factors:

• the resource is added to the service involved in the cheating of PF;
• further, the folder is selected: manual or automatic;
• automatic - allows you to bring robots from search engines that perform specified automated processes.

In many cases, the site receives sanctions for cheating PF, to remove which is very difficult, and sometimes it is impossible at all. Search engines are easily calculated such a cheating, as the robots are "pourable" by IP addresses, identical browsers, screen resolutions and other similar characteristics and actions. Understanding this, some optimizers resort to a special cheating of competitors to reduce their positions. However, if you have never screwed up the PF, and all this is the work of your competitors, then over time the site restores its position.

As for the manual cheating, here all actions perform living people. They get tasks, for example, go to the site certain request From search, which is located on 20 positions and stay on it 3-4 minutes, making transitions in several internal positions. Many people think that manual way Search engines cannot determine. But in fact, it is enough to drive dubious IP to the base, which are actively moving through the sites of different topics, and the scheme is calculated. Most often, the user visits the same sites within a month, and, of course, such activity will cause suspicion of search engines. Against the background of boom behavioral factors, Yandex will also soon learn how to calculate such a manual cheating.

What are the creators of website promotion services offered by the site owners using the optimization of behavioral factors?

The essence of this method is as follows:

• Your site comes with users who like it. It sounds, of course, funny. As a person who never happened on your site, can you know what he likes him? In fact, it is easy to determine. Prepared great amount LC requests, and periods are carried out.
• People who are interested in these requests will definitely find on your site what they are interested in (if, of course, you write high-quality texts). Statistics services analyze those who came along these low-frequency keys, looks at which of them gave the maximum effect.
• Based on the data obtained, the service determines which indicators are optimal for your resource. Surely you know that too for a long time staying on the resource a large number of Views are not always good indicators of PF. The user who enters the request "What a number today" will not be on your resource for 7 minutes and actively move between pages, reading articles for 3-5 thousand characters. He is enough to see the information providing the answer to his question. After he learned her, most likely the site will be closed. In such a plan minimum costs Time, the rapid receipt of the answer to the question is randomly positive.
• The service allows you to analyze the benefit of your LF requests, and each month adjusts their list. So, only the most profitable for your resource remain. As a result, the site naturally increases its position.

Optimization of behavioral factors: important questions:

• For that banyat? For such traffic, you will not be able to get a filter, because there is no artificiality here. Your resource is evaluated by real people, and you do not pay for them to go to it and "acclated". As a result, there is a natural growth of positions.
• Why transitions on LF requests? Because it is cheap traffic. No high price, no competition. Yes, and the indicators of behavioral factors in the LF requests are quite stable.
• How long to wait for the results? As practice shows, everything starts after the first month. The most serious effect is traced in 5-6 months. Let it longer than the cheating, but you do not risk your positions.
• Is such a way of cheating sit? Today, behavioral factors are taken into account almost as external optimization. This method is equally suitable for both "young" sites and those created for a long time.

PF optimization is effective in promotion, subject to the following sites for the site:

• in the Google and Yandex index should be at least 50 pages;
• the site must have a meter "Yandex. Metric "so that the search robot noticed the visitor;
• provide access to Yandex.Metric and Google Analytics so that the Rookee service can track and analyze the behavior of visitors on the site.

Attention! ROOKEE service on the background "Links" is also developing and offers a new service. Here is an innovation from the Exchange, which previously sold temporary links. In addition, it offers audits and SEO-optimized texts. In contrast to other services, they offer not just a cheat, but prefer natural advancement.

Behavioral factors - these are all user actions on the site:

• site visits;
• spent time on the site;
• clicks on the links on the site;
• repeated return to the site;
• depth of viewing (the number of transitions within the site);
• the percentage of failures (care of users from the site after viewing one page);
• page Clickability in search results (number of transitions from search engines).

These factors are taken into account by search engines when ranking. Simply put, on how active site users are active, its position in search results will be dependent. The idea of \u200b\u200bapplying behavioral factors when ranking is as simple as possible: provide users with content (articles, video, music files, pictures, etc.), which has passed a peculiar test for compliance with expectations. The introduction of behavioral factors into the ranking results made it possible to improve the quality of web resources, their overall utility and competitiveness.

Read more about behavioral factors and optimization

1. Site CTR (Search Issue Clickability).
   The more transitions from search engines, the more profitable the site looks in the eyes of the latter. It happens that the site settled at the eighth place of search results has a CRT indicator higher than the one that is in the first place. It is useful for users more, and therefore the search engine can promote it for extradition above, despite the fact that competitors have a reference mass more.
   How to optimize?
   Here you need to work with snippet ( short description Site), title (meta tag title) and ul. The correct heading is as informative as possible, contains keywords and attracts attention. To create a high-quality snippet, it is recommended to use. With her, the page description will be as informative as possible for users, which will attract their attention, and therefore increase CRT. As for the URL, it must be the most understandable user (CNC). No addresses like site.ru/54f?\u003e33/stranica_1.html, should not be!
2. Attendance.
   This is the total volume of resource visitors from all sources (from forums, social, blogs, bookmarks, thematic sites, as well as direct signs). Here the search engines take into account and how many people visited the site, and from what amount of sources.
   How to optimize?
   Everything is simple here: the more channels of attracting users to the site, the better. Therefore, if minimal traffic goes from any direction, then this is a signal to the start of active actions in this direction. Attendance optimization is the first step to the translation of users from the category "Visitors" in the category "Buyers".
3. User behavior.
   • Failures. These are visitors who, after viewing one page, went from the site. Than this figure is higher, the worse.
   • Time on the site. The time interval during which the visitor was on the pages of the site.
   • Depth viewing. Here, too, everything is quite simple: the more pages a user visited, those more interested in the site.
   How to optimize?
   In order to minimize failures and increase the time of stay on the site / Number of pages viewed, you should satisfy the resource interesting content and services. If the links (links) are on the pages there are no transitions, it is an "alarming bell". Search engines can calculate such references unnecessary, which can lead to a decrease in the site in extradition. Internal transfer will help solve the problem (oh we). Links should be placed in the body of the content (in the text), in the "Related records" blocks. Links must be as clear as possible for users. If visitors will go on the links, the percentage of failure will decrease significantly, and the stay on the site will increase, as well as the number of pages viewed. References to other resources are also necessary: \u200b\u200bHowever, if there are no transitions on them, the search engine can calculate them "sales".
   In addition, you should pay attention to the speed of hosting (from this depends on the time of page loading) and on the usability of the site. Well, finally, it is necessary to simply post only high-quality and unique content that will be useful to users.
4. Core audience.
   This is a special category of users who goes to the site regularly. The frequency of visits can be completely different: once a day or once a week. Such users come to the site most often from bookmarks.
   How to optimize?
   It should be paid to the special attention of the usability of the site, as well as a qualitative and relevant content. From how convenient and understand the resource, its popularity depends on users. Agree, even high-quality content will not save the site if it is elementary uncomfortable to use. Well, high-quality content (text and multimedia) is generally the most important "whale", which keeps the interest of constant or going to become permanent users. About how to write articles to people correctly, you can read here. At the same time, do not forget about the keywords that should be implemented in the text as harmonious as possible.

Dishonest methods for improving behavioral factors

Some optimizers prefer not to mess around and use the services of special services. So, a certain fame acquired the website userator.ru. Here, web wizards can hire users for a certain fee, which will hold enough time on the pages of the right resource, will switch to it by links from other sites and from search engines, and will also actively lead themselves (not one, and many pages) .

Is it worth using this way to improve behavioral factors to increase positions in search results? Well, in fact, no one forbids. But only this is the method of black optimization, which the correct optimizer is taking advantage of.

Methods for accounting behavioral factors

So, how to track behavioral factors? How to understand what aspects of the site work and promotion are subject to refinement? Everything is very simple: you need to use one of the statistics tools. Consider the most popular - Yandex.Metric.

Tools "Yandex.metric":

conclusions

Working on the promotion of the site, do not forget about behavioral factors. After all, the whole point is to make sites meaningful, convenient and useful for users. And the simplest method of solving this problem is to observe and analyze user actions on the site.

The desire of search engine developers to make the issuance of the most useful for users is quite understandable, since this is their direct task. But it is obvious that for this, algorithms that use only dry digits for rankings are not suitable. Therefore, search engines besides the quality of content and incoming links began to look closely for user behavior.

How do search engines work with behavioral factors? What way "Yandex" spies for users and finds out their preferences? The first thing that takes into account the search engine is in extradition. If three times more users choose the eighth result in what everyone else, then it is a direct hint that he is more relevant inquiry. Therefore, the search engine can raise such a result to the position higher, despite all the merits of other sites in the form of references and other factors.

Also "Yandex" actively uses its services - mainly the system of statistics "Yandex.Metrica". It gives a huge amount of data that give signals to assess user relationship to pages. For example, already the time of stay on a particular page can say a lot - it is obvious that the pages from which users immediately go to them are less than those on which they are delayed for a long time.

In addition, there is grounds to believe that the superstructure for Yandex.bar is used to collect information about users' behavior. Officially, this fact is not confirmed, but according to many experts, such "espionage" has a place to be.

Methods for accounting behavioral factors And as the owner of the site to evaluate to understand which way it is necessary to improve your own resource? This will suit one of the tools that use the search engines themselves - the statistical systems. Consider how they work on an example familiar to each optimizer Yandex.metric.

In this service there is a special tab "Behavior", where you can follow the actions of visitors in video format using a webmist.

Yandex.Metrica gives us the following important information:
Ways to improve behavioral factors Optimization of behavioral factors logically start from the first interaction of users with your site - with external view Links to the issuance of the search engine, that is, with a snippet. We already wrote about this in detail in, and on our channel seopult.tv you can watch the video of the report of Alexander Skubin, the person holder of two search services Yandex, the principles of the formation of snippets.

So, to create an attractive snippet for users, it is necessary to understand how the principles of the search engine forms it. If earlier for Snippet "Yandex" took the text from the contents of Title and Description, now the basis can serve any fragment of text with keyword. If the search engine chose an unsuccessful phrase, you can try to remake it in the text without changing the total number of keywords.

If the subject of your site allows you to use semantic marking, then it is necessary to use it - with the proper use of Schema.org Standard, you are guaranteed a great snippet. Read more about Microdata you can read in

Try to make the traffic be more diverse. Use social networksForums, blogs. Let the proportion of transitions from these sources be small, but thus traffic will become more heterogeneous, and therefore more natural.

To hold a user on the site, in addition to the publication of an interesting and informative, it is necessary to include a mixture and use a creative approach. Everything can be appropriate here - from design chips to useful services. As an example, you can bring a tire calculator for selecting wheels on the sites for the sale of wheels or the CAT Calculation Program for tuning lovers. Successful solutions often fall into user bookmarks.

To keep the user longer on the page can help an interesting video or even a small flash game.

Also, the plus there will be an exposure of links in the text to other pages in those places where they are really needed for the convenience of visitors (do not forget about - such links should not harm it!). Blocks with similar records or goods will also help to force the user a little your site, and this is another coin into a piggy bank of the optimization of behavioral factors.