The best mailing list by e-mail. We use services for free email newsletters. Email service

According to statistics, about 25% of emails are deleted without even opening. And about 75% of messages sent to an email address are simply not read if it is inconvenient to open them on the phone.

Most often, letters from public organizations are opened (about 50%), but mailing lists from commercial enterprises and shops are extremely rare (27.5%). Successful email marketing is hard to imagine without a good service. Here are the top 10.

TOP-10 e-mail mailing services

SendPulse

Great service formailing letters, which allows you to combine email, SMS, Web Push and Viber. A distinctive feature is Automation 360, which makes it possible to create and automatically send email chains depending on user actions: abandoned cart, purchase, registration, etc.

Advantages:

Free plan, which allows you to send up to 15,000 emails if your base does not exceed 2,500 subscribers;
Convenient form builder with a huge number of functions even in the free plan;
Sending emails via SMTP and API;
Huge selection of email templates;
Statistics that gives you all the data you need to analyze the mailing list;
A/B testing.

Minuses:

Automation 360 is only available on a paid plan.

Multifunctional module for email and SMS mailings directly from 1C.

There is a large set of ready-made templates, an intuitive HTML editor and it is possible to add dynamic content. Program Line allows you to make transactional and triggered mailings, includes all the necessary functionality for competent email marketing. The minimum cost is 9900 rubles for a finished module.

pros:

Repeat sales. You can instruct the system to automatically send out mailings to customers who have previously made a purchase.
Free updates and technical support for 12 months from the date of purchase.
A set of preconfigured mailing lists. Templates for popular settings for mailing lists and notifications.
Unlimited number of users.
No monthly payment required.

Minuses:

There is no test period.

A simple and intuitive service for email newsletters. Ideal for small and medium businesses: online stores, services, manufacturing and educational projects. The first letter can be created and sent in 15 minutes. Everything is fast and convenient. The service is well suited for companies that want to start selling via email without bothering to set up complex trigger mailings. Support respond quickly and around the clock.

Pros:

Intuitive interface that even a beginner can understand;
There is a free plan that allows you to quickly test the service;
A large library of ready-made templates for beautiful letters;
Ready-made email chain templates;
Ability to add subscription forms to the site to collect contacts;
Round-the-clock support service works for a solid "five";
Reliable storage of contacts database;
Email deliverability is 99.9%.

Minuses:

With the free plan, you can send up to 1,500 emails to 100 contacts per month;
You will need to understand a little about the block editor, but technical support is always ready to help.

In general, an excellent service for sending emails. Ideal for small business owners because the platform includes only the most necessary features. And there are no extra features - no need to overpay. If you have less than a thousand subscribers, then the service provides you with a free opportunity to use. Although the price is already several times lower than that of many similar services.

Main advantages:

technical support work for 5+;
the interface is simple and clear, so it is very easy to use the service;
up to a thousand subscribers - the possibility of free use and sending an unlimited number of letters;
excellent quality at the best price;
availability of all necessary functions and tools.

Minuses:

to confirm your account, you must have your own website;
sometimes it automatically follows the link to pages with English, so you have to select the language again.

A very solid and professional service for sending emails to a large number of subscribers. It is worth noting that here you can find training on the available features and tools online. This is a big plus, because you do not have to spend a lot of time searching for clues and answers on the Internet.

Main advantages:

payment is strictly fixed;
pay only for the number of emails sent;
a wide range of different functions and a large number of designs for letters;
the ability to choose both a regular and a transactional message, as well as many others;
the ability to distribute subscribers into groups based on various factors and signs, you can also track down inactive ones and delete them.

Minuses:

there is no way to test the capabilities of the service in test mode, you can only view the presentation;
pricing policy is quite high;
there is no way to pay only for the number of emails sent.

Quite a popular service that is used both in Russia and abroad. The only caveat is that it is completely designed in English, so if necessary, you will have to communicate with technical support in it.

Main advantages:

the interface is created with humor, so it is easy and interesting to understand the service;
the possibility of free use if you have less than two thousand subscribers, and the mailing does not exceed 12,000 letters per month;
a large number of features and functions;
high speed of delivery of letters;
many message templates.

Minuses:

in fact, there is only one minus - the English-language interface and communication with technical support only on it.

Service with the Russian language, which is the leader in the number of mailings in Russia. If you are the owner of a large store, then you will appreciate the global mailing setting feature. That is, you can choose both email and SMS-mailing.

Main advantages:

affordable cost;
numerous parameters that allow you to evaluate the effectiveness of the mailing list;
you can create a special procedure for mailings, in accordance with the actions and financial parameters of subscribers;
A distinctive feature of the service is surveys for subscribers.

Minuses:

unimportant video training on how to use the service;
there is no way to review emails before sending.

Some may be alarmed by the design of the service in English, but Russian-speaking users only need to select a language, everything is provided for this. It is quite popular, and its ease of use and minimalistic interface make it accessible even for beginners.

There is a free tariff with a minimum package of functions, which is quite suitable, for example, for the owner of a small store. Paid plans are also quite affordable.

Main advantages:

there are many screenshots with tips on using the service, so even a beginner can handle it;
nice design and decoration;
fast response of technical support;
convenient to edit letters;
the ability to link RSS to the mailing list;
easy to track statistics;
Rarely do emails end up in spam.

Minuses:

lack of features;
work with text is limited;
mailing lists may be rejected if they consider it spam.

Service with expensive tariffs. It is considered a professional platform with high-speed sending of letters. The great thing is that it can send out a huge number of letters at once - more than 2 million per day.

Main advantages:

free trial available after preview;
the ability to conduct statistical research and analyze the actions of subscribers;
easy to use interface.

Minuses:

very high pricing policy;
sometimes there is a limitation of sent letters per month.

The most understandable, convenient and easy-to-use service in Russian.

Main advantages:

unobtrusive laconic design and ease of use;
a large number of functions and features;
the ability to create landing pages;
you can organize a webinar;
More than 500 different message templates are available.

Minuses:

when registering, you need to fill in a lot of fields.

Again, a Russian-language service in which you can send out an unlimited number of mailings. One of the features is cloud provisioning. A trial version is available for two weeks and the ability to send out about 500 emails, so you can fully test the operation of this service.

Main advantages:

displayed on all kinds of devices;
great functionality for trigger mailings;
analysis of the effectiveness of marketing operations;
regular updates and new features.

Minuses:

there is no way to pay for the number of subscribers;
messages are checked for spam.

The service is quite simple in design, and the functionality is clear to everyone. It is possible to test the platform for free and send out 2500 emails. The interesting thing is that you can choose an email template that matches the design of your website. Convenient for both beginners and professionals.

Main advantages:

even with a free plan, you can use all the functions and features of the service;
there is an opportunity to receive free bonuses;
the service can be configured specifically for a Russian-speaking user;
effective and efficient work of the support service;
the ability to send both email and sms;
the ability to visually analyze the effectiveness of the distribution.

Minuses:

you won't be able to preview the email before sending it.

Conclusion

Well? Now you have a choice of the most convenient and easy-to-use email marketing services. Discover, test, use and choose what you like the most.

The unchanging tool and the main medium that helps in email marketing is the email marketing service. It is in them that you can create, configure and send letters to the subscriber base.

In this article, we have compiled a rating of services and programs for mass mailing letters to email / And if you prefer to read less and see more with your own hands, then I show you in advance a table with all the mass mailing services from this article and their initial cost. Few? Then read more detailed reviews below.

Name	Website	Free version/ trial period	Minimum cost per month
Mailigen	mailigen.ru	30 days	540 rubles
getresponse	getresponse.com	30 days demo	25$
Carrot Quest	carrotquest.io	14 days	1000 r.
mailchimp	mailchimp.com	there is a free plan	from 10$
Unisender	unisender.com	there is a free plan	from 628 rubles
Aweber	aweber.com	30 days	from 19$
sendsay	sendsay.ru	there is a free plan	from 750 rubles
Sendpulse	sendpulse.com	there is a free plan	from 496 rubles
eSputnik		there is a free plan	from 500 r.
Estismale	estismail.com	there is a free plan	from 10$
Mailerlite	mailerlite.com	there is a free plan	from 10$
Campaign Monitor	campaignmonitor.com	there is a trial version	from 9$
vertical response	verticalresponse.com	there is a free plan	from 11$
Benchmark Email	benchmarkemail.com	there is a free plan	from 14$
Madmimi	madmimi.com	there is a free plan	from 10$
email mailer	epochta.ru	No	2900 r.
AMS Enterprise	bspdev.ru	Eat	8250 r.

Get down to business!

Every entrepreneur or email marketer has their own set of criteria by which they select the perfect email marketing service.

We have compiled the top services according to the following criteria: a free trial version, ready-made templates, statistics and a click map. And one more thing: checking for spam, and automatic series of letters, integration with other systems, interface language and cost of tariffs.

But this does not mean that the first place is the best. This is just a number. For our part, we simply selected the most interesting services among dozens.

1. Mailigen

Mailigen

This service is distinguished by the fact that each client has a personal account manager.

The Premium tariff includes consultation and service customization according to the needs of the client. They also have attentive and fast support.

For beginners, the service gives hints, for example, it creates a checklist with the steps that are necessary to launch the first email campaign.

You can segment the audience by activity and user data. When choosing the latter, the service offers 10+ conditions connected by logic and / or.

In terms of analytics, the tool has a little zest: it shows the time of opening letters and builds hourly charts of subscriber activity. This way you will know when to send emails.

It also has three tariffs with over 25 price variations. The minimum cost is 540 rubles. per month for 500 subscribers. The working interface of the service looks like this:

Interface

Pros :

Block constructor and template gallery. The selection is small, but the templates are nice. They can also be ordered from the service itself;
Transactional and trigger emails are established only with the help of the API. If there is no programmer, you can use the services of a service specialist;
Email analytics and real-time reporting;
Integration with social networks and Google Analytics;
A/B tests;
Spam check.

Minuses :

No click map;
It integrates only with 31 systems, among which there are few CMS.

2.Get response

getresponse

A service with great functionality that suits small businesses. It has a simple interface that even a beginner in email marketing will understand.

The highlight of GetResponse, which distinguishes it from others, is flexible subscriber segmentation.

When sending emails, you can exclude some segments and add others. You can also do with individual lists of subscribers.

For example, you have created three separate mail lists, and you can only send letters to selected subscribers from these three lists.

Interface

Instead of a free plan, the developers offer a demo version for 30 days. GetResponse plans start at $25 per month.

Pros :

Interface and support in Russian;
500+ beautiful templates and 1000 free pictures;
Transactional and trigger emails are set up using the API;
Integration with 121 systems and social networks;
Campaign Analytics, Click Map and
Spam rating of emails;
A/B tests.

Minuses :

Although support is in Russian, it can be difficult to contact her. True, this minus will not affect Enterprise account clients;
Many complaints about blocking accounts without explanation;
If a visitor subscribes through 5 different forms for different campaigns, then the account is kept as for 5 different people, respectively, and you pay the tariff as for 5 people, not 1

You can read our detailed overview of the full functionality in the article. There is also a promo code for a discount.

3.

Carrot Quest

This is a service for communicating and managing users based on their behavior. It combines several tools at once: eCRM, online chats, push notifications, pop-up windows, web analytics and email newsletters. Let's take a look at the last one.

CarrotQuest positions itself as a tool that increases business efficiency through detailed data about each subscriber.

Of the benefits - deep segmentation of the user based on his activity and behavior on the site.

In addition to standard analytics, the service monitors the impact of mailings on conversions and purchases. It also builds a funnel with stages: opening → going to the site → achieving the goal.

Interface

The trial version lasts 14 days. Paid tariff starts from 1000 rubles. and depends on the number of site visitors.

This is inconvenient for those who need only an email marketing service, and not a comprehensive business tool.

Pros :

Advanced segmentation and deep analytics;
Block constructor and HTML editor;
Personalized trigger emails;
Collects emails from any form on the site, even if the visitor did not confirm the sending;
A/B testing.

Minuses :

Heavy setting of the service and its integration with the site;
Not enough integrations with CRM systems;
Inconvenient pricing.

By the way, we have already done a detailed review about this service in the article, so I highly recommend reading it.

4.Mailchimp

mailchimp

It contains all the necessary tools for creating, managing and tracking emails. The service has a convenient and simple interface that you can quickly figure out.

Mailchimp provides advanced analytics. It shows the percentage of opens, bounces, clicks, audience growth, subscriber engagement by country, etc.

From interesting reports: comparing the effectiveness of campaigns with other mailings in Mailchimp from your business area.

Interface

It also includes income statements. The service integrates data from your site and then analyzes which of the subscribers went to the site and what target action they performed.

Mailchimp has a great free plan: 12,000 emails for 2,000 subscribers. This is a great plus if you have just started collecting email database. But already paid tariffs are not so profitable and range from $10 to $199 per month.

Pros :

Favorable free tariff;
More than 100 thematic templates with user-friendly design;
Integration with Google Analytics, 872 CRM, CMS systems and social networks;
Transactional and trigger emails are sent using the API. If you do not have a programmer, the service will provide the services of its specialist;
A/B testing;
Advanced analytics and click map;
Spam check.

Minuses :

Interface language and technical support only in English;
When you add your own template, you can edit it only in the code editor;
Sometimes the capital letter in groups is changed to lowercase.

5 Unisender

Unisender

It is easy and intuitive to deal with setting up campaigns. But if you have any questions, the service offers a paid consultation or marketing services.

Unisender has a handy email builder with 80 responsive templates. And integration takes place with 42 large CRMs (for example, Bitrix24, Megaplan) and CMS systems (for example, WordPress, Joomla and 1C).

Interface

On the free plan, you can only send 1,000 emails with a base size of 100 people.

Also, in the “Rarely” tariff, the fee is taken from one letter (0.31 rubles). The price of tariffs starts from 628 rubles. per month.

Pros :

Russian interface and support;
Statistics on 36 indicators and a click map;
A/B testing;
Integration with Google Analytics and Yandex.Metrica;
Trigger and transactional emails are sent via API. To do this, you will need a programmer, the service does not provide additional services.

Minuses :

When registering for a trial period, the service asks for a bunch of personal information;
Sometimes templates move out;
No spam check.

6. Aweber

Aweber

The service positions itself as a convenient tool for small and medium-sized businesses. It has many advantages, for example, it allows you to segment the database by actions on the site.

Also in the service you will find 700+ templates adapted for mobile devices. And the gallery contains 3000+ stock images.

Interface

There is no free version, instead the developers offer a trial period of 30 days. Rates range from $19 to $149 per month.

And if your database has more than 25 thousand subscribers, then you need to contact the administration to calculate the cost. But in this service there are no restrictions on letters on any tariff.

Pros :

700+ ready-made templates;
Trigger and transactional emails are configured using the API and your programmer;
Click statistics and revenue graphs;
Subscriber activity tracking;
Integration with Google Analytics and 1000+ systems;
A/B testing;
Spam check.

Minuses :

Interface language - only English;
For the trial period, you need to enter personal data, bank card details and 1 dollar;
There are only two conditions for automating emails: by subscribing to a newsletter or by assigning a tag.

7. Sendsay

sendsay

You can “target” with different letters for certain groups of subscribers: by city, age, interests. Also send emails with product of the week, new arrivals, etc.

Interface

Sendsay is part of the Subscribe.ru mailing list service. And this means that letters from the service reach the recipients and very rarely end up in spam.

On the free Start plan, you can send up to 1000 emails per 200 subscribers. Paid subscription per month starts from 750 rubles.

Pros :

Interface and support in Russian;
A service specialist helps with integration with CMS and CRM systems;
Click statistics and follower activity tracking;
Integration with Google Analytics;
A/B testing;
Spam check.

Minuses :

Inconvenient interface when working with templates, of which there are only 39;
Long moderation of letters, up to one day;
Support may take a long time to respond.

8. Sendpulse

Sendpulse

Mailing service with a user-friendly interface and fast moderation of letters. One of its highlights is the SendPulse Artificial Intelligence.

At the same time, the service reacts to the activity of each user: it determines the time when he most often opens letters, and the communication channel he is used to.

Thus, SendPulse sends repeated mailings taking into account these two parameters.

Interface

There is also a click map, a graph of subscriber activity by day, and error statistics.

As for the free plan, you can send up to 15,000 emails per 2,500 subscribers per month. Paid tariff starts from 496 rubles / month.

Pros :

130+ free templates with different designs;
Implementation of trigger and transactional emails via API. You can use the services of a service specialist;
Favorable free tariff;
Integration with Google Analytics and Yandex.Metrica;
A large catalog of integration with scripts for online stores, CRM and CMS systems.
Campaign statistics and click map;
A/B testing;
Spam check.

Minuses :

Sometimes personal templates move out, but support helps to solve the problem.

9.

eSputnik

This is one of the most flexible email distribution services on the Russian Internet, which is especially suitable for online stores.

If you decide to switch from another tool to eSputnik, they will help you with this. Of the highlights - blocks with dynamic data.

Their content changes depending on the data of the subscriber to whom the letter is sent. So, for example, you can send “Abandoned View”, “Abandoned Cart”, etc.

The service generates product cards. In the blocks with products, you only add a link to the product, and eSputnik inserts it into the email itself. The tool also has advanced segmentation.

You add any fields in the contact profile, such as how many purchases the subscriber has made.

And in order not to annoy customers with letters, use the “Anxiety level” function and set the desired value.

Interface

The first 2500 letters to 500 contacts are sent free of charge. Subscription fee starts from 500 rubles. eSputnik also offers a subscription fee: the user pays 0.125 rubles for 1 letter.

Pros :

Wide functionality for online stores;
Interface and support in Russian;
Implementation of trigger and transactional emails via API. You can use the services of a service specialist;
Integration with Google Analytics;
Integration with other sites and services via API and Zapier;
Campaign statistics and click map;
A/B testing;
Spam check.

Minuses :

Few ready-made templates. Development of individual templates for an additional fee.

10 Estismail

Estismail

An email marketing service that specializes in automated bulk emails.

It has flexible subscriber segmentation: by geography, age, gender, interests, activity, position in the sales funnel, etc.

Also, the service has two plugins built in: Glavred (checking for stop words and for compliance with the information style) and SpamAssassin (checking for spam words).

Interface

On the free plan, you can send an unlimited number of emails to 250 contacts. Paid subscriptions start at $10 per 1,000 contacts.

Pros :

Interface language and support in Russian;
Advanced personalization and segmentation;
High email deliverability (99.8%);
Ready-made banners and templates, as well as their import from other services;
Detailed analytics of mailings with a graph of the time of opening letters;
Integration with Google Analytics and Yandex.Metrika, with social networks, CRM and CMS systems via API;
A/B testing;
Spam check.

Minuses :

Non-obvious interface, some functions can not be found immediately.

11.Mailerlite

Mailerlite

The service is designed for freelancers, bloggers and small businesses. It is simple in design and easy to understand even for a beginner.

One of the features of the service is automatic re-sending. If the subscriber did not open the letter, then after a while it is sent again, but already modified. According to MailerLite, this increases email open rates by 30%.

There are also separate statistics for each subscriber and his activity, which is very convenient.

Interface

On the free plan, you can send an unlimited number of emails per 1,000 subscribers.

The paid plan starts at $10. But if you have more than 50 thousand subscribers, then the price is calculated individually.

Pros :

Interface and support in Russian;
Support responds quickly (up to 5 minutes) and helps to sort out problems;
Although there are only 21 templates in the service, they are with a nice design;
Transactional and trigger emails are adjusted via API;
Statistics for each letter and user separately;
Heatmap and integration with Google Analytics;
A/B tests.

Minuses :

Frequent problems with servers, because of which the site is down, then letters are not delivered;
Few integrations (46), especially with CRM systems;
No spam check.

12. Campaign monitor

Campaign monitor

Another service whose clients are 200,000 small and medium-sized businesses. Despite the fact that there are only 53 templates in the service, they all look stylish and adapt to any device.

The problem with HTML templates is that you often have to make them yourself using less attractive fonts.

Subscriber segmentation is similar to the GetResponse service. In Campaign Monitor, you also create segments and exclude or add them when you submit.

Interface

But there is also a fly in the ointment: data is not automatically imported from your site. They have to be collected either through the Getresponse subscription forms or through the API.

First, they are loaded into one group, and then you add them to the automation. And so every time when there are new subscribers.

On the trial version, you can create a campaign and send emails to only 5 subscribers. The service costs from $9 per month.

Pros :

Nice ready-made templates;
Integration with CRM and CMS and other systems for e-commerce;
Integration with Google Analytics;
Flexible segmentation;
Email tracking and analytics;
A/B testing;
Spam check.

Minuses :

Interface and support completely in English;
An inconvenient free version that does not allow you to evaluate all the features of the service.

13.Vertical Response

vertical response

This service is especially suitable for those who add a lot of pictures to the letter. The image editor has ample opportunities: playing with contrasts, saturation and focus, adding stickers, etc.

Thus, you do not need to switch to a separate image editing application. All in one place.

But the service also has a weak point. When you import a list of subscribers, not all user data will be loaded, as there are no required fields.

This is reflected in the segmentation. For example, an online store will not be able to send emails with offers only to women.

To do this, you will have to separately upload the lists of women or men, and then import them into the service.

Interface

On the free version, you can send 4,000 emails to 300 contacts per month. The minimum cost of the tariff is $11 per month with no limit in letters.

Pros :

Functional image editor;
Automated repeat emails;
Implementation of trigger and transactional emails via API;
Integration with Google Analytics and with 31 systems (Salesforce, Zapier, WordPress, etc.);
Email statistics and click map;
A/B testing.

Minuses :

Inflexible segmentation;
Many templates, but they are with a simple design.

14. Benchmark Email

Benchmark Email

Service with a convenient and intuitive interface. It offers 400+ modern design templates that adapt to any device.

The text editor needs work, it has few fonts and Header 1 is missing.

There is also little functionality in the picture editor, for example, you will have to resize images in a third-party application.

Interface

All in all, Benchmark Email has all the standard features for email marketing. But they are not as deeply thought out as other competing services.

But the tool has an advantageous free plan, where you can send 14,000 letters to 2,000 contacts per month. The paid package starts at $14/mo.

Pros :

Convenient interface;
400+ neat templates in modern design;
Profitable free version;
Database segmentation and automation by triggers;
Standard mailing statistics;
Integration with Google Analytics and 300+ systems, applications and social networks;
A/B tests;
Spam check.

Minuses :

Interface and support in English;
The text and image editors need to be improved.

15. Madmimi

Madmimi

A tool for small businesses with competitive prices compared to other services. The interface is very simplified, as is the functionality itself.

Templates are limited to just choosing a color, but the block designer has ample opportunities to create your own template. You can also order it from the authors of the project.

Interface

The service does not have the ability to segment the audience or view advanced email analytics.

But letters sent from Madmimi do not end up in spam. The service is suitable only for those who need to create beautiful letters. The authors of the project are aimed at this niche.

On the free plan, you can only send emails to 100 subscribers. The plan starts at $10 per month.

Pros :

Block constructor;
Service specialists are ready to help with setting up the API for trigger and transactional emails;
Reports on clicks, opens and engagement;
Integration with Google Analytics;
Spam check.

Minuses :

Interface and support in English only;
The service is easy to use, but it has little functionality;
Does not provide an opportunity to conduct A / B testing;
No heatmap.

16. Email Mailer

email mailer

The advantage of ePochta Mailer is that it has no limits on the number of subscribers.

This distinguishes the program from web services, where the tariff depends on the size of the base.

In general, the analytics is deep, but the separation of statistics from the main program is inconvenient.

Interface

The cost of ePochta Mailer is 2,900 rubles. When updates are released, the user pays for the upgrade to the new version. Before you buy the program, you can download a demo version for free.

Pros :

Interface and support in Russian;
Text and HTML editor;
Ready templates;
Spam check;
Integration with other services via API;
Integration with Google Analytics and Yandex.Metrica.

Minuses :

The interface is simple and clear, but it seems that it was developed back in the 90s. Templates give the same impression;
Compared to web services, segmentation and automation is not deep;
Many complaints about the work of technical support;
Separation of analytics and email settings into two different programs.

17. AMS Enterprise

AMS Enterprise

Another email marketing program with the ability to create highly personalized emails.

For example, take into account the name of the subscriber, his position, the company where he works, and so on.

In the program, the user sets the rules according to which the data in the letter changes depending on the addressee, his interests and field of activity.

Interface

AMS Enterprise automatically launches emails on time or at Windows startup, depending on your settings.

You can also create flexible rules for mailing automation. The cost of AMS Enterprise is 8,250 rubles. Before buying, the developers offer to go through a trial period.

Pros :

The program is bought only once, there is no need to pay for annual updates;
Unlimited number of recipients;
Deep personalization and dynamic data.
Text and HTML message format;
Real-time mailing statistics;
Integration with Google Analytics and Yandex Metrika.

Minuses :

Ambiguous and outdated interface;
Heavy program setup;
Few integrations with other tools;
No spam check;
Little functionality.

Briefly about the main

The services that we have listed have all the basic functionality. But the choice depends on your goals and needs for business development. And yet, judging by our experience, the very TOP is:

And in general, write down the main tasks that you want to solve with the help of email newsletters. Then compare whether the service has the necessary functionality for this. Some need ready-made templates, someone will do without deep segmentation, and someone urgently needs dynamic blocks or .

On September 13, 2016, many Runet infobusinessmen were thrown into a state of shock. On this very day, on the blog of the Smartresponder service, Max Heeger publicly announced the closure of his project from November 1:

Let's not talk about why Heeger closes the smartresponder, what actually prompted him to do this, etc. This is his project and his personal business, especially since he explained everything quite intelligibly himself in the video. Let's just take it for granted and let's not fall into hysterics like many dozens of people in the comments to this news on the company blog :)

We’d better focus on what worthy analogues and alternatives to a smartresponder exist, compare mailing services and try to answer the question that is relevant for hundreds of people: “How to replace a smartresponder?”.

In this article, we will look at the top 10 email marketing services in our opinion, among which there will be two English-language ones. We could not ignore them because they are very high quality, very popular and deserve a lot of positive feedback, including among the Russian-speaking audience. We also make a reservation that this is not a rating where the best ones come first, then the worst ones, or vice versa - this is just a consistent review of services.

If the service has a free mailing list rate, this will be mentioned in the text. To compare prices, we will focus on a base of 5 thousand subscribers.

1.getresponse.com

700+ professional templates to create beautiful newsletters
Letter and Landing Page Builder
Platform for webinars and online conferences
Triggered and automatic mailings
A/B testing up to 5 email versions
Detailed email analytics

Getresponse has a free 30-day period to test all its functionality.

Maintaining a subscriber base of 5,000 contacts will cost from $38.25 (Email plan for beginners) to $41.65 per month (Pro plan, designed for small and medium businesses).

2.pechkin.com

Conducting A/B tests
Online editor with a set of letter templates
Email sending statistics and analytics, Google analytics
Subscriber segmentation and personalization
Automated mailings and triggered mailings

It is very convenient that Pechkin has both a monthly payment for the mailing list (if you send letters regularly) and a payment for the mailing fact. This was very lacking on the smartresponder. Even if you sent one letter a month there, you had to buy a monthly tariff.

Maintaining a database of 4 thousand subscribers to Pechkin will cost 1800 rubles per month. For sending 5 thousand letters, you will have to pay 1000 rubles. (0.2 rubles per letter).

For beginners in the information business, there is a free plan: maintaining a database of up to 100 subscribers and sending up to 500 letters per month.

3.unisender.com

Convenient visual editor for composing letters
100+ email templates
Advanced delivery reports, connection to Google Analytics and Yandex.Metrica
IP integration with popular CMS and CRM
Subscriber personalization
Newsletter segmentation
Setting up sending emails on an event

We have previously reviewed the unisender.com service, so you can learn more about it from.

Unisender, like Pechkin, has a free tariff (Free): up to 100 contacts. The number of emails sent on it is unlimited.

There is also a monthly payment (2193 rubles / month for 5 thousand) and payment upon sending (0.323 rubles / letter). You can also buy a package of letters for a year at once (10.642 rubles / up to 50 thousand letters).

4. sendsay.ru

Subscription base segmentation
Personalization of subscribers and the ability to include a personal promotional code for the client and other "charms"
Detailed analytics for each campaign
Trigger sequences, creation of automatic scenarios of any complexity
Transactional mailings
Mailing archive management

Sendsay allows you to maintain a database of up to 200 addresses for free (Start tariff) and send up to 1,000 emails per month. There are no functional restrictions on the use of the service.

Maintaining a database of 2.5-5 thousand subscribers will cost 2,000 rubles per month. no limit on sending emails.

5. sendpulse.ru

Sendpulse is somehow connected with, but until the end it was not possible to figure out how :). If someone knows, write in the comments.

Online letter constructor
Over 100 preset templates
Smart field substitution, personalization
Subscriber segmentation
Split testing
Auto mailing
Email send scheduler
Detailed distribution reports
White Label - creating "clean" mailings without mentioning the sendpulse service
Unique Subscription Form Generator

Sendpulse has a free plan where you can maintain a database of up to 2.5 thousand contacts and send up to 15 thousand letters per month! A very attractive application.

There is both a monthly payment rate (1,700 rubles per month for 5,000 subscribers) and a payment for sending (1,200 rubles for 10,000 letters, which is 0.12 rubles per letter).

6 mailerlite.com

Drag-and-Drop email editor
Tracking the results of mailings
A/B split testing
Subscription Web Form Builder
Automated mailings
RSS email

Mailerlite offers a free plan for infobusiness beginners: up to 1,000 addresses with unlimited email sending. Maintaining a database of 2.5-5 thousand subscribers will cost $20/month, while the number of letters is also unlimited. There is no payment upon sending, depending on the number of letters.

7.mail365.ru

This service has already been, so we will not dwell on its characteristics here. As for the price, mail365 positions itself as one of the cheapest mailing list services in RuNet. So, maintaining a database of 5 thousand subscribers will cost 790 rubles per month.

There is a billing option with payment for each sent letter. Payment there does not depend on the number of letters sent, but depends on the amount of replenishment of the account, for example, with a one-time payment of 1000-2500 rubles. one letter will cost 0.3 rubles.

8.mailigen.ru

Smart Template Builder
Real time reporting
A/B tests
Segmentation by behavior
Integration with social networks
Newsletter based on RSS/XML

Depending on the set of available functionality, maintaining a database of 5 thousand subscribers will cost the mailigen.ru user monthly 1,170 - 14,950 rubles. and higher. There are no free plans, but there is a 30-day trial version.

There is also some kind of a little incomprehensible system of "email credits" with payment upon sending the letter. There are no details about her on the site.

9 mailchimp.com

English-language mailing service. It has a very rich functionality and is one of the leaders in its field. As for the price, it is quite high. So, maintaining a database of 2800 - 5000 subscribers will cost your wallet $ 50 per month, the number of letters is not limited. Or you can pay $0.02 for sending each letter, provided that $100 is credited to your account.

Good news for beginners: Mailchimp also has a free plan that allows you to send up to 12,000 emails per month to a database of up to 2,000 addresses. However, some functions of the service will become available only after payment, for example, automation, delivery by time zones, etc. You can pay for services by credit card or via PayPal.

10.madmimi.com

Another English-language service, which nevertheless praises a huge number of Russian-speaking users. Unfortunately, the site does not have a description of the functionality, but it certainly should not disappoint you - a standard set of functions will be required.

Outcome

Friends, of course, there are much more mail (email) mailing services than indicated in the article: Aweber, Expertsender, Subscribe, Verticalresponse, EstisMail, Mailrelay, Justclick, etc. - it is simply not possible to review all possible alternatives to a smartresponder. But we have selected exactly 10 of the best in our opinion. We repeat once again that this is not a rating, but just a review, a comparison: someone needs functionality more, and the price does not play a role. For someone, on the contrary, the presence of a free tariff will become a decisive factor, because why pay money right away if you have an almost zero base or you are at the beginning of the path to collect it.

Estimate in your mind and choose the best Option is not difficult. Let's get together... Sending out the first option, i.e. mailing program from a computer, after a fairly short period of time, your IP will be calculated and added to the spam database. To fix this problem, you need to start using a proxy server. There are a lot of them on the network, and you can find them simply by searching by entering the phrase "free proxy server", only the IPs of free proxies have long been added to the spam database, because you are not the first to come to this decision. Use paid? Their cost is about $10/month. The IP of which, also after a longer period of time, will be added to the spam database thanks to your mailing list. On average, you will have to change proxies 2 times a month. Those. $20 or 580 rubles, provided that the text of your letter is not in spam databases. And again, to put it mildly, these are problems and time.

Sending from hosting, monetary investments are the same as in the paragraph above. Only you risk the IP address of the entire hosting and the possibility of being blocked. The principle remains the same - either buy a proxy or a dedicated IP - which is the same, not for long. Or buy, in addition to the domain, bulletproof hosting for mailing - but they cost a lot of money, we won’t even consider it.

The last option is to send from web services where there are no problems associated with spam databases, IP changes, etc. The cost of services varies, but in the average version, mass notification of customers will cost 500 rubles. per month. On such services, all issues with spam databases have long been resolved, almost always there is a discount program and multifunctional sending.

Having discarded bias and looked objectively, it is not difficult to choose the best option for mass sending e-mail letters to postal addresses. Having understood the above, let's plunge into the tact and conscientiousness of notifying subscribers.

Internet mailing ethics.

Internet ethics is a rather broad concept. When applied specifically to the operation of mass mailings, it is rather tact, responsibility, respect and conscientiousness. Naturally, if you do not follow the etiquette, your mailing service will not live long ... There will be a lot of negative reviews and complaints, which will lead to loss of income, a ban, or even worse, blocking your account.

With this question, everything is transparent, the subscriber asked, you listened to him with a kind word, politely answered and fulfilled his wishes. In case of refusal, objectively explaining the whole situation of the impossibility of fulfilling his requests.

For example, they asked you to unsubscribe an e-mail address from your mailing list. In no case do not wait for a negative connotation to appear in the subscriber's requests. Just unsubscribe at the first contact and answer him with an answer about the end of the subscription. For such conscientiousness, they will not only say thank you, some of them, on occasion, will speak positively about your service on the network.

Of the tips, we will show the most obvious ones, for non-compliance with which you can quickly get banned.

Do not send letters to addresses that have not voluntarily requested mailing;
Unsubscribe at the first request, or by talking to change his desire to unsubscribe;
Do not send a lot of letters to the same email address, if the text of the letter is large, it is better to send it as an attachment;
No censorship, insults, fraud, etc.;
Compose letters from a "kind" heart.

If you ignore the requests, then subscribers will find a way not only to spoil the reputation of your business, but also completely ban it. AND email newsletter become a tool for destruction.

"Subscribe to the newsletter!" - yell pop-ups on information sites. No wonder they scream, because each subscriber is worth its weight in gold, especially for young projects. Each subscriber is a regular reader who will come to you again and again.

But if you are starting a new project, a problem may arise - letters need to be sent somehow. Do not sit down yourself and do it manually!

No, you do not need to bother yourself with such routine work. Because there are special services for mass mailings.

There are a lot of them, and today we will introduce you to the ten most popular ones. Let's dwell first of all on the tariffs of each, but a detailed analysis of the features and benefits is a topic for another article :)

Mad Mimi is a simple service for creating, sending, sharing and tracking emails on the web. Founded in 2008.

More than 40 million emails are sent from it daily.

The service offers 4 tariff plans:

Forms, templates, letter design themes are available. Mad Mimi uses SSL to secure the information in transit, the same technology used by banks and large electronic stores to prevent eavesdropping, falsification or counterfeiting.

Without exaggeration, the most popular service is primarily due to pleasant tariffs. It has been operating since 2001 and is trusted by more than 12 million users.

The Russian-language version of the site is lame, so it's better to contact here if you have at least basic knowledge of the language.

If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month for free.

Another foreign service for email newsletters, with a convenient and intuitive interface. Uses cloud software technologies.

Streamcontact is reliable: the email will be delivered at the right time without delay.

Using the service, you can schedule mailing lists, create new ones, test before mailing, track targeted mailings, send messages automatically.

Domestic mailing service, founded in 2002. It is very popular among small and medium-sized businesses in Runet.

Service rates are quite reasonable:

Provides a visual editor, detailed statistics, complete subscriber management, automatic mailing, polls and testing, and many other useful features.

Domestic project founded in 2008. UniSender allows you to make both email and SMS mailings, set email chains, embed social network buttons in the mailing list.

Service rates are very democratic:

For mailings from 50,000 contacts, the conditions are discussed individually.

Single platform for emails, SMS, push notifications and transactional emails. The service is easy to use, suitable for solving most of the standard tasks: send an e-mail newsletter that is available for viewing, including from mobile devices; make a series of letters, create letter templates, conduct testing, and much more.