Attendance analysis tools: counters. Traffic analysis tools: counters Calculating direct competitors

Learning from the mistakes of others and adopting the chips of industry leaders is a winning tactic of competent leaders.

That is why more and more entrepreneurs are becoming traffic spies, seeking by any means to obtain information about the traffic on a competitor's website, the sources of its traffic and basic search queries. Research like this makes it possible to achieve your goals faster, saving you budget and time.

Do you want to enter the TOP and increase sales? Find out further what algorithm of actions is applicable for the correct analysis of competitors' traffic!

Why do you need traffic analysis for another company?

If you are just planning to open a project, studying statistics will be an excellent option for testing a niche. The resulting data is a guideline for the upcoming volume of work, as well as audience coverage using the same keywords as the competitor.

In addition to assessing the potential of the industry and the level of future income, checking the attendance of someone else's portal will help:

choose the best website promotion strategy based on the successful decisions of competitors;
decide whether to buy a particular site;
understand whether it makes sense to post guest posts on the site;
find out the approximate conversion rate from competitors;
study their strengths and weaknesses;
choose a benchmark in terms of content and usability.

Have mean!

In internet marketing, there is no magic button by clicking which the site will receive the maximum targeted traffic. The secret of success is invariable - you need to take care of your visitors, regularly publish honest and original articles, and improve the service.

But thanks to the analysis of the resources of colleagues in the field, you can learn about non-standard promotion methods, small tricks that can benefit your project.

See how it's done ...

We analyze competitors under a microscope

The SEO intelligence plan is as follows:

1. Calculating direct competitors

Look for similar websites with properties you are interested in (price range, similar geographic location, specific services). Having considered the nuances of your activity and product, it will not be difficult to determine the important factors of labor.

Enter keywords related to your business in different variations in the Google and Yandex search box. Then carefully study the search and ad unit - get to know your rivals.

2. We stop at 3-5 sites

Do not try to cover the immense - limit yourself to a few high-quality competitors' projects. Opt for experienced, well-established resources that are dedicated to your niche. Pay special attention to industry leaders.

3. Watching website traffic

For this, use attendance counters, manual check or special programs, free and paid services. Read on for details on each technique and type of analyzer!

Advice: Regularly study your competitors, taking into account not only the number of visitors, but also traffic channels, mentions in social networks, key queries from the TOP-10. This will make the picture more complete and objective.

Easy ways to find out your competitor's website traffic

So what options are there?

Counters

Most resources in the footer or sidebar have informers showing the number of views and readers per hour, day, week, month.

Page "Advertising on the site"

The owners of popular sites usually do not hide data on traffic from search engines from potential advertisers, sometimes they even provide interesting facts about demographics, gender, age of the audience.

Example on Jlady

Example from Dajlapu

Please note! This information is not always up to date. You need to trust only those online sites that indicate the date of the last statistics update.

Personally request numbers

Nothing prevents you from pretending to be an advertiser and asking a blogger about the traffic to his resource. This is one of the most reliable methods, but even it does not guarantee 100% objectivity. The webmaster is able to fabricate data to increase the interest of advertisers. In addition, not everyone has Google Analytics installed and configured correctly.

Assumption

The most imprecise method. You can also determine the popularity of a site by indirect factors. For example, by the number of posts, likes on social media buttons, shares and comments (we take into account the average). Backlinks and a guestbook will help you evaluate how lively the project will be.

If the website is associated with a YouTube channel, VKontakte, Odnoklassniki or Facebook groups, be sure to visit them and analyze the activity.

Services for evaluating search traffic

You are probably wondering which ones? The list of the most popular analyzers is as follows. The data in the table and prices are current for December 2017.

Market	Paid version	Trial version	Free version
CIS, US, EU	$ 1099 per month	—
CIS, US, EU	$ 19- $ 2500 per month	—	Yes, 10 requests per day
CIS, US, EU	$ 99.95- $ 399.95 per month	—	Yes, 10 requests per day
CIS, US, EU	$ 99- $ 999 per month	7 days for $ 7	Not
US, EU	$ 99- $ 149 per month	7 days	Not
US, EU	N / A	N / A	Yes, functional limitation

SimilarWeb

If the subject's website does not have a traffic counter, we recommend using the analyzer mentioned above (before the rebranding it was called prodvigator).

This easy-to-use, multifunctional service showcases search analytics, provides analysis of keys and paid results. In addition, you can find out the position of the resource, monitor backlinks, receiving data in the form of understandable infographics.

Also, you can find the most similar in terms of traffic and relevance of competing projects

Without registration and in the free version, the functionality will be curtailed. Individual rates start at $ 19 per month, and for companies - from $ 499.

Allows you to get information about site traffic in a matter of seconds. An analysis of keywords, product ads of other companies, a visual comparison of their domains is available for viewing.

On you will receive an analytical report on the success or subsidence of the site's positions, you can carefully study the advertising strategy of your competitors. The presented service also makes it possible to research the authority and types of backlinks, the engagement of the audience from social networks.

Monthly plans price - $ 99.95- $ 399.95, a free version is available.

A reliable assistant to the optimizer aimed at winning the battle for visitors. It focuses on cross-link analysis, domain name comparison, and keyword validation.

Information about the articles of the opponent who received the most shares will help you to adjust your content strategy. And reports on the dynamics of the growth of its link mass will make it possible to negate the likelihood of falling under the filters of your own resource.

Site owners note not only the efficiency and versatility of the platform, but also its high cost: from $ 99 to $ 999 per month... For this reason, purchasing a tariff plan is advisable only when it comes to working on a large portal.

Alexa

This service is used to determine the popularity of a site using the Alexa Traffic Ranks parameter - the amount of visitors from social networks, search engines and other sources.

On alexa.com, the user will receive information about the most popular sites in different categories and countries, and will quickly find similar projects based on overlapping keys and audience, that is, their direct rivals. A useful tool is the competitor's keyword matrix, which will show you the queries you are not using that will bring in new readers.

The issue price is $ 99 for the basic version and $ 149 for the advanced version (monthly).

Another foreign service with a ranking demonstration, designed mainly for English-language blogs.

By visiting, you will be able to find out the traffic of the resource, as well as the age, gender and geographic location of the target audience. Such knowledge is indispensable for those who are eager to win the favor of potential readers and customers of products. However, you will receive this information only if the competitor himself added his online store here for audit and promotion.

You should think about using the service only if you have an English-speaking business.

LiveInternet

Do you want to know the traffic of a competitor's site?

If the numbers on the counter of a competitor's site from LiveInternet are closed from outsiders, enter http://counter.yadro.ru/logo;site.ru/?29.1 into the browser, replacing site.ru with the name of the desired site. Thus, you will see the number of views and visits per day, week and month.

Data Accuracy Warning

The services are not responsible for errors in calculations, therefore, you cannot fully rely on the provided statistics. Each site uses its own algorithms and metrics, the error of which is 20–70% in the direction of overestimation or underestimation. Moreover, finding out the exact traffic of a young or small site is the most problematic.

Therefore, treat the received data as relative, compare competitors with each other, figure out how much you are behind your competitors.

Conclusion

In addition to analyzing competitor's traffic, analyzers can provide a lot of useful information. Therefore, we advise you to test all popular programs and extensions.

The most important thing that you should understand from the analysis of the attendance of competing businesses is not absolute numbers, but the strategies that allowed you to reach the set heights.

Which service do you use, how useful is it? Share your experience in the comments!

Hello dear readers of the blog site. Today I want to talk about such a concept as website traffic... Probably, the question of how to find out and check it arises immediately after the launch of this very resource, and this is correct, because the attendance is our everything (the higher it is, the more you can).

Although at a certain moment the question may arise about checking the visitor not of your own project, but of someone else's, which will also be quite logical, because it is always interesting how successful your competitor or colleague is.

Today I will try to combine all aspects related to visitor counting in one article. We will talk about ways to find out and evaluate the traffic to your site, look at what statistics you should pay attention to, and which you can leave without special attention, see how you can find out or at least estimate the popularity of someone else's resource (with or without counters).

Well, in fact, we will find out which ones exist and which counters can be used on our project.

The main ways to check site traffic

Naturally, I would hardly be able to fit all this into the framework of one article, but much of what I have listed above and with regard to counting visitors has already been described in some detail by me, incl. I will only have to put down the necessary links with small comments on the topic. But something will have to be considered within the framework of this article. Actually, let's get started.

Why keep your finger on the pulse of your website traffic?

But if the entry points are the internal pages of your resource, then this could be the result of a successful investment in contextual advertising, or it could be the result of successful and correct optimization and promotion.

Exit point- the last viewed page in the session.

Bounce rate Is a parameter of attendance statistics, which shows the ratio of sessions with unit depth (entry point coincides with exit point) to their total number.

Although this parameter is called "metric", nevertheless, for many types of projects it will not be indicative. For example, the notorious "pizza delivery" will give a bounce rate of 100 percent and that will be fine (a visitor came in, saw a contact phone number and left to call and order pizza).

At the same time, for ordinary information resources (well, probably, such as my site), checking and analyzing the bounce rate will be very indicative. Although, again, if you have it in the region of 50 - 70 percent, then this is not a reason to sound the alarm, especially if your resource has a wide audience (diverse, has many topics).

It is worth starting to worry if your information resource has bounce rate approaching 90 percent... Here, and search engines can express their fi to you in the form of lowering your resource in the search results, which will be followed by an immediate decrease in traffic.

How to find out the traffic of someone else's site

Well, in conclusion I want to tell you about how to find out or estimate the traffic of someone else's site, for which the counters of visits are password-protected or are absent altogether, which is quite a rarity, but it still happens. Let's start with this very case, when no client statistics systems are installed.

In this case, the only way to find out the attendance of someone else's project will be an approximate and rather indirect estimate of it by. You will find a great article on Alexa and how to improve this indicator at the link provided, but if you are too lazy to read, then I will briefly tell you about it.

Actually, Alexa Rank appeared on the Internet even before the Google search engine, which already speaks of its importance. But, unfortunately, the principle of work on which the collection of traffic statistics in Alexa is based is does not work very well in runet... Why? Yes, because very few people have their Toolbar installed in their browsers, which collects data on the sites viewed by users for its subsequent interpretation and processing into a rating of the most visited resources in the world and in the Russian Internet in particular.

In short, the place of the resource you are interested in (for which you want to find out and check the attendance) in the Alexa Rank will tell you (very, very approximately for the Runet) how much visited it is. For example, the site has an indicator (it occupies such a place in the world ranking of the most visited resources in Russia), and the actual attendance of mine now may well not correspond to the occupied space (differ significantly from the neighbors on the list).

But if on someone else's site where you want to find out the attendance there is some kind of client statistics system, then you can try using 2ip service- enter the address of one or more other people's resources into the proposed form and get this data. I cannot say how efficiently this service works, but I had no overlaps with it.

Earlier, by the way, it was possible to look into the statistics of the password-protected liveinternet counter, but now, it seems, this hole has been covered. Previously, it was enough to paste the following URL into the address bar of the browser:

Http://counter.yadro.?29.1

Instead of "site" insert the domain of someone else's site, whose traffic you want to know.

There is also a wonderful service called LiveInternet statistics archive, which allows you to see the site traffic according to the version of the LI counter, even if its owner closed the statistics with a password:

If such a counter is not installed on the site at all, then the trouble is, but the LiveInternet is quite popular and even many giants install it (try for fun to break through the ubiquitous Fb.ru on this service - just sit down first, otherwise you will fall 🙂).

Good luck to you! See you soon on the pages of the blog site

1. Basic tools for traffic analysis

Most experts recommend installing the two most popular web analytics tools: Google Analytics and Yandex Metrica. We carry out the installation of the counters of these systems immediately after the end of the development of the site. Installing just two systems at the same time allows you to get a more complete picture of user behavior on the site, both metrics have their pros and cons, we will consider them below.

2. The main differences between Google Analytics and Yandex Metrica

Yandex Metric

Webvisor. A visual record of the user's visit. Form analytics.
Notifications about problems with the site. Email message mail or SMS if the site is not available.
Real keywords from Yandex search. Unlike GA, you can see which key phrases the user has followed from the search.
Improved bounce rate. In GA it is also possible to modify the counter code.
Target call. Built-in call-tracking

Many Google Analytics features are already available in New Metric that gave it a significant advantage. But the quality of their implementation is still in question.

Google analytics

6. Report source / channel

We pay attention to the first column. In it, all 9548 sessions are broken down by traffic source / channel. For my blog, the three leading sources are: Yandex search - 5436, Google search - 2517, and direct links - direct.

Well, now comes the fun part. For each of these channels, we have the opportunity to see the standard set of metrics that we discussed above in the text, and compare them.

Traffic quality scores for referrals from the Google search engine are noticeably higher. On average, each session from Google is 18 seconds longer. The depth of page views for referrals from Yandex is 1.17, for traffic from Google 1.3.

Why is the metric data for referrals from different search engines different? The thing is that transitions from search engines are made to different pages for different search queries. Each search engine has a different blog post in the TOP of the SERP.

In the next report, I propose to look at user behavior on various pages of the site. To do this, go to the section Behavior / Site Content / Login pages.

7. Login Page Report

In this report, you can see how much this or that site content delays users on the site. For example, the most popular post on my blog in search has very low quality indicators, this is indicated by a bounce rate of 94.31% and a time spent on the site of 25 seconds. Even though I made this post as useful as possible, it probably won't get any better, at least in Google Analytics, it has to do with.

Using the Login Pages report is very convenient to analyze user behavior for each page separately. This report also allows you to see which site records bring more or fewer visitors to the site.

8. Simple filters in Google Analytics

The material is in the process of being finalized.

More about web analytics:

Rate the post!

It is impossible to work on optimization, increase conversion and traffic without web analytics. Surely every web analyst has his own favorite tool or service that he uses most often. But it is much more efficient to constantly use several services at once, so that you can compare the data obtained and draw more accurate conclusions based on them.

Here is a list of tools that will help webmasters and those who analyze their site on their own:

see site traffic;
to record the behavior of users and their actions;
identify traffic sources;
find references to your resource on the network;
track competitors;
generate heatmaps for clicks;
track calls from the site;
analyze content;
conduct .

Free services with the widest functionality

1. Google analytics.

A traditional web analytics tool used by everyone. There are many metrics available: site visit statistics, conversion statistics, ad metrics, behavioral factors, and much more. It is convenient to follow the website analytics online. Free.

2. Yandex.Metrica.

Another must have for every web analyst. Here you can: observe and analyze user behavior, monitor various site indicators, evaluate the effectiveness of advertising, and much more. Free.

3. LiveInternet.

The most popular free website counter. Ample opportunities for collecting, processing and subsequent analysis of traffic data on Internet resources. Free.

In addition to the giants of web analytics, there are also other multifunctional services, and there are also for specific purposes. All of them can be useful too:

Statistics counters

4. HotLog.

This counter is installed on your website and tracks visitors, views and sessions. Free.

5. Rambler. TOP100.

Website traffic statistics. The service makes a rating of sites by popularity index, visitors, views. You can also set it as a counter of site visits. Free.

6. OpenStat.

Built-in counter of site visitors and more. Its distinctive feature, the developers declare data processing without sampling and extrapolation, which allows you to get the most accurate data. Free.

7. Bigmir.

Popular free counter of visits to the site for the Ukrainian segment. Provides global site statistics on the reach and engagement of users from different regions. If your site is focused on the target audience in Ukraine, then this service is perfect for you. Use.

8. TopMail.ru.

One of the mail.ru projects. Here you can see both global statistics on sites, views and transitions, and set a visitor counter for the site. Free.

9.24Log.

Provides three counter options - with detailed statistics about visitors, a counter "how many people are on the site" and a simple traffic counter. You can choose the color of the counter display on your site. Free.

10. HitMeter.

Simple counter of visitors on the site. You can check site traffic, indicators of individual pages, traffic sources. Free.

11. Easy Counter.

Another standard counter of visits for the site, gives statistics on traffic, countries, search engines, keywords. Also free.

12. GoStats.

You can find out the site traffic, session time, geography of users. The service packs it all up into nice 3d diagrams. There is a basic free version, and there is also a paid version - for 200 rubles per month.

Services for content analysis and social networks

13. Buzzsumo.

Service for analyzing the effectiveness of content. You can find out how popular and distribute content from your resources, as well as see statistics on competitors. Free for 14 days. Then the price ranges from $ 99 to $ 299 / month.

14. Popsters.

It is a service for analytics of social networks - VKontakte, Facebook, Twitter, Instagram, Youtube and Odnoklassniki. You can sort posts by the number of comments / likes / reposts, group them by periods and by content type. Data can be exported to Excel. The service test is free, the prices for tariffs are 139-199 rubles per month or 537 rubles per quarter.

15. ChartBeat.

Service for content marketers and other professionals who want to monitor user interaction with content. Analyzes user behavior at the page level, there are also statistics on mentions and likes on social networks. You can test for free for 30 days, paid versions from $ 9.95 to $ 49.95.

16. Open Web Analytics.

For a blog, you can track the statistics of who and what reads on the resource, for online stores - conversion and “”. There is basic functionality for analyzing other sites. Free.

17. Yandex Blogs.

A service for tracking mentions of your content and your brand. Free.

Call tracking tools

18. Alloka.

It will allow you to find out from which site the calling user came from, what key request he typed in the search engine, whether incoming calls are not skipped. You can also control the work of telephone managers. There is a free plan that limits the number of visitors (up to 10,000). Paid versions cost from 2360 rubles / month, and from 1200 rubles / month.

19. Ringostat.

Allows you to associate phone calls with advertising sources, determine conversion, record calls from operators with clients. Three rates are available: 1300, 1950 and 5200 UAH / month. 14 days can be tested for free.

20. CallTracking.

Analyzes calls for each contextual advertising system and search engine. You can track the performance of different groups of search queries and listen to each call. The minimum tariff is from 1600 rubles / month, the maximum is from 8000 rubles / month.

Multifunctional services

21. Clicky.

Provides capabilities for analyzing visitor actions, heat maps, monitoring conversion, brand mentions. One site can be analyzed free of charge. The paid versions add more features and cost from $ 9.99 to $ 19.99 per month.

22. Piwik.

Knows how to track site visits, traffic, conversion, geography of visitors, and more. Automatically generates reports in pdf or html and sends them to you by email. Free.

23. MixPanel.

Provides reports on engaged and returned users, groups visitors according to different criteria, provides statistics on user behavior on the site. Free for analysis of no more than 25,000 data. Paid versions - $ 150-2000.

24. IPerception.

A service that will answer questions about what actions visitors take on the site; whether they are completing their actions; if not, why not; how satisfied visitors are with the site, etc. There are free and paid ones, a demo is available.

25. ClickTale.

This tool painstakingly records everything that users do on your site - from the first to the last click. A useful service that allows you to find out what exactly visitors are paying attention to on your site, and what they are ignoring.

26. GoSquared.

Multifunctional tool updated in real time. Much like Google Analytics, it offers almost all of the same capabilities. There is a free version for 1,000 data and 100 visitors. As these numbers increase, the price ranges from $ 18 to $ 5,000.

27. KissMetrics.

Analysis and reports of visitor activity on the site, tracking each individual visitor, monitoring clicks. Prices from $ 200 to $ 2000 per month. There is a free test option.

28. Woopra.

Provides analytics of site traffic in real time, as well as information about user behavior on the site, their useful actions, traffic sources. There is a limited free version (no more than 30,000 user actions on the site per month), and paid ones costing from $ 79 to $ 1199.

29. RJMetrics.

Collects analytical data about users and converts them into statistics. For several resources, it can provide a comparative characteristic. Displays ROI and KPI, and is often used by online store owners. Seven days of free test. Paid version costs up to $ 2000 / month.

30. GoingUp!

The functionality is not so huge, so it is hardly suitable for serious analysis of large projects. Among the tools: statistics of visits, analysis of conversions and conversions, Page Rank and Alexa Rank. There is also. Free.

Highly specialized tools

31. Quill Engage.

Tool for getting reports on metrics from Google Analytics... Once a week, the service will send you a report on the changes in key analytics indicators. Sending one report to one recipient is free. 3 reports and 5 recipients - $ 19.99, 10 reports and 10 recipients - $ 49.99.

32. MobTop.

Service analyzing mobile sites... You can find statistics on attendance, topics, devices. Free.

33. FeedBurner.

Here you can analyze rss traffic according to various indicators on blogs. Free.

34. Page Speed Insights.

A service from Google that allows track site loading speed... Provides recommendations for improving all indicators. Free.

35. CrazyEgg.

Analysis of the behavior of visitors on the site. "Crazy Egg" composes detailed heatmaps and also generates reports on clicks and scrolling for you. Price $ 99 / month. You can test it for free for 30 days.

Services for determining the traffic of competing websites

36. .

A service with which you can check the traffic of competitors' sites, compare several sites.

37. Alexa.

If you need to check the statistics of a competitor's site, you can use this service as well. Shows the popularity of sites. The more website traffic, the lower the Alexa Rank.

38. .

You can check the site for traffic, as well as analyze competitors' sites in SEO and PPC.

39. .

A program that provides statistics on site visits by analyzing logs.

** all indicated prices and rates were taken from the official sites and are current at the time of this writing.

If you can recommend other tools that will help you view site statistics, write about them in the comments!

When working with web analytics on your site, don't forget to buy .

We have released a new book, “Content Marketing on Social Media: How to Get Into the Heads of Subscribers and Fall in Love with Your Brand”.

Whoever owns the information owns the world. For sites, this statement is very true. In order to find out the traffic of someone else's site, you need to determine all possible resources and methods that can find out someone else's statistics. Also, this post describes an excellent method to find out the traffic of someone else's site.

You can find out the traffic on someone else's site using:

Liveinternet;
Yandex Metrica;
Alexa;
Analysis of ratings;
Analysis of a competitor's website.

Counters

Liveinternet

I can also advise from our employee, it is very convenient for collecting the semantic core.

Then, after receiving the competitor's CL, you need to determine the competitor's site by the CL, check the frequency. Based on this, you can calculate the approximate attendance. Let's take an example:

site: site.ru

keys:
key1; 100; 3
key2; 150; 1
key3; 200; 6

Let's decipher the first line: key1 - keyword, 100 - frequency, 3 - position in the search results.

For the calculation, now we need a CTR, let's take the statistics of foreign web studios. Let's distribute the CTR to the positions.
As you can see, the data for the first 3 positions are very different from the results of the analysis of other years. Personally, it seems to me that it's only a matter of years, not companies. Every year, the quality of sites and the issue is improving accordingly.

For the third position, the approximate CTR is 10%, again, this strongly depends on the written title and snippet, subject matter. Everything is individual, these are only average data. Let's continue counting.

With 100 requests per month and 0.10 click probabilities, we get 10 visits per month for one key. If we calculate the entire semantic core, this will give us an approximate result, but as you can see, the method is quite laborious, but possible.

There are also services for auto collection of positions. And if you take the average CTR for each position, make a small program - it won't be difficult at all.

If you approach it more competently, you can derive a formula.

A = i = 0nV (ki) P (ti, si, hi, z)

A - The desired value (the number of traffic from a competitor per month).

V - Function for getting the number of requests for ki (wordstat).

P - Function for calculating CTR (click probability).

ti- Title and snippet (as you know, the title and snippet represent the site in search engines, in the search results, ti helps the user to make the right decision).

si- Position in the top of the site by the key ki.

hi- Key urgency factor (for example, "order a tow truck urgently" people

will not study the issue, but are simply looking for a quick solution to the problem.

On the contrary, the key "buy a wedding dress" is one of those queries in which girls can go up to page 10 by looking at all the sites).

z - Brand reputation coefficient.

The formula is, of course, generalized, since geo-dependence is not taken into account (at least), and the functions of obtaining brand reputation, title click-through rate + snippet are not detailed.

Although it can be assumed that coffee. clickability of title + snippet depends on:

occurrence of ki in title;
entry of ki into the snippet;
the presence of words that attract / interest words (click, at a price of 739 rubles, cheap, discounts, etc.);
coffee. attractiveness favicon.

If you drop even deeper

Parse title and snippet entry:

a) full entry;

b) incomplete.

You can also break down “incomplete” into sub-items (how incomplete) ... and so on. You can go on for a very long time, so let's finish on this.

By the way, we have a lot of instructional articles, which contain a lot of practical advice with a history of many years of practice. Of course, we thought about setting up a thematic mailing list, but so far we are not in time. So it's most convenient