Give life to the charitable foundation 6162. An SMS with the word "Good" will save hundreds of sick children. What is unique about the mobile service of the Gift of Life Foundation?

The Gift of Life Foundation presented a new mobile donation service - short number 6162. The number was opened together with Beeline; it is also available for MTS and Megafon subscribers. The uniqueness of the number is that Beeline subscribers can subscribe to monthly donations. This is the first such experience for Russia.

The Gift of Life Foundation presented a new mobile donation service - short number 6162. From left to right: Olga Turischeva (Beeline), Chulpan Khamatova and Dina Korzun

We asked representatives of operators and charitable foundations about how mobile fundraising will develop in Russia.

What is unique about the mobile service of the Gift of Life Foundation?

Beeline subscribers have access to the service of monthly mobile donations - this is the first such experience for Russia. Beeline is negotiating to connect other operators to the monthly donation program.

Sending SMS is free for Beeline and Megafon subscribers. For MTS subscribers - 4 rubles. (until the end of July 2013); MTS also sends a paid SMS for confirmation for 10 rubles.

The commission of agents, provider and bank in total is only 5% of the payment.

"It should be convenient to help"

The main message with which the Podari Zhizn Foundation created the short number 6162 is that it should be convenient to help. As the co-founder of the fund said at the presentation of the service Chulpan Khamatova: “From the very beginning, we looked for ways to shorten the donation process. So that people do not stand in line for hours and fill out a bunch of forms. As a result, we realized that the fastest way to help is through a mobile phone transfer. The fund had several attempts to negotiate with the operators. For the first time, we were offered the following conditions: 50% for the operator, 50% for children. "There will be a lot of money, so don't worry." We didn’t agree to this, of course. Now, thanks to Beeline, the maximum of the transferred money goes directly to the children. "

Now 70% of all donations to Give Life come from private donors. Of these, 81% - Sberbank, 12% - Internet donations, 7% - payment terminals "Qiwi". The short number, according to Chulpan, will make a real revolution and in the future, perhaps, will become the main driving force of fundraising: “After we launched the program with Beeline, from May 27 to June 25, more than 1 million rubles were raised. Despite the fact that there has not yet been any promotion of the service ”.

According to Chulpan, the issue is valuable in that it allows the foundations not to miss the “impulse of sympathy”: “A person is arranged like this: he saw a story on TV, read an article - and he has an impulse - I want to help! It is very important to catch this moment, before the person has forgotten, before he is distracted. In this regard, SMS donation is an ideal service. "

Dina Korzun, the second co-founder of Give Life, which has been living in London for five years, shared her Western experience in mobile fundraising: “Every charity in Europe has its own mobile donation number. Advertisements with these numbers hang on the streets, in the subway. This is part of the daily life of the ordinary Europeans. For example, I transferred 3 pounds, the next day they called me back, said that they had received the money, thanked and offered to send an information booklet of the fund. Such services have colossal opportunities. When there was a flood in Haiti, the Red Cross collected $ 3 million via SMS in 24 hours. "

Monthly donations: regularly but not automatically

Olga Turischeva, Vice President for Marketing and Business Development of VimpelCom (Beeline), spoke about the key features of the short number 6162:

This is not an automatic charge, every month the subscriber confirms the payment. If suddenly in some month you cannot make a transfer, it's not scary - in a month you will receive a reminder and a question whether you are ready to donate again.

It doesn't matter what operator you have, the short number 6162 is assigned to the “Give Life” fund for all operators.

Fraudsters cannot connect to a short number, it is completely protected. The subscriber always receives confirmation that he made a donation. Moreover, if you are an MTS or Megafon subscriber, confirmation will come from your operator.

There is a possibility of targeted assistance to the wards of the Gift of Life foundation. For example, a story about a child was shown on television, and after that we will allocate donations from the general stream specifically for him - according to the time of translation.

How mobile charity is being developed by MTS and Megafon

We asked two other mobile operators of the Big Three - MTS and Megafon - what charitable programs they have and how they see the development of mobile fundraising in Russia.

Anna Smirnova, Leading Specialist of the Public Relations Department of MTS:

About charitable USSD request * 700 #
We are developing a service - USSD request * 700 #. It can be used free of charge by every MTS subscriber (only individuals). Donations from the subscriber's account go directly to the fund, and, what is important, on the same day they were sent. In contrast to the usual SMS-charity, where donations from the fund go to the fund only after a month.

We are developing this project as part of our "Give the Good!" together with partner funds: Rusfond, Sozidanie, Center for Humanitarian Programs and the Konstantin Khabensky Foundation. Non-profit organizations enter into a direct agreement with one of the providers connected to the Easy Payment service and start accepting donations. The service allows feedback: funds receive additional information about the donation: the number of the subscriber who transferred the money, the time of transfer.

So far, only the Konstantin Khabensky Foundation has connected to the USSD request; we wait for others to connect.

About democracy
Earlier the most popular form of charity was cash, but the future belongs to mobile and internet payments. For example, in the UK, a quarter of the population under 35 send mobile donations at least once a year. This is part of the process of democratizing philanthropy and opens up incredible prospects for foundations: every phone owner can become a philanthropist.

About fraud
We have our own security team that scrutinizes every donation request. Our partners from Rosno, if necessary, provide an expert assessment of the treatment prescribed by the doctor and the selection of medicines. In addition, partner funds always provide us with reports on the work done, where it is indicated to the penny where the funds went.

Regular donations
We do not aim to create a regular donation service. Because people tend to forget what they signed up for. As a result, in 2-3 months the subscriber may perceive the write-offs from his personal account as fraud and will begin to accuse the operator of illegal write-off of funds. In fact, charity is a spontaneous desire, a person is ready to help here and now, and not after a while.

Petr Lidov, Public Relations Director, MegaFon:

About charity services
We have no special charity services. But our subscribers can transfer money to charitable organizations through the MegaFon Money application or on the website www.oplata.megafon.ru. In this case, the commission is 0%.

About fraud
There are two types of mobile charity: in the first case, the subscriber is asked to send an SMS to a short number, after which the amount is debited from his personal account in favor of the charitable organization; in the second, the subscriber transfers any amount of funds to the personal account of the person in need.

In the case of using a short number, we, as an operator, can help the subscriber find out whether the short number is related to a charitable organization, but in the second case, this is problematic. If someone announces a charity fundraiser and publishes the Megafon number so that money can be transferred to it, we cannot confirm or deny that this is a fraud - as long as there are no complaints from deceived customers.

How "mobile" scammers are recognized
If funds are accumulated on a phone number, then for their withdrawal through mobile commerce, the standard limits determined by the Law "On the National Payment System" apply.

If the owner of the number wants to withdraw a lot of money from the account at once and terminates the agreement with the issuance of the amount remaining on the personal account, then we can consider such an application for up to 60 days to make sure that this is really not a fraud and there are no complaints from other subscribers.

There were precedents when the owners of the rooms demanded to give the entire amount at once, explaining this by charitable fundraising, but I will repeat once again: we check and have the right to give out money with a delay of up to 60 days, so it is better to use other opportunities for charitable donations.

If we are faced with fraudulent schemes that disguise themselves as charity, MegaFon notifies subscribers of such fraud on our portal stopfraud.megafon.ru and on social networks.

I would like to advise: in order for your money to reach the right addressee, check with the operator whether the SMS to a certain short number is really a charity event, and also how much such a message costs.

NPO: the experience of mobile charity

Representatives of several charitable foundations told Philanthropist about their experience in mobile and Internet charity.

Alexandra Kremenets, curator of the Healthy Child program of the Children's Houses Charitable Foundation:

The Healthy Child program is funded primarily by private donations. Internet services bring us about 20% of funds, mobile services - 3%.

The benefactor sends an SMS to a short number, entering the transfer amount. The company that provides this service takes a 5% commission. The SMS itself is free for donors.

Once the website of the foundation was hacked and the numbers of electronic wallets and numbers for SMS charity were replaced. Now we are extremely careful about the security of the site and check all the information on a daily basis.

Vladlena Kalashnikova, head of the fundraising department of the assistance service "Mercy".

The share of donations via the mobile service is only 3-4% of the total monthly donations. But now we are switching to a new, more convenient, system with a single short number, regardless of which operator the subscriber uses. This is a project with the National Charitable Foundation, which provides us with SMS donation services for free.

The SMS itself will be paid, it is also important to take into account that not all tariffs allow you to transfer donations.

We receive more than 50% of help through Internet services. For example, as part of the "Give joy for Easter" campaign, we raised 1 million 150 thousand rubles for the wards of our help service in just 6 weeks.

Vladimir Berkhin, President of the Tradition Foundation:

Most donations come through direct bank transfers, but mobile services are only about 100 thousand rubles a month. Fraudsters are not dangerous to us: even by hacking, for example, the fund's wallet on Yandex or RBC, they will not achieve anything. The wallet is linked to our bank account and requires paper documents to change the link.

We are looking forward to the emergence of charitable tariffs for mobile communications (when, for example, 0.1% goes to the fund).

Marina Zubova, President of the Gulfstream Foundation:

We receive about 20% of donations through Internet services. Through mobile services - 10-15%.

As part of SMS charity, we cooperate with the National Charitable Foundation. He acts as an intermediary between the NGO and the operator Soyuztelecom. Service activation is free, foundations choose a prefix for themselves - a word written by donors in SMS. Mobile operators take a certain percentage for themselves: Beeline - 4.95%; MegaFon - 6%; MTS - 5%. In principle, we are satisfied, because earlier the operators took about 50-60% for themselves.

Beeline together with the Gift of Life Charitable Foundation announce the results of the first Russian mobile donation service (m-charity). This service is provided on the short number 6162 and implies the possibility of one-time and regular monthly donations from a mobile account for the treatment of children with oncological and hematological diseases.

In just a year of the existence of the M-charity service, more than 1 million mobile subscribers have used a convenient mechanism for providing assistance - by sending a one-time SMS, more than 3,500 thousand people have made monthly donations from a mobile phone. The minimum donation amount through monthly subscriptions was 10 rubles, and the maximum amount was 5000. The total amount of funds collected through private mobile donations is more than 120 million rubles. All of them are aimed at providing the necessary assistance to seriously ill children.

“We are in active dialogue with the leading charitable organizations in Russia and therefore we understand well their goals and existing problems. Today, only a quarter of mobile phone users in Russia have smartphones, and therefore people need a simple and reliable charity solution that is available on any mobile phone. Together with the Podari Zhizn fund, we managed to create such a mechanism, and as a result, hundreds of thousands of subscribers believed in our common initiative and chose the M-charity service as the easiest and most convenient way to provide assistance to those who need it, ”commented Evgenia Chistova, Project Manager for Corporate Social Responsibility, OJSC VimpelCom.

“It so happened that on the eve of Children's Day we are celebrating the first birthday of the short number 6162, and we thank everyone who has already decided to take the opportunity to help the wards of our foundation directly from their mobile phone. For us, the m-charity service, created with the support of Beeline, is a long-awaited mechanism for attracting regular donations, which are now available to everyone. Sending an SMS to a short number with the amount of the monthly money transfer is perhaps the fastest and most effective way to help. Regular help is very important for us - it adds up to millions of rubles, which means thousands of saved lives. And if you have not yet had time to use the mobile donation service, join us! Believe me, it's very simple! " - said Ekaterina Chistyakova, director of the Give Life Foundation

You can find out what motivates those who help, and whom the Podari Zhizn Foundation has helped, can be found in the new charity video of the It's All Foundation.

In order to make monthly regular payments from a mobile account to the Podari Zhizn beneficiaries, you need to send a free SMS to 6162 indicating the desired donation amount (from 10 to 15,000 rubles) and the word “month”. In response, the subscriber will receive an SMS with a request to confirm the payment. On a monthly basis, the subscriber receives an SMS request to confirm the debiting of the initially specified amount from the mobile account to the Fund's address. If desired, the subscriber can change the donation amount or unsubscribe by sending the word “month and new amount” or “0”, respectively. Sending an SMS to 6162 by a Beeline subscriber is free of charge.

The ability to make monthly mobile donations is available to Beeline subscribers on any tariff plans of the prepaid and postpaid payment system using the Mobile Payment service. For the postpaid system, payments are made from an additional advance account, which can be created using the USSD command * 110 * 271 #. The technical partner of the service of monthly donations to the Give Life Foundation is the RURU Payment Service, a subsidiary of OJSC VimpelCom.

Attention! If you have any difficulties with sending a donation to 6162 (for example, you received an SMS from the operator that the payment could not be completed), do not be alarmed. The fact is that in June 2018, amendments were made to the federal law "On Communications". According to it, each user of the mobile number must be identified, that is, the user's passport data must be linked to each number. To transfer donations again via sms, contact your service provider.

The service is available for subscribers of Beeline, MTS, Megafon, TELE2, Yota, Letay and Tinkoff Mobile networks.

• Send a message to 6162 with the donation amount in a digit - for example, "100". The allowable donation amount is from 0 to 15,000 rubles. If the number is indicated in words or the message contains only text, the donation amount will automatically be considered 100 rubles.

In response, subscribers of "Beeline" and "Megafon" will receive an SMS on behalf of the fund with gratitude for the donation. By sending an SMS donation to the number 6162, the subscribers of these telecom operators automatically agree to the terms of payment and the donation amount is debited from the account without additional confirmation of the donation from the subscriber.

MTS subscribers first receive an SMS with a request to confirm the donation. An exception is made by SMS-donations during fundraising on TV channels: on the day the story is released, the confirmation of donations is removed for technical reasons. After confirmation, the donation amount is debited, and MTS subscribers receive an SMS with gratitude.

TELE2 subscribers receive SMS with a request to confirm the donation only after their first donation to the fund. After confirmation, the donation amount is debited, and TELE2 subscribers receive an SMS with gratitude.

Subscribers of the Letay and Yota networks first receive an SMS with a request to confirm the donation. After confirmation, the donation amount is debited, and subscribers of Letai, Yota and Tinkoff Mobile receive an SMS with gratitude.

Your donation will be reflected in the.

By sending a donation, the benefactor agrees to receive informational materials from the foundation in the form of SMS messages.

Cost of sending a message:

• Free for Beeline, Megafon, MTS, TELE2, Letay, Yota and Tinkoff Mobile subscribers

The minimum account balance after debiting must be:

• 0 rubles for Megafon, Letay, Yota and Tinkoff Mobile subscribers
• 10 rubles for Tele2 and MTS subscribers
• 20 rubles for Beeline subscribers and for MTS subscribers of St. Petersburg and the Leningrad Region

The commission of agents, provider and bank in total is 5% of the payment for subscribers of MTS, Beeline, Megafon, TELE2, Letai, Yota and Tinkoff Mobile.

Please note that mobile operators have restrictions on the minimum and maximum payment amounts.

Minimum amount One payment for Beeline and Tele2 subscribers is 10 rubles, for subscribers of Megafon, MTS, Tinkoff Mobile, Yota and Letay - 1 ruble.

Maximum amount one payment is:

• 5,000 rubles for Beeline, Tele2, MTS subscribers
• 15,000 rubles for Megafon, Tikoff Mobile, Yota, Letay subscribers.

Subscriber commission - 0%

In the text of the message, write the amount of the donation in numbers. Today, together with the "Give Life" fund, we are collecting money to save Sasha Bodirog. The girl has cancer of the lymphatic system. After long-term treatment, it turned out that only one very expensive drug can help the child. Its price for the course is 1 million 700 thousand rubles. Our correspondent Ksenia Nekrasova read more.

Happy moments of the recent past. For Sasha, these photos on the phone are much more than just memories. Each frame gives hope to return to the old life. Such that it was only six months ago.

Sasha Bodiroga: “Before, I went to the theater and went to aerobics. I did, but now nothing is possible. At first I could not come to my senses, I did not realize that this was all with me ”.

It all started with a high temperature. For almost three months the girl was constantly tormented by coughing, fever and pressure. While doctors were treating Sasha for pneumonia, cancer of the lymphatic system was rapidly spreading throughout the body. The tumor managed to hit the lung and bones. The girl was fading away before our eyes, but she found the strength to withstand 5 chemotherapy blocks, dozens of IVs and several blood transfusions. Without tears and fear, which during these few months I learned to overcome.

Sasha Bodiroga:“In my entire life, only in the summer I felt what an injection is. At first it hurt, but now I'm used to it. All examinations, biopsy, this is all for the first time. "

Natalia Bodiroga, Sasha's mother:“Grown up. I know that I have a strong spirit. never cried. There were reasons for tears, but she never. "

Sasha did not cry when she learned the results of her six-month struggle for life. The doctors admitted that chemotherapy was powerless. The last chance to save the drug "Adcetris". The first block has proved to be effective. And now the most important thing is not to interrupt the treatment.

Veronika Fominykh, physician hematologist, Federal Research Center for Clinical Center:“In a similar situation with a different pathology, we use intensive chemotherapy. But in this variant, lymphomas are not effective and do not improve the prognosis. The situation would be quite sad if Adsetris appeared a few years ago - it acts directly on tumor cells, those that cause Sasha's illness. "

The cost of the drug for the course of treatment is 1 million 700 thousand rubles. On the Internet, the girl's friends organized a charity fair - they sell homemade bracelets and jewelry, donating the collected funds to her parents. You can also help save Sasha's life by sending an SMS with the amount of the donation to the short number 6162.

Natalia Bodiroga, Sasha's mother:“Sasha is very kind, she will definitely not give up in trouble, everyone knows this. I sometimes wake up in the morning and don't understand. It seems this is a dream, a dream. In reality, this is not, but it is reality. I look at Sasha and this is reality. "

Because of the catheter, Sasha has to be extremely careful - the slightest blow can cause bleeding. Taking off the protective mask is also life-threatening, practically no immunity remains. She herself did not have time to understand at what moment she was able to get used to the new rules of life, which, after recovery, she really wants to forget.

Sasha Bodiroga:"Only patience and hope that I will recover and everything will be fine with me and in the old way."

You, the viewers of Channel Five, can also give life to Alexandra. To do this, you need to send an SMS to the short number 6162. In the text of the message, write in numbers the amount that you are ready to donate, it will be automatically debited from your mobile account. It is available for MTS, Megafon, Beeline and TELE2 subscribers. Once again, the short number is 6162.