Smartphones per ruble or free cheese. Smartphone for the ruble Basic Characteristics of Samsung Galaxy J2 Prime

About promotions - Subscribers are invited to get a Samsung Galaxy J120 smartphone in just one ruble when connecting a certain tariff. Today we will talk about how it works, what results can be brought and how to implement such a project without errors.

Why this is the operator

To get a smartphone for such favorable terms, users will have to connect the converged MGTS tariff. It costs 700 rubles per month and allows you to receive fixed Internet access at a speed of 150 Mbps, 20 GB of mobile traffic and 500 minutes of conversations. After two years of use of the service, the phone goes into the owner's property.

At the same time, if the user decides to abandon the part of MGTS services or change the tariff, he will have to pay extra for the use of a smartphone 349 rubles a month before the expiration of two years. If the contract is completely completely, then it is necessary to return the residual cost of the smartphone - 7990 rubles (on the "market" the average price of the device is approximately 6900 rubles) minus the number of months of use multiplied by 349 rubles.

MGTS representatives stated that in the future, a model range of devices offered on such conditions can be expanded, the company plans to implement "tens of thousands of smartphones".

Journalists of "Vedomosti" talked with experts who reported that the average life of the subscriber of broadband access in Moscow in the provider's network was 28 months, while the outflow rate is about 20%. They are confident that the MGTS promotion will increase the service life and reduce the outflow, including due to the "luring" subscribers of other operators.

How it works

Tariffs, including services and equipment - as in this case, Internet access and calls for 700 rubles and a smartphone for 1 ruble are called contractual. In such cases, the cost of equipment is included in the subscription fee, and the subscriber undertakes under the contract to make it within the agreed period. Earlier, we talked about the advantages of such tariffs on the example of the equipment issued by the operators. List the main theses again.

So, the idea of \u200b\u200bcontractual tariffs is simple: in exchange for preferential conditions of connection, the Subscriber assumes additional (compared to conventional tariffs) obligations to pay and the term of use of the services. No one just gives anything to him, therefore, in exchange for preferential conditions, the subscriber undertakes to continuously use the services of the operator for a certain time, and in violation of payment terms, penalties are charged.

Application of contractual tariffs allows operators to solve several tasks at once:

Reduce the threshold of entry. In many cases, subscriber equipment is expensive - smartphones, digital television consoles, etc. The contract rate allows the operator to expand the database of potential customers, and subscribers do not have to immediately pay a large amount when connected.
Enhance arpu. The real cost of equipment is included in the amount of the monthly payment for services, which is usually higher in the contract rate than in the tariff without receiving equipment. As a result, for the term of the contract, the operator not only returns costs, but also goes into a plus. In addition, after the deadline for the contract, the subscription fee does not change, and a significant part of the subscribers will simply be changed to change the tariff - so that some time customers will actually continue to pay for the equipment that has already paid off.
Hold subscribers. To disconnect from the operator on a conventional prepaid tariff, just just stop paying. As a result, the subscriber is easier to disconnect than to continue to use the services. Not so with contract rates - here you need to either return the operator with good equipment or money for it. It seems that it is simply, but for most subscribers, such a condition becomes an insurmountable obstacle, and they will continue to pay. Only the most disgruntled termination will reach.

If you consider Case MGTS more, then mathematics will turn out about this. For the smartphone, the subscriber will eventually pay approximately 350 * 24 \u003d 8400₽ - the purchasing wholesale price of such devices should be supposedly 5000-5500. Complete figures, even given the cost and risks of two-year installments.

In addition, the operator will be able to attract new subscribers to the MVNO project to the new tariff, and also be able to reduce several times the outflow of the ACAD users among the connected. Open data on the outflow of MGTS in open access, of course, no, however, on the basis of our experience, it can be assumed that from the average indicator in 25% of the subscriber base per year it will fall to 5-8%.

This means that MGTS will not need to compensate for the losses from quickly disconnected subscribers due to loyal clients. As a result, the operator will be able to have a good margin, while maintaining attractive prices. In the case of a batch tariff with a smartphone for the ruble, the operator draws the attention of users that they will be able to save "up to 15 thousand rubles a year": 8,000 rubles for the purchase of a phone, and about 7,000 rubles - on communication services.

Thus, even in the Moscow conditions, the rigid competition competent marketing allows the operator to achieve good results and even increase the subscriber base due to the "reliating" users of less flexible companies.

What you need to be "like MGTS"

Contract tariffs are beneficial to the operator - with their proper implementation. The main task of the company is to track the execution by the subscriber of its contractual obligations. Only in the event that users comply with the terms of the contract (that is, they pay in full and on time), it will be beneficial to the operator.

When we encountered the task of implementing contractual tariffs in our Billing Hydra, it turned out that it was not so simple to solve it, as was supposed. It turned out that there are many pitfalls and regional moments: for example, it is necessary to be able to correctly process cases of warranty replacement of equipment, the transfer of the subscriber to a more expensive tariff plan, replacing equipment for more expensive, early termination of the contract and so on.

With these questions, any company will face, which will decide to implement contractual tariffs on their own. It will be difficult to avoid errors on this path, and therefore it makes sense to use billing solutions in which such functionality has already been checking from other operators.

MGTS has offered its customers to take the Samsung Galaxy J2 Prime smartphone into interest-free installments for two years, but as part of connecting to cellular services, home Internet and TV.

Upon fact, the user receives a smartphone for free, at the same time a subscriber for two years need to use the services of the operator, namely connect to the cellular tariff Smart Nonstop., home internet and ciro TV.

SMART NONSTOP tariff Includes 20 GB Mobile Internet, 500 minutes Voice calls I. 500 SMS. on all networks of Russia. As part of the home Internet, the subscriber will receive unlimited Internet access at speed 200 Mbps. And within home TV - 131 Channel And free rent of TV consoles.

The total cost of the package will be 950 rubles per month.What is equivalent if the user connects to each service separately on the company's website. However, the benefit in the framework of the action "Smartphone for 1 ruble" Obvious - Using the same services of the company, the subscriber will receive the Samsung Galaxy J2 Prime smartphone absolutely free.

The market value of the model is 7999 rubles. After two years, the device goes into the property of the client. If you refuse any of the services or changing the tariff plan for any service included in the package, the smartphone rental will be 349 rubles per month For two years, after which the smartphone will go to the ownership of the subscriber. When terminating the contract, the residual cost of the smartphone should be returned: 7990 rubles minus the number of months of using the device multiplied by 349 rubles.

Dmitry Kulakovsky, Director of Marketing and Business Development MGTS:

"Offering a modern multifunctional smartphone in just a ruble, we first give our customers to feel the whole range of opportunities for modern telecommunication services. The Samsung Galaxy J2 Prime model selected by us meets the daily needs of the average Muscovite, and the connection conditions make our offer as profitable as possible. In the future, we plan to expand the range of devotable equipment by providing the client not only new opportunities, but also a choice of gadget. "

This proposal is directed, first of all, several people, mobile traffic and the included minutes will be able to use the Internet at the same time from different devices, and there will be a fairly active user of mobile in the family, and the modern Samsung Galaxy J2 Prime smartphone is suitable for both children and Adults.

The main characteristics of Samsung Galaxy J2 Prime:

screen diagonal 5 ",
the main camera is 8 megapixel
frontal camera 5 MP,
operating system Android 6.0 Marshmallow,
two SIM cards with 4G support,
4-core processor with a frequency of 1400 MHz.

In Europe, the sale of devotable smartphones with a contract from a specific operator is a common practice. The user receives a smartphone at a reduced price and at the same time pays a lower cost of communication services every month and partially returns the cost of the smartphone. So cellular operators tie new subscribers for a long time.

In world operator practice, the provision of subscribers of equipment on preferential terms, when concluding a contract - an ordinary case. New iPhone in the United States is sold on the dollar. But only when signing a long-term contract.

In order to keep up with Western colleagues, Russian companies also host shares offering to buy smartphones for 1 ruble. Apple products among devices, of course, will not be listed.

Promotions and special offers of operators

At the time of writing the article, to buy a smartphone for 1 ruble offers only MTS. Such an opportunity is provided with loyal corporate subscribers of a company with at least 15 numbers on the balance sheet of the enterprise. The list of devices available to the acquisition is included in both the OEM devices from China and top models of world brands. The list of the latter contains samsung galaxy A3, A5 and S6.

Private clients of the Red and White Operator Buy for 1 Ruble Galaxy S6 cannot. But special offers for users of prepaid services also act. They are not so attractive, but unprepared person to seduce capable. So, for 990 rubles, Alcatel One Touch Pop C2 or One Touch Pixi 3 is offered.

By paying 1490 p, you become the owner of smartphone MTS Smart Start. In addition to buying a phone for the specified price "with a discount", you will be obliged to use the tariff that is due to the action.

Both Alcatel models offered by MTS are characterized by similar characteristics and are one of the most budgetary smartphones on the market:

4 inches screen with a resolution of 800x480 points;
inexpensive dual-core MTC processor;
512 MB of RAM;
the volume of internal memory is 4 GB, of which the user is half available. There is support for memory cards up to 32 GB;
camera on 3 MP (in both Alcatel devices).

The main difference between MTS Smart Start from the models described above, is a 5 MP camera.

Beeline offers to buy at a special price of 990 p. Two models: Jinga Basco X1 and Micromaxs 300 Bolt. To do this, it is required to connect to the "All 400" tariff plan and pay the services in advance in 4 months (total 2590 P).

According to the characteristics of the "Beeline" smartphones, the situation is similar. Devices are the most budget, only Micromax is based on the SpreadTrum chipset, and the resolution of the chamber is at all 2 megapixels. Jinga works on the MTK processor, but the rest is similar.

MegaFon now does not organize such attractive shares. Cheap devices sold to the service package are Megafon Login and Megafon Optima. They cost 1490 rubles. The prerequisite for the acquisition is the payment of the tariff plan in advance (for 6-12 months). It is 350 p / m. For the first model and 199 p / month. For the second.

Login functions on the MTK 6572 chip, but the display of the phone refers to the previous generation. The resolution is 480x320 points, with a diagonal of 3.5 ". Optima Screen is clear: the diagonal is 4 inches, and the resolution is 800x480 pixels. The rest of the devices are similar. They are equipped with 512 MB of RAM and 4 GB of the internal drive. In addition to the screen, smartphones are distinguished by cameras: Login has a sensor resolution of 2 megapors, "Optima" - 3. Flares devices are deprived.

An attraction of unprecedented generosity or pragmatic calculation?

If in American conditions the fact that the device will pay off with the worker and the operator, and the manufacturer does not cause questions, then the situation becomes a discussion on the Russian market. After all, in the United States, when signing a biennial contract, the subscriber undertakes to pay for the iPhone 6 128GB device with a contract - $ 399 and use the services of the operator to 2 years. While without contract, the same smartphone costs $ 849.

In Russia, the shares from Beeline, in March 2015, it was possible to buy a smartphone for $ 1,000, with a discount of 1000 rubles. At the time of writing the article in online stores on our portal, the most favorable price is found in the area of \u200b\u200b$ 836. It can be concluded that to such ambitious shares, as in the US, there is no speech in Russia.

Striped tricks

The action from Beeline, which offers for 990 p. Get a new apparatus, implies the acquisition of a package of communication services in the amount of 2400 rubles. The client will have to pay 3390 p.

In Chinese trading platforms, the wholesale cost of similar devices starts from a level of 25-30 dollars (at the current rate it is 1700-2000 P). Therefore, VimpelCom JSC does not bear losses, but thus acquires a client to themselves, which will be forced to use Beeline's services, while this device has this device. Other operators, promotional smartphones do not support.

Moreover, the operator is not shy to specify in the conditions of the promotion that the data transfer rate on the Internet depends on the type of network in which the subscriber is located. It can be GPRS or EDGE, 3G and even LTE. But no hope - promotional devices do not support LTE networks.

What hides MTS in your egg?

MTS also acquire budget smartphones at cost, paying the tariff plan that impose. The pleasure of the devices offered by them will not receive.

For the same cost, and sometimes you can purchase a similar device, and sometimes even better. Just go to our catalog of smartphones, sort the price and look at the offers from different online stores.

You will find a device that is not inferior to the proposed above, but you will not be tied to certain tariffs. If you have not had a smartphone before and want to understand what the operating system is in the smartphone and use the applications without problems, we advise you to choose the device at a price of $ 50. All that the market offers for less cost is almost no different from conventional touch or keyboards. A modern device can be found starting from $ 100.

The proposed smartphones from MTS with stretch can be called smartphones.

Analysis of the functionality of promotional smartphones "For the ruble"

Users mark an acceptable price and convenience (there is no need waiting for the parcel from China), but the subscriber does not receive an explicit win. In the corporate segment of the object of criticism becomes tariff conditions. The cost of buying a device and payment of communication services leads to the fact that the smartphone is purchased for the full cost.
The analysis also showed that they differ in small battery life. MegaFon Login in Web Surf mode holds 4-6 hours. Against the background of 7-8 hours, inexpensive competitors looks weak.

MTS smartphones, judging by the reviews, suffer from the same disadvantage. Although MT 6572 in terms of power consumption does not differ in appetite, 1200 mAh batteries for it are not enough. Cameras of promotional smartphones are another weak place. Normally make the frame they can only on the bright sun.

"MegaFon Optima" is criticized and behind the screen: even though the resolution is 800x480 points, the viewing angles are far to ideal. When the slope shows a distortion of color reproduction. Even video in landscape mode is uncomfortable.

512 MB of RAM makes itself felt. When you start multiple programs at the same time, the early collapses in the cache. Reverse unloading requires wait 3-5 seconds. Browsers (Chrome, Opera Mobile and Mini, Firefox) can suddenly "fly out" due to the shortage of RAM.

It does not bring joy to users and the fact that new devices are "locked" under work with one operator. If you bought the device from BILAIN, then it will refuse to work with SIM cards of other companies.

conclusions

Buy smartphone for 1 ruble (conditional) is impossible in practice. Remember, paying the device will have to. After all, the cost of equipment took into account when establishing a monthly subscription fee, to refuse which will not often do.

Users who acquaintance with smartphones are just beginning to find the action profitable. For them, the insufficient level of functionality (weak chambers, lack of memory) of promotional devices may not be a serious minus, and tariff conditions - meet the needs. The counterproof becomes small battery life.

The most popular online store Aliexpress hides a lot of secrets as you can buy household appliances, gadgets and accessories literally for one ruble.

We figured out, and now tell you. The main thing is that you need to do in the first of all - install the Aliexpress mobile application on your smartphone [Download on the App Store] and register in it.

What is the advantage of an iPhone application Aliexpress?

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