How to create a channel on youtube. How to create your YouTube channel: step by step instructions. Earnings on YouTube videos - the main sources of monetization
A short step-by-step instruction for those who intend to make money on their videos using YouTube.
The article is large and consists of two parts:
- How to create a YouTube channel to earn money
- How to make money on Youtube
But first, a warning that will open your eyes to making money on YouTube and will probably not be liked by many.
I will not repeat what YouTube is, how many hours of video are uploaded to it every minute and how many millions of dollars some channel owners earn on Youtube.
Let me just say that in any business that requires creativity, only those with talent can earn.
Why? because your YouTube channel is your personal Hollywood.
Dozens of films are created in Big Hollywood every year, but hardly one out of ten becomes famous. Most films barely make their budgets, and some don't even get big releases. But in Hollywood there are specialists, talented screenwriters, directors, actors.
You will have to create and publish more videos on your channel than all of Hollywood. You will have to be a screenwriter, and a director, and an actor, and an editor - in a word, a person with many-sided talent.
Because the videos on your channel should be interesting
If your videos are uninteresting, they simply will not be watched. They won’t watch, which means they won’t subscribe to the channel, they won’t put likes, write comments - they will simply leave the channel.
And with no tricks and cheats you can force people to watch what they are not interested in.
Therefore, before creating a channel and dreaming of making money on YouTube, you need to find talent in yourself and learn how to make interesting videos.
And you also need to be patient and persistent. Because a YouTube channel is a project for many years, perhaps for life. The first results will be noticeable in a few months. And if you abandon the channel in a year, is it worth it to start?
And further. Youtube has passed its peak of popularity. The outflow of users to more popular projects today has begun. The number of restrictions for channel authors and requirements for video quality is growing. Making money on YouTube is no longer as easy and fast as it was five years ago.
If you are still ready to create and grow your YouTube channel, then there are two big parts waiting for you:
- How to create a channel - it will take 10-15 minutes and
- How to make money on YouTube, the main ways.
How to create a YouTube channel to earn money
Registering a YouTube account
All Google services are accessed through a single account. To get a Google account, just register a mailbox on gmail.com
Click To come in. That's it, the channel has been created, you can start designing and configuring it.
Channel design
Your channel should look professional. To do this, add a logo, a cap and a trailer to it.
If the channel is intended to promote yourself as an expert, use your professional photo as a logo. If it’s thematic, choose an image that reflects the essence of the channel and keep in mind that the logo will be round.
The logo can be added in the section Channel > Form style. Click the button Add channel logo and select a picture on your computer.
For the cap you need a high-quality picture in size 2560 x 1440 pixels, revealing the subject of the channel. Keep in mind that on computers and smartphones, only the middle part of the image with a size of 1546 x 423 pixels will be visible, and on different monitors in different ways.
A trailer is needed in order to briefly tell the viewer who first came to your channel what your video content is about and encourage them to subscribe. A channel trailer is like a movie trailer: it's there to keep viewers interested.
First you need to upload a video no longer than 2 minutes. Then in the section Channel > Featured Content press the button Select channel promotional video. Check the box in the pop-up window Allow my channels and videos to participate in the program and press the button To accept.
Then select a video shorter than 2 minutes and press the button Save.
The trailer will only be seen by users who have not yet subscribed to your channel. Subscribers are invited to view the recommended video.
Channel setting
Create playlists - these are sections or categories of your videos.
Go to section Video manager > playlists and press New playlist. Enter a title and description for the playlist, being careful to include keywords. For a channel, 5 to 10 playlists are enough.
You can select channel settings that make it easier to download videos. Go to section Channel > Additionally > Account information, specify the country and list, separated by spaces, the keywords that reflect the topic of the channel. They will help to attract targeted visitors to the channel. Click Save at the bottom of the page.
Specify the category to which the videos belong.In field Name enter the part of the title common to all videos. You can use the channel name or keywords.
In field Description you can enter a general part of the description of the video. This may include, for example, a list of your playlists with links to them, links to your other channels, social media accounts, websites, etc.
In field tags list key phrases and words related to the topic of the channel. Phrases of two or more words must be enclosed in quotation marks.
Then check all boxes and click Save at the top of the page.
In general, the channel is ready to launch. Now you need to shoot and publish at least 2-3 times a week and no more than 2-3 times a day interesting, exciting videos and engage in promotion (not to be confused with cheating!) Channel.
How to make money on Youtube
1. Earnings in the Youtube affiliate program
This is how the Youtube affiliate program works. This is the easiest but least profitable way to make money on YouTube.
By becoming a member of the Youtube affiliate program, you can earn money without even thinking about monetizing your videos. Youtube has it all built in.
However, not every channel owner can connect to the YouTube affiliate program. After a recent scandal, YouTube employees manually check channels for compliance with YouTube rules, copyright compliance and the absence of “bad” content.
And in order to save yourself from unnecessary work, newbie channels are no longer accepted as affiliates. And rightly so. About 90% of channels on YouTube are unfinished and abandoned channels that the authors have not visited for years, as well as empty or with fake subscribers.
In order not to delve into this garbage, YouTube only accepts channels that have at least 1000 subscribers and have at least 4000 hours of video views in the affiliate program.
This is how channels that are twisted and uninteresting to viewers are cut off, on which there is simply no one to watch advertisements.
How to join the Youtube affiliate program
First you need to confirm that the channel belongs to you. Go to page creative studio > Channel > Status and functions and press the button Confirm.
On the next page, enter the code that will come in SMS.
When the channel is confirmed, in the section Status and functions a tick will appear under the channel name Confirmed.
Then you need to link your YouTube channel to your Adsense account. If there were no violations of YouTube rules on your channel, it already has at least 1000 subscribers and at least 4000 hours of watching your videos, then on the plate Monetization will be written Maybe.
Click the button there Turn on. Now there are three steps to enable monetization.
Step 1. Accept the terms of the affiliate program - click the button To begin. On the pop-up window Apply for monetization check all boxes and click I accept.
Step 2. Link an Adsense account to the channel - click the button To begin. On the next page Monetization press the button below Further. On the Adsense program page, click the button To come in. Then indicate what language your channel is in and click the button Save and Continue. On the next page, enter your details - first and last name, your postal address, phone number and time zone. Check which notifications you want to receive from Adsense and click the button Submit an application. On the pop-up window with the Adsense General Terms and Conditions, check the box I accept the agreement and press the button To accept.
It remains only to wait for your channel to pass manual verification and be approved. This may take several days.
You will receive an email notification with your Adsense account ID. You can use this account to earn money on other channels, as well as your sites.
According to Google rules, an individual can have only one Adsense account.
How much can you earn with youtube affiliate program
Earnings in the Youtube affiliate program is defined as the product of the number of clicks on ads by the cost per click.
The more viewers on the channel, the more videos are watched and clicked. This is clear.
On frivolous, entertaining channels, viewers react sluggishly to ads, so there are few people who want to place ads there, there is no competition, and advertisers set a minimum bid per click.
On channels where a solvent audience "dwells", for example, automotive, about real estate or business, who want to show ads much more. There is high competition and advertisers are forced to charge hundreds of rubles per click, just to beat the competition and show their ads.
So, if for comparison we use income per thousand impressions (views) of video, then on entertainment channels it can be fractions of a ruble, and on business channels hundreds of rubles for each average thousand views.
Do you want to know how much YouTube bloggers really earn? See this rating.
More recent information on the earnings of bloggers in Russia and abroad is located.
2. Earnings on the sale of partner goods and services
Another way to make money from your videos, often more lucrative than making money with Youtube affiliate programs, is to participate in other affiliate programs.
For example, commodity - these are numerous online stores, CPA - networks. Or info - affiliate programs that sell all sorts of courses and trainings. Or in affiliate programs of services, for example, providing services for setting up contextual advertising.
Such affiliates pay either a percentage of the cost of the order, or a fixed amount for each order. You just need to make your viewer want to go to the site using your affiliate link.
Your viewers will certainly want to see a detailed analysis of the product, up to its opening, comparison with analogues and, most importantly, why this product is more profitable than others and why it is worth placing an order right now.
This can only be done by members of the Youtube affiliate program. To do this, you need to add and confirm your site in the section creative studio > Channel > Additionally > Related website.
After that, you can create tooltips and end screens with a link to your site. It remains only to create separate pages - redirects to redirect visitors to their affiliate links.
In fact, redirection is prohibited by YouTube rules. However, there is still no information that YouTube punished for this. To reduce the risk, you can open partner sites on your site using a frame.
To do this, make pages like product1.htm
And put the following code in them:
3. Earnings on the sale of their goods and services
An even more profitable way to make money on YouTube is to sell your own products or services.
They can be sold in the same way as affiliate products and services. But it is more effective to sell your expertise with the help of video.
After watching a number of your videos, the viewer comes to the conclusion that you are an expert in this matter, which you are well versed in. That advertising on Facebook is very effective and you definitely need to use it, and in order not to “steam” and not to master all the subtleties yourself, it’s easier to order it for you.
In this way of earning, you may not even need a website - just indicate your skype or phone directly in the video.
Similarly, you can sell products that you make yourself. Videos work well here, in which you show in detail how you make things and how your satisfied customers use them.
Other ways to monetize a Youtube channel
There are many more ways to make money using YouTube than listed here. Youtube is often used as a source of traffic for other projects. And already in them traffic monetization takes place.
For example, YouTube is used to recruit subscribers for a free book or course. And only then a whole series of courses and trainings is sold to this subscriber base.
If one way to make money is direct advertising. Video authors insert short promotional trailers at the beginning of the videos or, more effectively, shoot personal recommendations of stores, websites or specific people.
They will find you themselves as soon as your channel becomes popular enough and gains approximately 100,000 subscribers.
For other ways to monetize the channel, watch the video from a real video blogger:
Video: How much and how can you earn on YouTube?
Look in the public
How to create a second channel on YouTube for free? How to make an intro and a cap for a new channel from a computer? How to delete a YouTube channel?
A third of netizens cannot imagine their life without YouTube. This portal ranks second in the ranking of the most visited sites in the world after Google. In 2017, 22.9 billion unique visits to this video hosting were registered.
Every year its audience is increasing, as is the number of people who want to make money on YouTube. The success stories of popular video bloggers inspire beginners to create their projects on YouTube.
After reading the article, you will be able to create your own video blog, design it correctly and choose a promotion strategy.
1. Youtube channel is a source of additional income
Most YouTube channels are created to make money by selling ads. Professional YouTubers lead several projects at the same time.
Earnings from a video blog can be different. For some, this is the main source of income, for others - an additional one. A variety of categories of users earn on this video hosting - schoolchildren, students, professional video bloggers and even pensioners. The choice of topics is so extensive that everyone can find their own niche on YouTube and work in it.
For example, Ukrainian journalist and media expert Anatoly Shariy earns about 800 thousand rubles a month from his YouTube channel. He does several reviews every day on the most discussed political topics. Almost all of Shariy's videos get 500,000 views.
Yury Yaniv, the owner of the SlivkiShow video blog, earns about 1.6 million rubles a month. On his blog, Yuri shows videos of various experiments and experiments. His most popular video is dedicated to lighting 10,000 sparklers at the same time. This video has 38 million views.
Oleg Brein earns approximately 1.7 million rubles a month. He shoots walkthroughs and reviews of various video games. His videos are gaining 200 thousand views. Oleg posts several videos daily.
In the English-language segment of YouTube, top bloggers earn even more impressive amounts. An example is the gamer Felix Kjellberg, who earns tens of millions of dollars a month on his channel.
Most video blogs on YouTube are amateur, shot on a smartphone, iPhone or an inexpensive camera. Their owners use video hosting to share recorded videos with Internet users.
Read more about that, read in a separate publication.
2. The most popular niches for a YouTube channel
The success of a blog largely depends on the choice of the topic of the blog. Choosing a niche is the first important and responsible decision that you have to make.
The most popular are humorous videos, educational materials and videos on politics.
Humor videos
Humor is the most popular direction. Most YouTube users use video hosting for entertainment purposes, so this direction is the most popular.
However, among the subscribers of such blogs, an insolvent audience prevails - teenagers. Therefore, it will be more difficult to monetize traffic due to the fact that this audience is not interesting for advertisers - it is difficult for teenagers to sell something.
Educational videos
Internet users are increasingly turning to YouTube for helpful tutorials and professional advice. Videos that help solve everyday problems are popular - how to change a tap correctly, how to install Windows, how to adjust a valve on a motorcycle, or how to buy a car in the secondary market.
Training videos are perceived by users better than text - it is much faster and more understandable to watch a training video that is accompanied by practical examples than to read dozens of articles on this topic in search of the necessary information.
Political topics and news videos
Political and news topics attract the attention of a large audience. However, it has some specifics. The dry presentation of material on this topic is boring and uninteresting to the viewer.
Successful projects dedicated to politics and news are often combined with humor.
For example, blogger Dmitry Puchkov likes to joke in his weekly news reviews. His reviews don't look as boring as most political shows, which is why every Puchkov newscast gets 200,000-300,000 views.
The aforementioned Anatoly Shariy is engaged in media criticism and exposure of fakes. He often expresses his opinion on the political situation in Russia and Ukraine, touching on the most topical and discussed topics.
The choice of a niche is the main, but not the only criterion on which the success of a channel depends. At the initial stage, blog advertising is important. This stage is the most difficult. No one is watching you yet, there are no subscribers, and the project needs to be promoted somehow.
Most novice bloggers are faced with promotion services. They help to "revive" the channel - increase views, the number of likes and subscribers.
The most popular cheat services:
These tools must be used with care. They catch up on the YouTube channel with bots that show only temporary activity.
They are in no way able to increase their earnings, and no one will order advertising at this stage. In addition, YouTube is able to detect cheat subscribers, and the rules of video hosting are very strict - even accounts with hundreds of thousands of subscribers are banned.
3. How to create a YouTube channel - step by step guide for beginners
Creating a YouTube channel includes a clear sequence of actions that you need to do.
Stick to the outline to avoid common rookie mistakes.
Step 1. Decide on the topic of the channel
Choosing a niche is the most important decision on which your involvement in the work depends.
You need to focus on popular destinations, but it is not necessary to choose them.
Surely you have some interests - fishing, tourism, literature, music, sports. This list is limitless. Everyone chooses what he likes.
Even if the topic is narrowly focused and will not attract the attention of a wide audience, this does not mean that you will earn little. On the contrary, narrow-profile topics are very much in demand. There are few such blogs, which means that the competition is low and it will be easier for you to promote your video blog.
Choose only interesting topics in which you are well versed. Most novice YouTubers, without assessing the competition and their capabilities, create blogs dedicated to humor, because this topic is the most popular. But over time, they realize that they made a mistake with the theme, and you can’t return the time spent.
You must like what you are doing. There will be no return - subscribers will notice that you are hacking and will go to competitors. Think carefully about choosing a niche, evaluate the competition, the interests of the audience and the prospects for the chosen direction.
Step 2. Register an account with Google
YouTube is owned by Google. To create a YouTube channel, you need to have a Google account.
Even if you have such an account, get another one - for work.
Remember that other accounts will be linked to the Google account, so it must be well protected - come up with a complex password and save it on different storage media to protect yourself from losing it.
Sequencing:
- We go to the page google.com.
- In the upper right corner, click "Login".
- Click "Create an account".
- We fill in the fields.
- Enter the code from SMS and confirm registration.
Step 3. Go to YouTube and create a channel
After creating a Google account, you need to start a YouTube channel.
Sequencing:
- In the upper right corner, click "Google Apps".
- Select YouTube and click on the icon.
- In the upper right corner, click "Login" - an account is created automatically.
- Click "My Channel".
- Come up with a name and fill in the fields.
- Click "Create Channel".
Often there is a need to create one more or even several YouTube channels - for example, you like several directions or good material has appeared on another topic
Professionals create and lead several projects. YouTube allows you to create as many vlogs as you want, up to a maximum of 200.
The sequence of actions when creating a second video blog on YouTube:
- Let's move on to settings.
- In the "General Information" section, click "Create Channel".
- We come up with the name “+ pages” and click “Create”.
- We confirm the creation of an account.
Read related material "".
4. How to Create a YouTube Channel Header - 4 Proven Ways
There are bloggers on YouTube who think that a cap is not needed for a channel. Partly it is. The main thing is the quality of the content, not the design.
However, a lot also depends on the design. First of all, it's a subscription. If you want more viewers to subscribe to your blog, make a header. It will decorate your video blog, make it recognizable and attractive in the eyes of the viewer. This is especially true for beginners who value every subscriber.
There are 4 main ways to create a header. We will talk about them.
Method 1. In Photoshop
This is the most common way. At the same time, it requires you to have the skills to use this photo editor.
If you don't have an idea, study your competitors. This does not mean that you need to steal their ideas. No, you don't have to. But by looking at how they design hats, you will get a general idea of them - you take good ideas and create your own based on them.
Find a background, make a template out of it and start designing a hat. Use only high quality images. In the Google or Yandex image search, set the filter so that the search results show only HD images.
For more information on how to create a header in Photoshop, see the video tutorial:
Method 2. Using ready-made templates
There is no time or desire to master Photoshop - work with ready-made templates. On the Internet you can find thousands of different blanks with a resolution of 2560 × 1440.
Although simple, this method has disadvantages:
- images are not unique;
- in ready-made templates a small selection of topics;
- some patterns are not unique - competitors can use them too.
This option is most often used by beginners - it is free, affordable and does not require special skills.
As a rule, cap templates are used only temporarily. Then a unique and inimitable design is created.
Method 3. On special online services
Due to the popularity of making money on YouTube, special online services have been created for beginner video bloggers for channel design. They are easy to use and allow you to create unique hats based on ready-made templates and pictures.
This is the easiest way. It requires only imagination and creativity from you.
List of popular online services:
- FotoJet.
- Canva.
- Figma.
The toolkit of such services is extremely simple.
To create a header, do the following:
- go to one of the services;
- uploading an image;
- set the desired resolution - 2560 × 1440;
- edit, add inscriptions;
- save and download to your computer.
Method 4. Order from professionals
If you do not know how to work in Photoshop and do not want to use ready-made solutions, order a hat from a professional.
How to find an artist:
Ask the performers for examples of work and choose a real professional.
The cost of a hat is from 1000 rubles. But if you want, you can find an almost free option. Beginners need a portfolio, so they sometimes work for a nominal fee.
5. How to delete a channel on YouTube - procedure
There are many reasons for deleting a YouTube channel - lack of interest, unsuccessful videos, incorrect monetization, copyright infringement or unwillingness to show previously filmed videos to the audience.
If you decide to delete a channel, remember that you can no longer restore it. All videos will be permanently deleted from the servers.
If you think that a YouTube account is as easy to recover as a VKontakte page, then you are wrong - everything is deleted without the possibility of recovery.
Step 1. Go to the channel
Go to YouTube and go to your profile. Select the blog you want to delete.
Step 2. Opening the advanced settings page
We go into the profile settings and select the "Advanced" tab.
Click "Delete Channel" at the bottom of the page.
There will be two options in the window that opens:
- Hide content.
- Delete channel.
Step 3. Check the boxes and confirm the action
If you just need to make videos inaccessible to viewers, click "Hide Content".
If you decide to permanently delete the blog, click "Delete Channel" and confirm the action.
6. 4 common mistakes in creating a YouTube channel
Every YouTuber makes mistakes. But it is better to learn from the mistakes of others and not repeat them.
The most common mistakes are related to publishing content.
Mistake 1. Irregularly adding videos
Your job is to connect with the audience. If this is not the case, it will go to your competitors. Regular posting of videos is the most effective way not only to keep subscribers, but also to increase their number.
Mistake 2. Refusing to monitor and analyze your audience
You must know your audience well - interests, preferences and their attitude to the materials you publish. Your videos must be liked by the audience. Without knowing the viewer, it will be difficult to create interesting materials that meet his needs.
Mistake 3. Unwillingness to correct shortcomings in time
Without errors - nowhere. Everyone is wrong. But it is important to correct these errors in time - this is the only way you can improve the quality of the published content.
Listen to criticism. In the comments there will be information about your shortcomings - they need to be corrected.
Mistake 4: Posting low quality content
This is the worst mistake. You must treat your audience with respect. Shoot with high quality, make a shooting plan in advance, write a script. Think over everything to the smallest detail.
The viewer does not care where to watch the videos - at your place or at your competitors'. Remember this and do everything at the highest level.
Constantly learn - attend thematic trainings, courses, webinars, communicate with colleagues. So you will improve your skills, which will definitely affect the published content - it will become better and will gain more views.
7. Conclusion
Creating and promoting your own video blog on YouTube is an interesting and entertaining activity. It requires creativity, effort and time.
How to create a YouTube channel and make money is of interest to many users. The question is often asked: is there money in youtube? In fact, there is more money on YouTube than you can imagine. There are examples when people were engaged, for example, in blockchain and cryptocurrency, but then they quit and went into producing channels, because they saw huge opportunities in this. This raises another question: how much can you earn on youtube?
One children's channel with an audience of 5,000,000 people earns $ 120,000 a month: five million subscribers provide such a profit to the channel. It is also important that income on YouTube is recorded in dollars, and this gives independence from the exchange rate of the ruble and hryvnia. It doesn't matter where you are geographically. See video for details:
- How to create a channel on YouTube: create a Google account
- Step 2 how to create a youtube channel
- 3 How to make a channel on YouTube: basic settings
- 4 How to create your own channel and make it popular
- 5 Earnings on YouTube videos - the main sources of monetization
- 6 How to make money on YouTube affiliate programs?
- 7 What to shoot a video about
- How much do popular bloggers earn on YouTube
- Is it possible to make money on YouTube from scratch?
- 10 How to make money on YouTube: algorithm of actions
How to create a channel on YouTube: create a Google account
First of all, to create a channel on YouTube, you need to have a Google account. If you don't have one yet, go to www.youtube.com and click "Sign In" in the top right corner. The Google Sign In window will open. Click "Create an account" and enter your registration data - mail and phone.
Choose a valid number and email address: in case of problems with access to your account, you can use them to restore access.
The questionnaire is standard: in addition to mail and phone, you need to enter your name, date of birth, password, country of residence. It is better to do double authentication right away, this will protect your Google profile and access to your YouTube channel. After that, it remains to click “Next” and check the box that you agree with all the rules. Account created.
Step by step guide on how to create a youtube channel
Step 1. On YouTube, click the “My Channel” tab. You will see a window for creating a new channel. In the next tab that appears, click "Create Channel".
Step 2. A window will appear where the system will prompt you to come up with a name. There are several options:
- Your first and last name, if you create a personal channel and will publish content about yourself.
- Project name - suitable for business channels.
- Name created for the user's target query. For example, “How to return love”, “Hitchhiking in Russia”, “Business from scratch”.
The name can be changed, but try to come up with a suitable name right away.
That's all - your YouTube channel has been created. Now you need to set it up and design it, and then start posting content and start developing it. Read also how to create a second channel on youtube and how create channel from phone.
How to make a channel on YouTube: basic settings
Now let's look at the account settings.
Go to channel settings in the menu. You will see a dropdown menu on the left side of the screen. It consists of Account, Notifications, Playback, Privacy, Linked Accounts, Watching TV, Billing & Payments, Advanced Settings.
Account. In this section, you can see the status and functions of your account, subscribe to a paid subscription, show all your channels and create a new channel, as well as see and change your Google account settings.
Linked accounts. In this section, you can link the channel to accounts in other services.
Confidentiality. Here you can choose who can see the videos you like, your subscriptions and saved playlists.
Notifications. Notifications are news from YouTube that will be sent to your email. This includes system news, information about new videos uploaded to channels you subscribe to, etc. You can turn off unnecessary alerts if you don't want to receive a lot of emails daily.
Advanced settings. Here you can set the channel address, for example: https://www.youtube.com/c/channel name, or delete the channel.
How to create your own channel and make it popular
Creating a YouTube channel is just the first step. You need to create a channel, come up with a main topic, draw up a content plan and start uploading videos. A YouTube blogger will need minimal editing skills. If you do not have them, you can attract hired employees.
For monetization, you will need to post videos regularly: when you reach 1000 subscribers and 4000 hours of watching all the posted videos in total, you can link your account to AdSense and connect to the YouTube affiliate program. After that, you will receive deductions for advertising from the video hosting. The rules for connecting to the affiliate program change periodically. Read more about YouTube income and the differences between global and Russian YouTube.
Earnings on YouTube videos - the main sources of monetization
There are many ways to make money on YouTube channel. Here are 3 main ones:
- Pay per view.
- Affiliate programs ("partnerships").
- Selling your own products or services.
Ad integrations are also possible, where advertisers pay to mention or use certain items, services, or brands. This money is not taken into account by YouTube itself - the advertiser pays it directly to the channel owner.
Before you start earning, you need to clearly answer the question: what is your goal? What exactly do you want to get in the end? For example, you are a businessman who wants to create and promote a personal brand. Recently, at every marketing conference, they talk about the need to build a personal brand on Instagram and YouTube. YouTube wins here because it has more organic traffic - if the video has reached the TOP, it will pump traffic today, and in a month, and even in a year, and often longer - while any post on Instagram will leave very quickly in the tape down.
Business owners can get new customers in this way for free. At the same time, no investment in advertising is needed, and today for a medium-sized business, such expenses reach up to $ 1,000 per day. But when a YouTube channel starts to generate organic traffic, it's easy to see that regular advertising is very unstable - it can be turned off, it can stop producing results, or it can go up in price. On youtube, a well-made video uploaded to video hosting can bring customers to your business for years.
This is one of the ways to monetize - to leak information about your business on YouTube. We can talk about absolutely any business, even a small service for the provision of services. You just need to invest in a video once, and it will work almost forever - but only if the video is properly optimized. Then the traffic will be not only organic, but also permanent. YouTube has small channels without millions of views and with 30,000 subscribers, but at the same time they bring traffic to the “sales funnel”, and, accordingly, increase earnings.
How to make money on YouTube affiliate programs?
And how to make money on YouTube if there is no product of your own? If you have a more or less promoted YouTube channel, then you can make money with affiliates.
To do this, you need to take some close topic, write useful content with a story that such and such a service can help in solving a certain problem, record it on video and upload it to your channel, leaving an affiliate link below. After that, you will receive a percentage of the traffic in the "sales funnel" of a particular business.
Read how to choose a partner to earn money.
What to make a video about
When creating a channel for your product, it is not necessary to talk only about business in each video. These can be vlogs about some interesting moments of your life, life hacks, etc. For example, on Youtube there are a lot of very boring channels in the construction niche, where the video only shows the work of huge excavators or other large equipment. And what can be interesting in the work of truckers? At first glance - nothing. But there are channels where people talk about some unusual side of their profession, and they gain millions of views.
Here again the question must be asked: what is the purpose? If you take a children's niche, then there earnings come from views. Now this is the only topic on YouTube where you can get 2.5 million organic views in a few days. The video, where children are sculpting some Easter cakes, can be watched at once by 5 small cities of the Russian Federation. Moreover, the views here are growing exponentially - if in the first 5 days it was 2.5 million, and after another 3 days - already 8 million.
Read review 6 cool video ideas.
How much do popular bloggers earn on YouTube
How much do you earn on youtube videos in the children's niche, which is the most popular today? Youtobe does not pay for subscribers - only for views. Earnings depend on the subject, geolocation of viewers and other parameters. If the video goes to international territory, then for a million views it can get approximately $ 1,000 - the YouTube partner network pays for the views.
For monetization advertising is used, which goes in the middle or at the beginning of the video, appears somewhere on the side, etc., discovery advertising and much more - the advertiser pays YouTube, and the latter, in turn, divides the earnings with the owner of the channel.
Is it possible to make money on YouTube from scratch?
Earning money on YouTube from scratch is possible for everyone, but first of all - for businessmen offering some kind of service - for example, consulting or coaching. To do this, in your videos on YouTube, you need to show how successful these cases can be. Today in America, only 10-15% of businesses are represented on YouTube and, according to published statistics, people prefer to buy products or services from those companies whose reviews, cases and reviews they watched on channels.
If we take two approximately identical electronics manufacturers, then the one who is presented in the reviews of bloggers or somewhere else will win. There will be more demand for it, because people have watched the video and they already have confidence in this brand.
The same applies to experts who provide consulting services. There are a lot of such experts, but if someone gave the minimum value on their channel - that is, gave the audience a solution to a certain micro-problem, then when they need to solve a serious problem, they will not go looking for some other consultant in finance, business and etc. This is the importance of personal branding that coaches and entrepreneurs are now talking about. If a blogger is trusted, he can easily monetize this trust.
If there is no business or service, earnings are possible due to the large number of views and advertising. It is possible, but it is important to shoot an interesting video and optimize it, to properly manage your channel. Read how much does it cost to advertise on youtube.
How to make money on YouTube: an algorithm of actions
The scheme is approximately the following;
- You need to decide on a niche. There is 3 evergreen themes for the channel.
- Make a content plan and start shooting videos on this topic, create a channel. It's easy and even possible from your phone.
- Regularly upload videos that bring value (the exception is entertainment content, which just needs to be interesting).
- Proper video promotion and optimization.
Read how to get a video to the top.
A businessman can promote his own or partner products. Usually in such cases, in the description of the video, they leave their contacts or a link to the landing page, where requests from customers are received. At the same time, you do not need your own website, a marketing team and a large marketing budget. You just need to create your own channel and form a flow of orders there. In the video, you need to say that if you need advice and detailed information on the topic, under the video it is indicated how to contact you.
If an auto funnel works, where the client must leave an e-mail, then you can leave a link to the landing page under the video. This works great with foreign language schools - viewers watch educational videos, and they are informed there that a master class is being held soon, where you can come to the teacher and learn some secrets. People immediately follow the link: this is how you get organic traffic. The value is that you no longer need to specifically look for customers and make efforts to lure them with advertising.
Earnings on video in YouTube is possible. Moreover - this earnings can be very impressive. But for this, it is imperative to release high-quality content and know how to optimize it. Read review 7 ways to promote your YouTube channel for free A marathon in which 🔥 you will create passive income live from scratch and learn specific strategies for investing in apartments, houses, garages, cars and even profitable sitesHow to create passive income in 4 days 💰
free marathon
I think many have met dull "footcloths" of the text on the Internet. Such that it is impossible to read them without nausea. Sometimes they are difficult to understand, because of which they lead to fatigue, fatigue and mess in the head.
Another thing is videos. Among Internet users, they are more popular than articles. They are more interesting and easier.
Where are the videos posted? The most popular video hosting in the world is YouTube, which has several million channels and is updated with new content every day. It is here that you can find a new audience looking for simple, understandable and interesting videos.
But before you start uploading videos, you need to learn how to create a Youtube channel. I will talk about this further.
Create a Google account
Since video hosting is integrated with the most popular search network in the world, you will need a Gmail account to register a channel on Youtube. If you don't have it yet, get it.
It is very simple to do this: spend 2-3 minutes. First, go to google.com and find the "Sign in" button in the upper right corner.
Now you have a Gmail account, which means that we are moving on to the next part of the article - how to register on YouTube and create a channel.
YouTube channel registration
I think you have no problems with your Google account. If so, then congratulations - the only thing left is to create the channel itself.
Go to site youtube.com and click on the person's profile in the upper right corner, a list of available actions will open below. Select "My Channel" and click:
A menu for creating a channel will open (in the screenshot below). Click on "Create a channel" (bottom, in the right corner) and proceed to the next step:
I want to draw your attention to the fact that it is here that you choose what the channel will be called. Options: your first and last name, project name, search queries or something else. In any case, mistakes are not terrible: after you create a channel on YouTube from a computer, you can change the name.
After 5-7 seconds of waiting, YouTube will take you to this page:
This completes the creation of a YouTube account. Congratulations: now you have your own channel on the most popular video hosting in the world!
How to create a second channel?
Each of us is interested in different topics and manifests itself in completely different ways. It’s not worth “mixing” topics that are different from each other in one channel: the audience will not understand such a step and will slowly begin to decrease.
The way out of the situation is the second channel. Fortunately, on YouTube you can create it simply and for free. Let's figure out how it's done.
You can create multiple channels on one Google account. To do this, you need to go to "YouTube Settings" again:
Your account window will open, and at the very bottom you will find the option “Show all channels or create a new one”. Next, do everything the same as when registering the first account.
How to set up an account?
In order for the channel to function normally and give out what you want, it must be configured. This is also very easy to do.
The first step is to go to your account settings. I'll take a screenshot from the previous section, since everything is the same:
A menu will open that helps you do various manipulations with your account. Let's consider them in more detail.
general information
This is where you get from the very beginning. The section is notable primarily for the “Advanced” button, by clicking on which you can:
- change the URL of the channel (so that the search bar displays not incomprehensible letters and numbers, but the keyword or project name)
- link a channel to a Google+ social network account
- explore sites that have access to the channel
- delete channel
Linked accounts
Here you can link your YouTube channel to a page on the social network Twitter. This is convenient and useful: when a video is published, the news about it will be automatically uploaded as a “tweet”, and the entire audience will see it. Due to this, you, with almost no effort, will increase the number of channel subscribers at the expense of the Twitter audience.
Confidentiality
YouTube allows you to change the preferences shown to different groups of subscribers and users. In addition, information about your likes, downloads and subscriptions can also be made inaccessible:
For example, if a video is intended only for a part of the channel's users, it can be hidden for everyone else.
Alerts
For each user action on the channel (subscription, comment), YouTube sends alerts. There are many of them, and partially (or completely) the function can be disabled:
Use these tabs to customize your own YouTube channel and start uploading videos.
What's next?
Registering a YouTube account is the first, but far from the last, step in. Next, you will need to create playlists, create a channel, upload videos to it, optimize them, and do many other things. At first glance, this is quite complicated, but in reality everything is much simpler.
Over time, master the mobile versions of YouTube - there are applications for iOS, Android and other operating systems. You may even need to learn how to create a YouTube channel from your phone. In fact, this procedure is no different from registering from a computer, however, the design will be somewhat different.
Finally
The YouTube channel is an excellent tool for promoting a website, blog or. Ample opportunities for video processing and a large audience make it possible to increase the number of subscribers and users on other resources.
You can promote a channel on video hosting and separately, as an independent project. In this case, you should decide in advance on, as well as understand which users the channel will attract.
This concludes the tutorial on creating a Youtube account. If you have any questions, be sure to ask them in the comments. Experience in registering channels is also welcome - you may be able to supplement the article by writing about what I missed.
See you soon on the blog pages, dear readers!
How to create a channel on YouTube
If you have already decided to create your own channel on YouTube, then you have decided on the topic of the channel. It is important that not only you like it. At the moment, the most popular themes on YouTube are the following:
- games;
- vlogs and informational videos;
- fashion and beauty blogs;
- reviews of films, gadgets and games;
- comedy and stand-up;
- music videos.
It is important to think over the format for presenting the material, to title your channel “deliciously”. But first of all, you need to register it.
How to register a channel on YouTube
First go to the site youtube.com and press the button To come in in the top right corner of the page. If you already have an account on YouTube, then simply enter your email and password, and then click To come in. If you do not have an account in Google services, you must first register. To do this, press the key Create an account and enter all the necessary data, after which we complete the registration. You can read more about how to register with Google in the article on creation - everything is well described there with pictures.
The next step is to create our own channel. After logging into your account at the top in the left corner of the page you will see a button My channel.
After that, a form for creating a channel will open. In it you need to enter the name of your channel and other data. After filling in all the fields, click on the button Create a channel. You now have your own channel.
On YouTube, it is possible to have more than one channel, but several on the same account: There is an account icon in the upper right corner, you need to click on it.
- A menu will appear in which you need to click on the gear icon next to the button creative studio.
- Choose at the bottom Create a channel.
On the next page, you must enter the name of the second channel and select the appropriate category. We accept the terms of use by ticking the appropriate box, and click Ready.
Change the design and customize your YouTube channel
After creating a channel, you need to design it so that the interface attracts users. To do this, press the key Add channel art. You can choose a background from standard pictures or upload a picture from your computer.
YouTube recommends uploading pictures at a resolution of 2560x1440 pixels, but who is he for you to listen to him? Just remember that depending on the devices on which the channel will open, the background will look different. On smartphones and tablets, only an area with a resolution of 1546x423 pixels is shown, while focusing goes to the center. It is worth making sure that there is enough space on the edge for trimming.
Available options include:
- Whether or not to show information about the videos you liked.
- Whether or not to show information about subscriptions.
- Whether or not to show saved playlists.
- Customize the view of the Overview page (allows you to download the channel trailer, recommend different videos and distribute all videos into playlists).
More features are available in advanced settings. You only need to change the slider. When everything is set, you need to click on Save.
The final step is adding a channel description. This is done very simply, first you need to click on Add a channel description, which is located directly under the banner.
We write whatever we want and press Ready. This completes the setup.
After creating a channel, you need to start promoting it in order to attract the maximum number of subscribers. In short, you can do it like this:
- Describe your videos. Based on the descriptions, the site determines the topics of your videos, and it also decides whether to show them to users in recommended videos. A good description also attracts users, forcing them to watch the video.
- Add interesting pictures to your videos. Images are shown in small size, so it's best to use short text in large font, it attracts attention.
- Add links to social media pages, websites, or channel subscriptions. You can put them in the description, so you will collect more subscribers. It is also appropriate to use the so-called annotations, active links directly in the video.
- Encourage users to subscribe to your channel in your videos. This is done by almost all successful video bloggers, apparently, not in vain.
Of course, these are not all tips, in fact, there are quite a few tricks that help promote the channel. But you have to start somewhere.
How to delete a channel on YouTube
Starting something, you always need to know how to get rid of it later. That's why even at the stage of creating a channel, you need to know how to delete a channel on Youtube. There are two ways: deleting an account linked to Google+ and to a Page+.
Let's look at the first method first. When you create a mailbox on gmail.com, you automatically have a YouTube account. So, to delete a YouTube channel, you basically need to delete your Google+ account. You can do this by following a few simple steps:
As soon as Google+ is disabled, the Youtube channel will also be disabled. It is worth noting that this does not delete the email account. If you want to delete everything, then you need to act a little differently. However, please note that all Google services will be deleted, including disk and mail. If you decide to take such a radical step, then follow the following instructions:
That's it, now your account has been deleted completely.
We will also consider the second deletion method if the account is linked in Page+. The algorithm is very simple, you only need to follow the following steps:
- First, select the channel that we want to delete, for this you need to click on the icon in the top right corner.
- Next, go to the section Advanced account settings.
- Click on Delete channel.
- We also enter credentials, thereby confirming the deletion.
- Click on Further, after which the channel is deleted.
It is worth noting that in this case Page+ is not deleted, it must be deleted separately. If you do not want to delete the channel on YouTube, then you can close it, that is, simply delete all the videos on the channel. You can also restrict access to all videos, this can be done easily in Video manager. This way you save the channel and statistics, but other users will not be able to watch your videos.
Youtube channel recovery
Removed? Now it's time to restore. To do this, you need to send an application to the Google administration. However, you must act very quickly. The process of permanently deleting your channel content takes about 2 weeks, so we advise you to reconsider within this period after deleting the channel. If Google did not manage to delete your data, everything will be restored without difficulty. Otherwise, it will be impossible to restore the channel.