Groups of millionaires VKontakte. What are vkontakte communities. "Russian intelligentsia"

Any social network (social network) consists of users, such as you and me, and various kinds of publics (groups). They can be either in the form of online stores, flea markets, or just an informative page of a particular catering establishment, a creative association or a “skillful hands” circle.

The psychology of a person is such that in any community - real or virtual - he tries to find his place and his group (the effect of the so-called crowding). It is this feature that marketers use to attract customers to a particular area.

The choice of publics according to personal preferences

Whatever one may say, anyway, someone who loves to draw will subscribe to art supply stores, artist or gallery pages, art history communities, etc. A musician will certainly look for flea markets with instruments, video tutorials and performers with whom he I would like to play together or with whom I would like to learn.

VK provides such an opportunity at a higher level than any other available social network. Surely you can easily choose the best VKontakte groups just for yourself, based on your hobbies. But what, on it all possibilities come to an end? And where are the great advantages of this social network?

Why VKontakte?

Let's look at how VK can especially attract users.

Russian speakers around the world, unite! The ru domain is accessible from anywhere in the world. Therefore, its capabilities are much wider than those of the same OK.ru.
Simple interface.
Access to music. The second and third points may seem surprising at first glance, but the first time you test such options in other social networks, everything will fall into place, and it will become obvious to you that vk.ru is simply created for this.
What to see in the feed and what to disable is up to you, not the statistical module.

List of groups that everyone should join

The best VKontakte groups are millionaire publics. Despite the fact that groups breed like Australian rabbits, sometimes a large group - 20 thousand subscribers or more - can simply collapse out of the blue. For a millionaire, this is almost impossible. And the main secret of these publics is that they are created for women. Because the regular readers of "VK" are representatives of the weaker sex.

Many so-called boy groups have a target audience - girls. Just wonder how many men will subscribe to a public where clothes and outfits are discussed, albeit a male one? And how many women will choose a group where breasts and butts constantly flash?

We offer only some of the best VKontakte groups. Their list is constantly updated, but for the last year and a half they continue to hold their leading positions:

new.vk.com/lhack (life hack and everything connected with it);
new.vk.com/ria (RIA Novosti, news in Russia and the world);
new.vk.com/dobrie_novosty (good news, stories from the lives of those who were helped and those who helped);
new.vk.com/oroom (humor).

Male Choice

The best VKontakte groups for guys, which are subscribed to by 99% of men and only rare women, basically do not carry highly intelligent information in their bulk, but among their posts there is a purely male theme.

All this is just a cunning marketing ploy, because the bulk of men are also not particularly distracted by the naked ass flashing in the feed, but the news on his online game will only be in such groups.

A striking example of this is new.vk.com/newmmorpgame, because there are not so many gamer girls among us. And even those publics where the description contains the word “male” may not be of interest to this entire contingent, for example: new.vk.com/fashionmenblog is a men's group dedicated to fashion on VKontakte.

See the top 5 examples of such groups below:

vk.com/public39399586 - "Cynic Quote Book";
new.vk.com/public40613208 - "Boys will understand";
new.vk.com/academyofman - "Academy of Decent Guys";
new.vk.com/chotkiy_paca - male group for Ukrainian boys, if you know the language, you can subscribe - posts are relevant in every country;
new.vk.com/officialpages - this page has not been in vain here - it is with its help that you can follow the appearance of new official pages of public people dedicated to cinema, music, cuisine, etc.

The last public is not so much included in the list of the best as it monitors which are the best VKontakte groups. Its charm is that there are dry facts, strict censorship and, of course, news. If you don’t know movie news yet, you can easily track it, because before the premiere of a new film in cinemas, its official VKontakte page appears.

Deep dive into the network

Do you make money online, do you have your own store or do you freelance? Then you need to follow a huge amount of news. Remember that not all posts are displayed in the feed, because the Internet is very saturated. And the further, the more and the more expensive its use by both the user and advertisers. And if the first does not think about the fact that he is “heated” for 6 rubles, then the second spends 10 thousand rubles to “heat” him for 6 rubles.

So, you've decided to dive deep and start promoting. Then the best VKontakte groups for you are the official ones:

new.vk.com/team - the VKontakte team. All legal and controversial issues of the public can be found here. This is where the initial publication of the updated instructions and rules takes place. So you need to study it all the way and across before you start creating any VK element.
new.vk.com/vkgames - the first signs are sent here with the advent of a new online game.
new.vk.com/android_app - all VK applications for Android. Information, bugs, features and more.

Advertising "VKontakte"

Each user of "VK" cannot complain about explicit advertising on the network. But we are not talking about its complete absence. Advertising - publications on your favorite publics, which in one way or another force the reader to subscribe to another group where the product is already on sale. Such indirect and unobtrusive persuasion is very pleasant, because everyone believes that he is making an independent choice.

If you want to buy a publication, remember that there is such a resource on the network as new.vk.com/publicreview - a group of reviews about public advertising placements. Check reviews here to avoid trouble. From time to time, it’s good to look for reviews about yourself. If you find a negative one, that's good too, because you'll know what else to work on. And of course, for the development of the resource, you should leave your comment, good or bad - it's up to you.

Online store or business page

Would you like to make your own website to promote goods and services? For testing, you can use the free platform "VKontakte". In order for a search engine to find it, you need money, but for the very beginning, so that the whole environment knows about your goods, this is the best option. Many do not switch to other resources over time because of the convenience and cheapness.

fast and a lot

In conclusion, we suggest paying attention to promising pages where they talk about making money with minimal investment. Do you remember what was said earlier about the overabundance of information? This is the reason why promoting the page honestly and quickly will not work.

Today they are engaged in fast stuffing of subscriptions with the help of promotions: "Publish, like, and "random" will choose the winner." But among such promotions there are thousands of pages that give nothing for free. They don't give anything at all. And promotions are often with fake photos from various flea markets (like OLX or Avito). Their goal is as many publications and subscriptions as possible. After 20 thousand, they sell the page to further promote a different topic by completely different people.

So, you choose the best VKontakte groups yourself. No one will forbid you to unsubscribe if the material goes on completely uninteresting to you personally. And after reading the article and searching for the necessary information, you will already see an impressive list of publics from several dozen. Only over time you will be able to understand the productivity of each of them.

That's all. Good mood and inspiration with VKontakte!

It's no secret that most of the users of our country have accounts in social networks, and the most popular social network in Russia and the CIS is VKontakte. But this site is suitable not only for communication, but also for making money, because popular groups and public pages (publics) make very good money on advertising.

TOP 10 largest publics on VKontakte

The largest publics on VKontakte as of November 2018.

Each of them has 8.6 million subscribers or more. As you can see, these are mainly entertainment-themed publics (humor), as well as communities dedicated to cinema and music.

The largest public on VKontakte is New Music 2018. It has over 16 million subscribers.

Overview of popular VKontakte publics

"Laugh to tears"

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In all ages, humor will be a hot topic. In the Laugh to Tears community, you will always find various demotivators, jokes and jokes. There are no monotonous stories "stolen" from other sites. For a better visual perception, a picture is attached to each entry. Yes, and the administrator of the group tries to select really funny and original jokes.

“Cookery Masterpieces”

The most popular culinary public VKontakte has 6.7 million subscribers. Mostly, of course, these are women who are interested in cooking and looking for interesting and tasty recipes with photos and videos.

In this community, you can subscribe to the recipe mailing list. Such categories are offered as: New Year's recipes, super breakfast, homemade dinner, fragrant lunch. The burning question “what would you cook?” filmed!

Did you know?

Informative public, a collection of facts and interesting life stories. After the first visit, you can find a lot of new and interesting things for yourself. This group has amassed 5.5 million members since its inception.

Well said

This community publishes beautiful words about happiness, love, the meaning of life. You can immerse yourself in reading poetry, apt expressions, stories - there is plenty of material here. A couple of years ago, the public feed was literally crammed with advertising posts. Today there is much less advertising and more interesting information. The community has 6.5 million followers, 79% are women.

Relationship psychology

A group about gender relations - in simple words about the most, perhaps, burning topic. Subscribers find this public interesting and useful. In addition to romantic, touching and motivating posts, the community publishes tips, games, and in discussions you can even get a consultation from a psychologist. Among the 6.3 million participants, there is no significant bias between the male or female audience - both sexes are equally interested in the psychology of relationships. The public has its own page on Instagram, where there are already 50 thousand subscribers and more than 2 thousand publications.

Watch related videos:

How much do VKontakte publics earn

Having a multimillion-dollar audience on VKontakte is not only pleasant, but also profitable, because all communities make money on advertising.

Let's take a popular community - Laugh to tears, which has more than 11 million subscribers.

You can also see community statistics there.

Ordinary subscribers are not allowed to write new posts on the wall of this community, only an administrator can do this. This rule is applied so that high-quality and fresh jokes are not lost among the heaps of rubbish. The developer has achieved great popularity among users and has more than 11,000,000 VKontakte subscribers in his "arsenal".

The average age of subscribers also matters. There is an opinion that VKontakte is a social network “for shkoloty”, i.e. for young people under 18 who do not have their own income and the ability to buy anything. Therefore, potential advertisers always evaluate not only the number of subscribers, but also other factors.

Develop your Vkontakte community wisely: Learn the complete guide to making money on Vkontakte

How to choose a VKontakte public for advertising

age and gender of public visitors (are subscribers your target audience);
the number of unique visitors per day;
subscriber activity (number of views, likes and reposts).

A large number of subscribers can be cheated, so you can’t focus only on this indicator. The percentage of unique visitors is important - the higher it is, the better. This indicator should be at least 2.7% - if the group has 1 million subscribers, there should be at least 27 thousand unique visitors every day. If less, it is possible that the subscribers are “cheated”.

As a rule, large publics publish their statistics themselves so that advertisers can make sure that they are not throwing their money away in vain. For example, in the “Laugh to Tears” group, statistics can be seen next to prices.

On the first graph - the total audience coverage

On the second graph - feedback (likes, comments)

On the third - the gender and age of the audience

Thanks to this information, the advertiser can evaluate the effectiveness of advertising. Advertising in a group with 1 million subscribers and 95,000 unique visitors every day is much more profitable than in a group with 2 million subscribers and 40,000 unique visitors.

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How to view group statistics

If the group does not publish statistics, you can check them yourself.

Firstly, there is the socialboard.ru/stat service, where you can see the statistics of popular communities.

Secondly, to see the statistics, just type in the search bar https://vk.com/stats?act=reach&gid=12345678 where 12345678 is the community id. If the group is interested in advertising, then the administrators, as a rule, do not close this data.

All of these groups are the product of the hard and successful work of their creators. If you understand the needs of your target audience, persevere towards your goal and have iron patience, then you can achieve such results.

If you are interested in VKontakte publics from the position of an advertiser, carefully study all the indicators of the community and do not be fooled only by the number of subscribers, because this figure can be cheated. In addition, do not forget that in addition to advertising in groups, there is also targeted advertising on the VKontakte social network.

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1. Selections of movies, films

Public with the same "save to your wall, so as not to forget to look." For convenience, in the publications, along with the lists of films, the videos themselves are also given. Lifehacker does not call for piracy: collections can also be used to watch movies legally.

2. KinoPoisk

Representation of the largest Russian portal about cinema. Trailers, rumors and news from the world of cinema and, of course, live discussions - all this in the KinoPoisk community.

3. Let's take a look at home

A public that recommends movies for home viewing - films that are no longer shown in cinemas, but which are always a pleasure to revisit.

4 Lost Film TV

Public, administered by some of the most popular voice-over authors of modern series. In a convenient navigation menu, you can find information about dozens, and interesting news is published on the wall.

Music

5.movie.soundtracks

For those who love soundtracks as much as the movies themselves. Other publics publish music from popular films, but movie.soundtracks will also delight you with selections of songs from old or little-known movies.

6. New Albums

By this public will not pass any more or less noticeable worthy release. For supporters of legal listening, the collections are provided with links to Apple Music.

7. Perception of music

Musical selections of different genres. There are only two unifying criteria: quality and beauty. For convenience, the community has a search by genre, as well as a schedule according to which thematic collections are published.

8. Native sound

Public for fans eager for new discoveries. Native Sound publishes both selections of well-known performers (Tesla Boy, Pompeya) and little-known, but very picky administrators who have passed the test.

9. Music history

In this group, selections of different genres are accompanied by references generous with interesting facts. For example, “A Day in Music History” posts are published daily, reporting on events in the world of music that took place many years ago.

Literature

10. Books & Audiobooks

This community publishes both book collections and individual works. A great option for those who like to listen to VKontakte audio while on the go: most wall posts are accompanied by audio books.

11. A thousand devils, what a book!

Public, telling about worthy writers and their works. In addition to collections, audiobooks and reference information, TCCC has another important advantage - the ability to communicate with like-minded people. The works are actively discussed in the comments, and the administration daily publishes the evening entry “What book do you read at night?”.

The science

12. Museum of Cosmonautics

The official public page of the Museum of Cosmonautics, founded in Moscow in 1981. The wall publishes not only news from the life of the institution, but also interesting facts about the history of space exploration.

13.N+1

Representation of the popular science publication N + 1 "VKontakte". Articles are published on the topic of the latest technological developments, news from the world of physics, biology, astronautics and robotics.

14. Arzamas

"The history of culture in videos, texts and photographs" - a description that is fully consistent with the content published by the Arzamas publication. In the community, you can learn a lot about interesting things that are not taught in history and literature classes, such as vegetarianism in pre-revolutionary Russia and secret signs in Ivan Goncharov's Oblomov.

15. History elective

Texts in which the character and individuality of the author are felt are sometimes much more interesting to read than the usual articles written in an informational style. The author of the public is Olya Andreeva, a columnist for the publication Diletant, who delights subscribers with weekly articles on the topic of history.

Business and motivation

16. Startups and business

Public edition vc.ru, writing about startups, growing businesses and new models of earnings. No useless quotes and general motivational advice - just facts, news and interviews with entrepreneurs.

17. IQ Blog - Business Secrets

For those who need motivation and support with advice on, this public will help. Various entries are published on the wall: quotes and facts from the life of historical figures, useful articles and thematic book collections.

Sports and fitness

18. Sports articles | Body-building

In this public, not catchy quotes are intended to motivate, but detailed useful texts, recommendations from which can be applied in practice. Articles from this community will help not only to give the body the desired shape, but also to do it correctly, without harming your health.

19. Personal trainer

Another public for those for whom improving the body is not just another hobby, but one of the prevailing goals in life. Many posts are supported by videos.

20. Bodyfitness, bikini fitness, fitness

In this community you can find all the information you need to keep your body in shape: motivating quotes, funny pictures, exercise instructions, nutrition tips and even diet recipes.

cooking

21. PP. HLS. Recipes

In continuation of the previous category: a public with recipes that will not harm the figure. Administrators assure that all recipes are copyrighted, and photos of dishes are real.

22. Cook it! - delicious recipes

Public with the usual recipes, not only for losing weight. Its audience is more than two million people, and the number of entries is approaching 60 thousand, which allows us to talk about Cook it! as one of the most popular and complete recipe books on VKontakte. For convenience, in the "Information" block, a special item "Search for recipes" is displayed.

miscellanea

23. Freakbook

Every day, Freakbook collects interesting articles on the Russian Internet and offers them to the reader with a note about the time it will take to read.

24. New what

Another public broadcasting the best materials of the Internet, this time - foreign. Administrators invite subscribers to vote in a poll for an article in English that they would like to read. Some time later, a translation of the article is published.

25. Lifehacker

And finally, we could not help but mention our public. The community broadcasts articles from the site on various topics, united by a common goal - to make the life of the reader better.

Many users of the social network VKontakte cannot find really interesting publics and groups on the social network on their own. And this is not surprising, because among the whole variety of communities there are both deserving our attention and those that do not represent anything really worthwhile. For your convenience, we have divided the Top 50 best publics and groups in Vkontakte into five categories.

Helpful information

1. First of all, we would like to recommend you a community that is dedicated to the YaVkontakte site. It is in this community that you can not only find all the latest news and secrets on social networks, but also ask your question if something is not clear to you in the work of the social network VKontakte, Odnoklassniki, Twitter and others.

http://vk.com/vkusersy

2. Interesting facts about the countries of the world. This is a community where you will find a variety of interesting facts from all over the planet every day.

http://vk.com/geofactsvk

3. Ladies' club X-Emotion. A community dedicated to the beautiful half of humanity. Share secrets and get wise advice.

http://vk.com/xemotion

4. Men's Corner is a magazine for men. If you are a real man, then you just need to join a community that has gathered exactly the same alpha males as you.

http://vk.com/menscorner

5. The next public is interesting and great people. In it, every day you will learn about people who, if not changed the world, then at least managed to become truly famous.

http://vk.com/interesnie_lydi

6. Universal Encyclopedia of Knowledge - a group in Contact, where you can find hundreds of interesting facts and many colorful photographs. See for yourself and tell your friends about the most interesting places on our planet!

http://vk.com/encyclopediaofknowledge

7. Encyclopedia of bodybuilding. This community is dedicated to building a beautiful and strong body. Watch motivational videos, photos of athletes and brag about your own achievements.

http://vk.com/club60884438

8. The world of cars. If you feel like a real racer in your soul, we invite you to join the public of the same people as you. Original photos and wall posts are guaranteed!

http://vk.com/auto_publicker

9. Recipe book - an open group for everyone who wants to cook tasty and satisfying. If you have always dreamed of learning how to cook great, you are welcome. Delicious recipes every day!

http://vk.com/bookrecipe

10. We invite you to read bestseller books posted in the relevant community. Remember that a person who reads books will always be smarter than someone who watches TV.

http://vk.com/world_best_book
11. Let's start with a large and interesting public of the same name, which is dedicated to computer and console games. If you consider yourself an avid gamer, you will be very comfortable here!

http://vk.com/games

12. News of computer games - a public where you will find all the news related to the gaming world. Many screenshots from various toys, art, discussions and videos are also present.

http://vk.com/cgame_news

13. Do you like the game The Elder Scrolls V: Skyrim, which only the lazy did not play? Well, then we invite you to join the fans of this RPG in the social network VKontakte.

http://vk.com/skyrimda

14. Dishonored - a game that has relished a lot of people. Spy romance, shadows, murders, conspiracies, all this you will find in the game. And in the Vkontakte group, you can discuss Dishonored and ask for advice from more experienced players.

http://vk.com/dishonored

15. Assassin's Creed - a community for connoisseurs of quietly and professionally destroying people. In the game, of course.

http://vk.com/assassins_creed_2015

16. Munchkin is the second most popular board game after Monopoly. If you want to play something like that, we suggest that you first join the appropriate community to learn the rules.

http://vk.com/munchkin

17. GTA 5 is a game that turned the gaming world upside down. Millions of players can't wait for its release on a personal computer. If you are one of them, or you are lucky enough to play GTA 5 on a console, join the community.

http://vk.com/gta_5_fan

18. Do you like post-apocalyptic? The abandoned Chernobyl zone beckons? Join a group and play the iconic game, which is recognized as one of the most anticipated in the history of games.

http://vk.com/stalker_planet

19. Need for Speed is a game that has been played for over ten years and never gets old! Love the speed and roar of the motor? Feel free to join the community dedicated to the game.

http://vk.com/nfsw_ru

20. RPG Humor has always been distinguished by its originality. If you love this genre of games, we invite you to join the public, which will please you with funny jokes and pictures.

http://vk.com/rpg_humor

Movies

21. Before watching movies, it would be nice to know where and how to download them. It is for this that a community has been created, which is dedicated to a very convenient and useful program called MediaGet.

http://vk.com/mediaget

22. Who doesn't love American action movies? Probably only those who have never watched them. We invite you to visit the community in Vkontakte, which is dedicated to this particular genre of films.

http://vk.com/club302349

23. Youth comedies are exactly what we love so much! For their humor, ridiculous situations and youthful enthusiasm. Join and watch all the novelties of this genre!

http://vk.com/comedylove

24. Fantasy films are almost always space, alien life forms and exciting adventures. Love something like this? There is a group in VKontakte that will help you keep track of fantastic news.

http://vk.com/club11292596

25. Contrary to popular belief, not only girls like to watch melodramas and romantic comedies. All novelties of a fairly popular genre are collected in one group.

http://vk.com/romkomclub

26. Would you like to know everything? Then you can't do without documentaries, which are presented in large numbers in this open group.

http://vk.com/dokumentalnoe.kino

27. You can enjoy films and cartoons from the times of the Soviet Union in a community that is dedicated to this particular genre.

http://vk.com/films.ussr

28. Do you like cowboy romance? Would you like to be on a horse, with two pistols, robbing some stagecoach? Well, enjoy westerns, which are represented in a decent amount in this community.

http://vk.com/club67980373

29. If you prefer horror films, then you simply must join the group of the same name in Contact. Follow the news, share your impressions and be afraid every night!

http://vk.com/cmpaxfilms

30. Based on historical films, you can pull up history in a very exciting way at school and college. And just watching these epic battles is pure pleasure! Enjoy films of this genre in this community in Vkontakte.

http://vk.com/club213744

Soft

31. We would like to open a list of the most convenient and useful programs and applications with a public dedicated to the Orbitum Internet browser. This browser is designed specifically to integrate with the most popular social networks. Including VKontakte.

http://vk.com/orbitum_browser

32. App Store freebies are temporarily free apps for iPhone and iPad. If you are a happy owner of these popular gadgets, be sure to join this community. You can download a huge variety of interesting applications and games for yourself.

http://vk.com/appstore.game.iphone.ipad

33. Mint is a youth mobile social Internet magazine iOS / Android on the social network VKontakte.

http://vk.com/myatame

34. Do you like to install useful and interesting programs on your computer? Then we recommend that you join the community, which is dedicated to this. Regular updates!

http://vk.com/club41274496

35. Do you want your personal computer or laptop to be securely protected? Then you should definitely install an antivirus program. And in this group you will find the keys for it.

http://vk.com/security_pc

news

36. Do you like to be aware of the news that are presented on TV screens and form your opinion? We suggest you do the same, but on the Internet. You can follow Russian news in all its glory in the RIA Novosti community.

http://vk.com/ria

37. The LIVE project is the latest news from the VKontakte social network team. And they relate, of course, exclusively to the social network.

http://vk.com/live

38. Euronews - news from all over the world. Especially relevant if you understand English well.

http://vk.com/en.euronews

39. TSN - television news service in Ukraine. If you are a resident of this particular country, add yourself to their community in Vkontakte.

http://vk.com/tsnua

40. Point - what they comment on. Original photographs with equally original captions. Everything related to world politics.

http://vk.com/za.tchk

Sport

41. Most people love football! To follow the news and all matches, subscribe to the public "Our football".

http://vk.com/rfpltv

42. Hockey is a sport for real men! All hockey fans gathered in one place in Vkontakte, in the "Big Game" group.

http://vk.com/bolshayaigra

43. You will find everything about basketball in the VKontakte community, which we want to bring to your attention.

http://vk.com/basketball_love

44. American football is that tough sport that has begun to gain more and more popularity in Russia and the countries of the former CIS. In this community you will find a lot of new and interesting topics.

http://vk.com/yournfl

45. Don't forget about volleyball! A fun and active sport that both adults and children love. You will find everything about this sport in the community, which we are pleased to present to your attention.

http://vk.com/club25176770

46. Tennis is not a sport for the weak. We invite you to join the relevant community in order to always be up to date with the news.

http://vk.com/tennissss

47. Table tennis, as you probably know, is fun, interesting and very useful. A sport that deserves your attention.

http://vk.com/club4682

48. Spectacular boxing is not for everyone. Especially not for the faint of heart. But if you are not a nervous pregnant woman, then you will certainly be interested in joining the best group about boxing.

http://vk.com/allboxing

49. Turn it on - VKontakte public about cycling. If you are a fan of driving your iron horse, join us!

http://vk.com/hardcycling

50. What could be more spectacular than a rally? The roar of the engine and great speed are waiting for you in the Rally Vyatka community!

http://vk.com/rally_vyatka

VKontakte communities are groups of people united by interests.

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They can share news, information, listen to music, conduct surveys.

Such a kind of creative (or not so) circle in online mode. Despite the seeming frivolity and simplicity, this is an effective marketing tool. With its help, they organize not only communication between participants, but also business promotion. Just think how many opportunities this site gives. Now it is visited by more than 97 million people a day.

All these users not only read, watch videos, but also buy. This is a great sales channel for many companies. And one of the ways to find customers in it is the use of social media sites.

What is the difference between communities in VK from each other

There are three types of communities. To found one of them, go to the "Groups" menu section and click "Create". This window will appear in front of you.

As for topics, you can choose one of two: for a person, an organization, a store, or a blog of interest. After that, the system offers to choose a focus: beauty, cooking, travel, etc. Let's talk in more detail about each of the three formats for doing business on VKontakte.

The materials posted on it can be seen by all Internet users, even if they are not registered in this social network. Most often, it is through the promotion of brands, online magazines, news resources, services. They are suitable for making money on advertising and affiliate programs. They have features that do not allow the audience to be very active in creating a site, but they help attract traffic.

Advantages and disadvantages of such a community:

It will be reflected in the profile of each of your subscribers. True, in order to always be in the field of view, you need to generate only interesting content. Then you will be in the top five. This increases coverage.
All discussions, videos and photo albums are on the right, below. This is rather a minus if you are promoting a product.
Only you have the right to leave posts on the wall. Participants will be able to comment on them (the option is disabled) or offer their notes with a special button.
The description of the VKontakte community is located in its upper part. There is also a pinned text with important materials (for example, your contacts, links, current article).
It is easier to promote it, as people are more willing to subscribe to public pages. They are more likely to catch the eye of visitors and, subject to the presence of fascinating posts, a subscription is inevitable.
Users cannot be deleted.

Sections that are available for customization in the public. They will be reflected on the right, below.

Group

A versatile format that contains many functions. Such a business advertising channel is suitable for the sale of products and services, as well as associations of interest. It is possible to make an online store by connecting "Products".

Community Advantages and Disadvantages:

Summarize. The public as a whole is easier to promote. It is more often seen by visitors, as it is on the main page of each subscriber. They subscribe to it voluntarily, without motivation on your part. This format is the best option for organizing a channel with texts, beautiful photos, promotions, polls, news. It is more difficult to implement the assortment in them. Although they can also upload photos and connect "Products".

The good thing is that it has more functionality. It is more convenient as a platform for direct sales and bringing people together according to some principle. For example, professional. Promotion is not so easy. In order to learn about the community, you need to send out invitations yourself or ask your contacts about it. Finding it is very difficult. To do this, you need to scroll through all the user's personal information and only then get into the section. Unless, of course, it is hidden by privacy settings.

Events

The bottom line is to cover various kinds of events and notify participants about them. The functionality is very similar to other formats, but with some differences. The community has an organizer: account, group or public. The start and end times are always present as well. The visitor, after he joins, has three options for answering: I will definitely go, Maybe and I can’t. The "Invite friends" button is available to him.

Advantages:

There are reminders in the news and alerts about the upcoming performance / concert.
It is possible to invite up to 5000 people every 12 hours.
It is not necessary to create a new event, it is enough to transfer its dates.

In addition to all of the above, there are pages, they are also promoted, but as part of the development of a personal brand. When it comes to recognition of a person, not a company.

How to change the format

If you have chosen a public page, but realized that it is not suitable for business purposes, you have the right to change it to another look and vice versa. But it is important to take into account all the nuances. Such an event can be held once every 30 days. At the same time, many functions will change, in accordance with the new direction. If the number of participants is less than 10000, there will be no problems with the changes. If more, you will need to submit a request to technical support and wait for a decision.

Community materials VKontakte

After you have made a public or group, the crucial moment of its filling comes. As we have already said, both of these formats are suitable for filling with text and graphic content. The only difference is the location of the videos and photos. You can enable them in the settings. To do this, you need to follow three steps. Enter the menu as in the screenshot by clicking the three dots next to the inscription "You are subscribed" or "You are a member" and select "Manage". Then open "Sections" and check the boxes where necessary. Don't forget to highlight whether entries will be limited or open. It depends on whether people can add something of their own or not. After that, go back and download the materials.

What to write in the description of the VK community

This is a required part of a public page or group. It should be concise, clear and meaningful for your target audience. The person who came to you wants to either understand where he got to, or get important information for him, if he is already your client/subscriber. It is best to combine both options. You can not leave the text canvas solid, arrange paragraphs, use graphic elements. Add a call to subscribe at the end.

Ideas for describing the community:

Benefits for your company.
Group content. Tell the visitor what he will find here. Leave links to main articles.
Contact details, in what cases and how to contact you.
A short story about you and your activities (field, work experience, achievements).
Proposal of discounts, free services, actions, competitions.

It helps participants to immediately get to the right topic, and not to search for it in all sections. For example, if you are selling something, let it contain four items: assortment, prices, conditions, contacts. First you need to create a background for buttons in graphic editors. This can be done independently or with the help of a special service. For example, flaticon.com . Then, using the instructions from